市场调查报告书
商品编码
1114015
移动应用市场规模、份额和趋势分析报告:按商店类型(谷歌商店、苹果商店、其他)、按应用、按地区、按细分市场预测,2022-2030Mobile Application Market Size, Share, & Trends Analysis Report By Store Type (Google Store, Apple Store, Others), By Application, By Region, And Segment Forecasts, 2022 - 2030 |
根据 Grand View Research, Inc. 的最新报告,全球移动应用市场将从 2022 年到 2030 年以 13.4% 的复合年增长率增长,到 2030 年将达到 5654 亿美元。预计将达到。
随着人们越来越关注引领更健康的生活方式,对实时访问医疗保健数据以支持锻炼、健康、营养和其他健身活动的需求正在推动市场增长。一直是此外,网费下降、智能手机普及、可支配收入增加以及随之而来的以游戏应用为主的应用内购买增加等因素也是推动增长的因素。
此外,在 COVID-19 流行期间,全球点播视频咨询应用的下载量有所增加。远程咨询服务近年来一直在增长,但由于这项禁令,点播视频直播咨询正在迅速增加。此外,限制人们行动和害怕在目的地被感染的 COVID-19 大流行对人们的心理健康和焦虑水平产生了负面影响,而这正是在线咨询服务增长的基石。此外,由于简单的用户界面和远程健康管理等移动应用程序的好处,用于健康咨询的医疗保健应用程序的下载量正在增加。
除了游戏和医疗保健之外,音乐和娱乐应用也是提高业务收入的绝佳机会。对实时流媒体应用的不断增长的需求预计将成为推动音乐和娱乐应用市场增长的关键因素之一。用户可以使用 YouTube、Netflix 和 Instagram 等直播应用程序通过直播视频吸引更广泛的观众。
此外,这些应用在社交媒体影响者中越来越受欢迎,他们每天都使用这些应用来吸引受众并提高其帐户和频道的排名。使用。此外,COVID-19 爆发后的全球封锁刺激了 OTT 应用程序的开发,以保持用户参与他们的休閒活动。因此,在大流行期间,花费在 OTT 应用程序上的典型平均时间急剧增加。因此,对娱乐应用的需求猛增。然而,随着政府重新开放经济以遏制大流行,娱乐应用程序行业预计将恢復正常的同比增长。
由于互联网的广泛使用、智能手机的普及以及机器学习和人工智能技术在移动应用程序中的使用越来越多,预计市场(应用程序)将在预测期内显着增长。
由于 iOS 应用的应用内购买和高级应用的收入货币化率相对较高,Apple Store 部门在 2021 年的收入份额将最大。
由于对 YouTube、Netflix 和 Instagram 等直播应用的需求激增,预计音乐和娱乐应用细分市场将在 2022-2030 年的预测期内出现显着增长。
2021 年,由于智能手机的高渗透率、应用内消费支出的增加以及苹果公司、惠普企业、谷歌有限责任公司、Netflix Inc. 和微软公司等多家公司的存在, 北美将以超过 31.83% 的收入份额引领全球移动应用市场。
The global mobile application market size is anticipated to reach USD 565.40 billion by 2030, expanding at a CAGR of 13.4% from 2022 to 2030, according to a new report by Grand View Research, Inc. The growing emphasis on living a healthier lifestyle, as well as the demand for real-time access to healthcare data to assist users with workouts, health management, nutrition and diet, and other fitness activities, are the primary factors driving the market growth. Furthermore, factors such as lower internet costs, smartphone proliferation, an increase in expendable income, and the consequent rise in in-app purchases, particularly for gaming apps, are all driving growth.
Furthermore, during the COVID-19 pandemic, downloads of on-demand live video consultation apps increased globally. Although remote consultation services have grown in recent years, there has been a surge in on-demand live video consultations as a result of the current lockdowns. Furthermore, the negative effect of the COVID-19 pandemic on people's mental health and anxiety levels as a result of restrictions on human movement and the fear of becoming infected during the on-premise visit has laid the foundation for growth in online consultation services. The advantages of mobile applications, such as their simple user interface and remote health monitoring, have risen healthcare application downloads for health counseling sessions.
Music and entertainment apps, in addition to gaming and healthcare apps, offer substantial opportunities to raise business revenue. The increasing demand for live streaming applications available is anticipated to be one of the key factors driving the growth of the music and entertainment apps market. Users can broadcast live videos to a larger audience using live streaming apps like YouTube, Netflix, and Instagram.
Furthermore, these apps have grown in popularity among social media influencers, who use them to engage audiences daily and improve the ranking of their accounts and channels. Furthermore, global lockdowns imposed in the aftermath of the COVID-19 outbreak have fueled the development of OTT applications as users continue to engage in recreational activities. As a result, during the pandemic, the typical average time spent on OTT applications increased dramatically. As a result, demand for entertainment applications has skyrocketed. However, the re-opening of economies by governments following pandemic containment is expected to restore normal year-on-year development in the entertainment app segment.