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市场调查报告书
商品编码
1765353

全球广播市场

Radio Broadcasting
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 249 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计到 2030 年全球广播市场规模将达到 2,400 亿美国

全球无线电广播市场规模预计在2024年为1,734亿美元，预计到2030年将达到2,400亿美元，2024年至2030年的复合年增长率为5.6%。作为报告分析的细分市场之一，广播电台的复合年增长率预计将达到5.3%，到分析期结束时规模将达到1,393亿美元。预计在分析期间内，无线电网路细分市场的复合年增长率将达到5.9%。

美国市场预计将达到 476 亿美元，中国市场年复合成长率将达到 5.1%

美国广播市场规模预计2024年达到476亿美元。作为世界第二大经济体，中国预计到2030年市场规模将达到373亿美元，在2024-2030年的分析期间内，复合年增长率为5.1%。其他值得关注的区域市场包括日本和加拿大，预计在分析期间内，这两个市场的复合年增长率分别为5.2%和4.4%。在欧洲，预计德国市场的复合年增长率为4.5%。

全球广播市场－主要趋势与驱动因素摘要

为什么无线电广播在数位时代如此重要？

儘管数位媒体兴起，广播电台仍然是向广大受众传递新闻、音乐和娱乐的热门媒介。它在偏远和服务不足的地区广泛普及，使其成为重要的沟通和资讯传播管道。传统广播电台仍然吸引忠实的听众，尤其是在上下班通勤时间和网路接触有限的农村地区。此外，广播电台凭藉其提供本地内容、现场直播和社区参与的能力，在媒体领域占据着独特的地位。即使在播客和串流媒体服务的时代，广播电台仍然是一个重要且可靠的资讯来源。

数位转型如何促进广播产业发展？

数位创新在广播的发展中发挥了关键作用。线上广播和数位音讯广播 (DAB) 的出现扩大了传统广播电台的覆盖范围，听众可以使用智慧型手机、电脑或智慧音箱在世界各地收听广播。广播电台还整合了播客和重播功能等点播内容，以满足现代听众的偏好。此外，数据分析技术的进步使广播公司能够更好地了解听众的人口统计特征和偏好，从而提供更有针对性的广告和个人化内容。这些数位化增强功能使广播成为一种具有竞争力和活力的媒体。

哪些市场趋势正在推动广播的发展？

多种市场趋势正在影响广播电台的持续成长。智慧音箱和声控设备的兴起推动了音讯内容消费的復苏，许多用户除了传统的AM/FM电台外，还选择线上广播和串流媒体服务。对本地特定内容（尤其是新闻、天气和交通报道）的需求不断增长，使传统广播保持相关性，尤其是在广播仍然是一级资讯来源的地区。此外，广播能够涵盖从老一辈到农村地区的不同受众，这确保了其作为广告和公共服务讯息重要媒介的地位。这些趋势支持着广播电台在日益数位化的世界中继续发展。

广播市场的成长受到多种因素的推动

广播市场的成长受到多种因素的推动，包括线上广播等数位音讯平台的扩张以及与智慧音箱的整合，从而扩大了传统广播电台的覆盖范围。数据分析和受众参与度方面的技术进步正在帮助广播公司提供更个人化的内容，并提升听众体验。对本地新闻和社区节目的持续需求使传统广播保持着重要地位，尤其是在农村和服务不足的地区。此外，广播作为一种经济高效的广告媒介，能够触及多元化和细分化的受众，其独特地位也促进了广播在现代媒体格局中的持续成长。

部分

片段（广播电台、广播网）

受访公司范例

  • CBS
  • Cumulus Media
  • DirecTV
  • Dish Network
  • Entercom Communications
  • iHeartMedia
  • Liberty Media
  • Pandora Media
  • Sirius XM Radio, Inc.
  • Time Warner
  • Townsquare Media
  • Urban One
  • Viacom
  • Walt Disney

人工智慧集成

全球产业分析师正在利用可操作的专家内容和人工智慧工具改变市场和竞争情报。

Global Industry Analysts 并未遵循典型的 LLM 或特定产业的 SLM查询，而是建立了一个从全球专家收集的内容库，其中包括影片录影、部落格、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

全球产业分析师根据公司总部所在国家、製造地、进出口状况（成品和原始OEM）预测其竞争态势的变化。这种复杂且多面向的市场动态预计将以多种方式影响竞争对手，包括销货成本成本 (COGS) 上升、盈利下降、供应链重组以及其他微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲国家
  • 亚太地区
  • 其他地区

第四章 竞赛

简介目录
Product Code: MCP15999

Global Radio Broadcasting Market to Reach US$240.0 Billion by 2030

The global market for Radio Broadcasting estimated at US$173.4 Billion in the year 2024, is expected to reach US$240.0 Billion by 2030, growing at a CAGR of 5.6% over the analysis period 2024-2030. Radio Station, one of the segments analyzed in the report, is expected to record a 5.3% CAGR and reach US$139.3 Billion by the end of the analysis period. Growth in the Radio Network segment is estimated at 5.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$47.6 Billion While China is Forecast to Grow at 5.1% CAGR

The Radio Broadcasting market in the U.S. is estimated at US$47.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$37.3 Billion by the year 2030 trailing a CAGR of 5.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.2% and 4.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.5% CAGR.

Global Radio Broadcasting Market - Key Trends & Drivers Summarized

Why Is Radio Broadcasting Still Relevant in the Digital Era?

