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市场调查报告书
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1655422

全球近距离行销市场

Proximity Marketing
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 224 Pages | 商品交期: 最快1-2个工作天内

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简介目录

到 2030 年，全球近距离行销市场规模将达到 5,029 亿美元

2024 年全球近距离行销市场价值预计为 1,154 亿美元，预计到 2030 年将达到 5,029 亿美元，2024 年至 2030 年的复合年增长率为 27.8%。户外近距离行销是报告中分析的细分市场，预计到分析期结束时复合年增长率为 26.0%，达到 1785 亿美元。在分析期内，室内近距离行销领域的复合年增长率预计为 28.9%。

美国市场预估达 329 亿美元，中国市场复合年增长率达 26.0%

预计到 2024 年，美国近距离行销市场规模将达到 329 亿美元。中国是世界第二大经济体，预计到 2030 年市场规模将达到 729 亿美元，2024-2030 年分析期间的复合年增长率为 26.0%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 24.8% 和 23.4%。在欧洲，预计德国的复合年增长率约为 18.9%。

全球近距离行销市场 - 主要趋势与驱动因素摘要

与消费者建立联繫：不断发展的近距离行销市场

对于想要即时与特定地点的消费者互动的企业来说，近距离行销已经成为一种强大的工具，它提供了一种个人化、即时的方式来与潜在客户建立联繫。利用蓝牙、Wi-Fi 和 GPS 等技术，当消费者靠近商店、活动或特定产品时，企业可以向消费者的智慧型手机和其他装置发送有针对性的讯息、优惠和广告。这种行销形式在零售环境中尤其有效，可以透过及时、相关的优惠来吸引客流量、改善购物体验并增加销售额。随着消费者越来越依赖行动装置进行购物和获取讯息，近距离行销正成为企业寻求提高客户参与和忠诚度的重要策略。

科技创新如何推动近距离行销市场？

技术创新推动了近距离行销的成长和复杂化，从而实现了更精准的定位和更好的消费者体验。信标技术的广泛使用，即使用低功耗蓝牙 (BLE) 将讯号传输到附近的设备，彻底改变了近距离行销，使企业能够根据消费者在商店或场所内的确切位置即时与他们互动。地理围篱技术的进步可以虚拟包围特定位置，进一步增强了在消费者进入或离开指定区域时向他们传递个人化讯息的能力。此外，近距离行销与巨量资料分析和人工智慧（AI）的结合使企业能够即时分析消费者行为，从而开展更有针对性和更有效的行销宣传活动。这些技术进步使得近距离行销成为各行各业企业更强大、更重要的工具。

近距离行销有哪些新的应用？

近距离行销的新应用正在从传统零售业扩展到酒店、医疗保健和交通运输等领域。在饭店业，饭店和度假村正在使用近距离行销来直接向客人的行动装置发送个人化的推荐、促销和便利设施，从而改善客人体验。在医疗保健领域，近距离行销用于提高与患者的互动和沟通，例如当患者靠近诊所时发送预约提醒和健康提示。此外，近距离行销也应用于交通运输领域，透过提供机场和车站的时间表、登机口变更、宣传活动等即时资讯来改善乘客体验。随着这些新应用的出现，近距离行销扩大了其覆盖范围和影响力，使其成为广泛行业中有价值的工具。

推动市场成长的关键因素有哪些？

近距离行销市场的成长受到多种因素的推动。智慧型手机和行动装置的使用日益增多是一个主要因素。随着消费者越来越多地使用这些设备来购物、导航和获取讯息，它们成为了近距离宣传活动的理想目标。信标技术、地理围栏和巨量资料分析等技术的进步显着提高了近距离行销的准确性和有效性，促进了企业对近距离行销的采用。此外，零售、酒店、医疗保健和交通运输等领域的应用范围不断扩大也促进了市场的成长。此外，对个人化和即时行销策略的日益重视以及透过详细的分析来衡量宣传活动效果的能力也进一步推动了市场的发展。随着企业不断寻找与消费者互动的创新方式，对近距离行销解决方案的需求预计将大幅增加。

