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市场调查报告书
商品编码
1894237

全球CRM分析市场

CRM Analytics
出版日期: | 出版商: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 英文 140 Pages | 商品交期: 最快1-2个工作天内

价格

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简介目录

全球CRM分析市场预计到2030年将达到281亿美元。

全球客户关係管理（CRM）分析市场规模在2024年估计为159亿美元，预计到2030年将达到281亿美元，在分析期（2024-2030年）内复合年增长率（CAGR）为10.0%。本报告分析的细分市场之一—销售和行销分析，预计将以10.9%的复合年增长率成长，并在分析期结束时达到128亿美元。客服中心分析细分市场预计在分析期间内将以9.7%的复合年增长率成长。

美国市场规模估计为45亿美元，而中国市场预计将以9.3%的复合年增长率成长。

预计到2024年，美国CRM分析市场规模将达45亿美元。作为世界第二大经济体，中国预计到2030年市场规模将达到43亿美元，2024年至2030年的复合年增长率（CAGR）为9.3%。其他值得关注的区域市场包括日本和加拿大，预计在分析期内，这两个市场的复合年增长率将分别达到9.4%和7.9%。在欧洲，德国的复合年增长率预计约为7.9%。

全球客户关係管理分析市场－关键趋势与驱动因素摘要

解读数据：CRM 分析如何改变客户关係

客户关係管理 (CRM) 分析利用资料分析工具和软体，从 CRM 系统收集的客户资料中获取洞察。这种分析方法使企业能够了解客户行为、偏好和趋势，从而製定个人化行销策略、提升客户参与并优化决策。透过分析来自各种接触点的数据，企业可以更好地调整其服务和产品以适应客户需求，预测未来行为并主动解决潜在问题，从而促进销售成长并提高客户维繫。

人工智慧和机器学习的进步如何提升客户关係管理（CRM）分析能力？

人工智慧 (AI) 和机器学习 (ML) 透过自动化资料分析流程并提供更深入、更具可操作性的洞察，引领着客户关係管理 (CRM) 分析的变革。透过分析大量数据，AI 演算法可以预测客户偏好和购买行为，进而助力企业打造精准的行销宣传活动。机器学习模型会随着时间的推移而不断改进，从过往互动中学习，以提升未来的客户体验。这项技术也支援情绪分析，能够从社群媒体互动、电子邮件和客户支援沟通中提取并解读客户情绪，从而更细緻地观点客户满意度。

实施高阶CRM分析面临哪些挑战？

采用先进的CRM分析并非一帆风顺。数据品质和完整性至关重要。低品质的数据会导致分析不准确，甚至得出错误的结论。将人工智慧和机器学习整合到现有的CRM系统中，通常需要在技术和专业知识方面进行大量的初始和持续投资。此外，打破组织内部的资料孤岛，实现跨部门客户互动资料的统一视图，也是一大挑战。隐私和资料保护同样是需要重点关注的问题，因为企业在处理客户资料时必须遵守GDPR等法规。

哪些因素正在推动CRM分析市场的成长？

CRM分析市场的成长受多种因素驱动。数位化客户触点产生的数据量日益增长，需要强大的分析工具来解读这些资讯。竞争压力也促使企业改善客户体验并实现行销个人化，而CRM分析可以帮助他们实现这一目标。此外，人工智慧和机器学习（ML）技术的整合变得越来越便利且经济实惠，使更多企业能够利用进阶分析功能。随着企业不断认识到数据驱动策略在获取竞争优势方面的价值，对复杂CRM分析解决方案的需求预计将大幅增长。

部分：

细分市场（销售和行销分析、客服中心分析、客户分析、社群媒体分析、其他细分市场）

受访公司范例

  • Accenture
  • Angoss Software Corporation
  • IBM Corporation
  • Infor
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS AB
  • Teradata Corporation

人工智慧集成

我们正在利用检验的专家内容和人工智慧工具，变革市场和竞争情报。

Market Glass, Inc. 并没有采用查询LLM 或产业专用的SLM 的典型方法，而是建立了一个由世界各地领域专家精心策划的内容库，其中包括视频转录、博客、搜寻引擎研究以及大量的公司、产品/服务和市场数据。

关税影响係数

在最新发布的报告中，Market Glass, Inc. 将关税对地理市场的影响纳入考量，并根据公司总部所在国、製造地以及进出口情况（成品和OEM产品）预测各公司的竞争地位变化。这种复杂多变的市场现实将对竞争对手产生多方面的影响，包括销货成本增加、盈利下降和供应链重组，同时也会影响微观和宏观市场动态。

目录

第一章调查方法

第二章执行摘要

  • 市场概览
  • 主要企业
  • 市场趋势和驱动因素
  • 全球市场展望

第三章 市场分析

  • 美国
  • 加拿大
  • 日本
  • 中国
  • 欧洲
  • 法国
  • 德国
  • 义大利
  • 英国
  • 其他欧洲
  • 亚太地区
  • 世界其他地区

第四章 竞赛

简介目录
Product Code: MCP11372

Global CRM Analytics Market to Reach US$28.1 Billion by 2030

The global market for CRM Analytics estimated at US$15.9 Billion in the year 2024, is expected to reach US$28.1 Billion by 2030, growing at a CAGR of 10.0% over the analysis period 2024-2030. Sales & Marketing Analytics, one of the segments analyzed in the report, is expected to record a 10.9% CAGR and reach US$12.8 Billion by the end of the analysis period. Growth in the Contact Center Analytics segment is estimated at 9.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.5 Billion While China is Forecast to Grow at 9.3% CAGR

The CRM Analytics market in the U.S. is estimated at US$4.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 9.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.4% and 7.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.9% CAGR.

