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市场调查报告书
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1268673

营销技术(MarTech)市场规模、份额、趋势分析报告：按产品、类型、应用、地区、细分市场，2023-2030年

Marketing Technology (MarTech) Market Size, Share & Trends Analysis Report By Product (Social Media Tools, Content Marketing Tools, Rich Media Tool, Automation Tool), By Type, By Application, By Region, and Segment Forecast, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 117 Pages | 商品交期: 2-10个工作天内

价格

营销技术 (MarTech) 市场增长和趋势：

根据 Grand View Research, Inc. 的最新报告，全球营销技术 (MarTech) 市场规模从 2023 年到 2030 年的复合年增长率将达到 19.8%，到 2030 年将增长到 1兆3793亿美元。

技术和通信通过培养关係、提高组织效率和让人们相互了解来帮助企业发展和成功。 互联网、移动设备、社交媒体和客户关係管理程序等技术只是公司对其与潜在客户的沟通方式产生深远影响的几种方式。 这些新的传播形式正在改变媒体的面貌并改变企业传播策略的类型。 消费者和商务人士经常使用计算机和智能手机进行在线研究、与他人联繫以及开展业务。

数位营销用于现代营销。 可以说是利用平板电脑、智能手机、个人电脑等数位化工具进行营销的一种形式。 游戏机和电视用于与利益相关者互动。 数位品牌参与是数位营销的一部分。 数位营销中使用的技术和平台包括网站、电子邮件、应用程序和社交网络。 数位营销可以通过电视、广播、短信等非互联网媒体进行，也可以通过社交媒体、电子邮件广告、横幅广告等在线方式进行。 数位营销还包括社交媒体营销。 然而，数位营销因其比其他传统营销渠道更准确地定位和跟踪各种因素（包括投资回报率 (ROI)）的卓越能力而越来越受到营销人员的欢迎。 一些公司结合了传统和数位营销技术。

在权力从营销人员转移到消费者方面，最具破坏性的因素是互联网的发展。 得益于互联网，客户可以访问大量永恆、重要且可验证的全球数据。 消费者可以一键获取有关公司和产品的有用资讯。 用户可以找到更低的价格、比较产品、阅读评论，甚至与其他用户讨论产品质量和客户满意度。 此外，互联网用户不仅消费内容，还生产内容并与他人分享，从而实现了前所未有的资讯和知识流动。 随着 Facebook、Twitter、Tumblr 和 Instagram 等社交媒体平台的兴起，客户可以从朋友和家人那里获得有关产品好坏的即时反馈。 如今，心怀不满的消费者创建的博客文章和视频可以在几小时内传播开来。

营销技术 (MarTech) 市场报告亮点

  • 2022 年，社交媒体工具领域占全球销售额的比例超过 23%，处于市场领先地位。 这种增长归因于市场上智能手机的显着增长和数位化。
  • 市场细分主导市场，2022 年占全球销售额的份额超过 20.7%。 这种增长归因于聊天机器人软件的增加。
  • 重大发布和创新正在扩大自动化工具领域。 例如，自动化营销电子邮件中的自定义令牌现在支持使用 HubSpot 软件更新的自定义对象。
  • 到 2022 年，北美的收入份额将超过 33.5%。 该地区营销技术 (MarTech) 的另一项重大投资。

内容

第 1 章调查方法及范围

  • 调查方法
  • 调查范围和假设
  • 数据源列表
  • 缩写列表

第 2 章执行摘要

  • 市场前景
  • 技术展望
  • 行业展望
  • 营销技术 (MarTech) 规模展望
  • 区域展望
  • 竞争考虑

第 3 章市场变量、趋势和营销技术 (MarTech) 的范围

  • 市场细分
  • 采用和增长前景映射
  • 价值链分析
  • 市场动态
    • 市场促进因素分析
    • 市场抑制因素分析
    • 市场机会分析
  • 商业环境分析
    • 波特分析
    • PESTLE 分析

