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封面
市场调查报告书
商品编码
1301212

IoB（行为互联网）市场规模、份额、趋势分析报告：按应用、按公司规模、按行业、按地区、细分市场趋势，2023-2030 年

Internet of Behaviors Market Size, Share & Trends Analysis Report By Application (Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion), By Enterprise Size, By Industry, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 300 Pages | 商品交期: 2-10个工作天内

价格

IoB（行为互联网）市场增长和趋势

根据GrandView Research, Inc. 的一项新研究，2023 年至2030 年，全球行为互联网(IoB) 市场规模将以23.6% 的复合年增长率增长，2023 年将增长至1% 2030年，预计将达到9973.1亿美元。

行为分析数据收集的上升趋势预计将推动市场增长。 此外，包括智能手机、智能手錶和其他电子设备在内的互联设备的激增预计将鼓励企业利用行为互联网 (IoB) 开髮用于分析目的的行为模型。

该行业正在涌入致力于物联网、机器学习和人工智能等尖端技术的新公司。 此类公司正在进入行为互联网 (IoB) 市场，为 IT/电信、医疗保健和製造等各个行业开髮用户数据模型。 这些行业的公司正在使用人工智能和物联网等现代技术来有效收集大量相关数据并构建预测模型。 例如，在 COVID-19 大流行期间，一些公司使用 IoB 来检查工作场所的健康协议。

由于技术和物联网在该地区的高渗透率，北美在 2022 年占据了最大的市场份额。 例如，截至 2023 年 4 月，北美的物联网连接数将超过 28 亿。 此外，工业数字化和最新技术集成的趋势预计将推动行业利用IoB以及增强现实和机器学习等技术。

行为互联网 (IoB) 市场报告亮点

  • 按公司规模计算，大型企业细分市场预计在预测期内復合年增长率为 26.5%，因为大型企业需要分析大量数据才能做出项目决策。
  • 从应用来看，广告活动领域在 2022 年占据了最大的市场份额。 这是由于利用 IoB（行为互联网）概念的个性化广告日益增长的趋势。
  • 按行业划分，BFSI 细分市场在 2022 年占据最大市场份额。 这是由于生成语句和为应用程序启用自动通知所需的用户敏感数据量不断增加。
  • 由于该地区技术采用的稳步扩展以及传统 IT 和电信公司的存在，北美在 2022 年占据了市场主导地位。

内容

第一章调查方法及范围

  • 市场细分和范围
  • 市场定义
  • 信息获取
    • 信息分析
    • 市场形成和数据可视化
    • 验证和发布数据
  • 调查范围和假设
    • 数据源列表

第 2 章执行摘要

  • 市场概况
  • 片段快照
  • 竞争格局快照

第三章行业展望

  • 市场体系展望
  • 行业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场製约因素分析
  • 行业机遇与挑战
  • 行业分析工具
    • 波特五力分析
    • 宏观经济分析

第 4 章行为互联网 (IoB) 市场：应用前景

  • 2018-2030 年按应用划分的行为互联网 (IoB) 市场份额（十亿美元）
  • 2022 年和 2030 年应用趋势分析和市场份额
  • 按用途
    • 广告活动
    • 数字营销
    • 内容交付
    • 品牌推广
    • 其他

第 5 章 IoB（行为互联网）市场：公司规模展望

  • 2018-2030 年按公司规模划分的行为互联网 (IoB) 市场份额（十亿美元）
  • 2022 年和 2030 年公司规模趋势分析和市场份额
  • 按公司规模
    • 中小企业
    • 大公司

第 6 章 IoB（行为互联网）市场：行业展望

  • 2018-2030 年按行业划分的行为互联网 (IoB) 市场份额（十亿美元）
  • 2022 年和 2030 年行业趋势分析和市场份额
  • 按行业
    • BFSI
    • 通讯/IT
    • 媒体和娱乐
    • 旅游/旅行
    • 零售/电子商务
    • 医疗保健
    • 製造业
    • 其他

第 7 章：行为互联网 (IoB) 市场：区域展望

  • 2022 年和 2030 年按地区划分的行为互联网 (IoB) 市场份额
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 意大利
    • 法国
    • 西班牙
  • 亚太地区
    • 中国
    • 印度
    • 韩国
    • 日本
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东和非洲
    • 南非
    • 沙特阿拉伯

第 8 章竞争格局

  • 主要市场进入者
    • Aware, Inc.
    • Trifacta, Inc.（Alteryx, Inc.）
    • Vertica Systems（OpenText Corporation）
    • NICE Ltd.
    • NuData Security Inc.（Mastercard Inc.）
    • Riverbed Technology LLC
    • Qubit Technology（Coveo Solutions Inc.）
    • CognitiveScale Inc.
    • Capillary Technologies
    • Sweet Analytics Limited
  • 近期趋势和影响分析：按主要市场进入者分类
  • 公司分类
  • 参与公司概览
  • 财务业绩
  • 产品基准
  • 公司热力图分析
  • 2022 年公司市场份额分析
  • 战略规划
    • 扩展名
    • 併购
    • 合作
    • 推出新产品
    • 研究与开发
Product Code: GVR-4-68040-082-8

