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市场调查报告书
商品编码
1224661

广播和有线电视市场规模、份额和趋势分析报告：按技术（有线电视、卫星电视、IPTV、DTT）、收入渠道、地区和细分市场预测，2023-2030 年

Broadcasting & Cable TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV, DTT), By Revenue Channel, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 175 Pages | 商品交期: 2-10个工作天内

价格

广播和有线电视市场的增长和趋势

根据 Grand View Research, Inc. 的最新报告，全球广播和有线电视市场规模预计到 2030 年将达到 4483.4 亿美元，2023 年至 2030 年的复合年增长率为 3.9%。很明显，有望扩大。 广播技术中虚拟现实 (VR) 和增强现实 (AR) 的结合为市场带来了巨大的增长前景。

AR 和 VR 技术允许用户通过计算机生成的信息图表体验更高质量的内容。 通过将这项技术整合到广播技术中，内容创作者可以重新创建场景并以更具视觉吸引力和交互性的方式展示他们的内容。 製作这种赏心悦目的内容提供了许多获得更高利润的机会，并且与其他类型的内容相比也具有成本效益。

5G 分配系统的引入为广播和有线电视行业带来了可观的增长前景。 市场发展归因于提供 IPTV 服务的高功能。 随着更大带宽的可用性，5G 模型有望促进向多个用户交付高质量内容、减少网络拥塞并实现更丰富的观看体验。 此外，5G技术的引入使服务提供商能够探索难以到达的区域并渗透到困难的地理位置。 随着 5G 的采用，服务提供商将能够在下行链路模式下充分利用 HPHT（高功率高塔）应用，这一发展将使广播公司和有线电视运营商能够顺利地向消费者交付内容。

此外，多接入边缘计算技术的广泛采用有望为广播和有线电视行业带来进一步的增长前景。 多接入边缘计算技术的引入有望促使服务提供商通过部署专门为实现超低延迟而设计的组件来消除这个问题。 这些问题包括低图像质量和缓衝等问题，消除这些问题有助于向观众提供超高质量的内容。

此外，多接入边缘计算将为 VR 和 8K 等新兴技术提供更高的效率，进一步推动市场增长。 多接入边缘计算技术还提高了计算能力的接入，这在分析人们的观看习惯方面发挥着重要作用，帮助企业交付高质量、定制化的内容。

云技术有望为广播和有线电视行业带来巨大的增长前景，因为它可以安全地存储大量数据。 强调了将广播操作完全数字化并降低中继器、用于存储录製内容的硬件服务器、发射器等的物理要求的能力。 这为运营提供了系统的资源管理能力。

此外，这项技术的部署将使服务提供商能够在广播信号从播放点传输到头端时保持其质量。 云技术使服务提供商能够有效地部署渠道，从而实现无缝业务运营和更高的客户满意度。

广播和有线电视市场报告要点

由于高速互联网的普及，IPTV 子细分市场预计在预测期内将录得最快的复合年增长率。

从 2023 年到 2030 年，订阅子细分市场预计将呈现最高的复合年增长率。 这是由于用户和市场参与者对个性化观看体验的需求不断增长，他们提供捆绑包来吸引消费者。

据估计，亚太地区是广播和有线电视行业增长最快的地区。 这种增长归因于对卫星电视服务和负担得起的互联网的日益偏好。

内容

第一章调查方法及范围

  • 市场细分和范围
  • 市场定义
  • 信息采购
    • 购买的数据库
    • GVR 内部数据库
    • 二手信息和第三方观点
    • 初步调查
  • 信息分析
    • 数据分析模型
  • 市场形成和数据可视化
  • 验证和发布数据

第 2 章执行摘要

  • 市场前景
  • 按细分市场预测

第 3 章市场变量、趋势和范围

  • 市场介绍
  • 行业价值链分析
  • 市场动态
    • 市场驱动因素分析
      • 5G 分布模型的出现
      • 将视频和内容交付流程数字化
    • 市场约束和问题分析
      • 从有线电视逐渐过渡到 Ott 媒体流媒体平台
  • 描绘渗透率和增长前景
  • 商业环境分析工具
    • 害虫分析
    • 波特的五力分析
  • 2022 年主要公司排名分析

第四章技术预估与趋势分析

  • 2018-2030 年市场规模估算、预测和趋势分析（十亿美元）
  • 2022 年和 2030 年的技术变革分析和市场份额
  • 有线电视
  • 卫星电视
  • 网络电视
  • 地面地面电视

