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市场调查报告书

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1611766

广播和有线电视市场规模、份额、趋势分析报告：2025-2030 年按技术、收益管道、地区和细分市场分類的预测

Broadcasting And Cable TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV, DTT), By Revenue Channel (Advertising, Subscription), By Region, And Segment Forecasts, 2025 - 2030

出版日期: 2024年11月21日 | 出版商:

Grand View Research | 英文 180 Pages | 商品交期: 2-10个工作天内

价格

简介目录图表

广播和有线电视市场成长和趋势

Grand View Research, Inc.最新报告显示，到2030年，全球广播和有线电视市场规模预计将达到4,499.1亿美元，并预计2025年至2030年复合年增长率为4.0%。

虚拟实境（VR）和扩增实境（AR）在广播技术中的结合为市场提供了巨大的成长前景。

AR 和 VR 技术让使用者可以透过电脑产生的资讯图表体验更高品质的内容。透过将该技术融入广播技术中，内容创作者可以重新创建场景并以更具视觉吸引力和互动性的方式呈现内容。製作这种赏心悦目的内容提供了许多获得更高利润的机会，并且与其他类型的内容相比也具有成本效益。

5G 分配系统的采用为广播和有线电视产业带来了巨大的成长前景。市场发展的背景是IPTV业务分发功能的不断增强。由于大频宽的可用性，5G模型预计将有助于向多个用户交付高品质内容，从而减少网路拥塞并改善观看体验。此外，5G技术的引入使服务供应商能够探索难以到达的地区并渗透到地理位置困难的地区。 5G的发展也将使服务供应商能够在下行链路模式下充分利用HPHT（高功率高塔）应用，使广播公司和有线业者能够无缝地向消费者传送内容。

此外，多接取边缘运算技术的广泛采用预计将为广播和有线电视行业带来进一步的成长前景。多接入边缘运算技术的引入预计将促使服务供应商部署专门设计的元件来实现超低延迟，以消除该问题。这些挑战包括低影像品质和缓衝等问题，其解析度将有助于向观众提供超高清内容。

此外，多接取边缘运算使VR、8K等新兴技术实现高效率，进一步推动市场成长。此外，多接取边缘运算技术提供了更好的运算能力，在分析人们的观看习惯方面发挥关键作用，帮助企业提供高品质的客製化内容。

云端技术预计将为广播和有线电视行业提供显着的成长前景，因为它允许以安全的方式储存大量资料。完全数位化广播业务并降低对中继器、用于储存录製内容的硬体伺服器、发送器等的实体需求的能力是值得注意的。这为您的营运提供了系统化的资源管理能力。

此外，该技术允许服务供应商在将电视讯号从播放点传输到头端的同时保持广播讯号品质。云端技术还使服务供应商能够有效地部署管道，从而实现无缝业务营运并提高客户满意度。

广播和有线电视市场报告亮点

由于全球高速互联网的可用性，IPTV子区隔预计将在预测期内实现最快的复合年增长率。
预计 2025 年至 2030 年订阅量将呈现最高复合年增长率。
据估计，亚太地区是广播和有线电视产业成长最快的地区。这种增长是由于人们越来越偏好卫星电视服务和负担得起的网路存取而推动的。

广播和有线电视市场：按地区划分，2024 年和 2030 年
北美洲
- 2018-2030 年北美广播和有线电视市场估计和预测
- 美国
- 加拿大
- 墨西哥
欧洲
- 2018-2030 年欧洲广播有线电视市场估计与预测
- 德国
- 英国
- 法国
- 欧洲其他地区
亚太地区
- 2018-2030 年亚太地区广播和有线电视市场估计和预测
- 日本
- 中国
- 印度
- 韩国
- 澳洲
- 其他亚太地区
南美洲
- 2018-2030 年南美洲广播有线电视市场估计与预测
- 巴西
- 南美洲其他地区
中东/非洲
- 2018-2030 年中东和非洲广播和有线电视市场估计和预测
- 沙乌地阿拉伯
- 阿拉伯聯合大公国
- 南非
- 其他中东/非洲