第 4 章消费者行为分析

  • 消费者趋势和偏好
  • 影响购买决定的因素
  • 消费品的采用
  • 观察和建议

第 5 章营销技术 (MarTech) 市场：产品估计和趋势分析

  • 产品变化分析和市场份额，2022 年和 2030 年
  • 社交媒体工具
  • 内容营销工具
  • 富媒体工具
  • 自动化工具
  • 数据和分析工具
  • 销售支持工具

第 6 章营销技术 (MarTech) 市场：类型估计和趋势分析

  • 类型变化分析和市场份额，2022 年和 2030 年
  • 数位营销
  • 线下营销

第 7 章营销技术 (MarTech) 市场：使用估算和趋势分析

  • 应用变化分析和市场份额，2022 年和 2030 年
  • IT 和通信
  • 零售和电子商务
    • 医疗保健
    • 媒体和娱乐
    • 体育赛事
  • BFSI
  • 房地产
  • 其他

第 8 章营销技术 (MarTech) 市场：区域估计和趋势分析

  • 区域差异分析和市场份额，2022 年和 2030 年
  • 北美
    • 按产品分类，2017-2030 年
    • 按类型，2017-2030 年
    • 按应用分类，2017-2030
    • 美国
    • 加拿大
  • 欧洲
    • 按产品分类，2017-2030 年
    • 按类型，2017-2030 年
    • 按应用分类，2017-2030
    • 德国
    • 法国
    • 英国
  • 亚太地区
    • 按产品分类，2017-2030 年
    • 按类型，2017-2030 年
    • 按应用分类，2017-2030
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳大利亚
  • 南美洲
    • 按产品分类，2017-2030 年
    • 按类型，2017-2030 年
    • 按应用分类，2017-2030
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 按产品分类，2017-2030 年
    • 按类型，2017-2030 年
    • 按应用分类，2017-2030
    • 沙特阿拉伯王国
    • 阿拉伯联合酋长国
    • 南非

第 9 章竞争分析

  • 全球主要参与者、近期发展及其对行业的影响
  • 主要公司/竞争对手的分类（主要创新者、市场领导者、初创企业）
  • 供应商情况
    • 2022 年主要参与者的市场份额分析

第 10 章公司简介

  • AWS
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Apple Inc.
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Adobe Inc.
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Amdocs
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Buzzoole
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Connect Insights
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Content Grow
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Fullcircl
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Google LLC
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Microsoft corporation
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • Oracle
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
  • SAP
    • 公司概况
    • 财务业绩
    • 产品基准
    • 战略举措
Product Code: GVR-4-68040-054-8

Marketing Technology Market Growth & Trends:

The global marketing technology market size is anticipated to reach USD 1,379.3 billion by 2030, registering a CAGR of 19.8% from 2023 to 2030, according to a new report by Grand View Research, Inc. Technology and communication help businesses grow and succeed while fostering relationships, improving organizational effectiveness, and letting people get to know one another. Technologies such as the internet, mobile devices, social media, and customer relationship management programs are just a few examples that significantly impact how companies communicate with potential customers. These new forms of communication are transforming the media landscape and the type of communications strategy businesses use. Consumers and businesspeople frequently use computers and smartphones to conduct online research, connect with others, and conduct business.

Digital marketing is used in modern marketing. It might be described as a form of marketing that uses digital tools like tablets, smartphones, and personal computers. Game consoles and televisions are used to interact with stakeholders. Digital Brand Engagement is a part of digital marketing. Technology or platforms used in digital marketing include websites, e-mail, applications, and social networks. Digital marketing can be done via non-internet mediums as well, such as TV, radio, SMS, or online via social media, email advertisements, and banner ads. Digital marketing includes social media marketing. But as a result of its superior ability to target and track a variety of factors, including Return on Investment (ROI), more precisely than other conventional marketing channels, digital marketing is becoming more and more popular among marketers. Several businesses combine traditional and digital marketing techniques.