第5章收入渠道预估及趋势分析

  • 2018-2030 年市场规模估算、预测和趋势分析（十亿美元）
  • 收入渠道变化分析和市场份额，2022 年和 2030 年
  • 广告
  • 订阅

第6章区域估计与趋势分析

  • 2018-2030 年区域市场规模估计和预测（十亿美元）
  • 区域差异分析和市场份额，2022 年和 2030 年
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 英国
  • 亚太地区
    • 中国
    • 日本
    • 印度
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东和非洲 (MEA)

第七章竞争格局

  • 公司简介
  • 美国电话电报公司
    • 公司概况
    • 财务业绩
    • 产品基准
    • 最近的发展
  • 加拿大广播公司 (CBC)
    • 公司概况
    • 财务业绩
    • 产品基准
    • 最近的发展
  • DISH 网络有限责任公司
    • 公司概况
    • 产品基准
    • 最近的发展
  • Discovery Communications, Inc.
    • 公司概况
    • 财务业绩
    • 产品基准
    • 最近的发展
  • 福克斯
    • 公司概况
    • 财务业绩
    • 产品基准
    • 最近的发展
  • 塔塔天空有限公司
    • 公司概况
    • 财务业绩
    • 产品基准
    • 最近的发展
  • 华特迪士尼公司
    • 公司概况
    • 产品基准
    • 最近的发展
  • 维亚康姆哥伦比亚广播公司
    • 公司概况
    • 财务业绩
    • 产品基准
    • 最近的发展
Product Code: GVR-4-68038-514-4

Broadcasting & Cable TV Market Growth & Trends:

The global broadcasting and cable TV market size is anticipated to reach USD 448.34 billion by 2030 and is expected to expand at a CAGR of 3.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. The combination of Virtual Reality (VR) and Augmented Reality (AR) in broadcasting technology provides significant growth prospects to the market.

AR and VR technology empowers users to experience an enhanced quality of content through computer-generated infographics. The incorporation of this technology in broadcasting technology permits content creators to replicate scenarios and showcase content in a more visually appealing and interactive manner. The production of such eye-pleasing content offers many opportunities for higher profits and is cost-effective as compared to the other types of content.

The introduction of the 5G delivery system provides substantial growth prospects to the broadcasting and cable TV industry. The development of the market can be attributed to high functionality in the delivery of IPTV services. 5G model is expected to facilitate the delivery of high-quality content to several users due to the availability of large bandwidth, thus mitigating network congestion and allowing an enhanced viewing experience. Additionally, the implementation of 5G technology has enabled service providers to explore less accessible areas and infiltrate geographically challenging locations. Application of 5G has also enabled service providers to utilize the full range of HPHT (High Power High Tower) applications in downlink mode, the development has enabled broadcasters and cable TV operators to smoothly deliver content to consumers.

Furthermore, the extensive adoption of multi-access edge computing technology is anticipated to provide additional growth prospects to the broadcasting and cable TV industry. The implementation of multi-access edge computing technology is projected to encourage service providers to install components that are specifically designed to provide ultra-low latency and eliminates issues. These issues include challenges such as low picture quality and buffering, and their elimination helps provide ultra-HD content to audiences.

Moreover, multi-access edge computing enables higher efficiency for the latest technologies including VR and 8K, which further provides a boost to the market growth. The multi-access edge computing technology also delivers improved access to computing powers that plays a vital role in analyzing viewing trends of people and helps companies to offer high-quality, and customized content.

Cloud technology is anticipated to offer substantial growth prospects to the broadcasting and cable TV industry owing to its ability to use a secure approach to save a remarkable amount of data. The provision to digitalize the complete broadcast operations and the capability to reduce physical requirements, such as relays, hardware servers for the storage of pre-recorded content, and transmitters are noteworthy. This provides the operation with systematic resource management capability.

Moreover, the implementation of technology allows service providers to maintain broadcast signal quality while transmitting TV signals from play-out points to head-ends. Cloud technology also empowers service providers with the efficient rollout of channels, resulting in seamless business operations and better customer satisfaction.

