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封面
市场调查报告书
商品编码
1493350

北美行销技术市场规模、份额、趋势分析报告：按产品、类型、应用、国家、细分市场预测，2024-2030 年

North America Marketing Technology Market Size, Share & Trends Analysis Report By Product (Social Media Tools, Content Marketing Tools, Rich Media Tools, Automation Tools), By Type, By Application, By Country, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 90 Pages | 商品交期: 2-10个工作天内

价格

北美行销技术市场成长与趋势：

Grand View Research, Inc. Masu的最新报告显示，到2030年，北美行销技术（MarTech）市场规模预计将达到4,703亿美元，2024年至2030年的复合年增长率为20.1%。

对资料主导决策不断增长的需求正在推动对 MarTech 的需求。 MarTech 使公司能够解决分散的客户群并开发有针对性的方法。采用行销技术的公司可以维持远端团队和不同数位平台的生产力。

自动化和人工智慧 (AI) 的发展在为这些平台提供动力方面发挥着重要作用。自然语言处理 (NLP)、电脑视觉、预测分析、深度神经网路 (DNN)、增强分析等可以帮助企业预测行为、简化客户沟通、自动化内容创建以及创建高度准确的上下文广告。为了帮助新兴市场产生广告宣传活动资产（标题、描述、图像）等，微软已向更广泛的广告商推出了 Copilot AI（由该科技巨头开发的聊天机器人）试用。

该平台结合了 NLP 和生成式 AI，提供有关公司广告产品、用途、功能、相关连结等的相关且快速的答案。各行业对 MarTech 的需求不断增长预计将推动市场成长。这些解决方案的最终用户从他们的应用程式中获得生产价值。电子商务用户的个人化购物体验、医疗保健行业的患者咨询聊天机器人、媒体和娱乐行业的客户参与策略等等都是以价值为导向的业务，鼓励企业采用行销技术。

北美行销技术市场报告亮点

  • 社群媒体工具产品领域在 2023 年占据市场主导地位，占有率为 24.5%。该细分市场预计在预测期内将以 21.2% 的复合年增长率成长，因为与其他工具相比，它是最具成本效益的工具之一。公司也利用社群媒体工具产生大量有价值的资料。
  • 数位行销类型在 2023 年占据主导市场占有率，预计在预测期内将以最快的复合年增长率成长。与数位行销相关的好处，例如降低成本、获得更有针对性的方法以及个人化讯息，是促进该细分市场成长的主要因素。
  • 预计医疗保健应用领域将在 2023 年占据重要的市场占有率，并在预测期内以复合年增长率快速成长。自动化正在帮助医疗保健提供者透过自动预约提醒、处方笺补充、基于网路搜寻的操作触发讯息等来改善客户体验并提供更好的护理。透过适当和及时的沟通，我们帮助与患者建立真正的联繫。
  • 2023 年 12 月，Amazon Web Services, Inc. 宣布扩展其行销技术能力计划，即 AWS 数位客户体验能力。受众和客户资料管理、广告平台、广告情报和测量以及隐私增强资料等新能力现已添加到名为「AWS 广告和行销技术能力」的更新计划中。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章北美行销科技市场变数、趋势与范围

  • 市场体系展望
    • 母市场展望
    • 相关/附随市场展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
    • 市场机会分析
  • 北美行销技术市场分析工具
    • 产业分析-波特五力分析
    • PESTEL分析

第四章 北美行销科技市场：产品预估与趋势分析

  • 2023年及2030年产品变化分析及市场占有率
  • 北美行销技术市场：2023 年和 2030 年产品变化分析
  • 社群媒体工具
  • 内容行销工具
  • 富媒体工具
  • 自动化工具
  • 资料和分析工具
  • 促销工具