部分

地点（室内、室外）；技术（Wi-Fi、BLE 信标、GPS 地理围篱、近距离场通讯(NFC)、其他技术）

受访公司范例（44家值得关注的公司）

  • Apple, Inc.
  • Bluvision, Inc.
  • Estimote, Inc.
  • Google LLC
  • Microsoft Corporation
  • Qualcomm, Inc.
  • Scanbuy, Inc.
  • Shopkick, Inc.
  • Swirl Networks, Inc.
  • Unacast
  • Zebra Technologies Corporation

目录

第一章调查方法

第 2 章执行摘要

  • 市场概况
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章 市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 竞赛

简介目录
Product Code: MCP14269

Global Proximity Marketing Market to Reach US$502.9 Billion by 2030

The global market for Proximity Marketing estimated at US$115.4 Billion in the year 2024, is expected to reach US$502.9 Billion by 2030, growing at a CAGR of 27.8% over the analysis period 2024-2030. Outdoor Proximity Marketing, one of the segments analyzed in the report, is expected to record a 26.0% CAGR and reach US$178.5 Billion by the end of the analysis period. Growth in the Indoor Proximity Marketing segment is estimated at 28.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$32.9 Billion While China is Forecast to Grow at 26.0% CAGR

The Proximity Marketing market in the U.S. is estimated at US$32.9 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$72.9 Billion by the year 2030 trailing a CAGR of 26.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 24.8% and 23.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 18.9% CAGR.

Global Proximity Marketing Market - Key Trends and Drivers Summarized

Connecting with Consumers: The Evolving Market for Proximity Marketing

Proximity marketing has emerged as a powerful tool for businesses looking to engage with consumers in real-time and in specific locations, offering a personalized and immediate way to connect with potential customers. By using technologies such as Bluetooth, Wi-Fi, and GPS, businesses can send targeted messages, offers, and advertisements to consumers’ smartphones or other devices when they are in close proximity to a store, event, or specific product. This form of marketing is particularly effective in retail environments, where it can drive foot traffic, enhance the shopping experience, and increase sales through timely and relevant offers. As consumers increasingly rely on their mobile devices for shopping and information, proximity marketing is becoming an essential strategy for businesses aiming to improve customer engagement and loyalty.

How Are Technological Innovations Driving the Proximity Marketing Market?

Technological innovations are driving the growth and sophistication of proximity marketing, enabling more precise targeting and enhanced consumer experiences. The widespread adoption of beacon technology, which uses Bluetooth Low Energy (BLE) to transmit signals to nearby devices, has revolutionized proximity marketing by allowing businesses to engage with consumers in real-time based on their exact location within a store or venue. Advances in geofencing technology, which creates virtual boundaries around specific locations, have further enhanced the ability to deliver personalized messages to consumers when they enter or leave a designated area. Additionally, the integration of proximity marketing with big data analytics and artificial intelligence (AI) is enabling businesses to analyze consumer behavior in real-time, allowing for even more targeted and effective marketing campaigns. These technological advancements are making proximity marketing a more powerful and essential tool for businesses across various industries.

What Are the Emerging Applications of Proximity Marketing?

Emerging applications of proximity marketing are expanding its use beyond traditional retail environments, reaching into sectors such as hospitality, healthcare, and transportation. In the hospitality industry, hotels and resorts are using proximity marketing to enhance the guest experience by sending personalized recommendations, promotions, and information about amenities directly to guests' mobile devices. In healthcare, proximity marketing is being used to improve patient engagement and communication, for example, by sending appointment reminders or health tips when patients are near a clinic. The transportation sector is also exploring proximity marketing to improve passenger experiences, such as providing real-time updates on schedules, gate changes, and promotional offers in airports and train stations. These emerging applications are broadening the scope and impact of proximity marketing, making it a valuable tool for a wide range of industries.