Broadcasting & Cable TV Market Report Highlights:

  • The IPTV sub-segment is anticipated to witness the fastest CAGR over the forecast period due to the accessibility of high-speed internet across the globe
  • The subscription sub-segment is projected to showcase the highest CAGR from 2023 to 2030, owing to the growing demand for personalized viewing experiences amongst users, and the provision of bundled packages by market players to attract consumers
  • The Asia Pacific region is estimated to rise as the fastest-growing region in the broadcasting and cable TV industry. The growth is attributed to the growing preference for satellite TV services coupled with accessibility to affordable internet

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Purchased Database
    • 1.3.2 Gvr's Internal Database
    • 1.3.3 Secondary Sources & Third Party Perspective
    • 1.3.4 Primary Research
  • 1.4 Information Analysis
    • 1.4.1 Data Analysis Models
  • 1.5 Market Formulation And Data Visualization
  • 1.6 Data Validation And Publishing

Chapter 2 Executive Summary

  • 2.1 Market Outlook
  • 2.2 Segmental Outlook

Chapter 3 Market Variables, Trends & Scope

  • 3.1 Market Introduction
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Driver Analysis
      • 3.3.1.1 Advent Of 5g Delivery Model
      • 3.3.1.2 Digitization Of Video And Content Distribution Process
    • 3.3.2 Market Restraint/Challenges Analysis
      • 3.3.2.1 Incremental Transition From Cable Tv To Ott Media Streaming Platforms
  • 3.4 Penetration & Growth Prospect Mapping
  • 3.5 Business Environment Analysis Tools
    • 3.5.1 Pest Analysis
    • 3.5.2 Porter's Five Force Analysis
  • 3.6 Key Company Ranking Analysis, 2022

Chapter 4 Technology Estimates And Trend Analysis

  • 4.1 Market Size Estimates & Forecasts And Trend Analysis, 2018 - 2030 (USD Billion)
  • 4.2 Technology Movement Analysis & Market Share, 2022 & 2030
  • 4.3 Cable TV
    • 4.3.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
  • 4.4 Satellite TV
    • 4.4.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
  • 4.5 IPTV
    • 4.5.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
  • 4.6 DTT
    • 4.6.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)

Chapter 5 Revenue Channel Estimates And Trend Analysis

  • 5.1 Market Size Estimates & Forecasts And Trend Analysis, 2018 - 2030 (USD Billion)
  • 5.2 Revenue Channel Movement Analysis & Market Share, 2022 & 2030
  • 5.3 Advertising
    • 5.3.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
  • 5.4 Subscription
    • 5.4.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)

Chapter 6 Regional Estimates And Trend Analysis

  • 6.1 Regional Market Size Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • 6.2 Regional Movement Analysis & Market Share, 2022 & 2030
  • 6.3 North America
    • 6.3.1 North America Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
    • 6.3.2 North America Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.3.3 U.S.
      • 6.3.3.1 U.S. Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.3.3.2 U.S. Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.3.4 Canada
      • 6.3.4.1 Canada Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.3.4.2 Canada Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
  • 6.4 Europe
    • 6.4.1 Europe Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
    • 6.4.2 Europe Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.4.3 Germany
      • 6.4.3.1 Germany Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.4.3.2 Germany Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.4.4 U.K.
      • 6.4.4.1 U.K. Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.4.4.2 U.K. Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
  • 6.5 Asia Pacific
    • 6.5.1 Asia Pacific Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
    • 6.5.2 Asia Pacific Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.5.3 China
      • 6.5.3.1 China Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.5.3.2 China Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.5.4 Japan
      • 6.5.4.1 Japan Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.5.4.2 Japan Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.5.5 India
      • 6.5.5.1 India Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.5.5.2 India Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
  • 6.6 Latin America
    • 6.6.1 Latin America Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
    • 6.6.2 Latin America Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.6.3 Brazil
      • 6.6.3.1 Brazil Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.6.3.2 Brazil Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
    • 6.6.4 Mexico
      • 6.6.4.1 Mexico Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
      • 6.6.4.2 Mexico Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
  • 6.7 Middle East And Africa (Mea)
    • 6.7.1 Mea Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
    • 6.7.2 Mea Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)

