人工智慧行销市场－全球产业规模、份额、趋势、机会和预测，按产品/服务、部署类型、技术、应用、最终用户产业、地区和竞争格局划分，2021-2031年预测

全球行销人工智慧市场规模将从2025年的148.1亿美元成长到2031年的589.2亿美元，复合年增长率达25.88%。行销人工智慧利用机器学习和客户资料分析来预测消费者行为，并自动执行复杂的决策，从而优化购买体验。全球市场扩张的主要原因是消费者对个人化体验的需求不断增长，以及对即时分析以优化行销活动效果的迫切需求。

主要市场驱动因素

生成式人工智慧在动态内容创作领域的蓬勃发展，正从根本上改变企业进行数位行销活动的方式，消除以往规模化发展的瓶颈。先进的演算法如今能够自动产生高品质的视觉素材、文案和影片素材，使行销团队能够在不相应增加人手的情况下，持续与受众互动。

主要市场挑战

全球行销人工智慧市场面临巨大的阻力，这主要源自于对资料隐私的严格要求以及消费者资讯复杂的伦理管理问题。随着世界各国政府实施更严格的监管框架，行销机构在部署依赖敏感用户资料的自动化系统时遇到了许多困难。

主要市场趋势

程序化广告和即时竞价的扩展正在从根本上重塑媒体购买策略，它们利用演算法实现广告资源采购的自动化。这种转变使行销人员能够以前所未有的精准度定位特定受众，摆脱人工谈判的模式，实现即时、数据驱动的决策，从而优化在分散式管道上的广告支出。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球行销人工智慧市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 透过提供（硬体、软体、服务）
  • 依部署类型（云端、本机部署）
  • 依技术分类（机器学习、情境感知计算、自然语言处理、电脑视觉）
  • 按应用领域（社群媒体广告、搜寻广告、内容规划、销售行销自动化、分析平台、其他）
  • 依最终用户产业（银行、金融服务和保险、零售、消费品、媒体娱乐、企业、其他）划分
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美人工智慧行销市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲人工智慧行销市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区人工智慧行销市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲人工智慧行销市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲人工智慧行销市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球行销人工智慧市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Adobe Inc.
• Alphabet Inc.
• Amazon Web Services, Inc.
• IBM Corporation
• Microsoft Corporation
• Salesforce.com, Inc.
• SAS Institute Inc.
• Teradata Corporation
• Oracle Corporation
• SAP SE

第十六章：策略建议

第17章调查会社について・免责事项

The Global Artificial Intelligence in Marketing Market will grow from USD 14.81 Billion in 2025 to USD 58.92 Billion by 2031 at a 25.88% CAGR. Artificial Intelligence in Marketing utilizes machine learning and customer data analysis to predict consumer behavior and automate complex decisions that enhance the buyer journey. The global market is primarily expanding due to the increasing demand for personalized experiences and the critical need for immediate analytics to optimize campaign performance.

Key Market Drivers

The surging integration of generative AI for dynamic content creation is fundamentally altering how organizations approach digital campaigns by removing historic scalability bottlenecks. Advanced algorithms now enable the automated production of high-quality visuals, copy, and video assets, allowing marketing teams to maintain continuous engagement without proportionally increasing headcount. This capability is particularly vital for maintaining relevance across fragmented digital channels where fresh material is constantly required to capture consumer attention.

Key Market Challenges

The Global Artificial Intelligence in Marketing Market faces substantial headwinds due to the rigorous demands of data privacy and the complex ethical management of consumer information. As governments worldwide enforce stricter regulatory frameworks, marketing organizations encounter severe difficulties in deploying automated systems that rely on sensitive user data. This regulatory pressure forces companies to implement extensive compliance protocols, which often delays the integration of advanced analytics and predictive modeling tools.

Key Market Trends

The expansion of Programmatic Advertising and Real-Time Bidding is fundamentally reshaping media buying strategies by utilizing algorithms to automate ad inventory procurement. This transition allows marketers to target specific audiences with unprecedented precision, moving beyond manual negotiations to instantaneous, data-driven decisions that optimize ad spend across fragmented channels.