第五章北美行销科技市场：类型估算与趋势分析

  • 2023/2030年类型变化分析与市场占有率
  • 北美行销技术市场：2023 年和 2030 年类型变化分析
  • 数位行销
  • 线下行销

第六章 北美行销科技市场：应用预估与趋势分析

  • 2023年和2030年应用波动分析和市场占有率
  • 北美行销技术市场：2023 年和 2030 年应用变化分析
  • 资讯科技/通讯
  • 零售/电子商务
  • 卫生保健
  • 媒体娱乐
  • 体育赛事
  • BFSI
  • 房地产
  • 其他的

第七章北美行销科技市场-竞争格局

  • 最新趋势与影响分析：主要市场参与企业
  • 公司分类
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 併购
    • 伙伴关係/协作
    • 新产品发布
    • 研究与开发
  • 公司简介
    • Amazon Web Services, Inc.（Amazon.com, Inc.）
    • Apple
    • Adobe Inc.
    • Amdocs
    • Buzzoole（Buzzoole Holdings Limited）
    • Konnect Insights（Prudence Analytics and Software Solutions Pvt. Ltd）
    • Google LLC（Alphabet Inc.）
    • Microsoft
    • Oracle
    • SAP
    • ContentGrow
    • Iterable, Inc.
    • Shift Paradigm
    • MiQ
    • Hootsuite Inc.
    • Buffer
    • eclincher, Inc.
    • CoSchedule
    • （LG Ad Solutions）Alphonso Inc
    • Community
    • Infobip Ltd.
    • Meta
    • Salesforce, Inc.
Product Code: GVR-4-68040-286-8

North America Marketing Technology Market Growth & Trends:

The North America marketing technology (MarTech) market size is anticipated to reach USD 470.3 billion by 2030, registering a CAGR of 20.1% from 2024 to 2030, according to a new report by Grand View Research, Inc. The growing demand for data-driven decision-making is fostering the demand for MarTech. MarTech enables companies to cater to fragmented customer groups and build a targeted approach. Companies employing marketing technologies can maintain productivity across teams remotely and across different digital platforms.

Growth in automation and artificial intelligence (AI) has played a significant role in enhancing these platforms. Natural language processing (NLP), computer vision, predictive analytics, deep neural networks (DNN), and augmented analytics help companies in behavior forecasting, streamline customer communication, automate content creation, create contextual ads that are highly precise, and cut costs, among other benefits. To aid marketers in generating assets for campaigns (headlines, descriptions, and images) and other aspects, Microsoft rolled out Copilot AI (a chatbot developed by the tech giant) trial to a more extensive set of advertisers.

The platform combines NLP and generative AI to deliver relevant and quick answers regarding the company's advertising products, uses, features, relevant links, and more. The growing demand for MarTech from various industries is expected to drive market growth. End-users of these solutions are obtaining productive value from their application. Personalized shopping experiences for e-commerce users, chatbots for patient inquiries in the healthcare industry, and customer engagement tactics in the media & entertainment industry are some value-oriented aspects encouraging companies to employ marketing technologies.

North America Marketing Technology Market Report Highlights:

  • The social media tools product segment dominated the market with a share of 24.5% in 2023. The segment is expected to grow at a CAGR of 21.2% over the forecast period as it is one of the most cost-effective tools compared to other tools. In addition, businesses utilize social media tools to generate a high volume of valuable data
  • The digital marketing type segment held the dominant market share in 2023 and is estimated to grow at the fastest CAGR over the forecast period. The benefits associated with digital marketing, such as lower costs, access to a more targeted approach, and personalized messages, are key factors contributing to the segment growth
  • The healthcare application segment accounted for a major market share in 2023 and is projected to grow at a rapid CAGR over the forecast period. Automation has helped healthcare providers enhance the customer experience and deliver better care through automatic appointment reminders, prescription refills, and action-triggered messages based on their web searches. It has helped foster a real connection with patients through relevant and timely communication
  • In December 2023, Amazon Web Services, Inc. announced the expansion of its AWS Digital Customer Experience Competency, a martech competency program. Audience & customer data management, ad platforms, ad intelligence & measurement, and privacy-enhanced data are some new competencies being added to the updates program, now called AWS Advertising and Marketing Technology Competency