Chapter 7 Competitive Landscape

  • 7.1 Company Profiles
  • 7.2 AT&T Inc.
    • 7.2.1 Company Overview
    • 7.2.2 Financial Performance
    • 7.2.3 Product Benchmarking
    • 7.2.4 Recent Developments
  • 7.3 Canadian Broadcasting Company (CBC)
    • 7.3.1 Company Overview
    • 7.3.2 Financial Performance
    • 7.3.3 Product Benchmarking
    • 7.3.4 Recent Developments
  • 7.4 DISH Network L.L.C.
    • 7.4.1 Company Overview
    • 7.4.2 Product Benchmarking
    • 7.4.3 Recent Developments
  • 7.5 Discovery Communications, Inc.
    • 7.5.1 Company Overview
    • 7.5.2 Financial Performance
    • 7.5.3 Product Benchmarking
    • 7.5.4 Recent Developments
  • 7.6 FOX
    • 7.6.1 Company Overview
    • 7.6.2 Financial Performance
    • 7.6.3 Product Benchmarking
    • 7.6.4 Recent Developments
  • 7.7 Tata Sky ltd.
    • 7.7.1 Company Overview
    • 7.7.2 Financial Performance
    • 7.7.3 Product Benchmarking
    • 7.7.4 Recent Developments
  • 7.8 The Walt Disney Company
    • 7.8.1 Company Overview
    • 7.8.2 Product Benchmarking
    • 7.8.3 Recent Developments
  • 7.9 ViacomCBS Inc.
    • 7.9.1 Company Overview
    • 7.9.2 Financial Performance
    • 7.9.3 Product Benchmarking
    • 7.9.4 Recent Developments

List of Tables

  • Table 1 Broadcasting & Cable tv market size estimates & forecasts, 2018 - 2030 (USD Billion)
  • Table 2 Broadcasting & Cable tv market, by region, 2018 - 2030 (USD Billion)
  • Table 3 Broadcasting & Cable tv, by technology, 2018 - 2030 (USD Billion)
  • Table 4 Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 5 Key market driver impact
  • Table 6 Key market restraint/challenges impact
  • Table 7 Cable tv market, by region, 2018 - 2030 (USD Billion)
  • Table 8 Satellite tv market, by region, 2018 - 2030 (USD Billion)
  • Table 9 IPTV market, by region, 2018 - 2030 (USD Billion)
  • Table 10 DTT market, by region, 2018 - 2030 (USD Billion)
  • Table 11 Broadcasting & Cable TV advertising market, by region, 2018 - 2030 (USD Billion)
  • Table 12 Broadcasting & Cable TV subscription market, by region, 2018 - 2030 (USD Billion)
  • Table 13 North America Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 14 North America Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 15 U.S. Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 16 U.S. Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 17 Canada Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 18 Canada Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 19 Europe Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 20 Europe Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 21 Germany Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 22 Germany Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 23 U.K. Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 24 U.K. Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 25 Asia Pacific Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 26 Asia Pacific Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 27 China Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 28 China Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD billion)
  • Table 29 Japan Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 30 Japan Broadcasting & Cable TV market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 31 India Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 32 India Broadcasting & Cable TV market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 33 Latin America Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 34 Latin America Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 35 Brazil Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 36 Brazil Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 37 Mexico Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 38 Mexico Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
  • Table 39 MEA Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
  • Table 40 MEA Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Market segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research process
  • Fig. 5 Market formulation and data visualization
  • Fig. 6 Industry snapshot
  • Fig. 7 Value chain analysis
  • Fig. 8 Market dynamics
  • Fig. 9 Broadcasting & Cable tv system use case
  • Fig. 10 Penetration & growth prospect mapping
  • Fig. 11 PEST Analysis
  • Fig. 12 Industry analysis-Porter's
  • Fig. 13 Key company ranking analysis, 2022
  • Fig. 14 Broadcasting & Cable tv market, by technology, key takeaways
  • Fig. 15 Technology movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 16 Cable tv market, 2018 - 2030 (USD Billion)
  • Fig. 17 Satellite tv market, 2018 - 2030 (USD Billion)
  • Fig. 18 IPTV market, 2018 - 2030 (USD Billion)
  • Fig. 19 DTT market, 2018 - 2030 (USD Billion)
  • Fig. 20 Broadcasting & Cable tv market, by revenue channel, key takeaways
  • Fig. 21 Revenue channel movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 22 Broadcasting & Cable tv advertisement market, 2018 - 2030 (USD Billion)
  • Fig. 23 Broadcasting & Cable tv subscription market, 2018 - 2030 (USD Billion)
  • Fig. 24 Regional market size estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 25 Regional movement analysis & market share, 2022 & 2030 (USD Billion)
  • Fig. 26 North America Broadcasting & Cable tv market, 2022 & 2030
  • Fig. 27 Europe Broadcasting & Cable tv market, 2022 & 2030
  • Fig. 28 Asia Pacific Broadcasting & Cable tv market, 2022 & 2030
  • Fig. 29 Latin America Broadcasting & Cable tv market, 2022 & 2030
  • Fig. 30 Middle East and Africa Broadcasting & Cable tv market, 2022 & 2030