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市场调查报告书
商品编码
1370781
约会应用程式市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测。按年龄、性别、订阅、地区和竞争细分Dating Apps Market - Global Industry Size, Share, Trends, Opportunities, and Forecast 2018-2028. Segmented By Age, By Gender, By Subscription, By Region and Competition |
约会应用程式市场预计将在预测期内大幅成长。除了手机的普及之外,不断增长的成年人口也是产业扩张的主要动力。由于许多国家与 LGBTQ 群体相关的社会耻辱,这些应用程式的使用量大幅增加,尤其是在 LGBTQ 群体中。
此外,以职业为导向的千禧世代往往保持单身,这意味着许多成年人长期保持单身,这对线上约会场景来说是一笔巨大的财富。其他成长因素包括约会观念的改变、行动装置普及率的提高、疫情后对更多社交的需求以及失败关係的增加。现在,人们在对某个特定的个人资料表现出兴趣时,不再仅仅依赖自己认为有吸引力的东西,还会考虑年龄、职业和爱好等因素。另一方面,约会应用程式也有一系列缺点,例如不真实和不相容。
2022年,约会应用程式市场收入为49.4亿美元,其中31亿美元来自Match Group。全球有超过 3 亿人使用约会应用程序,其中约 2000 万人为高级功能付费。 Tinder 是 2022 年下载次数最多的应用程式,其次是 Bumble,Tinder 是美国和欧洲最受欢迎的约会应用程式。
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 34.7亿美元 |
2028 年市场规模 | 89.3亿美元 |
2023-2028 年复合年增长率 | 16.11% |
成长最快的细分市场 | 26-34岁 |
最大的市场 | 北美洲 |
约会是行动装置上成长最快的垂直产业之一。 2020 年,全球有 2.7 亿成年人使用约会应用,这数字几乎是 5 年前的两倍。
约会应用程式确实是利用科技提供社会价值的科技公司。每个行业对新技术和数位转型的快速采用也可以在约会应用程式中看到。约会应用程式现在正在利用人工智慧/机器学习、虚拟实境和元宇宙等尖端软体和技术,为用户提供全新的约会体验。其中一些技术在约会生活中发挥着牵线搭桥的作用:
AI/ML:早期 Tinder 使用 ELO 演算法来搭配平台上的个人资料。它采用了一个权重系统,在该系统中,正确滑动次数最多的用户更有可能更快地找到匹配。然后,它现在摆脱了这一点,现在依赖一个动态系统,该系统透过用户的滑动模式和个人资料上的内容来监控用户在平台上的行为。儘管这个动态系统可能是 Tinder 部署的 AI 和 ML 来匹配个人资料的。人工智慧和机器学习已经在不同行业创建高效、智慧的业务流程。它也有可能改变约会行业。约会应用程式 Hinge 将机器学习作为其演算法的一部分,向用户推荐最合适的配对。
5G:由于 5G 增强的容量、可靠性和速度,约会应用程式现在能够包含额外的基于影片的功能。儘管OTT产业是5G服务的主要受益者。然而 5G 也可以为约会应用程式提供一些优势。为了提高用户参与度,约会应用程式现在为用户提供无缓衝视讯通话、不间断的直播、Netflix 派对等。因此,全球约会应用程式市场预计在预测期内将成长。
区块链:完全透明且不可窜改是区块链技术的两大指导原则。这两个元素对于在约会应用程式中确认用户身份并同时保护隐私可能至关重要。例如,德国新创公司 Hicky 是 2018 年首批发布由区块链驱动的约会应用程式之一。它的创建是为了提供安全性并促进良好的用户行为。该公司鼓励消费者透过使用代币化约会系统来更仔细地挑选熟人。此外,基于区块链的游戏机制和推荐系统在约会应用程式中的使用正在迅速扩大,导致整个预测期内对约会应用程式的需求增加。
VR 和元宇宙:对于约会者来说, 元宇宙提供了无数的可能性。对他们来说,它打开了通往全新机会世界的大门。在虚拟宇宙的背景下,约会是基于化身的概念,这是一种高度发展的个人表达。人们在线上游戏等虚拟平台上找到令人满意的关係并不罕见。但 VR 约会应用程式(例如 Flirtual 和 Planet Theta)添加了大量的肢体语言,给人一种与他人亲自到场的感觉。虚拟实境 (VR) 技术使用户能够在现实世界中无法复製的创新情境中与伴侣进行真实的联繫。一个人可以去任何地方,去任何酒吧,甚至可以在第一次约会时和独角兽一起玩。由于虚拟实境和虚拟世界的广泛使用,全球约会应用市场正在快速成长。