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Segment Definitions
    • 1.2.1. Product
    • 1.2.2. Type
    • 1.2.3. Application
    • 1.2.4. Country Scope
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Product outlook
    • 2.2.2. Type outlook
    • 2.2.3. Application outlook
  • 2.3. Competitive Insights

Chapter 3. North America Marketing Technology Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent market outlook
    • 3.1.2. Related/ancillary market outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
      • 3.3.1.1 Increasing adoption of targeting strategies
      • 3.3.1.2 Growing adoption of social media
    • 3.3.2. Market Restraint Analysis
      • 3.3.2.1 Data security and privacy concerns
    • 3.3.3. Market Opportunity Analysis
      • 3.3.3.1 Growing investments in artificial intelligence
  • 3.4. North America Marketing Technology Market Analysis Tools
    • 3.4.1. Industry Analysis - Porter's
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic landscape
      • 3.4.2.3. Social landscape
      • 3.4.2.4. Technological landscape
      • 3.4.2.5. Environmental landscape
      • 3.4.2.6. Legal landscape

Chapter 4. North America Marketing Technology Market: Product Estimates & Trend Analysis

  • 4.1. Product Movement Analysis & Market Share, 2023 & 2030
  • 4.2. North America Marketing Technology Market: Product Movement Analysis, USD Billion, 2023 & 2030
  • 4.3. Social media tools
    • 4.3.1. Social media tools market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Content marketing tools
    • 4.4.1. Content marketing tools market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Rich media tool
    • 4.5.1. Rich media tool market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.6. Automation tool
    • 4.6.1. Automation tool market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.7. Data & analytics tools
    • 4.7.1. Data & analytics tools market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 4.8. Sales enablement tools
    • 4.8.1. Sales enablement tools market estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 5. North America Marketing Technology Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2023 & 2030
  • 5.2. North America Marketing Technology Market: Type Movement Analysis, USD Billion, 2023 & 2030
  • 5.3. Digital marketing
    • 5.3.1. Digital marketing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Offline marketing
    • 5.4.1. Offline marketing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. North America Marketing Technology Market: Application Estimates & Trend Analysis

  • 6.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 6.2. North America Marketing Technology Market: Application Movement Analysis, USD Billion, 2023 & 2030
  • 6.3. IT & telecommunication
    • 6.3.1. IT & telecommunication market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Retail & e-commerce
    • 6.4.1. Retail & e-commerce market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.5. Healthcare
    • 6.5.1. Healthcare market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.6. Media & entertainment
    • 6.6.1. Media & entertainment market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.7. Sports & events
    • 6.7.1. Sports & events market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.8. BFSI
    • 6.8.1. BFSI market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.9. Real Estate
    • 6.9.1. Real estate market estimates and forecasts, 2018 - 2030 (USD Billion)
  • 6.10. Others
    • 6.10.1. Others market estimates and forecasts, 2018 - 2030 (USD Billion)

