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市场调查报告书
商品编码
1874062

行销产业的人工智慧

Artificial Intelligence in Marketing Industry
出版日期: | 出版商: The Insight Partners | 英文 150 Pages | 商品交期: 1-5个工作天内

价格
简介目录

预计到 2024 年，人工智慧在行销领域的市场规模将达到 251.4 亿美元，到 2031 年将成长至 2.3642 亿美元，年复合成长率(CAGR) 为 32.44%。该市场的一个重要趋势是人工智慧辅助决策的核心作用。

行销领域人工智慧市场分析

行销领域人工智慧市场的成长主要得益于社群媒体广告的日益普及以及以客户为中心的行销策略的广泛应用。然而，缺乏具备人工智慧专业知识的熟练人才对市场扩张构成挑战。此外，云端应用和服务的兴起也为行销领域人工智慧的参与者带来了巨大的机会。

行销领域人工智慧市场概述

人工智慧技术被应用于行销领域，透过资料收集、分析和监测可能影响行销活动的受众或经济趋势，实现自动化决策。人工智慧在效率至关重要的数位行销活动中尤其重要。在速度至关重要的数位行销工作中，生成式人工智慧常常被采用。人工智慧行销解决方案利用资料和客户画像，学习与客户互动最有效的方式，在最佳时机传递个人化讯息，无需行销团队干预，从而确保最高的效率。许多现代数位行销人员利用生成式人工智慧来辅助团队工作，或执行一些对人为技巧要求较低的策略性任务。

战略洞察

行销领域人工智慧市场的驱动因素与机会

以客户为中心的行销策略日益普及

为了在全球竞争激烈的市场中取得成功，各行各业的企业越来越重视与客户建立长期互惠的关係。近年来，客户互动策略已从以产品为主导转向以客户为中心。透过采用以客户为中心的模式，企业可以更好地预测和满足客户的需求。成功转型为以客户为中心的企业已展现出显着的竞争优势，并实现了销售额和收入的成长。根据《哈佛商业评论》报道，超过三分之一的财富500强企业已进行重组，以客户为中心，并将客户旅程、偏好和细分作为指导原则。美国知名的以客户为中心的企业包括USAA、Tumi和美国运通，而新加坡航空、纽西兰航空和阿联酋航空等航空公司也正在摒弃传统方法，转而采用创新的广告策略。

云端采用率上升

对于云端用户而言，人工智慧 (AI) 已成为资料管理、安全性、分析和策略决策的多功能工具。它能够利用机器学习并对数据驱动的洞察进行客观解读，从而提高这些流程的效率，并能为企业显着节省成本。在云端环境中部署基于机器学习演算法的 AI 软体，使企业能够为用户和消费者提供互联且用户友好的体验。因此，云端采用率的提高为市场创造了众多机会。

行销领域人工智慧市场細項分析报告

对行销领域人工智慧市场进行分析的关键细分市场包括产品、应用和最终用户产业。

  • 从产品供应的角度来看，市场分为解决方案和服务两大类，其中解决方案部分在 2024 年将占据更大的市场份额。
  • 按应用领域划分，市场分为社群媒体广告、搜寻广告、动态定价、虚拟助理、内容规划、销售和行销自动化、分析平台等，其中社群媒体广告将在 2024 年占据更大的市场份额。

最终用户行业细分

市场按最终用途行业细分为银行、金融服务和保险 (BFSI)、零售、消费品、媒体和娱乐以及其他行业。

人工智慧在行销领域的地理市场份额分析

行销领域人工智慧市场报告的地理范围分为五个区域：北美、亚太、欧洲、中东和非洲以及南美和中美洲。

北美在行销人工智慧市场占据领先地位。该领域的主要参与者，例如 Adob​​e、亚马逊网路服务 (AWS)、IBM、Salesforce 和埃森哲，正在采用各种有机和无机成长策略来提升收入和市场份额。例如，2021 年 1 月，Appier 推出了 ARTIFICIAL INTELLIGENCE XPERT，这是一款基于人工智慧的应用程式广告助手，旨在透过有效的广告活动管理帮助行销人员提升销售活动的绩效。因此，该地区的市场正在不断扩张。

