市场调查报告书
商品编码
1451842
2024-2032 年行销科技市场(按类型、产品、应用和地区划分)Marketing Technology Market by Type, Product, Application, and Region 2024-2032 |
2023年全球行销技术(MarTech)市场规模达到4,136亿美元。展望未来, IMARC Group预计到2032年市场规模将达到2,1306亿美元,2024-2032年复合年增长率(CAGR)为19.38%。对社群媒体管理工具的需求不断增长、聊天机器人的使用不断增加,以及行销人员对行销工作的整体看法和衡量行销活动影响的需求日益增长,这些都是推动市场发展的一些关键因素。
行销技术 (MarTech) 是指使企业能够自动化、简化和增强行销工作的工具、平台和软体应用程式。它包括客户关係管理(CRM)系统、行销自动化平台、内容管理系统(CMS)、社群媒体管理工具和资料分析软体。它提供广泛的技术和解决方案,帮助规划、执行、分析和管理各种行销活动。它为行销人员提供了针对特定受众、创建个人化体验、衡量行销活动有效性和优化行销策略的高级功能。它有助于自动化重复任务、更新工作流程并从资料分析中获得有价值的见解。它还帮助行销人员更具策略性地分配时间和资源,专注于行销的创意和策略方面,并做出数据驱动的决策来优化他们的行销活动。此外,它还有助于追踪客户行为,并透过电子邮件、社交媒体和网站等各种管道提供相关内容。
目前,各垂直行业对MarTech的需求不断增长,以保持竞争力、跟上快速变化的消费者期望并适应不断变化的市场动态,这是支持市场成长的关键因素之一。除此之外,越来越多地利用 MarTech 来全面了解行销工作、衡量行销活动的影响并做出数据驱动的决策以实现持续改进,这提供了有利的市场前景。此外,对 MarTech 与全球远距工作的同事进行互动和沟通的需求也在增加。再加上对支援个人化行销的 MarTech 工具(例如客户资料平台 (CDP) 和人工智慧 (AI) 驱动的行销自动化)的需求不断增长,正在加强市场的成长。此外,越来越多地采用 MarTech 解决方案来消除手动流程并专注于策略倡议和众多任务的创造性方面,这对市场产生了积极影响。除此之外,对可以与行销自动化平台整合以创建个人化和有针对性的活动的社群媒体管理工具的需求也在增加。再加上人工智慧(AI)驱动的聊天机器人的使用不断增加,广泛应用于社交媒体平台上,以提供个人化的客户服务,与受众互动并推动转化,正在推动市场的成长。
The global marketing technology (MarTech) market size reached US$ 413.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,130.6 Billion by 2032, exhibiting a growth rate (CAGR) of 19.38% during 2024-2032. The growing demand for social media management tools, rising employment of chatbots, and increasing need to gain a holistic view of marketing efforts and measure the impact of campaigns among marketers represent some of the key factors driving the market.
Marketing technology (MarTech) refers to tools, platforms, and software applications that enable businesses to automate, streamline, and enhance their marketing efforts. It comprises customer relationship management (CRM) systems, marketing automation platforms, content management systems (CMS), social media management tools, and data analytics software. It offers a wide range of technologies and solutions that assist in planning, executing, analyzing, and managing various marketing activities. It provides marketers with advanced capabilities to target specific audiences, create personalized experiences, measure campaign effectiveness, and optimize marketing strategies. It assists in automating repetitive tasks, updating workflows, and gaining valuable insights from data analysis. It also aids marketers in allocating their time and resources more strategically, focusing on creative and strategic aspects of marketing, and making data-driven decisions to optimize their campaigns. In addition, it helps track customer behavior, and deliver relevant content across various channels, such as email, social media, and websites.
At present, the increasing demand for MarTech among various industry verticals to stay competitive, keep pace with rapidly evolving consumer expectations, and adapt to changing market dynamics represents one of the key factors supporting the growth of the market. Besides this, the growing utilization of MarTech to gain a holistic view of marketing efforts, measure the impact of campaigns, and make data-driven decisions for continuous improvement is offering a favorable market outlook. In addition, there is a rise in the demand for MarTech to interact and communicate with colleagues working remotely across the globe. This, along with the increasing demand for MarTech tools that enable personalized marketing, such as customer data platforms (CDPs) and artificial intelligence (AI)-powered marketing automation, is strengthening the growth of the market. Moreover, the growing employment of MarTech solutions to eliminate manual processes and focus on strategic initiatives and creative aspects of numerous tasks is positively influencing the market. Apart from this, there is an increase in the demand for social media management tools that can be integrated with marketing automation platforms to create personalized and targeted campaigns. This, coupled with the rising employment of chatbots powered by artificial intelligence (AI) are widely being used on social media platforms to provide personalized customer service, engage with audiences, and drive conversions, is bolstering the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global marketing technology (MarTech) market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, product, and application.
Digital Marketing
Offline Marketing
The report has provided a detailed breakup and analysis of the marketing technology (MarTech) market based on the type. This includes digital marketing and offline marketing. According to the report, digital marketing represented the largest segment.
Social Media Tools
Content Marketing Tools
Rich Media Tool
Automation Tool
Data and Analytics Tools
Sales Enablement Tools
A detailed breakup and analysis of the marketing technology (MarTech) market based on the product has also been provided in the report. This includes social media tools, content marketing tools, rich media tool, automation tool, data and analytics tools, and sales enablement tools. According to the report, social media tools accounted for the largest market share.
IT and Telecommunication
Retail and E-commerce
Healthcare
Media and Entertainment
Sports and Events
BFSI
Real Estate
Others
A detailed breakup and analysis of the marketing technology (MarTech) market based on the application has also been provided in the report. This includes IT and telecommunication, retail and e-commerce, healthcare, media and entertainment, sports and events, BFSI, real estate, and others. According to the report, healthcare accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for marketing technology (MarTech). Some of the factors driving the North America marketing technology (MarTech) market included the early and rapid adoption of advanced technologies, rising number of startups, increasing awareness about the benefits of MarTech, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global marketing technology (MarTech) market. Detailed profiles of all major companies have been provided. Some of the companies covered include Acoustic L.P., ActiveCampaign, Adobe Inc., Aptean Inc., Hubspot Inc., Microsoft Corporation, Oracle Corporation, Salesforce Inc., SAP SE, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.