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市场调查报告书
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1452933
全球线上约会服务市场 2024-2031Global Online Dating Services Market 2024-2031 |
预计全球线上约会服务市场在预测期内(2024-2031)将以 5.5% 的CAGR成长。市场的成长归因于对单亲父母至关重要的时间管理需求不断增长,而整合时间可以透过关注人际关係和平衡父母责任来显着提高时间管理技能。此外,市场参与者正在寻求新产品的推出,以满足日益增长的时间管理需求。例如,2022 年 3 月,Match Group 推出了针对单亲父母的最新约会应用程式 Stir。该应用程式提供了一个名为“Stir Time”的日程安排选项,允许用户管理约会之间的时间,解决了 2000 万单身父母服务不足的问题。
全球线上约会服务市场按类型、性别和年龄细分。根据类型,市场分为基于订阅的约会应用程式和免费约会应用程式。根据性别,市场分为男性和女性。此外,依年龄,市场细分为18-25岁、26-34岁、35-50岁及50岁以上。免费约会应用程式子类别预计将占据该类型细分市场的很大一部分市场份额。这一增长可归因于其低成本和最低的订阅成本,该应用程式可以吸引更多用户并扩大其在线上约会服务行业的全球影响力。此外,市场参与者正在寻找新产品的推出来满足约会网站应用程式的需求。例如,2023 年 8 月,Never Married Dating 为单身未婚人士推出了新的免费约会网站应用程式。
其中,基于订阅的约会应用子细分市场预计将在全球线上约会服务市场中占据相当大的份额。此细分市场的成长归因于对使用者体验和支援的需求不断增长。提供卓越的使用者体验和快速回应的客户服务至关重要。市场参与者正在寻求新产品的推出,以满足为消费者提供基于订阅的选项的需求。例如,2023 年 12 月,Tinder 推出了每月 499 美元的订阅服务。它提供三种订阅选项,例如 Tinder Plus(每月 7.99 美元)、Gold(每月 24.99 美元)和 Platinum(每月 29.99 美元)。
全球线上约会服务市场根据地理位置进一步细分,包括北美(美国和加拿大)、欧洲(英国、义大利、西班牙、德国、法国和欧洲其他地区)、亚太地区(印度、中国、日本、韩国和亚洲其他地区)以及世界其他地区(中东和非洲以及拉丁美洲)。其中,由于亚太地区网路服务使用量的增加以及消费者对非一夫一妻制伙伴关係的偏好增加,预计亚太地区将在全球市场中占据显着份额。
在所有地区中,北美地区预计在预测期内将以相当大的CAGR成长。区域成长归因于智慧型手机普及率的上升,而网路存取加速了约会应用程式的成长,使线上约会变得更加容易和广泛。此外,该地区政府机构使用约会应用程式的比例不断上升。根据美国国立卫生研究院 (gov.) 2023 年 11 月的数据,过去十年中,约会应用程式的使用量显着增加。 2022 年,超过 3.66 亿人使用线上约会服务。美国 30% 的成年人每天都会在某个时间使用约会应用程序,35% 使用线上约会网站的人表示收到攻击性或不当讯息。
服务于全球线上约会服务市场的主要公司包括 eharmony Inc.、Hinge, Inc.、Match Group, LLC、Shaadi.com、The Meet Group, Inc. 等。市场参与者透过各种策略(包括併购、合作、合作、融资和新产品发布),为市场成长做出了巨大贡献,以保持市场竞争力。例如,2022 年 2 月,Bumble, Inc. 收购了 Fruitz,这是一款帮助用户寻找匹配对象的应用程序,旨在吸引年轻的 Z 世代受众,儘管该应用程式已经在国际上占有一席之地。
Global Online Dating Services Market Size, Share & Trends Analysis Report by Type (Subscription-Based Dating App and Free Dating App), by Gender (Male and Female), and by Age (18-25 years, 26-34 years, 35-50 years, and Above 50 years) Forecast Period (2024-2031)
The global online dating services market is anticipated to grow at a CAGR of 5.5% during the forecast period (2024-2031). The market's growth is attributed to the growing demand for time management is essential for single parents, and integrate times can significantly improve time management skills by focusing on connections and balancing parenthood responsibilities. Furthermore, market players are seeking for the new product launch to meet this growing demand for time management. For instance, in March 2022, Match Group launched its latest dating app, Stir, aimed at single parents. The app offers a scheduling option called "Stir Time," allowing users to manage their time between dates, addressing the under-served 20 million single parents.
The global online dating services market is segmented by type, gender, and age. Based on the type, the market is sub-segmented into subscription-based dating apps and free dating apps. Based on gender, the market is sub-segmented into male and female. Furthermore, based on age, the market is sub-segmented into 18-25 years, 26-34 years, 35-50 years, and above 50 years. The free dating app subcategory is expected to capture a significant portion of the market share within the type segment. The growth can be attributed to the owing its low cost and minimal subscription costs, the app can generate in more users and expand its global presence in the online dating services industry. Furthermore, market players are looking for the new product launch to meet the demand for dating website app. For instance, in August 2023, Never Married Dating launched a new free dating website app for single never married people.
Among the types, the subscription-based dating app sub-segment is expected to hold a considerable share of the global online dating services market. The segmental growth is attributed to the growing demand for user experience and support. It is essential to provide an exceptional user experience and responsive customer care. The market players are seeking for the new product launch to meet the demand for subscription based options to offer consumers. For instance, in December 2023, Tinder launched a $499 monthly subscription. It offers three subscription options such as Tinder Plus ($7.99 per month), Gold ($24.99 per month), and Platinum ($29.99 per month).
The global online dating services market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to rise in the region's use of internet service and an increased preference among consumers for non-monogamous partnerships.
Among all regions, the North American region is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to the rise in smartphone penetration and internet access has accelerated the growth of dating apps, making online dating more accessible and widespread. Furthermore, the rising prevalence of government agencies for the use of dating applications across the region. According to the National Institute of Health (gov.) in November 2023, over the past decade, there has been a significant increase in the use of dating applications. Over 366 million individuals used online dating services in 2022. The 30% of adults in the US have used dating apps at a point in every day, and 35% of the individuals that use online dating sites report receiving offensive or inappropriate messages.
The major companies serving the global online dating services market include eharmony Inc., Hinge, Inc., Match Group, LLC, Shaadi.com, The Meet Group, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2022, Bumble, Inc. acquired Fruitz, an app that helps users find matches, aiming to gain traction with a younger, Gen Z audience, despite already having an international presence.