第七章广电及有线电视市场-竞争格局

主要市场参与企业的最新趋势和影响分析
公司分类
参与企业概况
公司市场定位
企业热力图分析
策略规划
- 扩大/销售
- 合作/伙伴关係
- 新产品发布
- 研究与开发
公司简介
- AT&T Inc.
- Canadian Broadcasting Company（CBC）
- DISH Network LLC
- Warner Bros. Discovery, Inc.
- Fox Corporation
- Tata Sky Ltd.
- The Walt Disney Company
- ViacomCBS Inc.
- Hatchway Digital
- Siti Network

简介目录图表

Product Code: GVR-4-68038-514-4

Broadcasting And Cable TV Market Growth & Trends:

The global broadcasting and cable TV market size is anticipated to reach USD 449.91 billion by 2030 and is expected to expand at a CAGR of 4.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The combination of Virtual Reality (VR) and Augmented Reality (AR) in broadcasting technology provides significant growth prospects to the market.

AR and VR technology empowers users to experience an enhanced quality of content through computer-generated infographics. The incorporation of this technology in broadcasting technology permits content creators to replicate scenarios and showcase content in a more visually appealing and interactive manner. The production of such eye-pleasing content offers many opportunities for higher profits and is cost-effective as compared to the other types of content.

The introduction of the 5G delivery system provides substantial growth prospects to the broadcasting and cable TV industry. The development of the market can be attributed to high functionality in the delivery of IPTV services. 5G model is expected to facilitate the delivery of high-quality content to several users due to the availability of large bandwidth, thus mitigating network congestion and allowing an enhanced viewing experience. Additionally, the implementation of 5G technology has enabled service providers to explore less accessible areas and infiltrate geographically challenging locations. Application of 5G has also enabled service providers to utilize the full range of HPHT (High Power High Tower) applications in downlink mode, the development has enabled broadcasters and cable TV operators to smoothly deliver content to consumers.

Furthermore, the extensive adoption of multi-access edge computing technology is anticipated to provide additional growth prospects to the broadcasting and cable TV industry. The implementation of multi-access edge computing technology is projected to encourage service providers to install components that are specifically designed to provide ultra-low latency and eliminates issues. These issues include challenges such as low picture quality and buffering, and their elimination helps provide ultra-HD content to audiences.

Moreover, multi-access edge computing enables higher efficiency for the latest technologies including VR and 8K, which further provides a boost to the market growth. The multi-access edge computing technology also delivers improved access to computing powers that plays a vital role in analyzing viewing trends of people and helps companies to offer high-quality, and customized content.

Cloud technology is anticipated to offer substantial growth prospects to the broadcasting and cable TV industry owing to its ability to use a secure approach to save a remarkable amount of data. The provision to digitalize the complete broadcast operations and the capability to reduce physical requirements, such as relays, hardware servers for the storage of pre-recorded content, and transmitters are noteworthy. This provides the operation with systematic resource management capability.

Moreover, the implementation of technology allows service providers to maintain broadcast signal quality while transmitting TV signals from play-out points to head-ends. Cloud technology also empowers service providers with the efficient rollout of channels, resulting in seamless business operations and better customer satisfaction.

Broadcasting And Cable TV Market Report Highlights:

The IPTV sub-segment is anticipated to witness the fastest CAGR over the forecast period due to the accessibility of high-speed internet across the globe
The subscription sub-segment is projected to showcase the highest CAGR from 2025 to 2030, owing to the growing demand for personalized viewing experiences amongst users, and the provision of bundled packages by market players to attract consumers
The Asia Pacific region is estimated to rise as the fastest-growing region in the broadcasting and cable TV industry. The growth is attributed to the growing preference for satellite TV services coupled with accessibility to affordable internet

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
- 1.3.1. Information analysis
- 1.3.2. Market formulation & data visualization
- 1.3.3. Data validation & publishing
- 1.4.4 Research Scope and Assumptions
- 1.4.5. List of Data Sources