如今,很明显,约会应用程式需要寻找新的平台和方法,让人们表达自己并展现自己的个性。过去大多数约会应用程式都使用简单的简讯作为用户连接的主要形式。
约会应用程式现在提供了新的沟通机会,因为这种参与模式已经过时。其中包括语音、应用程式内游戏和测验、虚拟活动、疫情期间首次使用的各种视讯应用程式等等。即使他们无法亲自见面,这些功能也可以让使用者更轻鬆地与可能的合作伙伴沟通并建立融洽的关係。因此,预计约会应用程式的全球使用量将在未来几年迅速增长。
对于大多数人期望从网路上认识某人得到什么,找到一个更好的解释是很有挑战性的。许多人使用约会应用程式来描绘自己过去的理想化形象,精心挑选最讨人喜欢的照片并发展他们认为最吸引他人的个性。
用户希望查看更真实、未经更改的图像并阅读代表人们真实个性和兴趣的个人资料,因为他们更重视线上互动的真实性和透明度。甚至有些应用程式鼓励用户发布更真实的材料,例如突出他们日常生活和兴趣的电影和故事。
三分之二的 Z 世代准备转向现实生活 (IRL) 约会,因为他们无法在网上找到“真爱”,这使得这成为约会应用程式中最重要的趋势之一。网路约会的肤浅性,人们经常描绘出一幅完美的、修饰过的自己的照片,但不能准确地反映自己是谁,这让许多用户感到不满。相反,人们寻找与他人建立真正、有意义的关係的方法。
由于这种趋势,强调培养更深层联繫而不是简单地浏览无数个人资料的约会应用程式变得流行。用户可以使用这些应用程式中经常包含的强大搜寻过滤器、深入的个人资料和性格测试来识别与他们有共同价值观、爱好和生活方式的其他人。
随着新的约会趋势的出现,人们似乎变得更加自我意识,并且更清楚地了解他们想约会的人。 Y 世代和 Z 世代等年轻一代倾向于情绪成熟,希望慢慢来。多亏了他们,新的约会术语出现了,例如“干燥约会”和“女性优先约会”。这些使用者不再对潜在伴侣的肤浅品质感兴趣,并希望对完全陌生的人保持谨慎。
此外,人们渴望有意义的关係并希望找到灵魂伴侣。为了向用户提供顶级的约会体验,行动发布商现在正在适应这些变化。
他们中的一些人正在透过设定日期之间的界限来加强其自由裁量权政策。其他人则创建利基应用程式来满足不同用户的情感需求。约会类别中的一些应用程式更进一步,提供在浪漫关係之外建立友好联繫的服务。因此,全球约会应用市场预计在预测期内将以更快的速度成长。
全球约会应用程式市场根据年龄、性别、订阅和地区进行细分。依年龄,市场分为18-25岁、26-34岁、35-50岁及50岁以上。根据性别,市场分为男性和女性。根据订阅情况,市场分为保费年度、保费月度和非保费。依地区划分,市场分为北美、亚太地区、欧洲、南美、中东和非洲。
全球约会应用程式市场的主要市场参与者包括Badoo、eHarmony, Inc.、Grindr LLC、FTW & Co (Happn)、Match Group, Inc.(OkCupid、PlentyOfFish、Tinder 和Match.com)、Spark Networks, Inc. 。 、The Meet Group, Inc.、Zoosk Inc.、RSVP.com.au Pty. Ltd. 和 The League。
在本报告中,除了下面详细介绍的行业趋势外,全球约会应用程式市场还分为以下几类:
(註:公司名单可依客户要求客製化)
Dating Apps Market is expected to report a substantial rise during the forecast period. In addition to the ubiquity of cell phones, the growing adult population is the main driving force behind industry expansion. The usage of these apps has witnessed a tremendous rise, especially among the LGBTQ community, owing to the social stigma associated with the community in many countries.