Despite the rise of digital media, radio broadcasting remains a popular medium for delivering news, music, and entertainment to a broad audience. Its widespread accessibility, even in remote or underserved areas, makes it a critical channel for communication and information dissemination. Traditional radio stations continue to attract loyal listeners, particularly during commute times and in rural areas where internet access may be limited. Additionally, radio’s ability to deliver local content, live broadcasts, and community engagement gives it a unique position in the media landscape. Even in the age of podcasts and streaming services, radio broadcasting remains a relevant and trusted source of information.

How Are Digital Innovations Enhancing the Radio Broadcasting Industry?

Digital innovations are playing a pivotal role in the evolution of radio broadcasting. The advent of internet radio and digital audio broadcasting (DAB) has expanded the reach of traditional radio stations, allowing listeners to tune in from anywhere in the world via smartphones, computers, and smart speakers. Radio stations are also incorporating on-demand content, such as podcasts and replay features, to cater to modern listener preferences. Additionally, advancements in data analytics are enabling broadcasters to better understand their audience demographics and preferences, allowing for more targeted advertising and personalized content. These digital enhancements are ensuring that radio remains a competitive and dynamic medium.

What Market Trends Are Driving the Growth of Radio Broadcasting?

Several market trends are influencing the continued growth of radio broadcasting. The rise of smart speakers and voice-activated devices is driving a resurgence in audio content consumption, with many users turning to internet radio and streaming services alongside traditional AM/FM stations. The increasing demand for localized content, particularly news, weather, and traffic updates, is keeping traditional radio relevant, especially in regions where radio remains a primary source of information. Moreover, radio’s ability to reach diverse audiences, from older generations to rural communities, ensures its place as an essential medium in advertising and public service messaging. These trends are helping to sustain radio broadcasting in an increasingly digital world.

The Growth in the Radio Broadcasting Market Is Driven by Several Factors

The growth in the radio broadcasting market is driven by several factors, including the expansion of digital audio platforms, such as internet radio and smart speaker integrations, which are broadening the reach of traditional radio stations. Technological advancements in data analytics and audience engagement are helping broadcasters deliver more personalized content, enhancing listener experiences. The enduring demand for localized news and community-focused programming is keeping traditional radio relevant, particularly in rural and underserved areas. Additionally, radio’s unique position as a cost-effective advertising medium, capable of reaching diverse and segmented audiences, is contributing to its sustained growth in the modern media landscape.

SCOPE OF STUDY:

The report analyzes the Radio Broadcasting market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Radio Station, Radio Network)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 51 Featured) -

  • CBS
  • Cumulus Media
  • DirecTV
  • Dish Network
  • Entercom Communications
  • iHeartMedia
  • Liberty Media
  • Pandora Media
  • Sirius XM Radio, Inc.
  • Time Warner
  • Townsquare Media
  • Urban One
  • Viacom
  • Walt Disney

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Tariff Impact on Global Supply Chain Patterns
    • Radio Broadcasting - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Sustained Demand for Local News, Sports, and Talk Radio Formats
    • Increasing Integration of Digital Streaming and On-Demand Radio Services
    • Rising Popularity of Podcasting and Audio Content Platforms Complementing Traditional Radio
    • Expansion of Radio Broadcasting in Developing Regions With Limited Internet Access
    • Growing Use of Smart Speakers and Voice Assistants for Radio Streaming
    • Impact of Government Regulations on Public Broadcasting and Frequency Allocations
    • Opportunities for Niche and Community Radio Stations in Targeted Markets
    • Increasing Focus on Interactive Radio and Listener Engagement Through Social Media
    • Technological Advancements in Radio Transmitters and Broadcast Automation
    • Growing Investment in Content Personalization and Data-Driven Programming
    • Expanding Use of Radio for Emergency Broadcasts and Public Safety Announcements
    • Shift to Digital and Online Streaming Platforms
    • Growing Popularity of Podcasts and On-Demand Content
    • Increasing Integration of AI and Machine Learning in Content Personalization
    • Expansion of Smart Speakers and Voice-Activated Devices
    • Transition to Cloud-Based Radio Broadcasting Infrastructure
    • Rise of Advertising Revenues Through Targeted Digital Campaigns
    • Increased Use of Data Analytics for Audience Engagement
    • 5G Technology Driving Enhanced Broadcast Quality
    • Demand for Multilingual Content in Emerging Markets
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Radio Broadcasting Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Radio Broadcasting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Radio Broadcasting by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Radio Broadcasting by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Radio Station by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Radio Station by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Radio Station by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Radio Network by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Radio Network by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Radio Network by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: USA 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: Canada 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • JAPAN
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: Japan 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • CHINA
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: China 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • EUROPE
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Radio Broadcasting by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Radio Broadcasting by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: Europe 15-Year Perspective for Radio Broadcasting by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: Europe 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • FRANCE
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: France 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • GERMANY
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Germany 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Italy 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: UK 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Rest of Europe 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Radio Broadcasting Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Asia-Pacific 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Radio Broadcasting by Segment - Radio Station and Radio Network - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Radio Broadcasting by Segment - Radio Station and Radio Network Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Rest of World 15-Year Perspective for Radio Broadcasting by Segment - Percentage Breakdown of Value Sales for Radio Station and Radio Network for the Years 2015, 2025 & 2030

IV. COMPETITION