The most harmful factor in the shift of power from marketers to consumers has been the development of the internet. Customers now have access to a vast amount of global data that is timeless, important, and verifiable thanks to the internet. Consumers may get useful information about businesses and their goods with just one click. Users can look for lower costs, compare products, read reviews, and even converse with other users regarding the calibre of the product and customer satisfaction. Additionally, internet users are not just consuming content; they are also producing it and sharing it with others, enabling hitherto unheard-of information and knowledge flows. With the rise of social media platforms like Facebook, Twitter, Tumblr, Instagram, and others, customers may get immediate feedback from friends and family on products, both good and poor. A blog post or video made by a disgruntled consumer these days can become viral in a matter of hours.

Marketing Technology Market Report Highlights:

  • The Social media tools segment led the market in 2022, accounting for over 23% share of the global revenue. The growth is attributed to the prominent growth of smartphones and digitalization in the market
  • The Healthcare segment dominated the market and accounted for more than 20.7% share of the global revenue in 2022. The growth is attributed due to the increase in Chatbot software
  • Major launches and innovations are augmenting automation tool segment. For instance A customization token in automated marketing emails now supports custom objects thanks to a software update from HubSpot
  • North America had the largest revenue share of over 33.5% in 2022. Due to major investment in marketing technology in the region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Scope & Assumptions
  • 1.3. List of Data Sources
  • 1.4. List of Abbreviations

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Technology Outlook
  • 2.3. Industry Outlook
  • 2.4. Marketing Technology Size Outlook
  • 2.5. Regional Outlook
  • 2.6. Competitive Insights

Chapter 3. Marketing Technology (MarTech) Market Variables, Trends & Scope

  • 3.1 market Segmentation
  • 3.2 Penetration & Growth Prospect Mapping
  • 3.3 Value Chain Analysis
  • 3.4 Market Dynamics
    • 3.4.1 Market Driver Analysis
    • 3.4.2 Market restraint Analysis
    • 3.4.3 Market Opportunities Analysis
  • 3.5 Business Environment Analysis
    • 3.5.1 Porter's Analysis
      • 3.5.1.1 Threat of new entrants
      • 3.5.1.2 Bargaining power of suppliers
      • 3.5.1.3 Bargaining power of buyers
      • 3.5.1.4 Threat of substitutes
      • 3.5.1.5 Competitive rivalry
    • 3.5.2 PESTLE Analysis
      • 3.5.2.1 Political Landscape
      • 3.5.2.2 Environmental Landscape
      • 3.5.2.3 Social Landscape
      • 3.5.2.4 Technology Landscape
      • 3.5.2.5 Economic Landscape
      • 3.5.2.6 Legal Landscape

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Marketing Technology (MarTech) Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Social media tools
    • 5.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.3. Content marketing tools
    • 5.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.4. Rich media tool
    • 5.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.5. Automation tool
    • 5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.6. Data & analytics tools
    • 5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 5.7. Sales enablement tools
    • 5.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 6. Marketing Technology (MarTech) Market: Type Estimates & Trend Analysis

  • 6.1. Type Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Digital marketing
    • 6.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 6.3. Offline marketing
    • 6.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 7. Marketing Technology (MarTech) Market: Application Estimates & Trend Analysis

  • 7.1. Application Movement Analysis & Market Share, 2022 & 2030
  • 7.2. IT & Telecommunications
    • 7.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.3. Retail & e-commerce
    • 7.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.2. Healthcare
    • 7.3.3. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.4. Media & entertainment
    • 7.3.5. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 7.3.6. Sports & Events
    • 7.3.7. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.4. BFSI
    • 7.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.5. Real Estate
    • 7.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
  • 7.6. Others
    • 7.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)

Chapter 8. Marketing Technology (MarTech) Market: Regional Estimates & Trend Analysis