人工智慧在行销市场的应用报告范围

行销领域人工智慧市场的最新发展

行销领域人工智慧市场评估是透过收集一手和二手研究的定性和定量资料进行的，这些数据包括重要的企业出版物、协会资料和资料库。行销领域人工智慧市场的一些最新发展包括：

  • 全球领先的变革性智慧提供者科睿唯安（Clarivate Plc）在2024年国际商标协会年会上首次公开发布了商标监测分析器（Trademark Watch Analyzer）。这款新一代商标保护解决方案融合了人工智慧和云端技术，整合了科睿唯安的全球商标和案例资料、内部智慧财产权专业知识以及先进的人工智慧技术，透过自动化关键商标监测任务并智慧地对结果进行优先排序，从而更快、更准确地响应关键业务咨询。 （资料来源：昕诺飞，新闻稿，2024年5月）
  • 全通路客户互动公司Emarsys（自2031年起成为SAP旗下公司）宣布推出AI产品查找器，这是一款全新的产品推荐和个人化客户体验解决方案。此举旨在回应消费者对商业领域人工智慧的需求。 Emarsys的资料显示，64%的消费者认为人工智慧提升了他们的购物体验。 （资料来源：Tungsram集团，新闻稿，2024年4月）

人工智慧行销市场报告的覆盖范围和交付成果

这份题为《行销领域人工智慧市场规模及预测（2021-2031）》的报告对市场进行了全面分析，涵盖以下领域：

  • 针对全球、区域和国家层面所有关键细分市场，对行销领域人工智慧的市场规模和预测进行分析。
  • 市场趋势和动态，包括驱动因素、限制因素和主要机会。
  • 详细的PEST/波特五力模型和SWOT分析。
  • 对行销领域人工智慧市场进行分析，涵盖关键趋势、全球和区域框架、主要参与者、法规和最新发展。
  • 产业格局和竞争分析，包括市场集中度、热力图分析、主要参与者以及人工智慧行销市场的最新发展。
  • 深入的公司概况。

目录

第一章：引言

第二章：要点总结

第三章：研究方法

  • 覆盖范围
  • 二手研究
  • 初步研究

第四章：人工智慧在行销市场格局中的应用

  • 市场概览
  • 生态系分析
  • 专家意见
  • PEST分析
    • 人工智慧在行销市场及北美PEST分析的应用
    • 人工智慧在行销的应用与欧洲市场PEST分析
    • 人工智慧在行销市场及亚太地区PEST分析的应用
    • 人工智慧在行销和中东及非洲地区 PEST 分析的应用
    • 行销市场中的人工智慧及SAM PEST分析

第五章：人工智慧在行销市场及关键产业动态的应用

  • 市场驱动因素
    • 以客户为中心的行销策略日益普及
    • 社群媒体在广告中的应用日益广泛
  • 市场限制
    • 人工智慧（AI）专家数量有限
  • 市场机会
    • 云端应用和服务采用率的成长
  • 未来趋势
    • 动态个人化广告投放
  • 驾驶员和约束装置的影响分析

第六章：人工智慧在行销市场及全球市场分析的应用

  • 全球行销领域人工智慧市场
  • 全球行销领域人工智慧市场、收入及至2031年的预测
  • 市场定位－前五大企业

第七章：人工智慧在行销市场的应用及产品/服务

  • 概述
  • 人工智慧在行销领域的市场区隔（按产品/服务分类，2020 年和 2031 年）
  • 解决方案
  • 服务

第八章：人工智慧在行销市场及其应用领域的应用

  • 概述
  • 人工智慧在行销领域的市场区隔（按应用领域划分，2020 年和 2031 年）
  • 搜寻广告
  • 社群媒体广告
  • 动态定价
  • 虚拟助手
  • 内容策划
  • 销售和行销自动化
  • 分析平台
  • 其他的

第九章：人工智慧在行销市场及终端用户产业的应用

  • 概述
  • 人工智慧在行销领域的市场细分，按最终用户产业划分（2020 年和 2031 年）
  • 金融服务业
  • 零售
  • 消费品
  • 媒体与娱乐
  • 其他的

