行销科技市场：按产品、按应用、按地区

预计2024年全球行销科技市场规模将达4,801.2亿美元。预计2031年将达到14,793.2亿美元，2024年至2031年年复合成长率（CAGR）为17.4%。

图：2024 年各地区行销科技市场占有率 (%)

近年来，随着品牌越来越多地采用新工具和平台透过不同的数位管道接触客户，行销技术市场经历了显着增长。人工智慧、机器学习、分析和自动化等技术正在帮助负责人提供个人化体验、优化宣传活动并获得更深入的客户洞察。由于一般消费者现在每天使用多种设备和接触点，因此拥有整合的 Martech 堆迭对于企业在整个旅程中有效地吸引受众至关重要。行销的未来在很大程度上依赖于为个人提供高度针对性、敏感且有价值的体验的技术。

市场动态

行销技术市场是由品牌透过个人化参与建立牢固的客户关係的需求所驱动的。在线可用资料量以及人们对数位平台的日益使用有可能产生可操作的消费者洞察，从而提高行销投资回报率。然而，挑战包括整合不同的技术解决方案以及缺乏熟练人员来充分利用许多可用的工具。此外，Martech 供应商继续透过併购来巩固其产品。从积极的一面来看，人工智慧和机器学习的进步为自动化流程、预测行为和大规模提供高度客製化的沟通开闢了新的机会。

本研究的主要特点

该报告对全球行销技术市场进行了详细分析，并提供了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。

它还揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。

根据公司亮点、产品系列、主要亮点、财务业绩和策略等参数对全球行销技术市场的主要企业进行了介绍。

研究涵盖的主要企业包括 Apple、AWS、Adobe Inc、Amdocs、Buzzoole、Content Grow、Microsoft、Fullcircl、SAP 和 Oracle。

该报告的见解将使负责人和公司经营团队能够就未来的产品发布、升级、市场扩张和行销策略做出明智的决策。

全球行销技术市场报告针对该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

透过用于分析全球行销技术市场的各种策略矩阵，将有助于相关人员做出决策。

目录

第一章 研究目的与前提

• 研究目的
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管场景
• 产品发布/核准
• PEST分析
• 波特分析
• 併购场景
• 产业动态

第 4 章 行销科技市场（按产品），2024-2031 年

• 社群媒体工具
• 内容行销工具
• 富媒体工具
• 自动化工具

第五章行销科技市场，依类型，2024-2031

• 数位行销
• 线下行销

第六章 行销科技市场，依应用分类，2024-2031

• 卫生保健
• IT
• 媒体和娱乐
• 房地产
• 其他的

第七章 全球行销科技市场，按地区，2024-2031

• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东
• 非洲

第八章 竞争格局

• Apple
• AWS
• Adobe Inc
• Amdocs
• Buzzoole
• Content Grow
• Microsoft
• Fullcircl
• SAP
• Oracle

第九章 分析师建议

• 命运之轮
• 分析师观点
• 一致的机会图

第10章 参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Global marketing technology market is estimated to be valued at USD 480.12 Bn in 2024. The market is expected to reach USD 1,479.32 Bn by 2031, growing at a compound annual growth rate (CAGR) of 17.4% from 2024 to 2031.

Figure. Marketing Technology Market Share (%), By Region 2024

The marketing technology market has seen tremendous growth in recent years as brands increasingly adopt new tools and platforms to reach customers across diverse digital channels. Technologies like AI, machine learning, analytics and automation are helping marketers personalize experiences, optimize campaigns and gain deeper customer insights. With the average consumer now using several devices and touchpoints on a daily basis, having an integrated Martech stack has become essential for businesses to engage audiences effectively throughout their journey. The future of marketing is highly dependent on technology to deliver hyper-targeted, sensitive and valuable experiences to individuals.

Market Dynamics

The marketing technology market is driven by the need for brands to build strong customer relationships through personalized engagement. With the amount of data available online and people's growing use of digital platforms, there is potential for actionable consumer insights that can improve marketing ROI. However, integrating disparate tech solutions and the lack of skilled talent to maximize many tools pose challenges. Martech vendors also continue to consolidate offerings through mergers and acquisitions. On the positive side, advances in AI and machine learning are opening new opportunities to automate processes, predict behaviors and deliver highly customized communications at scale.

Key features of the study:

This report provides in-depth analysis of the global marketing technology market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global marketing technology market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Apple, AWS, Adobe Inc, Amdocs, Buzzoole, Content Grow, Microsoft, Fullcircl, SAP, and Oracle.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global marketing technology market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global marketing technology market.

Market Segmentation

• Product Insights (Revenue, USD Bn, 2019 - 2031)
  • Social Media Tools
  • Content Marketing Tools
  • Rich Media Tool
  • Automation Tool
• Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Digital Marketing
  • Offline Marketing
• Application Insights (Revenue, USD Bn, 2019 - 2031)
  • Healthcare
  • IT
  • Media & Entertainment
  • Real Estate
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Apple
  • AWS
  • Adobe Inc
  • Amdocs
  • Buzzoole
  • Content Grow
  • Microsoft
  • Fullcircl
  • SAP
  • Oracle

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Marketing Technology Market, By Product
  • Marketing Technology Market, By Type
  • Marketing Technology Market, By Application
  • Marketing Technology Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Marketing Technology Market, By Product, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Social Media Tools
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Content Marketing Tools
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Rich Media Tool
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Automation Tool
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Marketing Technology Market, By Type, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Digital Marketing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Offline Marketing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Marketing Technology Market, By Application, 2024-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• IT
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Media & Entertainment
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Real Estate
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Marketing Technology Market, By Region, 2024 - 2031, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Apple
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• AWS
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Adobe Inc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Amdocs
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Buzzoole
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Content Grow
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Microsoft
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fullcircl
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• SAP
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Oracle
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us