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市场调查报告书
商品编码
1544067

资料管理平台的全球市场

Data Management Platforms
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 262 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球资料管理平台市场预计将达到 60 亿美元

全球资料管理平台市场预计 2023 年为 28 亿美元，预计到 2030 年将达到 60 亿美元，2023 年至 2030 年复合年增长率为 11.6%。开放资料管理平台是本报告分析的细分市场之一，预计复合年增长率为 10.0%，到分析期结束时将达到 33 亿美元。分析期间内，私有资料管理平台产业的复合年增长率预计为 13.9%。

美国市场预估达7.564亿美元，中国预计复合年增长率为11.1%

预计 2023 年美国资料管理平台市场规模将达 7.564 亿美元。中国作为世界第二大经济体，预计2030年市场规模将达到9.389亿美元，2023-2030年分析期间复合年增长率为11.1%。其他值得注意的区域市场包括日本和加拿大，在分析期间预计复合年增长率分别为 9.7% 和 9.9%。在欧洲，德国的复合年增长率预计约为 8.5%。

全球资料管理平台市场－主要趋势与驱动因素总结

什么是资料管理平台？

资料管理平台 (DMP) 是一个整合系统，可收集、组织和启动来自不同来源的大量资料，以帮助公司做出更明智的策略决策。 DMP 旨在透过集中多个来源（包括线上、离线、行动和其他数位资料）的资料来打破组织内的资料孤岛。 DMP 在改善目标行销、增强客户关係管理和优化广告策略方面发挥重要作用。 DMP 使用先进的演算法来细分受众、客製化行销讯息并预测消费行为，以提高行销宣传活动的有效性。随着公司越来越依赖资料来推动业务，DMP 已成为管理大量资讯并确保资料可存取、安全和效用的重要工具。

资料管理平台如何增强行销和客户参与？

DMP 透过提供跨多个管道的客户互动的统一视图，显着增强行销策略和客户参与。此功能可让负责人创建更个人化的行销讯息和宣传活动，以符合客户的偏好和行为。透过整合来自不同接触点的资料，DMP 提供了客户旅程的整体视图，从而实现更精确的定位和细分。此外，透过利用机器学习和预测分析，DMP 可以预测未来消费者的行为和偏好，帮助企业主动调整行销策略。这不仅提高了转换率，还透过提供更相关、更及时的内容来加强客户关係，改善整体客户体验。

资料管理平檯面临哪些挑战？

儘管 DMP 具有显着的优势，但其实施并非没有挑战。主要资讯包括资料集成。 DMP 必须处理来自各种资料来源的资料，这需要付出巨大的努力来确保资料的兼容性和准确性。此外，有效使用 DMP 需要强而有力的资料管治策略来管理隐私问题。尤其是随着资料隐私监管和法规（例如 GDPR 和 CCPA）的增加。企业必须确保客户资料的收集、储存和使用符合这些法规，以避免法律后果并维护消费者的信任。另一个挑战是从 DMP 处理的大量资料中获得可行的见解。这不仅需要先进的分析工具，还需要能够正确解释资料并在策略框架内有效使用数据的熟练人力资源。

推动资料管理平台市场成长的因素有哪些？

资料管理平台市场的成长受到多种因素的推动，包括各行业对更好的资料分析和洞察力的需求不断增长。快速且准确地分析大资料集的能力对于公司获得竞争优势至关重要。 DMP 透过提供可协助您有效细分和定位潜在客户的工具来实现这一目标。这在零售、电子商务和媒体等领域尤其有价值。此外，数位行销的激增和对个人化行销方法的需求正在推动 DMP 的采用。消费者行为也发挥关键作用，个人化互动和符合隐私的沟通趋势日益增长。这种需求正在推动企业投资强大的资料管理解决方案，这些解决方案可以在遵守监管标准的同时提供更丰富的客户体验。此外，人工智慧和机器学习的技术进步正在实现更先进的资料处理能力，进一步推动DMP市场的成长。这些因素加上全球产业正在进行的数位转型努力，确保了资料管理平台市场的动态扩张，并且 DMP 在现代资料主导型业务中的关键作用凸显。

受访企业举例（共177家）

  • Adobe Systems, Inc.
  • Cloudera, Inc.
  • Cxense ASA
  • IgnitionOne
  • Informatica LLC
  • KBM Group LLC
  • Lotame Solutions, Inc.
  • MediaMath, Inc.
  • Neustar, Inc.
  • Oracle Corporation
  • Rocket Fuel Inc.
  • SAP SE
  • SAS Institute, Inc.

