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市场调查报告书
商品编码
1224718

卫生短裤市场规模、份额和趋势分析报告：按产品（三角裤、比基尼、男孩短裤、高腰）、分销渠道（线下、线上）、地区、细分市场预测 2023-2030 年

Period Panties Market Size, Share & Trends Analysis Report By Product (Brief, Bikini, Boyshort, Hi-waist), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10个工作天内

价格

卫生短裤市场的增长和趋势

Grand View Research, Inc. 的一份新报告预测，从 2023 年到 2030 年，全球经期短裤市场的复合年增长率将达到 17.4%，到 2030 年将达到 3.7474 亿美元。全球对环保产品的需求不断增加将是促进该行业增长的主要因素。 此外，通过推出创新产品，製造商用于月经短裤的材料和技术的进步将在未来几年进一步为市场创造重要的增长机会。

COVID-19 的爆发可能会影响全球卫生短裤市场。 由于关闭措施导致商店关闭，导致线下渠道的经期短裤销量持续下降的严酷结果。 首先，由于限制、政府指导方针和封锁情况迫使消费者呆在家里以避免疾病传播激增，实体店受到了严重影响。

市场上的各种製造商都通过推出新产品来满足消费者需求，从而促进增长。 例如，2022 年 8 月，Hanes Brands Inc. 宣布推出平价经期内衣系列。 该品牌的新系列 Comfort Menstrual Underwear 提供优质的月经保护，而无需支付优质经期内衣的价格标籤，帮助消费者即使在睡着时也能在经期感到舒适和自信。旨在提供

线下分销渠道主导市场，占 2022 年全球收入的 65.6%。 这些渠道增加任何商店的销售额和客流量的一个关键策略是提供更多选择、交易和折扣以吸引更多顾客。 此外，客户可以经常光顾商店，亲自了解产品的製作方法、实用性和独特性，从而增强他们的购买信心。

预计在线销售渠道在预测期内将呈现最快的增长。 电子商务渠道在製造商中的日益普及和互联网的高渗透率正在推动这一渠道的销售。 此外，製造商和零售商之间在月经短裤分销方面日益紧密的合作关係进一步促进了市场增长。 例如，Thinx Inc. 和沃尔玛于 2022 年 3 月合作，在 558 家沃尔玛门店和 Walmart.com 上发起了“Thinx For All”活动。

北美在月经短裤市场占据主导地位，占 2022 年全球收入的 39.1%。 市场增长是由高意识以及对包括经期短裤在内的经期卫生用品的高支出推动的。 此外，各种组织和公司开展的大量营销活动和宣传计划也有助于市场的增长。

卫生短裤市场报告要点

按产品划分，三角裤引领市场，占 2022 年全球收入的 29.3%。 经期内裤在发达经济体的职业女性中越来越受欢迎，这有助于市场增长

按分销渠道划分，在线细分市场预计在预测期内增长最快，达到 17.1%。 电子零售商平台上越来越多的不同品牌产品、免费送货和季节性折扣是该行业增长的主要原因。

从 2022 年到 2030 年，预计亚太地区的复合年增长率最快，达到 18.0%。 印度和中国女性劳动力的增长和月经卫生意识的提高进一步推动了市场增长。

内容

第一章调查方法及范围

  • 市场细分和范围
  • 市场定义
  • 信息采购
    • 购买的数据库
    • GVR 内部数据库
    • 次要产品和第三方观点
    • 初步调查
  • 信息分析
    • 数据分析模型
  • 市场形成和数据可视化
  • 验证和发布数据

第 2 章执行摘要

  • 市场前景
  • 产品展望
  • 分销渠道前景
  • 区域展望

第 3 章卫生短裤市场变量、趋势和范围

  • 市场介绍
  • 描绘渗透率和增长前景
  • 行业价值链分析
    • 销售和零售渠道分析
    • 利润率分析
  • 市场动态
    • 市场驱动因素分析
    • 市场製约因素分析
    • 行业问题
    • 行业机会
  • 商业环境分析
    • 行业分析 - 搬运工
      • 供应商的力量
      • 买家的议价能力
      • 替代威胁
      • 来自新进入者的威胁
      • 竞争公司之间的敌对关係
  • 卫生短裤市场路线图
  • 市场进入策略
  • COVID-19 对卫生短裤市场的影响