第十章：人工智慧在行销的应用－市场与地理分析

  • 北美洲
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲
    • 英国
    • 德国
    • 俄罗斯
    • 法国
    • 义大利
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 韩国
    • 澳洲
    • 印度
    • 台湾
    • 亚太其他地区
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 中东和非洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区

第十一章：新冠肺炎疫情的影响

  • 概述
  • 新冠疫情对全球行销领域人工智慧市场的影响
    • 北美洲
    • 欧洲
    • 亚太
    • 中东和非洲
    • 南美洲

第十二章：人工智慧在行销市场的应用——产业概览

  • 概述
  • 市场中各公司采取的成长策略（%）
  • 有机发展
    • 概述
  • 无机物发展
    • 概述

第十三章：公司简介

  • Affectiva
  • Appier Inc.
  • Bidalgo
  • Novantas (Amplero), Inc.
  • CognitiveScale
  • SAS Institute Inc.
  • SAP SE
  • Salesforce.com, inc.
  • Oracle Corporation
  • IBM Corporation
  • Amazon Web Services
  • Adobe
  • Accenture
  • Microsoft Corporation
  • Xilinx, Inc.

第十四章：人工智慧在行销市场的应用－公司概况

  • Glossary of Terms
简介目录
Product Code: TIPRE00002954

The market for artificial intelligence in marketing is anticipated to grow from US$ 25.14 Billion in 2024 to US$ 236.42 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 32.44% from 2031 to 2031. A significant trend in this market is the central role of AI-assisted decision-making.

Analysis of the Artificial Intelligence in Marketing Market

The growth of the artificial intelligence in marketing market is driven by the increasing utilization of social media for advertising and the growing adoption of customer-focused marketing strategies. However, the lack of skilled personnel with AI expertise poses a challenge to market expansion. Additionally, the rise in the use of cloud-based applications and services presents substantial opportunities for players in the artificial intelligence in marketing sector.

Overview of the Artificial Intelligence in Marketing Market

AI technologies are employed in marketing to facilitate automated decision-making through data collection, analysis, and monitoring of audience or economic trends that may influence marketing campaigns. AI is particularly valuable in digital marketing campaigns where efficiency is essential. Generative AI is often used when speed is critical in digital marketing efforts. AI marketing solutions leverage data and customer profiles to learn the most effective ways to engage with clients, delivering personalized messages at optimal times without the need for marketing team intervention, thus ensuring maximum productivity. Many contemporary digital marketers utilize generative AI to assist their teams or to perform more strategic tasks that require less human finesse.

Strategic Insights

Drivers and Opportunities in the Artificial Intelligence in Marketing Market

Growing Adoption of Customer-Centric Marketing Strategies

To succeed in the highly competitive global market, businesses across various industries are increasingly focusing on establishing long-term, mutually beneficial relationships with their customers. Recently, customer engagement strategies have shifted from being primarily product-driven to more customer-centric approaches. By adopting a customer-centric model, companies can better anticipate and meet their customers' needs. Organizations that have successfully transitioned to customer-centric engagement have demonstrated a significant competitive advantage, along with increased sales and revenue. According to the Harvard Business Review, over a third of Fortune 500 companies have restructured with a customer focus, utilizing journeys, preferences, and segmentation as guiding principles. Notable customer-centric companies in the US include USAA, Tumi, and American Express, while airlines such as Singapore Airlines, Air New Zealand, and Emirates are moving away from traditional methods in favor of innovative advertising strategies.

Increase in Cloud Adoption

For cloud users, artificial intelligence (AI) has become a versatile tool for data management, security, analysis, and strategic decision-making. Its ability to leverage machine learning and provide objective interpretations of data-driven insights enhances the efficiency of these processes and can lead to significant cost savings for businesses. Implementing AI software based on machine learning algorithms in cloud environments enables companies to offer connected and user-friendly experiences to users and consumers. Consequently, the rise in cloud adoption is creating numerous opportunities for the market.