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他领域

第四章 比赛

简介目录
Product Code: MCP11451

Global Data Management Platforms Market to Reach US$6.0 Billion by 2030

The global market for Data Management Platforms estimated at US$2.8 Billion in the year 2023, is expected to reach US$6.0 Billion by 2030, growing at a CAGR of 11.6% over the analysis period 2023-2030. Open Data Management Platforms, one of the segments analyzed in the report, is expected to record a 10.0% CAGR and reach US$3.3 Billion by the end of the analysis period. Growth in the Private Data Management Platforms segment is estimated at 13.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$756.4 Million While China is Forecast to Grow at 11.1% CAGR

The Data Management Platforms market in the U.S. is estimated at US$756.4 Million in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$938.9 Million by the year 2030 trailing a CAGR of 11.1% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.7% and 9.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.5% CAGR.

Global Data Management Platforms Market - Key Trends and Drivers Summarized

What Are Data Management Platforms and How Do They Transform Data Handling?

Data Management Platforms (DMPs) are integrated systems that collect, organize, and activate large volumes of data from diverse sources to enable businesses to make more informed and strategic decisions. These platforms are designed to break down data silos within organizations by aggregating data from multiple sources including online, offline, mobile, and other digital data streams. DMPs play a crucial role in improving target marketing efforts, enhancing customer relationship management, and optimizing advertising strategies. They use sophisticated algorithms to segment audiences, tailor marketing messages, and predict consumer behavior, thereby increasing the effectiveness of marketing campaigns. As businesses increasingly rely on data to drive their operations, DMPs have become essential tools for managing vast amounts of information, ensuring that data is accessible, secure, and usable.

How Do Data Management Platforms Enhance Marketing and Customer Engagement?

DMPs significantly enhance marketing strategies and customer engagement by providing a unified view of customer interactions across multiple channels. This capability allows marketers to create more personalized marketing messages and campaigns that are better aligned with the customers' preferences and behaviors. By integrating data from various touchpoints, DMPs enable a holistic understanding of the customer journey, facilitating more precise targeting and segmentation. Furthermore, DMPs can leverage machine learning and predictive analytics to forecast future consumer behaviors and preferences, which helps companies to proactively adjust their marketing strategies. This not only leads to higher conversion rates but also builds stronger customer relationships by delivering more relevant and timely content, thereby enhancing the overall customer experience.

What Challenges Do Organizations Face with Data Management Platforms?

While DMPs offer substantial benefits, their implementation is not without challenges. One of the primary issues is data integration, as these platforms must handle a variety of data types from disparate sources, often requiring significant effort to ensure data compatibility and accuracy. Additionally, the effective use of DMPs demands strong data governance policies to manage privacy concerns, especially with the increasing scrutiny and regulation regarding data privacy (such as GDPR and CCPA). Organizations must ensure that customer data is collected, stored, and used in compliance with these regulations to avoid legal repercussions and maintain consumer trust. Another challenge is deriving actionable insights from the vast amounts of data processed by DMPs. This requires not only sophisticated analytical tools but also skilled personnel who can interpret the data correctly and apply it effectively within strategic frameworks.

What Drives the Growth in the Data Management Platforms Market?

The growth in the data management platforms market is driven by several factors, including the escalating demand for better data analytics and insights across various industries. As businesses strive to gain a competitive edge, the ability to quickly and accurately analyze large datasets becomes crucial. DMPs facilitate this by providing tools that help in the effective segmentation and targeting of potential customers, which is particularly valuable in sectors such as retail, e-commerce, and media. Additionally, the surge in digital marketing and the need for personalized marketing approaches are fueling the adoption of DMPs. Consumer behavior also plays a significant role, as customers increasingly expect personalized interactions and privacy-compliant communications. These demands encourage businesses to invest in robust data management solutions that can deliver enhanced customer experiences while adhering to regulatory standards. Moreover, technological advancements in artificial intelligence and machine learning are enabling more sophisticated data processing capabilities, further driving the growth of the DMP market. These factors, combined with the ongoing digital transformation initiatives across global industries, ensure a dynamic expansion of the data management platforms market, underscoring their critical role in modern data-driven business practices.