Chapter 7. North America Marketing Technology Market - Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Company Heat Map Analysis
  • 7.4. Strategy Mapping
    • 7.4.1. Expansion
    • 7.4.2. Mergers & Acquisition
    • 7.4.3. Partnerships & Collaboration
    • 7.4.4. New Product Launches
    • 7.4.5. Research and Development
  • 7.5. Company Profiles
    • 7.5.1. Amazon Web Services, Inc. (Amazon.com, Inc.)
      • 7.5.1.1. Participant's overview
      • 7.5.1.2. Financial performance
      • 7.5.1.3. Product benchmarking
      • 7.5.1.4. Recent developments
    • 7.5.2. Apple
      • 7.5.2.1. Participant's overview
      • 7.5.2.2. Financial performance
      • 7.5.2.3. Product benchmarking
      • 7.5.2.4. Recent developments
    • 7.5.3. Adobe Inc.
      • 7.5.3.1. Participant's overview
      • 7.5.3.2. Financial performance
      • 7.5.3.3. Product benchmarking
      • 7.5.3.4. Recent developments
    • 7.5.4. Amdocs
      • 7.5.4.1. Participant's overview
      • 7.5.4.2. Financial performance
      • 7.5.4.3. Product benchmarking
      • 7.5.4.4. Recent developments
    • 7.5.5. Buzzoole (Buzzoole Holdings Limited)
      • 7.5.5.1. Participant's overview
      • 7.5.5.2. Financial performance
      • 7.5.5.3. Product benchmarking
      • 7.5.5.4. Recent developments
    • 7.5.6. Konnect Insights (Prudence Analytics and Software Solutions Pvt. Ltd)
      • 7.5.6.1. Participant's overview
      • 7.5.6.2. Financial performance
      • 7.5.6.3. Product benchmarking
      • 7.5.6.4. Recent developments
    • 7.5.7. Google LLC (Alphabet Inc.)
      • 7.5.7.1. Participant's overview
      • 7.5.7.2. Financial performance
      • 7.5.7.3. Product benchmarking
      • 7.5.7.4. Recent developments
    • 7.5.8. Microsoft
      • 7.5.8.1. Participant's overview
      • 7.5.8.2. Financial performance
      • 7.5.8.3. Product benchmarking
      • 7.5.8.4. Recent developments
    • 7.5.9. Oracle
      • 7.5.9.1. Participant's overview
      • 7.5.9.2. Financial performance
      • 7.5.9.3. Product benchmarking
      • 7.5.9.4. Recent developments
    • 7.5.10. SAP
      • 7.5.10.1. Participant's overview
      • 7.5.10.2. Financial performance
      • 7.5.10.3. Product benchmarking
      • 7.5.10.4. Recent developments
    • 7.5.11. ContentGrow
      • 7.5.11.1. Participant's overview
      • 7.5.11.2. Financial performance
      • 7.5.11.3. Product benchmarking
      • 7.5.11.4. Recent developments
    • 7.5.12. Iterable, Inc.
      • 7.5.12.1. Participant's overview
      • 7.5.12.2. Financial performance
      • 7.5.12.3. Product benchmarking
      • 7.5.12.4. Recent developments
    • 7.5.13. Shift Paradigm
      • 7.5.13.1. Participant's overview
      • 7.5.13.2. Financial performance
      • 7.5.13.3. Product benchmarking
      • 7.5.13.4. Recent developments
    • 7.5.14. MiQ
      • 7.5.14.1. Participant's overview
      • 7.5.14.2. Financial performance
      • 7.5.14.3. Product benchmarking
      • 7.5.14.4. Recent developments
    • 7.5.15. Hootsuite Inc.
      • 7.5.15.1. Participant's overview
      • 7.5.15.2. Financial performance
      • 7.5.15.3. Product benchmarking
      • 7.5.15.4. Recent developments
    • 7.5.16. Buffer
      • 7.5.16.1. Participant's overview
      • 7.5.16.2. Financial performance
      • 7.5.16.3. Product benchmarking
      • 7.5.16.4. Recent developments
    • 7.5.17. eclincher, Inc.
      • 7.5.17.1. Participant's overview
      • 7.5.17.2. Financial performance
      • 7.5.17.3. Product benchmarking
      • 7.5.17.4. Recent developments
    • 7.5.18. CoSchedule
      • 7.5.18.1. Participant's overview
      • 7.5.18.2. Financial performance
      • 7.5.18.3. Product benchmarking
      • 7.5.18.4. Recent developments
    • 7.5.19. (LG Ad Solutions) Alphonso Inc
      • 7.5.19.1. Participant's overview
      • 7.5.19.2. Financial performance
      • 7.5.19.3. Product benchmarking
      • 7.5.19.4. Recent developments
    • 7.5.20. Community
      • 7.5.20.1. Participant's overview
      • 7.5.20.2. Financial performance
      • 7.5.20.3. Product benchmarking
      • 7.5.20.4. Recent developments
    • 7.5.21. Infobip Ltd.
      • 7.5.21.1. Participant's overview
      • 7.5.21.2. Financial performance
      • 7.5.21.3. Product benchmarking
      • 7.5.21.4. Recent developments
    • 7.5.22. Meta
      • 7.5.22.1. Participant's overview
      • 7.5.22.2. Financial performance
      • 7.5.22.3. Product benchmarking
      • 7.5.22.4. Recent developments
    • 7.5.23. Salesforce, Inc.
      • 7.5.23.1. Participant's overview
      • 7.5.23.2. Financial performance
      • 7.5.23.3. Product benchmarking
      • 7.5.23.4. Recent developments

