数位名片市场规模、份额、成长分析（按产品类型、按平台、按价格分布、按应用、按地区）- 产业预测，2025 年至 2032 年

预计到 2023 年全球数位名片市场规模将达到 1.823 亿美元，从 2024 年的 2.0454 亿美元成长到 2032 年的 5.1372 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.2%。

全球数位名片市场正经历显着成长，这得益于可近性、连结性和便利性的提高。关键驱动因素包括智慧型手机的广泛普及、用户对行动应用程式的适应性以及与 CRM 系统的集成，从而促进了无缝共用和专业品牌推广。许多数位名片配备了云端存储，使用户可以透过通讯和电子邮件轻鬆分发讯息。然而，挑战包括隐私问题、采用新技术的复杂性以及从传统格式迁移到数位格式的高成本。儘管存在这些障碍，但便利性、永续性、安全性、个人化和成本效益等因素正在推动客户体验的改善。然而，由于缺乏从传统纸质卡片过渡到数位解决方案的意识和阻力，市场面临着限制因素。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 重大投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 案例研究
• 顾客购买行为分析

全球数位名片市场规模（按用户类型和复合年增长率） (2025-2032)

• 市场概览
• 商业用户
• 企业用户
• 个人用户

全球数位名片市场规模（依平台划分）及复合年增长率（2025-2032 年）

• 市场概览
• Android
• iOS
• Window

全球数位名片市场规模（依产业垂直划分）及复合年增长率（2025-2032 年）

• 市场概览
• 资讯科技/通讯
• 行销机构
• BFSI
• 销售企业家
• 其他的

全球数位名片市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Adobe
• Inigo
• HiHello
• QR Code Chimp
• CamCard
• Mobilo
• Switchit
• Knowee
• Blinq Technologies Pty Ltd.
• L-Card
• Vistaprint
• eVaunt
• Popl
• Uniqode
• Linq
• Wisery
• MySignature
• ClickCard
• OneCard
• KADO

结论和建议

Global Digital business card Market size was valued at USD 182.3 million in 2023 and is poised to grow from USD 204.54 million in 2024 to USD 513.72 million by 2032, growing at a CAGR of 12.2% during the forecast period (2025-2032).

The global digital business card market is experiencing significant growth, propelled by enhanced accessibility, connectivity, and convenience. Key drivers include the widespread adoption of smartphones, user adaptability to mobile apps, and the integration of CRM systems, which facilitate seamless sharing and professional branding. Many digital cards come equipped with cloud storage, allowing users to distribute their information easily via messaging and email. However, privacy concerns, the complexity of adopting new technologies, and high transition costs from traditional to digital formats pose challenges. Despite these hurdles, factors such as convenience, sustainability, security, personalization, and cost efficiency improve customer experiences. Nevertheless, the market faces constraints due to a lack of awareness and resistance to shifting from conventional paper cards to digital solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital business card market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital business card Market Segments Analysis

Global Digital business card Market is segmented by User Type, Platform, Industry Vertical and region. Based on User Type, the market is segmented into Business Users, Enterprise Users and Individual Users. Based on Platform, the market is segmented into Android, iOS and Window. Based on Industry Vertical, the market is segmented into IT and Telecommunication, Marketing Agencies, BFSI, Sales Entrepreneurs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital business card Market

The global digital business card market is experiencing significant growth as corporate professionals, entrepreneurs, and businesses increasingly prioritize dynamic branding over traditional static options. This shift is fueled by a rising preference for digital business cards that offer integration with CRM systems, enabling efficient lead tracking and management. Furthermore, corporate buyers are investing more in premium offerings to ensure brand consistency across their communications. Alongside this trend, there is a heightened demand for advanced features such as AI-driven analytics, like scan tracking, which enhance the functionality and effectiveness of digital business cards in today's competitive landscape.

Restraints in the Global Digital business card Market

The global digital business card market faces significant constraints stemming from the increasing prevalence of cybersecurity threats and the stringent compliance requirements set forth by regulations such as GDPR and CCPA. These factors have escalated operational costs, particularly for research and development efforts aimed at implementing advanced encryption mechanisms. Consequently, smaller businesses find themselves challenged by the complexities of compliance. Additionally, a notable percentage of users express hesitance in sharing digital business cards primarily due to concerns over phishing attacks, which further hinders market growth and adoption, ultimately creating a barrier for widespread acceptance of digital business cards.

Market Trends of the Global Digital business card Market

The global digital business card market is experiencing a significant transformation fueled by the integration of AI and automation technologies. As smart cards increasingly sync with CRM systems, they facilitate real-time updates of contact details, job titles, and social links, streamlining communication for professionals. Major platforms like LinkedIn and Salesforce have developed native integrations that enhance data flow, resulting in a reported 60% reduction in administrative tasks and a remarkable 30% uptick in lead conversion rates for sales teams. Furthermore, emerging AI capabilities such as predictive analytics and automated follow-ups are optimizing networking efficiency, positioning digital business cards as a vital tool in modern professional interactions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Digital business card Market Size by User Type & CAGR (2025-2032)

• Market Overview
• Business Users
• Enterprise Users
• Individual Users

Global Digital business card Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Window

Global Digital business card Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• IT and Telecommunication
• Marketing Agencies
• BFSI
• Sales Entrepreneurs
• Others

Global Digital business card Market Size & CAGR (2025-2032)

• North America (User Type, Platform, Industry Vertical)
  • US
  • Canada
• Europe (User Type, Platform, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (User Type, Platform, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (User Type, Platform, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (User Type, Platform, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inigo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiHello
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QR Code Chimp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CamCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobilo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Switchit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knowee
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blinq Technologies Pty Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L-Card
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eVaunt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Popl
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniqode
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Linq
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wisery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MySignature
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClickCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KADO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations