运动健身营养及食品饮料市场规模、份额及成长分析（依产品类型、形式、通路、最终用户及地区）－2025-2032 年产业预测

2023 年全球运动健身营养及食品饮料市场规模价值 448 亿美元，预计将从 2024 年的 480.3 亿美元增长到 2032 年的 837.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.2%。

由于营养棒、能量棒以及即饮产品越来越受欢迎，预计运动健身营养和食品饮料市场将经历显着增长。蛋白质越来越被人们认识到，它不仅是均衡饮食的重要组成部分，而且是有助于体重管理和免疫支持的。随着运动员和健身爱好者寻求能够提高运动表现、耐力和恢復能力的营养产品，预计这一趋势将在 2023 年至 2030 年期间推动市场扩张。然而，市场面临着缺乏营养教育的显着挑战，这可能会阻碍其成长潜力。该行业的发展取决于解决教育差距，以最大限度地提高消费者意识并促进健身营养的明智选择。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

健身体适能营养、食品饮料市场规模（依产品种类及复合年增长率）（2025-2032）

• 市场概览
• 运动补品
  • 蛋白质补充剂
  • 维他命
  • 矿物
  • 胺基酸
  • 益生菌
  • Omega-3脂肪酸
  • 碳水化合物
  • 排毒补充品
  • 电解质
  • 其他的
• 运动饮料
• 运动食品
• 代餐
• 减重产品

健身适能营养、食品饮料市场规模（按类型及复合年增长率）（2025-2032）

• 市场概览
• 药片
• 胶囊
• 粉末
• 软胶囊
• 液体
• 其他的

运动健身营养及食品饮料市场规模（依通路及复合年增长率）(2025-2032)

• 市场概览
• 砖块和砂浆
  • 直接销售
  • 药局
  • 健康食品店
  • 大卖场
  • 超级市场
• 电子商务

运动与体适能营养及食品饮料市场规模（依最终用户及复合健身划分）（2025-2032 年）

• 市场概览
• 孩子
• 成人
• 老年人

运动健身营养及食品饮料市场规模（按地区及复合年增长率）（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Abbott Laboratories（USA）
• Ajinomoto Co., Inc.（Japan）
• Amway Corporation（USA）
• Atlantic Multipower Germany GmbH & Co. OHG（Germany）
• Key Developments
• Cytosport, Inc.（USA）
• Glanbia plc（Ireland）
• GNC Holdings, Inc.（USA）
• Hammer Nutrition Ltd.（USA）
• Harbin Pharmaceutical Group Co., Ltd.（China）
• Herbalife Nutrition Ltd.（USA）
• Himalaya Drug Company（India）
• Isostar（Switzerland）
• Kerry Group plc（Ireland）
• MusclePharm Corporation（USA）
• Nestle SA（Switzerland）
• NutraClick, LLC（USA）
• Nutrex Research, Inc.（USA）
• Nutrabolt（USA）

结论和建议

Global Sports and Fitness Nutrition Foods and Beverages Market size was valued at USD 44.8 billion in 2023 and is poised to grow from USD 48.03 billion in 2024 to USD 83.76 billion by 2032, growing at a CAGR of 7.2% during the forecast period (2025-2032).

The sports fitness nutrition foods and beverages market is poised for significant growth, driven by the rising popularity of nutrition and energy bars, along with ready-to-drink offerings. Proteins are increasingly recognized not just as a vital ingredient but also as an essential element of a balanced diet, contributing to weight management and immune support. This trend is set to enhance market expansion from 2023 to 2030, as athletes and fitness enthusiasts seek nutritional products to boost performance, endurance, and recovery. However, the market faces a notable challenge: insufficient nutrition education, which may hinder growth potential. The industry's evolution hinges on addressing educational gaps to maximize consumer awareness and promote informed choices in fitness nutrition.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports And Fitness Nutrition Foods And Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports And Fitness Nutrition Foods And Beverages Market Segments Analysis

Global Sports and Fitness Nutrition Foods and Beverages Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Sports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products and Weight Loss Product. Based on Form, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Distribution Channel, the market is segmented into Brick & Mortar and E-commerce. Based on End User, the market is segmented into Children, Adults and Geriatric. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports And Fitness Nutrition Foods And Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market can be attributed to several key factors. These include the swift urbanization, a rising demographic of non-traditional users, and the overall expansion of the sports nutrition sector. Additionally, the proliferation of fitness centers and health clubs has significantly contributed to the market's ascent during the forecast period. As more individuals engage in fitness activities and seek nutritional support, the demand for specialized food and beverage products designed to enhance athletic performance and promote overall health continues to escalate, driving market growth further.

Restraints in the Global Sports And Fitness Nutrition Foods And Beverages Market

The growth of the global sports and fitness nutrition foods and beverages market may be hindered by several factors, including a lack of practical knowledge in meal planning and limited access to appropriate food options. Frequent travel and demanding schedules can further exacerbate these challenges, making it difficult for consumers to maintain a balanced and nutritious diet tailored to their active lifestyles. This inaccessibility and knowledge gap can impede individuals from fully embracing sports nutrition products, ultimately restraining the market's potential for expansion and diminishing consumer engagement in this sector.

Market Trends of the Global Sports And Fitness Nutrition Foods And Beverages Market

The Global Sports and Fitness Nutrition Foods and Beverages market is experiencing a significant upward trend, driven by a consumer shift towards convenience and the rising popularity of sports beverages as refreshing hydration options. This trend is further bolstered by frequent product innovations featuring natural ingredients that offer sustained energy benefits, appealing to health-conscious individuals. Additionally, as more consumers embrace active lifestyles and prioritize their nutritional intake, the demand for tailored products that support performance and recovery continues to surge. This evolving landscape indicates a robust market trajectory, poised for continued growth as brands adapt to meet diverse consumer needs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Sports Supplements
  • Protein Supplements
  • Vitamins
  • Minerals
  • Amino Acids
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Detox Supplements
  • Electrolytes
  • Others
• Sports Drinks
• Sports Foods
• Meal Replacement Products
• Weight Loss Product

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Sports and Fitness Nutrition Foods and Beverages Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Sports and Fitness Nutrition Foods and Beverages Market Size by End User & CAGR (2025-2032)

• Market Overview
• Children
• Adults
• Geriatric

Global Sports and Fitness Nutrition Foods and Beverages Market Size & CAGR (2025-2032)

• North America (Product Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ajinomoto Co., Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlantic Multipower Germany GmbH & Co. OHG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Cytosport, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hammer Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isostar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraClick, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrex Research, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations