市场调查报告书
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1114014
在线约会应用市场规模、份额和趋势分析报告:2022-2030 年创收(订阅、广告)、地区(北美、欧洲、亚太地区、拉丁美洲、MEA)和细分市场预测Online Dating Application Market Size, Share & Trends Analysis Report By Revenue Generation (Subscription, Advertisement), By Region (North America, Europe, APAC, LATAM, MEA), And Segment Forecasts, 2022 - 2030 |
Grand View Research, Inc. 的一份新报告显示,到 2030 年,全球在线约会应用市场规模预计将达到 122.5 亿美元。
预计从 2022 年到 2030 年,复合年增长率为 5.5%。在线约会是一种在线服务,为会员提供聊天、调情和做爱的平台。在线约会已成为寻找合适伴侣和扩展社交网络的社交趋势。最受欢迎的在线约会应用程序是 Tinder 和 Bumble。这些应用程序使用数字消息来帮助人们更好地交流。不断增长的互联网使用量是推动该市场增长的主要因素。
全球有超过 1,500 个约会网站和应用程序,一些约会应用程序和在线平台正在其约会应用程序中利用人工智能来更好地匹配和合适的个人资料推荐。我正在寻找在线约会应用程序是使用检测具有相似兴趣和偏好的人的算法开发的。例如,Tinder 使用机器学习并发布了一项名为“智能照片”的功能,旨在提高用户匹配的概率。 Match.com 有 Lara,这是一个人工智能聊天机器人,它可以帮助用户根据对爱好、缺陷、星座等的解释来寻找爱情。
在线约会应用非常受年轻人的欢迎,尤其是千禧一代。尤其是 LGBTQ+ 社区,由于许多国家的社会污名,约会应用程序的使用激增。 COVID-19大流行对市场产生了积极影响。欧洲和亚太地区受全球 COVID-19 病例数量的影响最大。在美国,病毒的迅速传播加剧了这种情况,政府发布了全面关闭、居家令、社会隔离令以及对社交生活和恋爱关係的限制。人们的社交和浪漫生活也受到这种全面封锁的影响。随着单身人士在社交孤立中寻求陪伴和联繫,他们对约会应用程序的使用急剧增加。
订阅业务引领市场,占 2021 年全球收入的 60.0% 以上。订阅部分进一步细分为年龄、性别和类型。订阅部分预计将在整个预测期内保持主导份额。 18-25 岁年龄段将是 2021 年约会应用的最大用户群。预计 26-34 岁年龄段将是预测期内增长最快的群体。按性别划分,男性用户在 2021 年占据市场主导地位,收入份额超过 60.0%。在预测期内,女性部分预计将以最高的复合年增长率增长。与月度和年度订阅相比,季度订阅的订阅用户更多。预计亚太地区将在预测期内呈现最快的增长率。该地区的增长主要是由于该地区庞大的单身人口、不断增长的消费者购买力和城市化。
在线约会应用程序的驱动因素包括互联网使用量的增加、在线约会观念的变化以及全球单身人数的增加。
随着全球人口的增长,预计预测期内对在线约会应用程序的需求将增加,在线约会应用程序已采取措施为用户提供安全的浏览环境。我来了。
2021 年订阅将占销售额的 60.0% 以上,占据压倒性份额
按订阅计算,2021 年 18-25 岁年龄段的收入份额将超过 55.0%。预计 26-34 岁年龄组在预测期内将以最快的复合年增长率增长。这是由于美国、俄罗斯和瑞士等国家的高离婚率导致单身人数增加
The global online dating application market size is expected to reach USD 12.25 billion by 2030, according to the new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 5.5% from 2022 to 2030. Online dating is an online service that offers a platform for its members to chat, flirt, or fall in love. Online dating has become a social trend for finding a suitable partner or expanding social contacts. The most well-known online dating applications are Tinder and Bumble. Digital messaging on these online dating applications helps to enhance communication among people. A surge in the usage of the internet is the major factor fueling the growth of this market.
There are more than 1,500 dating websites and applications across the world and several dating apps and online platforms are exploring the utilization of artificial intelligence in dating applications for better matching and suitable profile recommendations. Online dating applications are developed using algorithms that detect people with similar interests and likes. For instance, Tinder is using machine learning and it had released a feature called 'Smart Photos,' which aims at increasing users' chances of finding a match. Match.com has Lara, an AI chatbot that helps users find love based on an interpretation of hobbies, flaws, zodiac signs, etc.
Online dating applications are gaining tremendous popularity among young individuals, especially millennials. The usage of dating apps has witnessed a tremendous rise. especially among the LGBTQ+ community owing to the social stigma associated with the community in many countries. The COVID-19 pandemic has had a favorable effect on the market. In terms of the total number of COVID-19 patients worldwide, Europe and the Asia Pacific were among the worst impacted regions. Additionally, things became worse in the U.S. Governments throughout the world issued orders for a complete lockdown, staying at home, and social seclusion due to the virus's rapid spread. People's social and romantic lives were impacted by the total lockdown. As singles searched for companionship and connection amid their social isolation, the use of dating apps increased dramatically.
The subscription segment led the market and accounted for more than 60.0% share of the global revenue in 2021. The subscription segment is further sub-segmented into age, gender, and type. The subscription segment is expected to maintain its commanding share throughout the forecast period. The 18-25 years age group was the largest user group of dating apps in 2021. The 26-34 years age group is expected to be the fastest-growing segment during the forecast period. By gender, male users dominated the market in 2021 with a revenue share of more than 60.0%. The female segment is expected to expand at the highest CAGR during the forecast period. The quarterly subscription is subscribed more by the users as compared to the monthly or yearly subscription. The Asia Pacific is expected to exhibit the fastest growth rate during the forecast period. The growth in the region is primarily attributed to the large single population in the region, the growing purchasing power of the consumers, and urbanization.