Additionally, millennials being career-oriented tend to stay single which means a lot of the adult population remains single for a long time, which is a huge asset to the online dating scenario. Other growth factors include changing perceptions of dating, increased mobile penetration, the need for more socialization post-covid, and an increase in failed relationships. People now do not solely rely on what seems attractive to their eyes but also consider things, such as age, career, and hobbies, while they show interest in a particular profile. On the other side dating apps comes with a list of drawbacks, such as untruths and incompatibility.
In 2022, the dating app market made USD 4.94 billion in revenue, of which USD 3.1 billion came from Match Group. Over 300 million people use dating apps worldwide, with about 20 million paying for premium features. Tinder was the most downloaded app in 2022, followed by Bumble, Tinder is the most popular dating app in the United States and Europe.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 3.47 Billion |
Market Size 2028 | USD 8.93 Billion |
CAGR 2023-2028 | 16.11% |
Fastest Growing Segment | 26-34 years |
Largest Market | North America |
Dating is one of the fastest-growing verticals on mobile. In 2020, 270 million adults used dating apps worldwide, which is almost double the number compared to 5 years ago.
A dating app is an application that enables people to meet for a date and possibly a lasting relationship. For instance, several apps, such as Bumble, Coffee Meets Bagel, eHarmony, Hinge, Match, OkCupid, WooPlus, and Tinder are designed to let people view pictures and profiles of subscribers that the app's algorithm determines are a possible match.
Dating apps are indeed tech companies leveraging technology to offer social values. The fast uptake of newer technologies and digital transformation in every industry can be seen in dating apps as well. Dating apps are now taking advantage of cutting-edge software and technology, such as AI/ML, VR, and Metaverse to provide a whole new experience in dating to its users. Some of these technologies are playing a matchmaking role in dating lives:
AI/ML: Earlier Tinder used an ELO algorithm for matching profiles on the platform. It worked on a weightage system where users with the most right swipes had a better probability of finding matches quicker. It then now moved away from this and now relies on a dynamic system that monitors the user behaviors on the platform through their swiping patterns and what's on their profiles. Although this dynamic system could be all, AI and ML deployed by Tinder for matching profiles. AI and ML are already creating efficient and smart business processes in different industries. It has the potential to transform the dating industry as well. The dating app Hinge employs machine learning as part of its algorithm by suggesting the most compatible match to its users.
5G: Due to 5G's enhanced capacity, dependability, and speed, dating applications are now able to include additional video-based features. Although the OTT sector is the primary gainer from 5G services. Yet 5G can also provide some advantages for dating apps. For greater user engagement, dating apps now provide users with buffer-free video calls, uninterrupted live streaming, Netflix parties, etc. The market for dating applications worldwide is therefore anticipated to grow during the forecast period.
Blockchain: Full transparency and immutability are the two guiding principles of blockchain technology. These two elements may be crucial in confirming users' identities in dating applications while also allowing for privacy. For instance, the German startup, Hicky, was one of the first to release a dating app powered by blockchain in 2018. It was created to offer security and promote good user behavior. The company encourages consumers to pick their acquaintances more carefully by using a tokenized dating system. Also, the usage of blockchain-based gaming mechanics and recommendation systems in dating apps is expanding quickly, leading to an increase in demand for dating apps throughout the projection period.