Segmentation Analysis of the Artificial Intelligence in Marketing Market Report

Key segments contributing to the analysis of the artificial intelligence in marketing market include offerings, applications, and end-use industries.

  • In terms of offerings, the market is categorized into solutions and services, with the solutions segment holding a larger market share in 2024.
  • By application, the market is divided into social media advertising, search advertising, dynamic pricing, virtual assistants, content curation, sales & marketing automation, analytics platforms, and others, with social media advertising capturing a larger market share in 2024.

End-Use Industry Segmentation

The market is segmented by end-use industry into BFSI, retail, consumer goods, media and entertainment, and others.

Geographical Market Share Analysis of Artificial Intelligence in Marketing

The geographical scope of the artificial intelligence in marketing market report is divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America leads the artificial intelligence in marketing market. Major players in this sector, such as Adobe, Amazon Web Services, IBM, Salesforce, and Accenture, are employing various organic and inorganic strategies to boost their revenue and market presence. For instance, in January 2021, Appier launched ARTIFICIAL INTELLIGENCE XPERT, an AI-powered app-based advertising assistant designed to help marketers enhance the performance of their sales campaigns through effective campaign management. Thus, the market is expanding in this region.

Scope of the Artificial Intelligence in Marketing Market Report

Recent Developments in the Artificial Intelligence in Marketing Market

The artificial intelligence in marketing market is assessed through qualitative and quantitative data collected from primary and secondary research, including significant corporate publications, association data, and databases. Some recent developments in the artificial intelligence in marketing market include:

  • Clarivate Plc, a leading global provider of transformative intelligence, introduced the first publicly available version of Trademark Watch Analyzer at the 2024 International Trademark Association Annual Meeting. This next-generation trademark protection solution, enhanced by AI and cloud technology, integrates Clarivate's global trademark and case law data, in-house IP expertise, and advanced AI technology to provide faster and more accurate responses to critical business inquiries by automating key trademark-watching tasks and intelligently prioritizing results. (Source: Signify, Press Release, May 2024)
  • Emarsys, an omnichannel customer engagement company that has been part of SAP since 2031, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. This initiative responds to consumer demand for AI in commerce, with Emarsys' data indicating that 64% of consumers believe AI has enhanced their commerce experiences. (Source: Tungsram Group, Press Release, April 2024)

Coverage and Deliverables of the Artificial Intelligence in Marketing Market Report

The report titled "Artificial Intelligence in Marketing Market Size and Forecast (2021-2031)" provides a comprehensive analysis of the market, covering the following areas:

  • Market size and forecast for artificial intelligence in marketing at global, regional, and country levels for all key segments included in the scope.
  • Market trends and dynamics, including drivers, restraints, and key opportunities.
  • Detailed PEST/Porter's Five Forces and SWOT analysis.
  • Analysis of the artificial intelligence in marketing market covering key trends, global and regional frameworks, major players, regulations, and recent developments.
  • Industry landscape and competition analysis, including market concentration, heat map analysis, prominent players, and recent developments in the artificial intelligence in marketing market.
  • In-depth company profiles.

Table Of Contents

1. Introduction

  • 1.1 Scope of the Study
  • 1.2 The Insight Partners Research Report Guidance
  • 1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Artificial Intelligence in Marketing Market Landscape

  • 4.1 Market Overview
  • 4.2 Ecosystem Analysis
  • 4.3 Expert Opinion
  • 4.4 PEST Analysis
    • 4.4.1 Artificial Intelligence in Marketing Market and North America PEST Analysis
    • 4.4.2 Artificial Intelligence in Marketing Market and Europe PEST Analysis
    • 4.4.3 Artificial Intelligence in Marketing Market and APAC PEST Analysis
    • 4.4.4 Artificial Intelligence in Marketing Market and MEA PEST Analysis
    • 4.4.5 Artificial Intelligence in Marketing Market and SAM PEST Analysis

5. Artificial Intelligence in Marketing Market and Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Rising Adoption of Customer-Centric Marketing Strategies
    • 5.1.2 Increasing Use of Social Media for Advertising
  • 5.2 Market Restraints
    • 5.2.1 Limited Number of Artificial Intelligence (AI) Experts
  • 5.3 Market Opportunities
    • 5.3.1 Growth in Adoption of Cloud-Based Applications and Services
  • 5.4 Future Trends
    • 5.4.1 Dynamic Personalized Ad Serving
  • 5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market and Global Market Analysis

  • 6.1 Global Artificial Intelligence in Marketing Market
  • 6.2 Global Artificial Intelligence in Marketing Market, Revenue and Forecasts to 2031 (US$ Million)
  • 6.3 Market Positioning- Top Five Players

7. Artificial Intelligence in Marketing Market and By Offering

  • 7.1 Overview
  • 7.2 Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2031)
  • 7.3 Solution
    • 7.3.1 Overview
    • 7.3.2 Solution: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 7.4 Services
    • 7.4.1 Overview
    • 7.4.2 Services: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

8. Artificial Intelligence in Marketing Market and By Application

  • 8.1 Overview
  • 8.2 Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2031)
  • 8.3 Search Advertising
    • 8.3.1 Overview
    • 8.3.2 Search Advertising: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.4 Social Media Advertising
    • 8.4.1 Overview
    • 8.4.2 Social Media Advertising: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.5 Dynamic Pricing
    • 8.5.1 Overview
    • 8.5.2 Dynamic Pricing: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.6 Virtual Assistant
    • 8.6.1 Overview
    • 8.6.2 Virtual Assistant: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.7 Content Curation
    • 8.7.1 Overview
    • 8.7.2 Content Curation: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.8 Sales and Marketing Automation
    • 8.8.1 Overview
    • 8.8.2 Sales and Marketing Automation: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.9 Analytics Platform
    • 8.9.1 Overview
    • 8.9.2 Analytics Platform: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 8.10 Others
    • 8.10.1 Overview
    • 8.10.2 Others: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

9. Artificial Intelligence in Marketing Market and By End-Use Industry

  • 9.1 Overview
  • 9.2 Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2031)
  • 9.3 BFSI
    • 9.3.1 Overview
    • 9.3.2 BFSI: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 9.4 Retail
    • 9.4.1 Overview
    • 9.4.2 Retail: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 9.5 Consumer Goods
    • 9.5.1 Overview
    • 9.5.2 Consumer Goods: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 9.6 Media and Entertainment
    • 9.6.1 Overview
    • 9.6.2 Media and Entertainment: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
  • 9.7 Others
    • 9.7.1 Overview
    • 9.7.2 Others: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