  • 8.1. Regional Movement Analysis & Market Share, 2022 & 2030
  • 8.2. North America
    • 8.2.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.2.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.2.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.2.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.2.5. U.S.
      • 8.2.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.2.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.2.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.2.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.2.6. Canada
      • 8.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.2.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.2.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.2.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.3.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.3.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.3.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.3.5. Germany
      • 8.3.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.3.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.3.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.3.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.3.6. France
      • 8.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.3.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.3.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.3.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.3.7. U.K.
      • 8.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.3.7.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.3.7.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.3.7.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.4.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.4.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.4.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.5. China
      • 8.4.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.4.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.6. Japan
      • 8.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.4.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.7. India
      • 8.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.7.2. Market Estimates and Forecast, By Product2017 - 2030 (USD Million)
      • 8.4.7.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.7.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.8. South Korea
      • 8.4.8.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.8.2. Market Estimates and Forecast, By Product2017 - 2030 (USD Million)
      • 8.4.8.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.8.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.4.9. Australia
      • 8.4.9.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.4.9.2. Market Estimates and Forecast, By Product2017 - 2030 (USD Million)
      • 8.4.9.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.4.9.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.5. South America
    • 8.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.5.5. Brazil
      • 8.5.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.5.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.5.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.5.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.5.6. Mexico
      • 8.5.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.5.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.5.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.5.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 8.6. Middle East & Africa
    • 8.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
    • 8.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
    • 8.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
    • 8.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.6.5. Kingdom of Saudi Arabia
      • 8.6.5.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.6.5.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.6.5.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.6.5.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.6.6. UAE
      • 8.6.6.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.6.6.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.6.6.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.6.6.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
    • 8.6.7. South Africa
      • 8.6.7.1. Market estimates and forecast, 2017 - 2030 (USD Million)
      • 8.6.7.2. Market Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
      • 8.6.7.3. Market Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
      • 8.6.7.4. Market Estimates and Forecast, By Application, 2017 - 2030 (USD Million)

Chapter 9. Competitive Analysis

  • 9.1. Key Global Players, Recent Developments & Their Impact on the Industry
  • 9.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
  • 9.3. Vendor Landscape
    • 9.3.1. Key company market share analysis, 2022

Chapter 10. Company Profiles

  • 10.1. AWS
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Strategic Initiatives
  • 10.2. Apple Inc.
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Strategic Initiatives
  • 10.3. Adobe Inc.
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Product Benchmarking
    • 10.3.4. Strategic Initiatives
  • 10.4. Amdocs
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Strategic Initiatives
  • 10.5. Buzzoole
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Strategic Initiatives
  • 10.6. Connect Insights
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Strategic Initiatives
  • 10.7. Content Grow
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Strategic Initiatives
  • 10.8. Fullcircl
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Strategic Initiatives
  • 10.9. Google LLC
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Strategic Initiatives
  • 10.10. Microsoft corporation
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Strategic Initiatives
  • 10.11. Oracle
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Product Benchmarking
    • 10.11.4. Strategic Initiatives
  • 10.12. SAP
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Product Benchmarking
    • 10.12.4. Strategic Initiatives