VR and Metaverse: For daters, the Metaverse offers countless possibilities. For them, it unlocks the door to an entirely new universe of opportunities. In the context of the metaverse, dating is based on the concept of avatars, a highly developed expression of an individual. It is not unusual for people to find fulfilling relationships on virtual platforms like online gaming. But VR dating applications, such as Flirtual and Planet Theta, add a substantial amount of body language into the mix and give the impression of being physically present with others. Virtual reality (VR) technology allows users to connect authentically with their mates in innovative situations that are impractical to replicate in the physical world. A person can go anywhere, go to any pub, and even play with unicorns on a first date. Due to the widespread use of virtual reality and the metaverse, the global market for dating apps is growing rapidly.
Nowadays, it is obvious that dating apps need to look at new platforms and methods for people to express themselves and give their personalities flair. The majority of dating apps in the past used straightforward text messaging as the main form of user connection.
Dating apps are now offering new opportunities for communication because this model of engagement is becoming outdated. They included voice, in-app games and quizzes, virtual events, various video applications that were first used during the outbreak, and more. Even when they are unable to meet in person, these features make it simpler for users to communicate with and establish rapport with possible partners. As a result, it is anticipated that worldwide use of dating apps will rise quickly in the years to come.
It is challenging to come up with a better explanation of what most people anticipate getting out of meeting someone online. Many used dating apps to portray an idealized image of themselves in the past, meticulously choosing the most flattering photos and developing the personality they believed would be most appealing to others.
Users want to view more actual, unaltered images and read profiles that represent people's true personalities and interests as they place a greater priority on authenticity and transparency in their online interactions. Even some apps encourage users to post more authentic material, like films and tales that highlight their daily lives and interests.
Two-thirds of Generation Z are prepared to convert to in-real-life (IRL) dating since they can't find "genuine love" online, making this one of the most important trends in dating applications. The superficiality of online dating, where people frequently portray a perfectly manicured picture of themselves that does not accurately reflect who they are, has made many users dissatisfied with it. People instead look for ways to develop true, meaningful relationships with others.
Dating applications that emphasize fostering deeper connections rather than simply swiping through countless profiles have become popular as a result of this trend. Users can identify others who share their values, hobbies, and lifestyles by using powerful search filters, in-depth profiles, and personality tests that are frequently included in these apps.
With new dating trends on the skyline, it seems like people are becoming more self-aware and getting a clearer understanding of who they want to date. Younger generations, such as Gen Y and Gen Z, are leaning towards emotional maturity and want to take things slow. Thanks to them, new dating terms emerge such as Dry Dating and Women-First Dating. These users are no longer interested in the superficial qualities of potential partners and want to be careful with total strangers.
In addition, people are craving meaningful relationships and want to find a soulmate. To provide a top dating experience for their users, mobile publishers are now adapting to these changes.
Some of them are strengthening their discretion policy by setting boundaries between dates. Others create niche apps to satisfy the emotional needs of different users. Some apps in the dating category are going further and offer setting up friendly connections alongside romantic relationships. Hence, the global dating apps market is expected to grow at a higher pace during the forecast period.
The global dating apps market is segmented on the basis of age, gender, subscription, and region. Based on age, the market is segmented into 18-25 years, 26-34 years, 35-50 years, and above 50 years. Based on gender, the market is segmented into male and female. Based on subscription, the market is segmented into premium annually, premium monthly, and non-premium. Based on region, the market is segmented into North America, Asia-Pacific, Europe, South America, and the Middle East & Africa.
Major market players in the global dating apps market are Badoo, eHarmony, Inc., Grindr LLC, FTW & Co (Happn), Match Group, Inc. (OkCupid, PlentyOfFish, Tinder, and Match.com), Spark Networks, Inc., The Meet Group, Inc., Zoosk Inc., RSVP.com.au Pty. Ltd., and The League.
In this report, the global dating apps market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
(Note: The companies list can be customized based on the client requirements)