What Are the Key Growth Drivers in the Market?

The growth in the proximity marketing market is driven by several factors. The increasing use of smartphones and mobile devices is a major driver, as more consumers rely on these devices for shopping, navigation, and information, making them prime targets for proximity-based campaigns. Technological advancements in beacon technology, geofencing, and big data analytics have significantly enhanced the precision and effectiveness of proximity marketing, driving adoption among businesses. The expanding range of applications in sectors such as retail, hospitality, healthcare, and transportation is also contributing to market growth. Additionally, the growing emphasis on personalized and real-time marketing strategies, coupled with the ability to measure the effectiveness of campaigns through detailed analytics, is further propelling the market. As businesses continue to seek innovative ways to engage with consumers, the demand for proximity marketing solutions is expected to increase significantly.

SCOPE OF STUDY:

The report analyzes the Proximity Marketing market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Location (Indoor, Outdoor); Technology (Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC), Other Technologies)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 44 Featured) -

  • Apple, Inc.
  • Bluvision, Inc.
  • Estimote, Inc.
  • Google LLC
  • Microsoft Corporation
  • Qualcomm, Inc.
  • Scanbuy, Inc.
  • Shopkick, Inc.
  • Swirl Networks, Inc.
  • Unacast
  • Zebra Technologies Corporation

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Proximity Marketing - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Adoption of Location-Based Services Propels Market Growth
    • Increasing Use of Mobile Devices Expands Addressable Market Opportunity
    • Technological Advancements in Bluetooth and Beacon Technologies Strengthen Market Position
    • Growing Focus on Personalized Customer Engagement Drives Adoption of Proximity Marketing
    • Surge in Demand for Real-Time Marketing Solutions Generates New Opportunities
    • Development of Data-Driven Marketing Strategies Sustains Market Growth
    • Expanding Applications in Retail and Hospitality Industries Throws Spotlight on Market Potential
    • Growth in E-commerce and Omnichannel Strategies Spurs Demand for Proximity Marketing
    • Rising Adoption of Proximity Marketing in Smart Cities Propels Market Expansion
    • Growing Awareness of Consumer Behavior Analytics Drives Market Adoption
    • Innovations in Augmented Reality (AR) and Proximity Marketing Generate New Market Opportunities
    • Rising Demand for In-Store Engagement Solutions Throws Spotlight on Market Dynamics
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Indoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for Indoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Outdoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 4: World 6-Year Perspective for Outdoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Wi-Fi by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World 6-Year Perspective for Wi-Fi by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for BLE Beacons by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World 6-Year Perspective for BLE Beacons by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for GPS Geofencing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 10: World 6-Year Perspective for GPS Geofencing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Other Technologies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World 6-Year Perspective for Other Technologies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Near Field Communication (NFC) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 14: World 6-Year Perspective for Near Field Communication (NFC) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 15: World Proximity Marketing Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Proximity Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Proximity Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 18: USA Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: USA 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 20: USA Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • CANADA
    • TABLE 22: Canada Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: Canada 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 24: Canada Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Canada 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • JAPAN
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 26: Japan Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Japan 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 28: Japan Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Japan 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • CHINA
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 30: China Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: China 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 32: China Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: China 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • EUROPE
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 34: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Europe 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 36: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Europe 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe 6-Year Perspective for Proximity Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • FRANCE
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 40: France Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: France 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 42: France Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: France 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • GERMANY
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 44: Germany Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Germany 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 46: Germany Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Germany 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • ITALY
    • TABLE 48: Italy Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Italy 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 50: Italy Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Italy 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • UNITED KINGDOM
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 52: UK Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: UK 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 54: UK Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: UK 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Rest of Europe 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Rest of Europe 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 60: Asia-Pacific Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Asia-Pacific 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 64: Rest of World Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Rest of World 6-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2025 & 2030
    • TABLE 66: Rest of World Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Rest of World 6-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2025 & 2030

IV. COMPETITION