Key Market Players

• Adobe Inc.
• Alphabet Inc.
• Amazon Web Services, Inc.
• IBM Corporation
• Microsoft Corporation
• Salesforce.com, Inc.
• SAS Institute Inc.
• Teradata Corporation
• Oracle Corporation
• SAP SE

Report Scope:

In this report, the Global Artificial Intelligence in Marketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Artificial Intelligence in Marketing Market, By Offering:

• Hardware
• Software
• Services

Artificial Intelligence in Marketing Market, By Deployment Type:

• Cloud
• On Premises

Artificial Intelligence in Marketing Market, By Technology:

• Machine Learning
• Context-Aware Computing
• Natural Language Processing
• Computer Vision

Artificial Intelligence in Marketing Market, By Application:

• Social Media Advertising
• Search Advertising
• Content Curation
• Sales Marketing Automation
• Analytics Platform
• Others

Artificial Intelligence in Marketing Market, By End User Industry:

• BFSI
• Retail
• Consumer Goods
• Media Entertainment
• Enterprise
• Others

Artificial Intelligence in Marketing Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Artificial Intelligence in Marketing Market.

Available Customizations:

Global Artificial Intelligence in Marketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Artificial Intelligence in Marketing Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Offering (Hardware, Software, Services)
  • 5.2.2. By Deployment Type (Cloud, On Premises)
  • 5.2.3. By Technology (Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision)
  • 5.2.4. By Application (Social Media Advertising, Search Advertising, Content Curation, Sales Marketing Automation, Analytics Platform, Others)
  • 5.2.5. By End User Industry (BFSI, Retail, Consumer Goods, Media Entertainment, Enterprise, Others)
  • 5.2.6. By Region
  • 5.2.7. By Company (2025)
• 5.3. Market Map

6. North America Artificial Intelligence in Marketing Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Offering
  • 6.2.2. By Deployment Type
  • 6.2.3. By Technology
  • 6.2.4. By Application
  • 6.2.5. By End User Industry
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Artificial Intelligence in Marketing Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Offering
      • 6.3.1.2.2. By Deployment Type
      • 6.3.1.2.3. By Technology
      • 6.3.1.2.4. By Application
      • 6.3.1.2.5. By End User Industry
  • 6.3.2. Canada Artificial Intelligence in Marketing Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Offering
      • 6.3.2.2.2. By Deployment Type
      • 6.3.2.2.3. By Technology
      • 6.3.2.2.4. By Application
      • 6.3.2.2.5. By End User Industry
  • 6.3.3. Mexico Artificial Intelligence in Marketing Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Offering
      • 6.3.3.2.2. By Deployment Type
      • 6.3.3.2.3. By Technology
      • 6.3.3.2.4. By Application
      • 6.3.3.2.5. By End User Industry

7. Europe Artificial Intelligence in Marketing Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Offering
  • 7.2.2. By Deployment Type
  • 7.2.3. By Technology
  • 7.2.4. By Application
  • 7.2.5. By End User Industry
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Artificial Intelligence in Marketing Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Offering
      • 7.3.1.2.2. By Deployment Type
      • 7.3.1.2.3. By Technology
      • 7.3.1.2.4. By Application
      • 7.3.1.2.5. By End User Industry
  • 7.3.2. France Artificial Intelligence in Marketing Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Offering
      • 7.3.2.2.2. By Deployment Type
      • 7.3.2.2.3. By Technology
      • 7.3.2.2.4. By Application
      • 7.3.2.2.5. By End User Industry
  • 7.3.3. United Kingdom Artificial Intelligence in Marketing Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Offering
      • 7.3.3.2.2. By Deployment Type
      • 7.3.3.2.3. By Technology
      • 7.3.3.2.4. By Application
      • 7.3.3.2.5. By End User Industry
  • 7.3.4. Italy Artificial Intelligence in Marketing Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Offering
      • 7.3.4.2.2. By Deployment Type
      • 7.3.4.2.3. By Technology
      • 7.3.4.2.4. By Application
      • 7.3.4.2.5. By End User Industry
  • 7.3.5. Spain Artificial Intelligence in Marketing Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Offering
      • 7.3.5.2.2. By Deployment Type
      • 7.3.5.2.3. By Technology
      • 7.3.5.2.4. By Application
      • 7.3.5.2.5. By End User Industry

