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市场调查报告书
商品编码
1383463
到 2030 年数位电视串流处理平台市场预测:按类型、应用和地区分類的全球分析Digital TV Stream Processing Platform Market Forecasts to 2030 - Global Analysis By Type, Application and by Geography |
根据 Stratistics MRC 的数据,全球数位电视流处理平台市场在预测期内将以 17.1% 的年复合成长率成长。
数位电视广播的复杂性和动态性需要称为数位电视串流处理平台的复杂系统。数位电视串流处理平台提供了一个框架,用于向各种平台上的观众提供一流的电视节目。此外,视讯编码、转码、内容分发和资料管理只是该平台整合的众多技术和程序中的一小部分。它确保数位电视讯号不间断的传输,让消费者以更好的解析度和互动功能欣赏自己喜爱的节目。
根据数位行销研究所的说法,数位行销是利用数位管道向目标消费者和企业推广和销售产品和服务。
串流媒体服务需求的增加是由于消费者偏好的改变。消费者希望能够跨多种装置(包括智慧电视、平板电脑和智慧型手机)按需观看内容。串流媒体平台的主要吸引力之一是其庞大的内容库,其中包括大量电影、电视节目和原创节目。此外,无广告体验的便利性、暂停、倒带和跳过内容的弹性以及严格时间表的消除进一步推动了串流媒体的流行。
内容配送网路(CDN)日益复杂是数位电视流处理平台市场的抑制因素。由于设备数量不断增加以及对高品质串流媒体服务的需求,CDN 必须处理和分发更多资料。此外,串流处理平台必须处理由这种复杂性引起的延迟、可扩展性和服务品质问题。
线上串流视讯内容的 OTT (OTT) 服务的成长为数数位电视串流处理平台提供了巨大的机会。随着越来越多的人切断电源并在线上传输内容,对高品质、低延迟的串流媒体解决方案的需求不断增长。此外,该领域的公司可以透过提供尖端的串流处理技术来改善按需和直播内容的串流体验,从而从这一趋势中受益。
数位电视串流处理平台市场的激烈竞争可能会导致报酬率下降,并为新参与企业带来充满挑战的环境。来自新竞争对手的定价压力也可能减少现有业务的收益。由于消费者有如此多的选择,市场可能会饱和状态,很难吸引和留住客户。此外,为了保持相关性,公司需要透过尖端功能、内容合作伙伴关係或独特的用户体验来使自己脱颖而出。
数位电视串流处理平台市场受到 COVID-19大流行的严重影响。由于封锁和社交疏远措施导致线上娱乐需求激增,越来越多的观众将内容转移到数位串流平台,该市场加速成长。另一方面,疫情导致内容交付延迟,使许多平台提供者陷入财务困境。此外,广告预算受到经济不确定性的影响,这也影响了广告支援的串流服务。
在数位电视串流处理平台中,编码器领域占据了最大的市场占有率。编码器对于该行业至关重要,因为它们将音讯和视讯檔案转换为可串流数位格式,确保有效压缩并交付给消费者。此外,随着对高品质、低延迟串流媒体的需求持续增长,编码器现在已成为改善整体串流体验的重要组成部分。由于对先进视讯压缩方案以及即时内容适应不同设备和频宽的需求不断增长,编码器市场正在成长。
市场年复合成长率最高的是网路电视领域。 Over-The-Top (OTT) 串流服务,通常称为网路电视,由于其适应性、按需内容的可用性以及对多个平台的可访问性,已成为消费者的首选,并且正在显着扩展。正在经历。此外,从传统有线电视到网路电视的转变提供了更多选择和客製化,代表着观众消费内容方式的根本性变化。网路电视因其便利性、个人化和更大的内容库而显着增长,并改变了数位电视串流媒体的格局。
预计北美将占据全球数位电视流处理平台市场的最大份额。行业巨头的存在、对技术基础设施的大力投资、互联网的高普及以及对数位串流媒体服务的强劲需求促成了该地区的优势。此外,北美地区精通技术的人口以及成熟的串流媒体服务和内容提供者的存在也支持了该地区的市场主导地位。
中东和非洲(MEA)地区预计将成为数位电视流处理平台市场最高的年复合成长率。数位串流媒体服务的可用性以及该地区多样化且不断扩大的人口的网路连接的增加是推动这一增长的一些因素。此外,都市区和农村地区高速网路的普及以及对各种语言的国内和国际内容的需求增加也是推动这一增长的主要因素。
According to Stratistics MRC, the Global Digital TV Stream Processing Platform Market is growing at a CAGR of 17.1% during the forecast period. The complex and dynamic nature of digital television broadcasting calls for a sophisticated system called a Digital TV Stream Processing Platform. It provides the framework for distributing top-notch TV programming to audiences across a range of platforms. Moreover, video encoding, transcoding, content delivery, and metadata management are just a few of the many technologies and procedures that this platform integrates. It guarantees the uninterrupted transmission of digital TV signals, allowing consumers to enjoy their preferred shows at better resolutions and with more interactive features.
According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.