第四章消费者行为分析

  • 消费者趋势和偏好
  • 影响购买决定的因素
  • 消费品的采用
  • 观察和建议

第 5 章卫生短裤市场：产品估计和趋势分析

  • 产品变化分析和市场份额，2021 年和 2030 年
  • 很容易
  • 比基尼
  • 男孩短裤
  • 高腰
  • 其他

第 6 章卫生短裤市场：分销渠道估计和趋势分析

  • 2021 年和 2030 年分销渠道变化分析和市场份额
  • 离线
  • 在线

第 7 章卫生短裤市场：区域估计和趋势分析

  • 区域差异分析和市场份额，2021 年和 2030 年
  • 北美
    • 美国
  • 欧洲
    • 德国
    • 英国
    • 法国
  • 亚太地区
    • 中国
    • 日本
    • 印度
  • 拉丁美洲
    • 巴西
  • 中东和非洲
    • 南非

第8章竞争分析

  • 全球主要参与者、近期发展及其对行业的影响
  • 主要参与者/竞争对手的分类（主要创新者、市场领导者、初创企业）
  • 供应商情况
    • 2021 年主要参与者的市场份额分析

第九章公司简介

  • 新人
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Ruby Love (PANTYPROP INC)
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • 证明
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Knix Wear, Inc.
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • 雷尔
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • 盐有限责任公司
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • 维多利亚的秘密
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • 腰带裤
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • 时代公司
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Thinx, Inc.（金佰利公司）
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
Product Code: GVR-4-68040-027-7

Period Panties Market Growth & Trends:

The global period panties market size is anticipated to reach USD 374.74 million by 2030, expanding at a CAGR of 17.4% from 2023 to 2030, according to a new report by Grand View Research, Inc., The growing awareness regarding menstrual hygiene and increasing demand for eco-friendly products across the globe are the major factors contributing to the industry growth. Additionally, the advancements in the material and technology used in period panties by the manufacturers by launching innovative products further create significant growth opportunities for the market in the coming years.

The COVID-19 outbreak is likely to impact the market for period panties across the globe. Store closures due to lockdown measures have resulted in grim consequences, with sales of period panties from offline channels declining consistently. Majorly, the physical outlets were severely affected due to restrictions, government guidelines, and lockdown situations as consumers were forced to stay at home to avoid the surge in the spread of the disease.

Various manufacturers in the market contribute to the growth by launching new products to meet consumer demands. For instance, in August 2022, Hanes Brands Inc. announced the launch of a line of accessibly-priced period underwear. The brand's new line of Comfort period underwear is designed to help consumers stay comfortable and confident during periods, even when sleeping, offering premium period protection without the premium period underwear price tag.

The offline distribution channels dominated the market and accounted for a 65.6% share of the global revenue in 2022. These channels' main tactics for boosting sales and foot traffic in any store are a wide selection of products, deals, and discounts that draw in a greater number of customers. Additionally, customers often visit a store to physically inspect the creation, usefulness, and uniqueness of the products as these inspections give them more confidence to purchase the product.

The online distribution channel is expected to witness the fastest growth over the forecast period. The rising popularity of e-commerce channels among manufacturers and high internet penetration have been driving sales through this channel. Moreover, the growing partnerships between manufacturers and retailers for the distribution of period panties further contribute to the market growth. For instance, Thinx Inc. and Walmart partnered in March 2022, to launch the campaign 'Thinx For All' in 558 Walmart stores and Walmart.com.

North America dominated the market for period panties and accounted for a 39.1% share of the global revenue in 2022. Growth in the market is powered by high awareness coupled with high expenditure on menstrual hygiene products, including period panties. Moreover, the significant number of marketing campaigns and awareness programs by various organizations and companies further contribute to market growth.