Select Competitors (Total 177 Featured) -

  • Adobe Systems, Inc.
  • Cloudera, Inc.
  • Cxense ASA
  • IgnitionOne
  • Informatica LLC
  • KBM Group LLC
  • Lotame Solutions, Inc.
  • MediaMath, Inc.
  • Neustar, Inc.
  • Oracle Corporation
  • Rocket Fuel Inc.
  • SAP SE
  • SAS Institute, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Data Management Platforms - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Cohesive Data Handling Drives Growth in Data Management Platforms (DMP)
    • Increasing Need for Improved Audience Targeting and Segmentation Strengthens DMP Adoption
    • Expansion of Digital Marketing and Advertising Spurs Demand for Data Management Platforms
    • Integration of AI and Machine Learning in DMPs Enhances Predictive Analytics Capabilities
    • Rising Adoption of Customer Data Platforms (CDPs) Complements DMP Growth
    • Increasing Focus on Real-Time Data Processing Expands Addressable Market for DMPs
    • Expansion of E-commerce Necessitates Robust Data Management for Enhanced Customer Experiences
    • Growing Use of DMPs in Healthcare for Better Patient Data Management Expands Market Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 3: World 16-Year Perspective for Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Private Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 5: World Historic Review for Private Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 6: World 16-Year Perspective for Private Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Open Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 8: World Historic Review for Open Data Management Platforms by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 9: World 16-Year Perspective for Open Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Media Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 11: World Historic Review for Media Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 12: World 16-Year Perspective for Media Agencies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Publishers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 14: World Historic Review for Publishers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 15: World 16-Year Perspective for Publishers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Ad Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 17: World Historic Review for Ad Agencies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 18: World 16-Year Perspective for Ad Agencies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 19: World Data Management Platforms Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Brands / Retailers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Brands / Retailers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 22: World 16-Year Perspective for Brands / Retailers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 23: USA Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 24: USA Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 25: USA 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 27: USA Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 28: USA 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 29: Canada Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 30: Canada Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 31: Canada 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Canada Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 34: Canada 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • JAPAN
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 35: Japan Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Japan Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 37: Japan 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Japan Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 40: Japan 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • CHINA
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 41: China Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 42: China Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 43: China 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 45: China Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 46: China 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • EUROPE
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 47: Europe Recent Past, Current & Future Analysis for Data Management Platforms by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 48: Europe Historic Review for Data Management Platforms by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 49: Europe 16-Year Perspective for Data Management Platforms by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 51: Europe Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 52: Europe 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Europe Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 55: Europe 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • FRANCE
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 56: France Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 57: France Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 58: France 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 59: France Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 60: France Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 61: France 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • GERMANY
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 63: Germany Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 64: Germany 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 65: Germany Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 66: Germany Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 67: Germany 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Italy Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 70: Italy 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 71: Italy Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 72: Italy Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 73: Italy 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 74: UK Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 75: UK Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 76: UK 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 77: UK Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 78: UK Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 79: UK 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Rest of Europe Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 82: Rest of Europe 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 83: Rest of Europe Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Rest of Europe Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 85: Rest of Europe 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Data Management Platforms Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 88: Asia-Pacific 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 89: Asia-Pacific Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 90: Asia-Pacific Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 91: Asia-Pacific 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030
  • REST OF WORLD
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Rest of World Historic Review for Data Management Platforms by Platform - Open Data Management Platforms and Private Data Management Platforms Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 94: Rest of World 16-Year Perspective for Data Management Platforms by Platform - Percentage Breakdown of Value Sales for Open Data Management Platforms and Private Data Management Platforms for the Years 2014, 2024 & 2030
    • TABLE 95: Rest of World Recent Past, Current & Future Analysis for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Rest of World Historic Review for Data Management Platforms by End-Use - Publishers, Brands / Retailers, Media Agencies and Ad Agencies Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2014 through 2022 and % CAGR
    • TABLE 97: Rest of World 16-Year Perspective for Data Management Platforms by End-Use - Percentage Breakdown of Value Sales for Publishers, Brands / Retailers, Media Agencies and Ad Agencies for the Years 2014, 2024 & 2030

IV. COMPETITION