Global CRM Analytics Market - Key Trends and Drivers Summarized

Decoding Data: How Is CRM Analytics Transforming Customer Relations?

CRM (Customer Relationship Management) analytics harnesses data analysis tools and software to glean insights from customer data gathered via CRM systems. This analytical approach helps businesses understand customer behavior, preferences, and trends, enabling personalized marketing strategies, improved customer engagement, and enhanced decision-making. By analyzing data from various touchpoints, companies can tailor their services or products to better meet their customers' needs, predict future behaviors, and proactively address potential issues, thereby driving sales growth and improving customer retention.

How Are Advances in AI and Machine Learning Enhancing CRM Analytics?

Artificial intelligence (AI) and machine learning (ML) are at the forefront of transforming CRM analytics by automating data analysis processes and providing deeper, actionable insights. AI algorithms can predict customer preferences and buying behaviors by analyzing vast amounts of data, which can help in crafting highly targeted marketing campaigns. Machine learning models improve over time, learning from past interactions to enhance future customer experiences. This technology also helps in sentiment analysis, extracting and interpreting customer feelings from social media interactions, emails, and customer support communications, thereby offering a more nuanced view of customer satisfaction.

What Are the Challenges in Implementing Advanced CRM Analytics?

Implementing advanced CRM analytics is not without challenges. Data quality and completeness are critical; poor data can lead to inaccurate analyses and misguided conclusions. Integrating AI and ML into existing CRM systems often requires substantial initial and ongoing investment in both technology and expertise. Additionally, there's the challenge of breaking down data silos within organizations to create a unified view of customer interactions across different departments. Privacy and data protection are also major concerns, as companies must comply with regulations such as GDPR while handling customer data.

What Drives the Growth in the CRM Analytics Market?

The growth in the CRM analytics market is driven by several factors. The increasing volume of data generated by digital customer interactions necessitates powerful analytical tools to make sense of this information. Competitive pressures also push businesses to enhance customer experiences and personalize their marketing efforts, which CRM analytics can facilitate. Additionally, the integration of AI and ML technologies is becoming more accessible and affordable, allowing more businesses to leverage advanced analytics. As companies continue to recognize the value of data-driven strategies in achieving competitive advantage, demand for sophisticated CRM analytics solutions is expected to surge.

SCOPE OF STUDY:

The report analyzes the CRM Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics, Other Segments)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 68 Featured) -

  • Accenture
  • Angoss Software Corporation
  • IBM Corporation
  • Infor
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS AB
  • Teradata Corporation

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Trade Shocks, Uncertainty, and the Structural Rewiring of the Global Economy
    • CRM Analytics - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
    • Global Economic Update
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Growing Demand for Data-Driven Customer Insights Spurs Adoption of CRM Analytics
    • Integration of Artificial Intelligence and Machine Learning Enhances Predictive Capabilities
    • Rising Importance of Customer Experience Management in Business Strategies
    • Advancements in Big Data Technology Expand Capabilities of CRM Analytics Tools
    • Shift from Descriptive to Prescriptive Analytics in Customer Relationship Management
    • Increased Adoption of Cloud-based CRM Solutions for Scalability and Flexibility
    • Growing Small and Medium Enterprises (SMEs) Market Adopts CRM Analytics for Competitive Advantage
    • Integration of Social Media Insights into CRM Strategies Enhances Customer Engagement
    • Global Expansion of E-commerce Drives Need for Advanced CRM Analytical Tools
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for CRM Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 2: World 6-Year Perspective for CRM Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Contact Center Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 4: World 6-Year Perspective for Contact Center Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Social Media Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World 6-Year Perspective for Social Media Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for Customer Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 8: World 6-Year Perspective for Customer Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 10: World 6-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 11: World CRM Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Sales & Marketing Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Sales & Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 14: USA Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: USA 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • CANADA
    • TABLE 16: Canada Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: Canada 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • JAPAN
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 18: Japan Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Japan 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • CHINA
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • EUROPE
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 22: Europe Recent Past, Current & Future Analysis for CRM Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: Europe 6-Year Perspective for CRM Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 24: Europe Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Europe 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • FRANCE
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 26: France Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: France 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • GERMANY
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 28: Germany Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Germany 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • ITALY
    • TABLE 30: Italy Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Italy 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • UNITED KINGDOM
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 32: UK Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: UK 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Rest of Europe 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • ASIA-PACIFIC
    • CRM Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Asia-Pacific 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 38: Rest of World Recent Past, Current & Future Analysis for CRM Analytics by Segment - Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Rest of World 6-Year Perspective for CRM Analytics by Segment - Percentage Breakdown of Value Sales for Sales & Marketing Analytics, Contact Center Analytics, Customer Analytics, Social Media Analytics and Other Segments for the Years 2025 & 2030

IV. COMPETITION