List of Tables

  • 1. Marketing Technology (MarTech) Market- Key Market Driver Analysis
  • 2. Marketing Technology (MarTech) Market- Key Market Restraint Analysis
  • 3. Global Marketing Technology (MarTech) Market Estimates and Forecast By Social media tools, from 2017 - 2030 (USD Million)
  • 4. Global Marketing Technology (MarTech) Market Estimates and Forecast By Wireless LAN, from 2017 - 2030 (USD Million)
  • 5. Global Marketing Technology (MarTech) Market Estimates and Forecast By Content marketing tools, from 2017 - 2030 (USD Million)
  • 6. Global Marketing Technology (MarTech) Market Estimates and Forecast By Rich media tool, from 2017 - 2030 (USD Million)
  • 7. Global Marketing Technology (MarTech) Market Estimates and Forecast By Automation tool, from 2017 - 2030 (USD Million)
  • 8. Global Marketing Technology (MarTech) Market Estimates and Forecast By Data & analytics tools, from 2017 - 2030 (USD Million)
  • 9. Global Marketing Technology (MarTech) Market Estimates and Forecast By Sales enablement tools, from 2017 - 2030 (USD Million)
  • 10. Global Marketing Technology (MarTech) Market Estimates and Forecast By Digital marketing, from 2017 - 2030 (USD Million)
  • 11. Global Marketing Technology (MarTech) Market Estimates and Forecast By Offline marketing, from 2017 - 2030 (USD Million)
  • 12. Global Marketing Technology (MarTech) Market Estimates and Forecast By IT & Telecommunications, from 2017 - 2030 (USD Million)
  • 13. Global Marketing Technology (MarTech) Market Estimates and Forecast By Retail & e-commerce, from 2017 - 2030 (USD Million)
  • 14. Global Marketing Technology (MarTech) Market Estimates and Forecast By Healthcare, from 2017 - 2030 (USD Million)
  • 15. Global Marketing Technology (MarTech) Market Estimates and Forecast By Media & entertainment, from 2017 - 2030 (USD Million)
  • 16. Global Marketing Technology (MarTech) Market Estimates and Forecast By Sports & events, from 2017 - 2030 (USD Million)
  • 17. Global Marketing Technology (MarTech) Market Estimates and Forecast By BFSI, from 2017 - 2030 (USD Million)
  • 18. Global Marketing Technology (MarTech) Market Estimates and Forecast By Real Estate, from 2017 - 2030 (USD Million)
  • 19. Global Marketing Technology (MarTech) Market Estimates and Forecast By Others, from 2017 - 2030 (USD Million)
  • 20. Global Marketing Technology (MarTech) Market Estimates and Forecast, By region 2017 - 2030 (USD Million)
  • 21. Global Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 22. North America Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 23. North America Marketing Technology (MarTech) Market revenue Estimates and Forecast, By Product, 2017 - 2030 (USD Million)
  • 24. North America Marketing Technology (MarTech) Market revenue Estimates and Forecast, By Type, 2017 - 2030 (USD Million)
  • 25. North America Marketing Technology (MarTech) Market revenue Estimates and Forecast, By Application, 2017 - 2030 (USD Million)
  • 26. U.S. Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 27. U.S. Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 28. U.S. Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 29. U.S. Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 30. Europe Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 31. Europe Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 32. Europe Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 33. Europe Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 34. Germany Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 35. Germany Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 36. Germany Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 37. Germany Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 38. France Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 39. France Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 40. France Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 41. France Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 42. U.K. Marketing Technology (MarTech) Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 43. U.K. Marketing Technology (MarTech) Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 44. U.K. Marketing Technology (MarTech) Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 45. U.K. Marketing Technology (MarTech) Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 46. Asia Pacific Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 47. Asia Pacific Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 48. Asia Pacific Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 49. Asia Pacific Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 50. China Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 51. China Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 52. China Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 53. China Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 54. India Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 55. India Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 56. India Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 57. India Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 58. South America Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 59. South America Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 60. South America Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 61. South America Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 62. Brazil Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 63. Brazil Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 64. Brazil Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 65. Brazil Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 66. Middle East & Africa Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 67. Middle East & Africa Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 68. Middle East & Africa Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 69. Middle East & Africa Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 70. South Africa Marketing Product Market Estimates and Forecast, 2017 - 2030 (USD Million)
  • 71. South Africa Marketing Product Market Estimates and Forecast By Product, 2017 - 2030 (USD Million)
  • 72. South Africa Marketing Product Market Estimates and Forecast By Type, 2017 - 2030 (USD Million)
  • 73. South Africa Marketing Product Market Estimates and Forecast By Application, 2017 - 2030 (USD Million)
  • 74. Vendor landscape

List of Figures

  • 1. Marketing Technology (MarTech) Market Snapshot
  • 2. Marketing Technology (MarTech) Market Segmentation & Scope
  • 3. Marketing Technology (MarTech) Market Penetration & Growth Prospect Mapping
  • 4. Marketing Technology (MarTech) Market Value Chain Analysis
  • 5. Marketing Technology (MarTech) Market Dynamics
  • 6. Marketing Technology (MarTech) Market Porter's Analysis
  • 7. Marketing Technology (MarTech) Market: Product Movement Analysis
  • 8. Marketing Technology (MarTech) Market: Type Movement Analysis
  • 9. Marketing Technology (MarTech) Market: Applications Movement Analysis
  • 10. Marketing Technology (MarTech) Market: Regional Movement Analysis