List of Tables

  • Table 1 List of abbreviations
  • Table 2 North America Marketing Technology (MarTech) market, by country, 2018 - 2030 (USD Billion)
  • Table 3 North America Marketing Technology (MarTech) market, by product, 2018 - 2030 (USD Billion)
  • Table 4 North America Marketing Technology (MarTech) market, by type, 2018 - 2030 (USD Billion)
  • Table 5 North America Marketing Technology (MarTech) market, by application, 2018 - 2030 (USD Billion)
  • Table 6 U.S. Marketing Technology (MarTech) market, 2018 - 2030 (USD Billion)
  • Table 7 U.S. Marketing Technology (MarTech) market, by type, 2018 - 2030 (USD Billion)
  • Table 8 U.S. Marketing Technology (MarTech) market, by application, 2018 - 2030 (USD Billion)
  • Table 9 Marketing Technology (MarTech) market market, by product, 2018 - 2030 (USD Billion)
  • Table 10 Canada Marketing Technology (MarTech) market, by type, 2018 - 2030 (USD Billion)
  • Table 11 Canada Marketing Technology (MarTech) market, by application, 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 North America marketing technology market segmentation
  • Fig. 3 Marketing technology market landscape
  • Fig. 4 Information procurement
  • Fig. 5 Data analysis models
  • Fig. 6 Market formulation and validation
  • Fig. 7 Data validating & publishing
  • Fig. 8 Market snapshot
  • Fig. 9 Segment snapshot (1/2)
  • Fig. 10 Segment snapshot (1/2)
  • Fig. 11 Competitive landscape snapshot
  • Fig. 12 Parent market outlook
  • Fig. 13 North America marketing technology market value, 2023 (Revenue, USD Billion)
  • Fig. 14 North America marketing technology market - Industry value chain analysis
  • Fig. 15 North America marketing technology market - Market dynamics
  • Fig. 16 North America marketing technology market - PORTER's analysis
  • Fig. 17 North America marketing technology market - PESTEL analysis
  • Fig. 18 North America marketing technology market: Product movement analysis
  • Fig. 19 North America marketing technology market: Product outlook and key takeaways
  • Fig. 20 Social media tools market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 21 Content marketing tools market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 22 Rich media tool market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 23 Automation tool market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 24 Data & analytics tools market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 25 Sales enablement tools market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 26 North America marketing technology market: Type movement analysis
  • Fig. 27 North America marketing technology market: Type outlook and key takeaways
  • Fig. 28 Digital marketing market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 29 Offline marketing market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 30 North America marketing technology market: Application movement analysis
  • Fig. 31 North America marketing technology market: Application outlook and key takeaways
  • Fig. 32 IT & telecommunication market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 33 Retail & e-commerce market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 34 Healthcare market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 35 Media & entertainment market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 36 Sports & events market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 37 BFSI Market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 38 Real Estate market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 39 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 40 Key Company Categorization
  • Fig. 41 Company Market Positioning
  • Fig. 42 Strategy Framework