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市场调查报告书
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1644258

零售业虚拟实境的全球市场

Virtual Reality in Retail
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 154 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计到 2030 年全球虚拟实境零售市场规模将达到 241 亿美元

2024 年全球零售虚拟实境市场规模估计为 57 亿美元，预计到 2030 年将达到 241 亿美元，2024-2030 年分析期间的复合年增长率为 27.0%。零售硬体中的 VR 是该报告分析的细分市场之一，预计到分析期结束时复合年增长率将达到 24.9%，达到 118 亿美元。在分析期内，零售软体中的 VR 部分预计将以 30.3% 的复合年增长率成长。

美国市场规模估计为 15 亿美元，中国市场预计复合年增长率为 25.7%

预计2024年美国虚拟实境零售市场规模将达15亿美元。中国是世界第二大经济体，预计到 2030 年市场规模将达到 37 亿美元，2024-2030 年分析期间的复合年增长率为 25.7%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 24.3% 和 23.5%。在欧洲，预计德国的复合年增长率约为 18.9%。

全球虚拟实境市场趋势及零售业驱动因素概述

零售业中的虚拟实境是什么？

零售中的虚拟实境利用身临其境型技术来改变消费者与产品和品牌互动的方式。透过 VR，消费者可以参与高度互动和逼真的实体零售环境模拟，包括虚拟商店、试穿体验和产品演示。该技术为零售商提供了创新方法来增强客户参与、简化决策流程并弥合线上购物和店内购物之间的差距。从家具视觉化到试穿时尚，VR 正在成为现代零售策略的重要组成部分。

个人化和便利购物体验的需求日益增长，推动了 VR 在零售业的应用。 VR 让消费者能够在3D环境中探索产品，帮助他们更深入地了解产品的特性、适合度和功能性。这种身临其境型方法解决了电子商务中常见的痛点，例如无法实际接触产品。此外，品牌还使用 VR 讲述引人入胜的故事并创造难忘的体验，以与客户建立更紧密的情感联繫。因此，零售业的动态正在发生变化，VR 在建立忠诚度和推动销售方面发挥关键作用。

虚拟实境将如何增强零售业务和客户参与？

VR 在零售领域的变革潜力在于它能够创造身临其境型、互动式和可自订的购物之旅。例如，VR展示室允许客户浏览充满产品的虚拟空间，从而无需实体库存和大型商店。这种方法不仅可以为零售商节省资金，而且还满足了日益增长的体验式购物趋势。此外，时尚和美容领域常用的 VR 试穿解决方案可以让顾客直观地看到衣服、配件和化妆品穿在自己身上的效果，从而减少网路购物带来的不确定性。

VR 在零售业的另一个重要用途是产品视觉化。例如，家具零售商可以使用 VR 让顾客将虚拟家具放置在自己的家中，帮助他们做出自信的购买决定。 VR 也透过模拟客户互动和商店管理业务等真实场景，在培训零售员工方面发挥关键作用。此外，零售商正在将 VR 与人工智慧 (AI) 相结合，根据个人偏好和行为提供客製化的建议和见解。这些创新提高了客户满意度和业务效率，使 VR 成为零售业的宝贵资产。

哪些趋势正在影响虚拟实境在零售业的应用？

为了反映不断变化的消费者期望和技术的进步，有几个主要趋势正在推动虚拟实境与零售业的融合。一个值得注意的趋势是全通路零售的兴起，VR 弥合了实体购物体验和数位购物体验之间的差距。零售商越来越多地采用 VR 来实现店内和线上通路之间的无缝过渡，为客户提供一致且引人入胜的购物体验。另一个趋势是将游戏化元素融入 VR 零售应用。透过引入奖励、挑战和互动游戏，品牌可以提高客户参与和保留率。

永续性也正成为影响 VR 在零售业应用的关键因素。透过启用虚拟展示室并减少对实体库存和商店空间的需求，VR 可以帮助零售商减少对环境的影响。 5G 连接的扩展将透过增强即时渲染和减少延迟进一步加速 VR 的采用，使该技术更易于存取和有效。最后，VR 与社交商务平台的整合为身临其境型零售增加了社交方面，让使用者可以与朋友和社群共用他们的虚拟购物体验。

哪些因素将推动零售市场 VR 的成长？

零售市场 VR 的成长受到多种因素的推动，包括 VR 硬体和软体的进步、消费行为的改变以及对体验式购物的日益关注。其中一个主要驱动因素是零售业对个人化的需求日益增长。 VR 可实现高度客製化的体验，从虚拟试穿到客製化商店布局，根据消费者的喜好客製化体验并激发他们的购买慾望。此外，网路购物的日益普及以及需要解决其缺乏实体互动等局限性，使得 VR 成为弥合数位和实体零售之间差距的重要工具。

VR 在时尚、室内装潢和汽车等各个零售领域的应用日益广泛，也促进了市场的成长。例如，家具零售商正在使用 VR 来帮助客户在其生活空间中直观地看到产品，汽车经销商正在使用它进行虚拟试驾和车辆客製化。经济高效的 VR 设备和平台的开发使得中小型零售商也能使用这项技术，从而提高了其应用范围。此外，零售巨头对 AR/VR 技术的投资不断增加，VR 与 AI 和分析平台的整合也增强了 VR 应用的功能和有效性。总的来说，这些因素凸显了 VR 在重塑零售业未来方面将发挥的变革性作用。

