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市场调查报告书
商品编码
1755908
2032 年数位名片市场预测:按平台、产品类型、用户类型、经营模式、定价模式、应用、最终用户和地区进行的全球分析Digital Business Card Market Forecasts to 2032 - Global Analysis By Platform (Mobile Platforms and Web/Desktop Platforms), Offering Type, User Type, Business Model, Pricing Model, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球数位名片市场预计在 2025 年达到 2.102 亿美元,到 2032 年将达到 4.706 亿美元,预测期内的复合年增长率为 12.2%。
数位名片是传统名片的变体,以电子方式存储,可即时共用联络资讯。透过整合社交资料、影片和人脉,它们提供了一种快速、动态且永续的社交方式。数位名片易于修改和分发,有助于建立专业联繫,减少纸张浪费,并促进现代技术先进的沟通。
根据统计,到2025年,37%的中小企业和23%的个人将使用数位名片应用程式。
远端工作和虚拟网络
远距办公和虚拟网路的激增极大地促进了数位名片市场的发展。随着全球各地的企业纷纷采用「数位优先」策略,对高效、非接触式和无纸化网路解决方案的需求也迅速增长。数位名片提供即时共用、与虚拟会议平台无缝整合以及增强的可访问性,使其成为远端和混合工作环境中不可或缺的利器。此外,数位名片的便利性和永续性与不断变化的职业偏好相契合,推动了其在各个行业和地区的广泛应用。
资料隐私问题
敏感联络资讯的储存和传输引发了对未授权存取、身分盗窃和滥用的担忧。此外,缺乏标准化的隐私法规以及资料外洩的可能性使得个人和组织在采用数位解决方案时保持谨慎。由于隐私风险是市场成长的障碍,企业需要实施强有力的安全措施和透明的资料使用政策,以解决这些问题并建立使用者信任。
与网路平台集成
透过将数位名片与 CRM 系统、社交媒体和专业社交网站集成,使用者可以简化联络人管理,提升参与并个人化互动。此外,即时更新、分析和 AI主导洞察等高级功能使专业人士能够优化其社交策略。这种无缝整合不仅提升了用户体验,更使数位名片成为现代数据主导社交的重要工具。
资料外洩与监管合规
随着网路威胁日益加剧,资料保护条例不断演变,企业必须持续更新安全通讯协定以保护使用者资讯。不遵守GDPR等法规可能会面临严厉的处罚和声誉损害。此外,网路攻击的复杂性要求企业持续投资安全基础设施,这使得服务提供者难以维护使用者信任并遵守法规。
新冠疫情对数位名片市场产生了双重影响。离线活动和商务旅行的限制最初减缓了餐旅服务业等行业的数位名片采用速度,但向远端办公和非接触式互动的广泛转变加速了对数位解决方案的需求。企业迅速采用数位名片,以促进安全高效的网路沟通,并适应不断变化的消费者偏好,从而显着提升了采用率,并推动了向数位优先的专业沟通的长期转变。
行动平台细分市场预计将成为预测期内最大的细分市场
由于智慧型手机(尤其是安卓设备)的广泛普及,行动平台预计将在预测期内占据最大的市场占有率,因为它价格实惠、易于访问,并且能够与商业应用程式无缝整合。此外,行动平台支援NFC、QR码和即时更新等高级功能,为各行各业的用户带来极大的便利。行动技术的广泛应用将确保数位名片能够持续为广泛而多样化的受众所使用,并保持其有效性。
预计个人和专业领域在预测期内将实现最高的复合年增长率。
预计个人专业人士细分市场将在预测期内实现最高成长率。这归因于自由工作者、顾问和零工的增加,他们需要灵活且经济高效的社交工具。数位名片为这些专业人士提供了即时自订、轻鬆共用以及与个人品牌平台整合的功能。此外,向自营业和远距办公的转变也增加了对数位解决方案的需求,这些解决方案可以提高个人用户的可见度并简化联络人管理。
预计北美将在预测期内占据最大的市场占有率。这得益于主要市场参与者的存在、较高的技术采用率以及浓厚的专业人脉文化。此外,受永续性计画和高效远端协作需求的推动,北美企业是创新数位解决方案的早期采用者。该地区强大的基础设施和先进的数位生态系统进一步推动了数位名片的普及。
预计亚太地区将在预测期内实现最高的复合年增长率。快速数位化、智慧型手机普及率的提高以及精通技术的专业人士数量的增加是这一增长的主要驱动力。此外,印度、中国和韩国等国家政府主导的数位化倡议以及日益壮大的新兴企业生态系统正在加速数位名片的普及。该地区充满活力的经济状况和对技术创新的开放态度,使亚太市场成为关键的成长引擎。
According to Stratistics MRC, the Global Digital Business Card Market is accounted for $210.2 million in 2025 and is expected to reach $470.6 million by 2032 growing at a CAGR of 12.2% during the forecast period. A digital business card is a type of traditional business card that is stored electronically and enables instantaneous contact information sharing. It provides a quick, dynamic, and sustainable method of networking by incorporating social profiles, videos, and connections. Digital business cards, which are simple to alter and distribute, promote professional connections, cut down on paper waste, and facilitate contemporary, technologically advanced communication.