8. Asia Pacific Artificial Intelligence in Marketing Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Offering
  • 8.2.2. By Deployment Type
  • 8.2.3. By Technology
  • 8.2.4. By Application
  • 8.2.5. By End User Industry
  • 8.2.6. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Artificial Intelligence in Marketing Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Offering
      • 8.3.1.2.2. By Deployment Type
      • 8.3.1.2.3. By Technology
      • 8.3.1.2.4. By Application
      • 8.3.1.2.5. By End User Industry
  • 8.3.2. India Artificial Intelligence in Marketing Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Offering
      • 8.3.2.2.2. By Deployment Type
      • 8.3.2.2.3. By Technology
      • 8.3.2.2.4. By Application
      • 8.3.2.2.5. By End User Industry
  • 8.3.3. Japan Artificial Intelligence in Marketing Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Offering
      • 8.3.3.2.2. By Deployment Type
      • 8.3.3.2.3. By Technology
      • 8.3.3.2.4. By Application
      • 8.3.3.2.5. By End User Industry
  • 8.3.4. South Korea Artificial Intelligence in Marketing Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Offering
      • 8.3.4.2.2. By Deployment Type
      • 8.3.4.2.3. By Technology
      • 8.3.4.2.4. By Application
      • 8.3.4.2.5. By End User Industry
  • 8.3.5. Australia Artificial Intelligence in Marketing Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Offering
      • 8.3.5.2.2. By Deployment Type
      • 8.3.5.2.3. By Technology
      • 8.3.5.2.4. By Application
      • 8.3.5.2.5. By End User Industry

9. Middle East & Africa Artificial Intelligence in Marketing Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Offering
  • 9.2.2. By Deployment Type
  • 9.2.3. By Technology
  • 9.2.4. By Application
  • 9.2.5. By End User Industry
  • 9.2.6. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Artificial Intelligence in Marketing Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Offering
      • 9.3.1.2.2. By Deployment Type
      • 9.3.1.2.3. By Technology
      • 9.3.1.2.4. By Application
      • 9.3.1.2.5. By End User Industry
  • 9.3.2. UAE Artificial Intelligence in Marketing Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Offering
      • 9.3.2.2.2. By Deployment Type
      • 9.3.2.2.3. By Technology
      • 9.3.2.2.4. By Application
      • 9.3.2.2.5. By End User Industry
  • 9.3.3. South Africa Artificial Intelligence in Marketing Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Offering
      • 9.3.3.2.2. By Deployment Type
      • 9.3.3.2.3. By Technology
      • 9.3.3.2.4. By Application
      • 9.3.3.2.5. By End User Industry

10. South America Artificial Intelligence in Marketing Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Offering
  • 10.2.2. By Deployment Type
  • 10.2.3. By Technology
  • 10.2.4. By Application
  • 10.2.5. By End User Industry
  • 10.2.6. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Artificial Intelligence in Marketing Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Offering
      • 10.3.1.2.2. By Deployment Type
      • 10.3.1.2.3. By Technology
      • 10.3.1.2.4. By Application
      • 10.3.1.2.5. By End User Industry
  • 10.3.2. Colombia Artificial Intelligence in Marketing Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Offering
      • 10.3.2.2.2. By Deployment Type
      • 10.3.2.2.3. By Technology
      • 10.3.2.2.4. By Application
      • 10.3.2.2.5. By End User Industry
  • 10.3.3. Argentina Artificial Intelligence in Marketing Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Offering
      • 10.3.3.2.2. By Deployment Type
      • 10.3.3.2.3. By Technology
      • 10.3.3.2.4. By Application
      • 10.3.3.2.5. By End User Industry

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Artificial Intelligence in Marketing Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Adobe Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Alphabet Inc.
• 15.3. Amazon Web Services, Inc.
• 15.4. IBM Corporation
• 15.5. Microsoft Corporation
• 15.6. Salesforce.com, Inc.
• 15.7. SAS Institute Inc.
• 15.8. Teradata Corporation
• 15.9. Oracle Corporation
• 15.10. SAP SE

16. Strategic Recommendations

17. About Us & Disclaimer