Internet of Behaviors Market Growth & Trends

The global internet of behaviors market size is expected to reach USD 1,997.31 billion by 2030, expanding at a CAGR of 23.6% from 2023 to 2030, according to a new study by Grand View Research, Inc. The growing trend of data collection for behavioral analysis is expected to drive market growth. Moreover, the popularity of connected devices, including smartphones, smartwatches, and other electronic devices, is expected to push companies to use the internet of behaviors (IoB) to develop behavioral models for analytical purposes.

The industry is witnessing an influx of new players involved in modern technologies such as the internet of things, machine learning, and artificial intelligence. Such companies enter the market for internet of behaviors to develop user data models for various sectors, including IT & telecom, healthcare, and manufacturing, among others. Companies in these industries are using modern technologies such as AI and IoT to efficiently collect large amounts of relevant data to build predictive models. For instance, during the COVID-19 pandemic, some enterprises used IoB to check health protocols at workplaces.

North America accounted for the largest market share in 2022, owing to the high level of technology and IoT penetration in the region. For instance, as of April 2023, North America had more than 2.8 billion IoT connections. Additionally, the trend of industrial digitization and integration of modern technologies is expected to push industries to utilize IoB alongside technologies such as augmented reality and machine learning.

Internet of Behaviors Market Report Highlights

  • Based on enterprise size, the large enterprises segment is anticipated to expand at a CAGR of 26.5% over the forecast period, due to the substantial amount of data generated in large enterprises that requires analysis to determine project decisions
  • Based on application, the advertising campaign segment accounted for the largest market share in 2022, as a result of the growing trend of personalized advertisements with the help of the Internet of Behaviors concept
  • Based on industry, the BFSI segment accounted for the largest market share in 2022 due to the growing amount of user-sensitive data that is required to generate statements and enable automatic notifications in applications
  • North America dominated the market in 2022 due to the steadily growing technology implementation in the region, coupled with the presence of legacy IT & telecom companies

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information analysis
    • 1.3.2 Market formulation & data visualization
    • 1.3.3 Data validation & publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List to data sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Industry Outlook

  • 3.1 Market Lineage Outlook
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market driver analysis
    • 3.3.2 Market restraint analysis
  • 3.4 Industry Opportunities & Challenges
  • 3.5 Industry Analysis Tools
    • 3.5.1 Porter's Five Forces Analysis
    • 3.5.2 Macroeconomic Analysis

Chapter 4 Internet of Behaviors Market: Application Outlook

  • 4.1 Internet of Behaviors Market Share by Application, 2018 - 2030 (USD Billion)
  • 4.2 Application Movement Analysis & Market Share, 2022 & 2030
  • 4.3 Internet of Behaviors Market Estimates & Forecast, By Application (USD Billion)
    • 4.3.1 Advertising campaign
    • 4.3.2 Digital marketing
    • 4.3.3 Content delivery
    • 4.3.4 Brand promotion
    • 4.3.5 Others

Chapter 5 Internet of Behaviors Market: Enterprise Size Outlook

  • 5.1 Internet of Behaviors Market Share by Enterprise Size, 2018 - 2030 (USD Billion)
  • 5.2 Enterprise Size Movement Analysis & Market Share, 2022 & 2030
  • 5.3 Internet of Behaviors Market Estimates & Forecast, By Enterprise Size (USD Billion)
    • 5.3.1 Small & medium enterprises (SMEs)
    • 5.3.2 Large enterprises

Chapter 6 Internet of Behaviors Market: Industry Outlook

  • 6.1 Internet of Behaviors Market Share by Industry, 2018 - 2030 (USD Billion)
  • 6.2 Industry Movement Analysis & Market Share, 2022 & 2030
  • 6.3 Internet of Behaviors Market Estimates & Forecast, By Industry (USD Billion)
    • 6.3.1 BFSI
    • 6.3.2 Telecom & IT
    • 6.3.3 Media & entertainment
    • 6.3.4 Tourism & travel
    • 6.3.5 Retail & e-commerce
    • 6.3.6 Healthcare
    • 6.3.7 Manufacturing
    • 6.3.8 Others

