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市场调查报告书
商品编码
1871130
运动营养市场机会、成长驱动因素、产业趋势分析及预测(2025-2034年)Sports Nutrition Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球运动营养市场价值为 426 亿美元,预计到 2034 年将以 22.2% 的复合年增长率增长至 791 亿美元。

随着消费者追求更健康的生活方式,并寻求有助于健身和整体健康的营养产品,该行业正迅速扩张。肥胖及相关代谢紊乱的日益普遍,提高了人们对均衡饮食和营养补充剂重要性的认识。这一趋势推动了对功能性食品和有助于能量管理、耐力和肌肉恢復的专用营养产品的强劲需求。产品配方和成分研发方面的不断创新也促进了市场成长。然而,严格的标籤和健康声明法规构成了一项挑战,尤其对于膳食补充剂而言,这限制了与特定营养素相关的宣传声明的范围。儘管有这些限制,人们对预防性健康的持续关注,以及清洁标籤和植物性配方产品的日益普及,仍在进一步推动市场扩张。随着已开发经济体和新兴经济体对客製化营养产品的需求不断增长,製造商正在优化成分功能并确保符合监管标准,以增强消费者信任并扩大市场覆盖率。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 426亿美元 |
| 预测值 | 791亿美元 |
| 复合年增长率 | 22.2% |
预计到2032年,Z世代消费者群体将以7.5%的复合年增长率成长,主要得益于他们日益关注健身、积极的生活方式和理性消费。随着可支配收入的增加和营养意识的提高,这群人在塑造运动营养产业的消费偏好方面发挥着重要作用。随着更多年轻消费者进入职场,他们更高的购买力和对健康产品的偏好预计将为製造商创造巨大的成长机会。
预计到2032年,北美运动营养市场规模将达到25亿美元,这主要得益于与不良饮食习惯相关的微量营养素缺乏症病例的不断增加。该地区对旨在解决肥胖问题和促进健康的营养补充剂和强化食品的需求持续强劲。此外,强大的营养保健品生产能力、先进的研发基础设施以及持续不断的创新产品上市,也进一步推动了市场扩张。领先的营养品牌和积极的消费者意识提升活动也有助于维持北美市场的主导地位。
活跃于运动营养市场的主要公司包括Innophos、Prinova Group LLC、巴斯夫(BASF SE)、AVT Natural Products Ltd和杜邦营养与生物科技(DuPont Nutrition & Biosciences)。运动营养原料市场的企业正在实施多种策略,以扩大其全球影响力并增强竞争力。主要企业正投资于先进的研发,以开发符合清洁标籤和永续发展趋势的高品质、高生物利用度和多功能成分。他们正与食品和饮料製造商建立策略合作关係,共同开发满足不同消费者需求的创新配方。此外,各公司也致力于扩大产能、优化供应链并整合数位行销工具,以增强品牌互动。併购仍然是取得新技术和进入区域市场的重要途径。
The Global Sports Nutrition Market was valued at USD 42.6 Billion in 2024 and is estimated to grow at a CAGR of 22.2% to reach USD 79.1 Billion by 2034.

The industry is expanding rapidly as consumers adopt healthier lifestyles and seek products that support fitness and overall wellness. The rising prevalence of obesity and related metabolic disorders has heightened awareness about balanced diets and the importance of nutritional supplements. This trend is driving strong demand for functional foods and specialized nutrition products that aid in energy management, endurance, and muscle recovery. Increasing innovations in product formulation and ingredient development are also propelling market growth. However, stringent labeling and health claim regulations pose a challenge, particularly for dietary supplements, limiting the scope of promotional claims related to specific nutrients. Despite these restrictions, the ongoing focus on preventive health, coupled with the growing availability of clean-label and plant-based formulations, is further fueling market expansion. As the demand for tailored nutritional products rises across both developed and emerging economies, manufacturers are optimizing ingredient functionality and ensuring compliance with regulatory standards to strengthen consumer trust and market reach.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $42.6 Billion |
| Forecast Value | $79.1 Billion |
| CAGR | 22.2% |
The Generation Z segment is anticipated to grow at a CAGR of 7.5% through 2032, driven by their increasing focus on fitness, active lifestyles, and mindful consumption. With rising disposable incomes and greater awareness of nutritional benefits, this demographic is playing a major role in shaping product preferences across the sports nutrition industry. As more young consumers enter the workforce, their higher purchasing power and inclination toward health-conscious choices are expected to create significant growth opportunities for manufacturers.
North America Sports Nutrition Market is projected to reach USD 2.5 Billion by 2032, supported by growing incidences of micronutrient deficiencies linked to poor dietary patterns. The region continues to experience robust demand for supplements and fortified products designed to address obesity and promote wellness. Additionally, strong nutraceutical manufacturing capabilities, advanced R&D infrastructure, and a consistent pipeline of innovative product launches are further driving market expansion. The presence of leading nutrition brands and supportive consumer awareness initiatives also contributes to maintaining North America's dominant market position.
Major companies active in the Sports Nutrition Market include Innophos, Prinova Group LLC, BASF SE, AVT Natural Products Ltd, and DuPont Nutrition & Biosciences. Companies in the sports nutrition ingredients market are implementing multiple strategies to expand their global presence and strengthen competitiveness. Key players are investing in advanced R&D to develop high-quality, bioavailable, and multifunctional ingredients that align with clean-label and sustainable trends. Strategic collaborations and partnerships with food and beverage manufacturers are being established to co-create innovative formulations tailored to diverse consumer needs. Firms are also focusing on expanding production capacity, optimizing supply chains, and integrating digital marketing tools to enhance brand engagement. Mergers and acquisitions remain a key approach to accessing new technologies and regional markets.