![]() |
市场调查报告书
商品编码
1491785
2024-2031 年全球经期内裤(月经内衣)市场Global Period Panties (Menstrual Underwear) Market 2024-2031 |
预计在预测期(2024-2031 年),全球经期内裤(月经内衣)市场将以 12.0% 的复合年增长率显着增长。经期内裤,通常被称为月经内衣,是为女性在经期提供的。它们采用吸湿材料製成,并具有吸湿排汗技术,可确保不会洩漏,从而确保安全。它们有不同的着装风格,例如三角裤和时髦,有些可以重复使用,而另一些则与一次性卫生棉相比可以最大限度地减少浪费。对于选择这类内衣的人来说,除了环保之外,还意味着选择简单的月经管理方式。
市场动态
Global Period Panties (Menstrual Underwear) Market Size, Share & Trends Analysis Report by Style (Boy Short, Bikini, Brief, Hipsters, Others), by Product Type (Reusable and Disposable), and by Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar, Supermarket/Hypermarket) Forecast Period (2024-2031)
The global period panties (menstrual underwear) market is anticipated to grow at a significant CAGR of 12.0% during the forecast period (2024-2031). Period panties, commonly referred to as menstrual underwear, serve women during their periods. They are crafted from absorbent materials that have moisture-wicking technology which guarantees that no leaks are experienced thus ensuring security. They are found in different dressing styles such as briefs and hipsters, some can be reused while others hence minimizing wastage when compared to disposable pads. For one to go for these types of underwear means opting for an easy mode of managing menses apart from being environmentally friendly.
Market Dynamics
A Sustainable Alternative to Traditional Menstrual Products
Period panties have gained immense popularity in recent years. These panties are made of soft, breathable fabrics that offer superior comfort compared to traditional menstrual products such as pads or tampons. They are designed to fit seamlessly and provide an all-day comfortable experience that eliminates the need for constant changes. Another advantage of period panties is that they are an eco-friendly choice as they reduce the waste generated from the disposal of pads or tampons. Period panties provide a safe alternative instead of pads and tampons which bring with them discomforts like chafing and leakages.
Increasing Awareness of using eco-friendly products
With the increasing environmental concerns, there exists a high demand for people who prefer disposable products. There is a growing preference for sustainable menstrual products such as period panties as they are cheaper and have a low carbon footprint. This is being accelerated by campaigns, education programs, and social media advocacy campaigns among others that are raising awareness on the significance of using such in protecting our environment; especially in reducing plastic pollution with disposables filling landfills or water bodies like oceans thereby posing danger to our marine life forms which are crucial for ecosystem balance. Due to their contribution towards pollution caused by plastics as well as overflowing garbage, many individuals have become more informed about how dangerous these items truly are when it comes to menstrual hygiene considering that it's not only about waste but also about health issues.
Market Segmentation
Brief Segment to Exhibit Considerable Growth
The growing demand for brief-period panties is anticipated to drive the growth of this market segment. Looking at the market demand, manufacturers are starting to use softer and more breathable fabrics like cotton and nylon, which consumers have been demanding for a while now. They're also adding some cool design features like jacquard and lace designs, which make briefs both stylish and functional. And on top of that, some briefs are being developed with specific benefits like high waist control, which can provide shaping and support. All of this has led to an increase in demand for briefs, as people look for undergarments that are comfortable and also give them confidence.
Offline Stores Key Players in the Period Underwear Market
Offline distribution channels dominate the market in 2022. These brick-and-mortar establishments are really important for consumers, offering a huge selection of brands and styles of period underwear. They allow customers to browse through various options before making a purchase, often with the help of knowledgeable staff who make the shopping experience more enjoyable. Supermarkets are especially good at driving sales by offering discounts and other incentives to customers. And it's convenient for people to find period underwear alongside their everyday essentials. This kind of offline shopping experience is still really popular because it offers a wide range of products and the immediate gratification of in-person shopping. Plus, it gives brands the chance to showcase their products and build trust with consumers through strategic placement and promotion in stores.
The global panties (menstrual underwear) market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Asia-Pacific to see rapid growth
North America Holds Major Market Share
The period underwear market in North America is dominated by prominent companies such as Knix Wear, Thinx, and Saalt. There is a substantial demand for menstrual underwear due to increased awareness about period hygiene products among North American consumers. The future of the period underwear market in North America looks promising with a projected increase in demand expected in the coming years, the various initiatives and campaigns to raise awareness and destigmatize conversations surrounding menstruation. The market is poised for further expansion, providing ample opportunities for innovation and growth in the future.
For instance, in February 2022, Kimberly-Clark Corporation acquired a majority stake in Thinx, the leader in the reusable period and incontinence underwear category. The investment aims to build Kimberly-Clark's portfolio of period and light bladder leakage solutions and drive category growth with retail partners. With more consumers staying and working from home, market trends show a growing demand for additional solutions for period and bladder leak needs. The terms of the transaction have not been disclosed.
The major companies serving the global period panties market include Thinx Inc., Victoria's Secret, Neione, Ruby Love (PANTYPROP INC), and Modibodi Pvt. Ltd., among others. These players are adopting different growth strategies such as new product launches, mergers and acquisitions, and joint ventures to remain competitive.