10. Artificial Intelligence in Marketing Market and Geographic Analysis

  • 10.1 North America: Artificial Intelligence in Marketing market
    • 10.1.1 Overview
    • 10.1.2 North America: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
    • 10.1.3 North America: Artificial Intelligence in Marketing market Revenue Share, by Offering
    • 10.1.4 North America: Artificial Intelligence in Marketing market Revenue Share, by Application
    • 10.1.5 North America: Artificial Intelligence in Marketing market Revenue Share, by End-User
    • 10.1.6 North America: Artificial Intelligence in Marketing market Revenue Share, by Country
      • 10.1.6.1 US: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.1.6.1.1 US: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.6.1.2 US: Artificial Intelligence in Marketing Market, by Application
        • 10.1.6.1.3 US: Artificial Intelligence in Marketing Market, by End-User
      • 10.1.6.2 Canada: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.1.6.2.1 Canada: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.6.2.2 Canada: Artificial Intelligence in Marketing Market, by Application
        • 10.1.6.2.3 Canada: Artificial Intelligence in Marketing Market, by End-User
      • 10.1.6.3 Mexico: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.1.6.3.1 Mexico: Artificial Intelligence in Marketing Market, by Offering
        • 10.1.6.3.2 Mexico: Artificial Intelligence in Marketing Market, by Application
        • 10.1.6.3.3 Mexico: Artificial Intelligence in Marketing Market, by End-User
  • 10.2 Europe Artificial Intelligence in Marketing Market, Revenue and Forecasts to 2031
    • 10.2.1 Overview
    • 10.2.2 Europe Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    • 10.2.3 Europe Artificial Intelligence in Marketing market Breakdown, by Offering
    • 10.2.4 Europe Artificial Intelligence in Marketing market Breakdown, by End-User
    • 10.2.5 Europe Artificial Intelligence in Marketing market Breakdown, by Country
      • 10.2.5.1 UK: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.1.1 UK: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.1.2 UK: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.1.3 UK: Artificial Intelligence in Marketing Market, by End-User
      • 10.2.5.2 Germany: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.2.1 Germany: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.2.2 Germany: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.2.3 Germany: Artificial Intelligence in Marketing Market, by End-User
      • 10.2.5.3 Russia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.3.1 Russia: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.3.2 Russia: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.3.3 Russia: Artificial Intelligence in Marketing Market, by End-User
      • 10.2.5.4 France: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.4.1 France: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.4.2 France: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.4.3 France: Artificial Intelligence in Marketing Market, by End-User
      • 10.2.5.5 Italy: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.5.1 Italy: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.5.2 Italy: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.5.3 Italy: Artificial Intelligence in Marketing Market, by End-User
      • 10.2.5.6 Rest of Europe: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.2.5.6.1 Rest of Europe: Artificial Intelligence in Marketing Market, by Offering
        • 10.2.5.6.2 Rest of Europe: Artificial Intelligence in Marketing Market, by Application
        • 10.2.5.6.3 Rest of Europe: Artificial Intelligence in Marketing Market, by End-User
  • 10.3 APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    • 10.3.1 Overview
    • 10.3.2 APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    • 10.3.3 APAC: Artificial Intelligence in Marketing market Breakdown, by Offering
    • 10.3.4 APAC: Artificial Intelligence in Marketing market Breakdown, by Application
    • 10.3.5 APAC: Artificial Intelligence in Marketing market Breakdown, by End Use Industry
    • 10.3.6 APAC: Artificial Intelligence in Marketing market Breakdown, by Country
      • 10.3.6.1 China: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.1.1 China: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.1.2 China: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.1.3 China: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.3.6.2 Japan: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.2.1 Japan: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.2.2 Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.2.3 Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecasts to 2031 (US$ Million)
      • 10.3.6.3 South Korea: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.3.1 South Korea: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.3.2 South Korea: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.3.3 South Korea: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.3.6.4 Australia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.4.1 Australia: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.4.2 Australia: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.4.3 Australia: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.3.6.5 India: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.5.1 India: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.5.2 India: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.5.3 India: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.3.6.6 Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.6.1 Taiwan: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.6.2 Taiwan: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.6.3 Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.3.6.7 Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.3.6.7.1 Rest of APAC: Artificial Intelligence in Marketing Market, by Offering
        • 10.3.6.7.2 Rest of APAC: Artificial Intelligence in Marketing Market, by Application
        • 10.3.6.7.3 Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry
  • 10.4 MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    • 10.4.1 Overview
    • 10.4.2 MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    • 10.4.3 MEA: Artificial Intelligence in Marketing market Breakdown, by Offering
    • 10.4.4 MEA: Artificial Intelligence in Marketing market Breakdown, by Application
    • 10.4.5 MEA: Artificial Intelligence in Marketing market Breakdown, by End-User
    • 10.4.6 MEA: Artificial Intelligence in Marketing market Breakdown, By Country, 2020 and 2031 (%)
      • 10.4.6.1 South Africa: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.1.1 South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.1.2 South Africa: Artificial Intelligence in Marketing Market, by Application
        • 10.4.6.1.3 South Africa: Artificial Intelligence in Marketing Market, by End-User
      • 10.4.6.2 Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.2.1 Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering
        • 10.4.6.2.2 Saudi Arabia: Artificial Intelligence in Marketing Market, by Application
        • 10.4.6.2.3 Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User
      • 10.4.6.3 UAE: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.3.1 UAE: Artificial Intelligence in Marketing Market, by Offering
        • 10.4.6.3.2 UAE: Artificial Intelligence in Marketing Market, by Application
        • 10.4.6.3.3 UAE: Artificial Intelligence in Marketing Market, by End-User
      • 10.4.6.4 Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.4.1 Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.4.2 Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
        • 10.4.6.4.3 Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecasts to 2031 (US$ Million)
  • 10.5 South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    • 10.5.1 Overview
    • 10.5.2 South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    • 10.5.3 South America: Artificial Intelligence in Marketing market Breakdown, by Offering
    • 10.5.4 South America: Artificial Intelligence in Marketing market Breakdown, by Application
    • 10.5.5 South America: Artificial Intelligence in Marketing market Breakdown, by End Use Industry
    • 10.5.6 South America: Artificial Intelligence in Marketing market Breakdown, by Country
      • 10.5.6.1 Brazil Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.5.6.1.1 Brazil: Artificial Intelligence in Marketing Market, by Offering
        • 10.5.6.1.2 Brazil: Artificial Intelligence in Marketing Market, by Application
        • 10.5.6.1.3 Brazil: Artificial Intelligence in Marketing Market, by End Use Industry
      • 10.5.6.2 Argentina Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.5.6.2.1 Argentina: Artificial Intelligence in Marketing Market, by Offering
        • 10.5.6.2.2 Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
        • 10.5.6.2.3 Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecasts to 2031 (US$ Million)
      • 10.5.6.3 Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
        • 10.5.6.3.1 Rest of South America: Artificial Intelligence in Marketing Market, by Offering
        • 10.5.6.3.2 Rest of South America: Artificial Intelligence in Marketing Market, by Application
        • 10.5.6.3.3 Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry

11. Impact of COVID-19 Pandemic

  • 11.1 Overview
  • 11.2 Impact of COVID-19 Pandemic on Global Artificial Intelligence in Marketing Market
    • 11.2.1 North America: Impact Assessment of COVID-19 Pandemic
    • 11.2.2 Europe: Impact Assessment of COVID-19 Pandemic
    • 11.2.3 Asia-Pacific: Impact Assessment of COVID-19 Pandemic
    • 11.2.4 Middle East and Africa: Impact Assessment of COVID-19 Pandemic
    • 11.2.5 South America: Impact Assessment of COVID-19 Pandemic

12. Artificial Intelligence in Marketing Market - Industry Landscape

  • 12.1 Overview
  • 12.2 Growth Strategies Done by the Companies in the Market, (%)
  • 12.3 Organic Developments
    • 12.3.1 Overview
  • 12.4 Inorganic Developments
    • 12.4.1 Overview

13. Company Profiles

  • 13.1 Affectiva
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Appier Inc.
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Bidalgo
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Novantas (Amplero), Inc.
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 CognitiveScale
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 SAS Institute Inc.
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 SAP SE
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 Salesforce.com, inc.
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 Oracle Corporation
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 IBM Corporation
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments
  • 13.11 Amazon Web Services
    • 13.11.1 Key Facts
    • 13.11.2 Business Description
    • 13.11.3 Products and Services
    • 13.11.4 Financial Overview
    • 13.11.5 SWOT Analysis
    • 13.11.6 Key Developments
  • 13.12 Adobe
    • 13.12.1 Key Facts
    • 13.12.2 Business Description
    • 13.12.3 Products and Services
    • 13.12.4 Financial Overview
    • 13.12.5 SWOT Analysis
    • 13.12.6 Key Developments
  • 13.13 Accenture
    • 13.13.1 Key Facts
    • 13.13.2 Business Description
    • 13.13.3 Products and Services
    • 13.13.4 Financial Overview
    • 13.13.5 SWOT Analysis
    • 13.13.6 Key Developments
  • 13.14 Microsoft Corporation
    • 13.14.1 Key Facts
    • 13.14.2 Business Description
    • 13.14.3 Products and Services
    • 13.14.4 Financial Overview
    • 13.14.5 SWOT Analysis
    • 13.14.6 Key Developments
  • 13.15 Xilinx, Inc.
    • 13.15.1 Key Facts
    • 13.15.2 Business Description
    • 13.15.3 Products and Services
    • 13.15.4 Financial Overview
    • 13.15.5 SWOT Analysis
    • 13.15.6 Key Developments