Chapter 2. Executive Summary

2.1. Broadcasting & Cable TV Market Snapshot
2.2. Broadcasting & Cable TV Market: Segment Snapshot
2.3. Broadcasting & Cable TV Market- Competitive Landscape Snapshot

Chapter 3. Broadcasting & Cable TV Market - Industry Outlook

3.1. Market Overview
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunity
3.4. Technology Landscape
3.5. Industry Analysis Tools
- 3.5.1. Porter's analysis
- 3.5.2. Macroeconomic analysis

Chapter 4. Broadcasting & Cable TV Market: Technology Estimates & Trend Analysis

4.1. Technology Movement Analysis & Market Share, 2024 & 2030
4.2. Broadcasting & Cable TV Market Estimates & Forecast, By Technology, 2018 - 2030 (USD Million)
- 4.2.1. Cable TV
- 4.2.2. Satellite TV
- 4.2.3. IPTV
- 4.2.4. DTT

Chapter 5. Broadcasting & Cable TV Market: Revenue Channel Estimates & Trend Analysis

5.1. Revenue Channel Movement Analysis & Market Share, 2024 & 2030
5.2. Broadcasting & Cable TV Market Estimates & Forecast, By Revenue Channel, 2018 - 2030 (USD Million)
- 5.2.1. Advertising
- 5.2.2. Subscription

Chapter 6. Regional Estimates & Trend Analysis

6.1. Broadcasting & Cable TV Market by Region, 2024 & 2030
6.2. North America
- 6.2.1. North America Broadcasting & Cable TV Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.2. U.S.
- 6.2.3. Canada
- 6.2.4. Mexico
6.3. Europe
- 6.3.1. Europe Broadcasting & Cable TV Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.3.2. Germany
- 6.3.3. UK
- 6.3.4. France
- 6.3.5. Rest of Europe
6.4. Asia Pacific
- 6.4.1. Asia Pacific Broadcasting & Cable TV Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.4.2. Japan
- 6.4.3. China
- 6.4.4. India
- 6.4.5. South Korea
- 6.4.6. Australia
- 6.4.7. Rest of Asia Pacific
6.5. South America
- 6.5.1. South America Broadcasting & Cable TV Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.5.2. Brazil
- 6.5.3. Rest of South America
6.6. Middle East & Africa (MEA)
- 6.6.1. MEA Broadcasting & Cable TV Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.6.2. Saudi Arabia
- 6.6.3. UAE
- 6.6.4. South Africa
- 6.6.5. Rest of MEA

Chapter 7. Broadcasting & Cable TV Market - Competitive Landscape

7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Positioning
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
- 7.8.1. Expansion/Divestiture
- 7.8.2. Collaborations/Partnerships
- 7.8.3. New Product Launches
- 7.8.4. Research & Development
7.9. Company Profiles
- 7.9.1. AT&T Inc.
  - 7.9.1.1. Participant's Overview
  - 7.9.1.2. Financial Performance
  - 7.9.1.3. Product Benchmarking
  - 7.9.1.4. Recent Developments
- 7.9.2. Canadian Broadcasting Company (CBC)
  - 7.9.2.1. Participant's Overview
  - 7.9.2.2. Financial Performance
  - 7.9.2.3. Product Benchmarking
  - 7.9.2.4. Recent Developments
- 7.9.3. DISH Network L.L.C.
  - 7.9.3.1. Participant's Overview
  - 7.9.3.2. Financial Performance
  - 7.9.3.3. Product Benchmarking
  - 7.9.3.4. Recent Developments
- 7.9.4. Warner Bros. Discovery, Inc.
  - 7.9.4.1. Participant's Overview
  - 7.9.4.2. Financial Performance
  - 7.9.4.3. Product Benchmarking
  - 7.9.4.4. Recent Developments
- 7.9.5. Fox Corporation
  - 7.9.5.1. Participant's Overview
  - 7.9.5.2. Financial Performance
  - 7.9.5.3. Product Benchmarking
  - 7.9.5.4. Recent Developments
- 7.9.6. Tata Sky Ltd.
  - 7.9.6.1. Participant's Overview
  - 7.9.6.2. Financial Performance
  - 7.9.6.3. Product Benchmarking
  - 7.9.6.4. Recent Developments
- 7.9.7. The Walt Disney Company
  - 7.9.7.1. Participant's Overview
  - 7.9.7.2. Financial Performance
  - 7.9.7.3. Product Benchmarking
  - 7.9.7.4. Recent Developments
- 7.9.8. ViacomCBS Inc.
  - 7.9.8.1. Participant's Overview
  - 7.9.8.2. Financial Performance
  - 7.9.8.3. Product Benchmarking
  - 7.9.8.4. Recent Developments
- 7.9.9. Hatchway Digital
  - 7.9.9.1. Participant's Overview
  - 7.9.9.2. Financial Performance
  - 7.9.9.3. Product Benchmarking
  - 7.9.9.4. Recent Developments
- 7.9.10. Siti Network
  - 7.9.10.1. Participant's Overview
  - 7.9.10.2. Financial Performance
  - 7.9.10.3. Product Benchmarking
  - 7.9.10.4. Recent Developments