部分

组件（硬体组件、软体组件、服务组件）、设备类型（头戴式设备、手势追踪设备、其他设备类型）、最终用途（服饰最终用途、食品和饮料最终用途、其他最终用途）

调查企业范例（共22家企业）

  • Fieback Medien
  • FXGear, Inc.
  • Koncept VR
  • Matterport, Inc.
  • Panedia Pty Ltd.
  • Subvrsive, Inc.
  • Viar360
  • Visualise Creative Limited（VCL）
  • VREOS eU（VREI）

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章 市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 竞赛

简介目录
Product Code: MCP33299

Global Virtual Reality in Retail Market to Reach US$24.1 Billion by 2030

The global market for Virtual Reality in Retail estimated at US$5.7 Billion in the year 2024, is expected to reach US$24.1 Billion by 2030, growing at a CAGR of 27.0% over the analysis period 2024-2030. VR in Retail Hardware, one of the segments analyzed in the report, is expected to record a 24.9% CAGR and reach US$11.8 Billion by the end of the analysis period. Growth in the VR in Retail Software segment is estimated at 30.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.5 Billion While China is Forecast to Grow at 25.7% CAGR

The Virtual Reality in Retail market in the U.S. is estimated at US$1.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$3.7 Billion by the year 2030 trailing a CAGR of 25.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 24.3% and 23.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 18.9% CAGR.

Global Virtual Reality in Retail Market - Key Trends & Drivers Summarized

What Is Virtual Reality in Retail, and How Is It Transforming Shopping Experiences?

Virtual reality in retail leverages immersive technology to revolutionize how consumers interact with products and brands. Through VR, shoppers can engage in highly interactive and realistic simulations of physical retail environments, such as virtual stores, try-on experiences, or product demonstrations. This technology provides retailers with an innovative way to enhance customer engagement, streamline decision-making, and bridge the gap between online and in-store shopping. From furniture visualization to fashion try-ons, VR is becoming an integral part of modern retail strategies.

The adoption of VR in retail is being fueled by the growing demand for personalized and convenient shopping experiences. VR allows consumers to explore products in three-dimensional environments, giving them a deeper understanding of features, fit, and functionality. This immersive approach addresses common pain points in e-commerce, such as the inability to physically interact with products. Moreover, brands are using VR to tell compelling stories and create memorable experiences, fostering stronger emotional connections with their customers. The result is a shift in retail dynamics, with VR playing a critical role in building loyalty and driving sales.

How Does Virtual Reality Enhance Retail Operations and Customer Engagement?

The transformative potential of VR in retail lies in its ability to create immersive, interactive, and customizable shopping journeys. For instance, VR showrooms allow customers to navigate a virtual space filled with products, eliminating the need for physical inventory or large-scale stores. This approach not only saves costs for retailers but also caters to the growing trend of experiential shopping. Additionally, VR try-on solutions, commonly used in fashion and beauty, enable customers to visualize how clothing, accessories, or cosmetics will look on them, reducing the uncertainty associated with online shopping.

Another significant application of VR in retail is product visualization. Furniture retailers, for example, can use VR to allow customers to place virtual furniture in their homes, helping them make confident purchasing decisions. VR is also playing a pivotal role in training retail staff by simulating real-life scenarios, such as customer interactions or store management tasks. Furthermore, retailers are integrating VR with artificial intelligence (AI) to provide tailored recommendations and insights based on individual preferences and behaviors. These innovations enhance both customer satisfaction and operational efficiency, positioning VR as a valuable asset for the retail industry.

What Trends Are Shaping the Adoption of Virtual Reality in Retail?

Several key trends are driving the integration of virtual reality into retail, reflecting the evolving expectations of consumers and advancements in technology. One prominent trend is the rise of omnichannel retailing, where VR serves as a bridge between physical and digital shopping experiences. Retailers are increasingly adopting VR to create seamless transitions between in-store and online channels, allowing customers to enjoy a consistent and engaging shopping journey. Another trend is the incorporation of gamification elements into VR retail applications. By introducing rewards, challenges, or interactive games, brands can boost customer engagement and retention.

Sustainability is also emerging as a significant factor influencing the adoption of VR in retail. By enabling virtual showrooms and reducing the need for physical inventory or store spaces, VR helps retailers lower their environmental impact. The expansion of 5G connectivity is further accelerating the adoption of VR by enhancing real-time rendering and reducing latency, making the technology more accessible and effective. Finally, the integration of VR into social commerce platforms is gaining traction, allowing users to share virtual shopping experiences with friends and communities, adding a social dimension to immersive retail.

What Factors Are Driving the Growth of the VR in Retail Market?