According to statistics for 2025, data indicates that 37% of small businesses and 23% of individuals use digital business card apps.
Remote work and virtual networking
The surge in remote work and virtual networking has significantly propelled the digital business card market. As organizations worldwide adopt digital-first strategies, the need for efficient, contactless, and paperless networking solutions has grown rapidly. Digital business cards offer instant sharing, seamless integration with virtual meeting platforms, and enhanced accessibility, making them indispensable in remote and hybrid work environments. Furthermore, the convenience and sustainability of digital cards align with evolving professional preferences, driving widespread adoption across industries and geographies.
Data privacy concerns
The storage and transfer of sensitive contact information raise fears of unauthorized access, identity theft, and misuse. Additionally, the lack of standardized privacy regulations and the potential for data breaches make both individuals and organizations cautious about adopting digital solutions. Companies must implement robust security measures and transparent data usage policies to address these concerns and build trust among users, as privacy risks can otherwise hinder market growth.
Integration with networking platforms
By connecting digital cards with CRM systems, social media, and professional networking sites, users can streamline contact management, enhance engagement, and personalize interactions. Moreover, advanced features like real-time updates, analytics, and AI-driven insights empower professionals to optimize their networking strategies. This seamless integration improves user experience but also positions digital business cards as essential tools for modern, data-driven networking.
Data breaches and regulatory compliance
With increasing cyber threats and evolving data protection regulations, companies must continuously update security protocols to safeguard user information. Non-compliance with regulations such as GDPR can result in severe penalties and reputational damage. Furthermore, the sophistication of cyberattacks necessitates ongoing investment in security infrastructure, making it challenging for providers to maintain user confidence and regulatory alignment.
The Covid-19 pandemic had a dual impact on the digital business card market. While restrictions on in-person events and travel initially slowed adoption in sectors like hospitality, the broader shift to remote work and contactless interactions accelerated demand for digital solutions. Businesses rapidly embraced digital business cards to facilitate safe, efficient networking and adapt to evolving consumer preferences, resulting in a substantial increase in adoption rates and a long-term shift toward digital-first professional communication.
The mobile platforms segment is expected to be the largest during the forecast period
The mobile platforms segment is expected to account for the largest market share during the forecast period, driven by the widespread adoption of smartphones, particularly Android devices, which offer affordability, accessibility, and seamless integration with business applications. Additionally, mobile platforms support advanced features such as NFC, QR codes, and real-time updates, making them highly convenient for users across different professional backgrounds. The proliferation of mobile technology ensures that digital business cards remain accessible and effective for a broad and diverse user base.
The individual professionals segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the individual professionals segment is predicted to witness the highest growth rate, attributed to the increasing number of freelancers, consultants, and gig workers who require flexible, cost-effective networking tools. Digital business cards offer these professionals instant customization, easy sharing, and integration with personal branding platforms. Moreover, the shift towards self-employment and remote work has amplified the need for digital solutions that enhance visibility and streamline contact management for individual users.
During the forecast period, the North America region is expected to hold the largest market share, fueled by the presence of major market players, high technology adoption, and a strong culture of professional networking. Furthermore, North American businesses are early adopters of innovative digital solutions, driven by sustainability initiatives and the need for efficient remote collaboration. The robust infrastructure and advanced digital ecosystem in the region further support the widespread use of digital business cards.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid digitization, increasing smartphone penetration, and a growing population of tech-savvy professionals are key contributors to this growth. Additionally, government-led digital initiatives and the expansion of startup ecosystems in countries like India, China, and South Korea are accelerating the adoption of digital business cards. The region's dynamic economic landscape and openness to technological innovation position Asia Pacific as a major growth engine for the market.
Key players in the market
Some of the key players in Digital Business Card Market include HiHello, Blinq, Popl, Mobilo, L-Card, Switchit, Haystack, CamCard, SnapDat, Knowee, Inigo, Linq, Beaconstac (Uniqode), Vistaprint, Adobe Inc., About.me, QRCodeChimp, and CardHQ.
In May 2025, Blinq announced a $25 million Series A funding round led by Touring Capital, with participation from Blackbird Ventures, Square Peg Capital, and HubSpot Ventures. The funding will accelerate Blinq's global expansion, especially in North America and Europe, and support further product development.
In February 2024, Popl unveiled a digital business card tailored for recruiters. This solution allows recruiters to direct candidates to relevant online resources with a tap, including job listings and company profiles, enhancing the recruitment process.
In January 2024, Beaconstac rebranded to Uniqode, reflecting its mission to bridge the physical and digital worlds through QR codes. The rebrand includes a new name and brand identity, while maintaining the same platform and services.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.