全球行动互联网市场

Mobile Internet

出版日期: 2025年02月26日 | 出版商:

Global Industry Analysts, Inc. | 英文 259 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2030 年全球行动互联网市场用户将达 91 亿

2024 年全球行动互联网市场用户预计为 62 亿，预计到 2030 年将达到 91用户，2024-2030 年分析期内的复合年增长率为 6.5%。

美国市场用户将达 16 亿，中国市场预估年均成长率为 9.8%

预计到 2024 年，美国行动互联网市场用户将达到 16 亿。中国是世界第二大经济体，预计到 2030 年市场规模将达到 22 亿用户，2024-2030 年分析期间的复合年增长率为 9.8%。其他值得注意的区域市场包括日本和加拿大，预计在分析期间的复合年增长率分别为 3.5% 和 5.8%。在欧洲，德国的复合年增长率预计为 3.8%。

全球行动互联网市场 - 主要趋势和驱动因素摘要

在技术创新和智慧型手机广泛使用的推动下，行动互联网从根本上改变了我们联繫、互动和开展业务的方式。高清视讯和电视服务是一个潜在的成长领域，但许多行动装置的萤幕大小和显示能力较小，与家中的固定宽频连线相比，长期的行动观看体验缺乏吸引力。儘管如此，由于成本下降和可访问性的提高，全球智慧型手机的兴起正在显着扩大行动互联网用户群。远端办公的兴起和对持续连接的需求进一步推动了这种扩展，大大增加了行动互联网的使用。

物联网（IoT）的快速扩张以及4G、5G等先进网路技术的部署也是提升行动互联网能力与使用率的关键驱动力。这些技术提高了行动互联网的速度和可靠性，增强了视讯串流、线上游戏和即时通讯等高频宽应用的用户体验。包括扩增实境和虚拟实境应用在内的元宇宙的变革潜力有望增加资料的使用量，但广泛获取和采用必要的技术仍需数年时间。同时，通讯业者正在提供价格实惠的资料方案，以吸引更多用户并推动进一步成长，尤其是在新兴市场。

此外，在行动应用程式的便利性和功能性以及安全行动付款系统的发展的推动下，内容消费、电子商务和行动付款领域明显转向行动优先的方法。透过 YouTube、Netflix 和社群媒体等平台消费的数位内容正在激增，迫使这些平台针对行动用户优化其服务。此外，行动云端处理趋势将使标准智慧型手机上出现更复杂的应用程式和游戏。透过行动装置购物和交易的便利性为行动商务提供了动力，并得到了行动电子钱包和非接触式付款等创新付款解决方案的支持，确保了用户的安全和便利。这些趋势正在推动行动互联网使用量的持续成长和发展。

部分

细分市场（行动/网际网路）

受访企业范例（共356家）

Apple, Inc.
Bharti Airtel Ltd.
Huawei Technologies Co., Ltd.
LM Ericsson Telefon AB
Microsoft Corporation
Nokia Corporation
NTT Communications Corporation
Orange SA
Samsung Electronics Co., Ltd.
Telefonaktiebolaget LM Ericsson
Vodafone Group PLC

The Mobile Internet market in the U.S. is estimated at 1.6 Billion Subscribers in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of 2.2 Billion Subscribers by the year 2030 trailing a CAGR of 9.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.5% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Mobile Internet Market - Key Trends and Drivers Summarized

The mobile internet has fundamentally changed how we connect, interact, and conduct business, driven by innovations and the widespread adoption of smartphones. High-definition video and TV services, though potential growth areas, are limited by the small screen sizes and display capabilities of many mobile devices, which makes extended viewing experiences on mobile less appealing compared to fixed broadband connections at home. Nevertheless, the increasing smartphone penetration globally, fueled by lower costs and greater accessibility, is significantly expanding the mobile internet user base. This expansion is further supported by the rise of remote work and the demand for constant connectivity, enhancing mobile internet usage significantly.

The rapid expansion of the Internet of Things (IoT) and the rollout of advanced network technologies such as 4G and 5G are other critical drivers enhancing mobile internet capabilities and usage. These technologies improve the speed and reliability of mobile internet, facilitating a better user experience for high-bandwidth applications such as video streaming, online gaming, and real-time communication. While the transformative potential of the metaverse, including augmented and virtual reality applications, promises to increase data usage, broader accessibility and adoption of the necessary technologies are still years away. Meanwhile, telecom companies are attracting more users by offering affordable data plans, particularly in emerging markets, thereby fueling further growth.

There is also a significant shift toward mobile-first approaches in content consumption, e-commerce, and mobile payments, driven by the convenience and functionality of mobile apps and the development of secure mobile payment systems. Digital content consumption through platforms like YouTube, Netflix, and social media is soaring, prompting these platforms to optimize their services for mobile users. Additionally, the growing trend of mobile cloud computing allows for more complex applications and games on standard smartphones. The convenience of shopping and executing transactions through mobile devices has bolstered mobile commerce, supported by innovative payment solutions such as mobile wallets and contactless payments, ensuring security and convenience for users. These trends are setting the stage for continued growth and evolution in mobile internet usage.

SCOPE OF STUDY:

The report analyzes the Mobile Internet market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile Internet)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 356 Featured) -

Apple, Inc.
Bharti Airtel Ltd.
Huawei Technologies Co., Ltd.
LM Ericsson Telefon AB
Microsoft Corporation
Nokia Corporation
NTT Communications Corporation
Orange SA
Samsung Electronics Co., Ltd.
Telefonaktiebolaget LM Ericsson
Vodafone Group PLC

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Mobile Internet - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
- Global Economic Update
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Rising Smartphone Penetration Drives Mobile Internet Market Growth
- Advent of 5G Networks Propel Market Expansion
- Increasing Adoption of Mobile Apps Expands Addressable Market Opportunity
- Growth in Mobile Commerce (m-commerce) Strengthens Business Case
- Falling Tariffs for High-speed Data Services Spurs Mobile Internet Adoption
- Remote Work and Learning Throws Spotlight on Mobile Internet
- Growing mHealth Interventions Strengthen the Business Case for Anytime, Anywhere Mobile Internet
- Growing Popularity of Video Streaming Services. Here is How it Impacts the Market
- Mobile Security and Privacy Issues Storm the Spotlight
- Growth of Social Media Platforms Spurs Mobile Internet Usage
- Rising Popularity of Mobile Payment Solutions Drives the Need for Reliable Mobile Internet
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 2: World 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2025 & 2030
- TABLE 3: World Mobile Internet Market Analysis of Annual Sales in Million Subscribers for Years 2015 through 2030

III. MARKET ANALYSIS

UNITED STATES
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 4: USA Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
CANADA
- TABLE 5: Canada Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
JAPAN
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 6: Japan Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
CHINA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 7: China Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
EUROPE
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 8: Europe Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 9: Europe 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2025 & 2030
FRANCE
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 10: France Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
GERMANY
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 11: Germany Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
ITALY
- TABLE 12: Italy Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
UNITED KINGDOM
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 13: UK Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
SPAIN
- TABLE 14: Spain Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
RUSSIA
- TABLE 15: Russia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
REST OF EUROPE
- TABLE 16: Rest of Europe Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
ASIA-PACIFIC
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 17: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 18: Asia-Pacific 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2025 & 2030
AUSTRALIA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
- TABLE 19: Australia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
INDIA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
- TABLE 20: India Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
SOUTH KOREA
- TABLE 21: South Korea Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
REST OF ASIA-PACIFIC
- TABLE 22: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
LATIN AMERICA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
- TABLE 23: Latin America Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 24: Latin America 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2025 & 2030
ARGENTINA
- TABLE 25: Argentina Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
BRAZIL
- TABLE 26: Brazil Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
MEXICO
- TABLE 27: Mexico Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
REST OF LATIN AMERICA
- TABLE 28: Rest of Latin America Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
MIDDLE EAST
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
- TABLE 29: Middle East Recent Past, Current & Future Analysis for Mobile Internet by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Million Subscribers for Years 2024 through 2030 and % CAGR
- TABLE 30: Middle East 6-Year Perspective for Mobile Internet by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2025 & 2030
IRAN
- TABLE 31: Iran Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
ISRAEL
- TABLE 32: Israel Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
SAUDI ARABIA
- TABLE 33: Saudi Arabia Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
UNITED ARAB EMIRATES
- TABLE 34: UAE Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
REST OF MIDDLE EAST
- TABLE 35: Rest of Middle East Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR
AFRICA
- Mobile Internet Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
- TABLE 36: Africa Recent Past, Current & Future Analysis for Mobile Internet by Segment - Mobile Internet - Independent Analysis of Annual Sales in Million Subscribers for the Years 2024 through 2030 and % CAGR