The increase in demand for streaming services can be attributed to changing consumer tastes, as consumers want the ability to watch content on demand and across multiple devices, including smart TVs, tablets, and smartphones. One of the main draws of streaming platforms is their vast content libraries, which include a multitude of films, TV shows, and original programming. Additionally, the popularity of streaming has been further boosted by the ease of an ad-free experience, the flexibility to pause, rewind, or skip content, and the removal of strict schedules.
The growing complexity of content delivery networks (CDNs) is a constraint on the market for digital TV stream processing platforms. CDNs have to handle and distribute more data because of the growing number of devices and the need for high-quality streaming services. Furthermore, the stream processing platforms must handle issues with latency, scalability, and quality of service that may arise from this complexity.
The growth of over-the-top (OTT) services, which stream video content online, offers digital TV stream processing platforms a significant opportunity. The need for high-quality, low-latency streaming solutions are rising as more and more people cut the cord and stream content online. Moreover, by offering cutting-edge stream processing technologies that improve the streaming experience for both on-demand and live content, businesses in this sector can profit from this trend.
The fierce rivalry in the market for digital TV stream processing platforms may result in lower profit margins and a difficult atmosphere for new competitors. Price pressure from new competitors could cause revenue for established businesses to decline. With so many options available to consumers, market saturation can make it challenging to attract and keep customers. Additionally, to remain relevant, businesses must set themselves apart with cutting-edge features, content partnerships, or distinctive user experiences.
The market for digital TV stream processing platforms was significantly impacted by the COVID-19 pandemic. The market saw accelerated growth as more viewers shifted to digital streaming platforms for content, driven by lockdowns and social distancing measures that created a spike in demand for online entertainment. On the other hand, the pandemic also caused delays in content delivery and financial difficulties for numerous platform providers. Furthermore, advertising budgets were affected by economic uncertainties, which had an effect on ad-supported streaming services.
The encoder segment has the largest market share in digital TV stream processing platforms. Encoders are essential to the industry because they transform audio and video files into digital formats that can be streamed, guaranteeing effective compression and delivery to consumers. Moreover, encoders are now a vital part of improving the whole streaming experience as the demand for high-quality, low-latency streaming keeps growing. The market for encoders has expanded due to the growing demand for sophisticated video compression methods and real-time content adaptation to different devices and bandwidths.
The market's highest CAGR has been seen in the Internet TV segment. Over-the-Top (OTT) streaming services commonly referred to as Internet TV, have experienced substantial expansion as a result of their adaptability, availability of content on demand, and accessibility across multiple platforms, rendering them a favored option for consumers. Additionally, the switch from traditional cable TV to Internet TV, which offers more options and customization, signifies a fundamental change in the way that viewers consume content. Internet TV's significant growth and transformation of the digital TV streaming landscape are attributed to its convenience, personalization, and larger content libraries.
In the global market for digital TV stream processing platforms, North America is projected to hold the largest share. Large industry players were present, there were substantial investments in technological infrastructure, a high rate of internet penetration, and a robust demand for digital streaming services, all of which contributed to this region's dominance. Moreover, its market dominance was aided by the population's familiarity with technology and the presence of well-established streaming services and content providers in North America.
In the market for digital TV stream processing platforms, the Middle East and Africa (MEA) region is projected to have the highest CAGR. Increasingly available digital streaming services to the region's diverse and expanding populace, along with expanding internet connectivity, were some of the factors propelling this growth. Additionally, a major factor in this growth was the increased availability of high-speed internet in both urban and rural areas, along with the demand for local and international content in a variety of languages.
Some of the key players in Digital TV Stream Processing Platform market include: Cisco Systems, Enensys Technologies, Harmonic Inc., Amazon Web Services, ZTE Corporation, China Electronics Technology Group, Thomson Video Networks, GOSPELL, Minerva Networks, ARRIS International, Ericsson, CUORI Electrical Appliances Group Co., Ltd., Beijing Blue Topology Technology Co., Ltd., Ateme and MediaKind.
In October 2023, Harmonic Inc. announced its unaudited results for the third quarter of 2023.Today we reported third quarter results that were within our guidance range, despite the challenging macro-economic and carrier spending environment, said Patrick Harshman, president and chief executive officer of Harmonic. Based on our strong backlog, our customer's multi-year growth plans, and the increasingly differentiated competitive position of our technologies and services, we remain confident in our mid- and long-term growth prospects.
In September 2023, AWS and Mission Cloud Services sign collaboration agreement. Mission Cloud Services and Amazon Web Services (AWS) have signed a multi-year deal that will see the two companies collaborate on some offerings. Mission Cloud, a company that provides its shared AWS customers with certifications, software, and other services and capabilities, will be expanding its offerings for AWS, while AWS will be listing the company's "Mission Control" cloud management platform on its AWS marketplace.
In September 2023, Cisco Systems and Splunk have entered into a definitive takeover agreement, with Cisco intending to acquire Splunk for $157 per share in cash, two companies said today. The transaction is valued at approximately $28 billion. Cisco stock fell 4.8% on the announcement. Splunk shares were halted pending news.