The growth in the VR in retail market is driven by several factors, including advancements in VR hardware and software, changing consumer behaviors, and the increasing focus on experiential shopping. One of the primary drivers is the rising demand for personalization in retail. VR enables highly tailored experiences, from virtual try-ons to customized store layouts, aligning with consumer preferences and boosting purchase confidence. Additionally, the growing popularity of online shopping and the need to address its limitations, such as lack of physical interaction, have made VR an essential tool for bridging the gap between digital and physical retail.

The expanding applications of VR in diverse retail sectors, including fashion, home decor, and automotive, are also contributing to market growth. Furniture retailers, for example, use VR to allow customers to visualize products in their living spaces, while car dealerships leverage VR for virtual test drives and vehicle customization. The development of cost-effective VR devices and platforms is making the technology accessible to small and medium-sized retailers, broadening its adoption. Furthermore, the increasing investments in AR/VR technologies by retail giants and the integration of VR with AI and analytics platforms are enhancing the capabilities and effectiveness of VR applications. These factors collectively underscore the transformative role of VR in reshaping the future of retail.

SCOPE OF STUDY:

The report analyzes the Virtual Reality in Retail market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Component (Hardware Component, Software Component, Services Component); Device Type (Head Mounted Devices, Gesture Tracking Devices, Other Devices Types); End-Use (Clothing End-Use, Food & Beverages End-Use, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 22 Featured) -

  • Fieback Medien
  • FXGear, Inc.
  • Koncept VR
  • Matterport, Inc.
  • Panedia Pty Ltd.
  • Subvrsive, Inc.
  • Viar360
  • Visualise Creative Limited (VCL)
  • VREOS e.U. (VREI)

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Economic Frontiers: Trends, Trials & Transformations
    • Virtual Reality in Retail - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Focus on Enhancing Customer Experience Drives VR Adoption in Retail
    • Advancements in Immersive Technologies Propel Innovation in VR Applications for Retail
    • Growth in E-Commerce Fuels Demand for Virtual Try-On and Shopping Experiences
    • Integration with AI Enhances Personalization in VR Retail Solutions
    • Focus on Gamification in Retail Boosts Adoption of Virtual Reality Platforms
    • Emergence of Virtual Showrooms Expands Applications for VR in Retail
    • Advancements in VR Hardware and Software Improve Accessibility for Retailers
    • Focus on Reducing Product Returns Drives Adoption of VR in Online Shopping
    • Increased Use of Virtual Reality in Brand Storytelling Fuels Innovation in Marketing Strategies
    • Growth in Hybrid Retail Models Highlights Opportunities for VR Integration
    • Focus on Sustainability Trends Encourages Development of Virtual Retail Experiences
    • Advancements in Mobile VR Solutions Expand Accessibility for Smaller Retailers
    • Integration with Social Media Platforms Enhances VR Marketing Campaigns
    • Emergence of 5G Networks Boosts Performance and Scalability of VR in Retail Applications
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Virtual Reality in Retail Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Virtual Reality in Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Virtual Reality in Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Hardware Component by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Hardware Component by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Software Component by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Software Component by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Services Component by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Services Component by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Head Mounted Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Head Mounted Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Gesture Tracking Devices by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Gesture Tracking Devices by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Other Devices Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Other Devices Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Clothing End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Clothing End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Food & Beverages End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Food & Beverages End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 22: USA Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: USA 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 24: USA Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: USA 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • CANADA
    • TABLE 28: Canada Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Canada 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 30: Canada Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Canada 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • JAPAN
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 34: Japan Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Japan 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 36: Japan Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Japan 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Japan 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • CHINA
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 40: China Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: China 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 42: China Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: China 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: China 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • EUROPE
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 46: Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 47: Europe 6-Year Perspective for Virtual Reality in Retail by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 48: Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Europe 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Europe 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Europe 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • FRANCE
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 54: France Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: France 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 56: France Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: France 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 58: France Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: France 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • GERMANY
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 60: Germany Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Germany 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Germany 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Germany 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • ITALY
    • TABLE 66: Italy Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Italy 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Italy 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Italy 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • UNITED KINGDOM
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 72: UK Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: UK 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 74: UK Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: UK 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 76: UK Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: UK 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 78: Rest of Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: Rest of Europe 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Rest of Europe 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Virtual Reality in Retail Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 84: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: Asia-Pacific 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 90: Rest of World Recent Past, Current & Future Analysis for Virtual Reality in Retail by Component - Hardware Component, Software Component and Services Component - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Rest of World 6-Year Perspective for Virtual Reality in Retail by Component - Percentage Breakdown of Value Sales for Hardware Component, Software Component and Services Component for the Years 2025 & 2030
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Virtual Reality in Retail by Device Type - Head Mounted Devices, Gesture Tracking Devices and Other Devices Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Rest of World 6-Year Perspective for Virtual Reality in Retail by Device Type - Percentage Breakdown of Value Sales for Head Mounted Devices, Gesture Tracking Devices and Other Devices Types for the Years 2025 & 2030
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Virtual Reality in Retail by End-Use - Clothing End-Use, Food & Beverages End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Rest of World 6-Year Perspective for Virtual Reality in Retail by End-Use - Percentage Breakdown of Value Sales for Clothing End-Use, Food & Beverages End-Use and Other End-Uses for the Years 2025 & 2030

IV. COMPETITION