Period Panties Market Report Highlights:

  • By product, briefs led the market and accounted for a 29.3% share of the global revenue in 2022. The rising popularity of period briefs in developed economies among working women contributed to the market growth
  • By distribution channel, the online segment is expected to witness the fastest growth of 17.1% throughout the forecast period. The increasing availability of a wide range of products from different brands, free delivery, and seasonal discount on e-retailer platforms are among the major reasons driving the segment
  • Asia Pacific is expected to register the fastest CAGR of 18.0% from 2022 to 2030. The growing women working population coupled with rising awareness regarding menstrual hygiene in India and China further contribute to the market growth

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Products & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Regional Outlook

Chapter 3. Period Panties Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrants
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of the period panties market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19 on the period panties market

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Period Panties Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2021 & 2030
  • 5.2. Brief
    • 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.3. Bikini
    • 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.4. Boyshort
    • 5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.5. Hi-Waist
    • 5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.6. Others
    • 5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 6. Period Panties Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
  • 6.2. Offline
    • 6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 6.3. Online
    • 6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 7. Period Panties Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2021 & 2030
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.2.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.2.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.5. UK
      • 7.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.3.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.3.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.5. Japan
      • 7.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.4.6. India
      • 7.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.4.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.4.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.5.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.5.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.6.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 7.6.4.2. Market estimates and forecast, by product, 2017 - 2030 (USD Million)
      • 7.6.4.3. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2021

Chapter 9. Company Profiles

  • 9.1. Neione
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Ruby Love (PANTYPROP INC)
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Proof
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Knix Wear, Inc.
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Rael
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Saalt, LLC
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Victoria's Secret
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. FANNYPANTS
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. The Period Company
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Thinx, Inc. (Kimberly-Clark)
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives

List of Tables

  • 1. Period Panties market - key market driver analysis
  • 2. Period Panties market - key market restraint analysis
  • 3. Global period brief market estimates and forecast, 2017 - 2030 (USD Million)
  • 4. Global period bikini market estimates and forecast, 2017 - 2030 (USD Million)
  • 5. Global period boyshort racquets market estimates and forecast, 2017 - 2030 (USD Million)
  • 6. Global period hi-waist strings market estimates and forecast, 2017 - 2030 (USD Million)
  • 7. Global other period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 8. Global period panties market estimates and forecast through offline distribution channel, 2017 - 2030 (USD Million)
  • 9. Global period panties market estimates and forecast through online channel, 2017 - 2030 (USD Million)
  • 10. North America period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 11. North America period panties market estimates and forecast, by product, 2017 - 2030 (USD Million)
  • 12. North America period panties market estimates and forecast, by distribution channel, 2017 - 2030 (USD Million)
  • 13. U.S. period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 14. U.S. period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 15. U.S. period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 16. Europe period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 17. Europe period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 18. Europe period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 19. Germany period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 20. Germany period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 21. Germany period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 22. UK period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 23. UK period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 24. UK period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 25. France period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 26. France period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 27. France period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 28. Asia Pacific period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 29. Asia Pacific period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 30. Asia Pacific period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 31. China period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 32. China period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 33. China period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 34. Japan period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 35. Japan period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 36. Japan period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 37. India period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 38. India period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 39. India period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 40. Central & South America period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 41. Central & South America period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 42. Central & South America period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 43. Brazil period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 44. Brazil period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 45. Brazil period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 46. Middle East & Africa period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 47. Middle East & Africa period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 48. Middle East & Africa period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 49. South Africa period panties market estimates and forecast, 2017 - 2030 (USD Million)
  • 50. South Africa period panties market estimates and forecast by product, 2017 - 2030 (USD Million)
  • 51. South Africa period panties market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
  • 52. Vendor landscape

List of Figures

  • 1. Period Panties market snapshot
  • 2. Period Panties market segmentation & scope
  • 3. Period Panties market penetration & growth prospect mapping
  • 4. Period Panties market value chain analysis
  • 5. Period Panties market dynamics
  • 6. Period Panties market porter's analysis
  • 7. Period Panties market: product movement analysis
  • 8. Period Panties market: distribution channel movement analysis
  • 9. Period Panties market: regional movement analysis