简介目录图表

List of Tables

Table 1 Global Broadcasting & Cable TV market size estimates & forecasts 2018 - 2030 (USD Million)
Table 2 Global Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 3 Global Broadcasting & Cable TV market, by technology, 2018 - 2030 (USD Million)
Table 4 Global Broadcasting & Cable TV market, by revenue channel, 2018 - 2030 (USD Million)
Table 5 Cable TV Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 6 Satellite TV Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 7 IPTV Park Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 8 Connected Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 9 DTT Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 10 Advertising Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 11 Subscription Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 12 North America Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 13 North America Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 14 U.S. Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 15 U.S. Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 16 Canada Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 17 Canada Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 18 Mexico Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 19 Mexico Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 20 Europe Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 21 Europe Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 22 UK Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 23 UK Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 24 Germany Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 25 Germany Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 26 France Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 27 France Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 28 Asia Pacific Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 29 Asia Pacific Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 30 China Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 31 China Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 32 India Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 33 India Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 34 South Korea Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 35 South Korea Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 36 Australia Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 37 Australia Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 38 Japan Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 39 Japan Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 40 Latin America Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 41 Latin America Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 42 Brazil Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 43 Brazil Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 44 MEA Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 45 MEA Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 46 UAE Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 47 UAE Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 48 KSA Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 49 KSA Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 50 South Africa Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 51 South Africa Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Broadcasting & Cable TV market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value chain-based sizing & forecasting
Fig. 7 Parent market analysis
Fig. 8 Market formulation & validation
Fig. 9 Broadcasting & Cable TV market snapshot
Fig. 10 Broadcasting & Cable TV market segment snapshot
Fig. 11 Broadcasting & Cable TV market, Technology outlook key takeaways (USD Million)
Fig. 12 Broadcasting & Cable TV market, Technology movement analysis, 2024 & 2030 (USD Million)
Fig. 13 Cable TV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 14 Satellite TV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 15 IPTV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 16 Broadcasting & Cable TV market: Revenue Channel outlook key takeaways (USD Million)
Fig. 17 Broadcasting & Cable TV market: Revenue Channel movement analysis, 2024 & 2030 (USD Million)
Fig. 18 Advertising market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 19 Subscription market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 20 Regional marketplace: Key takeaways
Fig. 21 Broadcasting & Cable TV market: Regional outlook, 2024 & 2030 USD Million
Fig. 22 North America Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 23 U.S. Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 24 Canada Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 25 Mexico Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 26 Europe Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 27 UK Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 28 Germany Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 29 France Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 30 Asia Pacific Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 31 Japan Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 32 China Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 33 India Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 34 Australia Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 35 South Korea Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 36 Latin America Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 37 Brazil Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 38 MEA Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 39 KSA Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 40 UAE Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 41 South Africa Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 42 Strategy framework
Fig. 43 Company Categorization