Chapter 7 Internet of Behaviors Market: Regional Outlook

  • 7.1 Internet of Behaviors Market Share by region, 2022 & 2030
  • 7.2 North America
    • 7.2.1 North America Internet of Behaviors market, 2018 - 2030
    • 7.2.2 U.S.
      • 7.2.2.1 U.S. Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.2.3 Canada
      • 7.2.3.1 Canada Internet of Behaviors market, 2018 - 2030 (USD Billion) 
  • 7.3 Europe
    • 7.3.1 Europe Internet of Behaviors market, 2018 - 2030
    • 7.3.2 U.K.
      • 7.3.2.1 U.K. Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.3.3 Germany
      • 7.3.3.1 Germany Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.3.4 Italy
      • 7.3.4.1 Italy Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.3.5 France
      • 7.3.5.1 France Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.3.6 Spain
      • 7.3.6.1 Spain Internet of Behaviors market, 2018 - 2030 (USD Billion)  
  • 7.4 Asia Pacific
    • 7.4.1 Asia Pacific Internet of Behaviors market, 2018 - 2030
    • 7.4.2 China
      • 7.4.2.1 China Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.4.3 India
      • 7.4.3.1 India Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.4.4 South Korea
      • 7.4.4.1 South Korea Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.4.5 Japan
      • 7.4.5.1 Japan Internet of Behaviors market, 2018 - 2030 (USD Billion) 
  • 7.5 Latin America
    • 7.5.1 Latin America Internet of Behaviors market, 2018 - 2030
    • 7.5.2 Brazil
      • 7.5.2.1 Brazil Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.5.3 Mexico
      • 7.5.3.1 Mexico Internet of Behaviors market, 2018 - 2030 (USD Billion)
  • 7.6 MEA
    • 7.6.1 MEA Internet of Behaviors market, 2018 - 2030
    • 7.6.2 South Africa
      • 7.6.2.1 South Africa Internet of Behaviors market, 2018 - 2030 (USD Billion)
    • 7.6.3 Saudi Arabia
      • 7.7.2.1 Saudi Arabia Internet of Behaviors market, 2018 - 2030 (USD Billion)

Chapter 8 Competitive Landscape

  • 8.1 Key Market Participants
    • 8.1.1 Aware, Inc.
    • 8.1.2 Trifacta, Inc. (Alteryx, Inc.)
    • 8.1.3 Vertica Systems (OpenText Corporation)
    • 8.1.4 NICE Ltd.
    • 8.1.5 NuData Security Inc. (Mastercard Inc.)
    • 8.1.6 Riverbed Technology LLC
    • 8.1.7 Qubit Technology (Coveo Solutions Inc.)
    • 8.1.8 CognitiveScale Inc.
    • 8.1.9 Capillary Technologies
    • 8.1.10 Sweet Analytics Limited
  • 8.2 Recent Developments & Impact Analysis, By Key Market Participants
  • 8.3 Company Categorization
  • 8.4 Participant's Overview
  • 8.5 Financial Performance
  • 8.6 Product Benchmarking
  • 8.7 Company Heat Map Analysis
  • 8.8 Company Market Share Analysis, 2022 
  • 8.9 Strategy Mapping
    • 8.9.1 Expansions
    • 8.9.2 Mergers & acquisitions
    • 8.9.3 Collaborations
    • 8.9.4 New product launches
    • 8.9.5 Research & development

List of Tables

  • TABLE 1 Internet of Behaviors market - key market driver impact
  • TABLE 2 Key market restraint/challenges impact
  • TABLE 3 Global Internet of Behaviors market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • TABLE 4 Global Internet of Behaviors market revenue estimates and forecast, by enterprise size, 2018 - 2030 (USD Billion)
  • TABLE 5 Global Internet of Behaviors market revenue estimates and forecast, by industry, 2018 - 2030 (USD Billion)
  • TABLE 6 Company heat map analysis
  • TABLE 7 Key companies undergoing expansions
  • TABLE 8 Key companies involved in mergers & acquisitions
  • TABLE 9 Key companies involved in collaborations
  • TABLE 10 Key companies with new product launches
  • TABLE 11 Key companies research & development

List of Figures

  • FIG. 1 Market snapshot
  • FIG. 2 Information procurement
  • FIG. 3 Data analysis models
  • FIG. 4 Market formulation and validation
  • FIG. 5 Data validating & publishing
  • FIG. 6 Market snapshot
  • FIG. 7 Segment snapshot
  • FIG. 8 Competitive landscape snapshot
  • FIG. 9 Internet of Behaviors market value, 2022 & 2030 (USD Billion)
  • FIG. 10 Key opportunity analysis
  • FIG. 11 Industry value chain analysis
  • FIG. 12 Market dynamics
  • FIG. 13 Porter's Five Forces analysis
  • FIG. 14 PESTEL analysis
  • FIG. 15 Internet of Behaviors market, by application: Key takeaways
  • FIG. 16 Internet of Behaviors market, by application: Market share, 2022 & 2030
  • FIG. 17 Advertising campaign estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 18 Digital marketing market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 19 Content delivery market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 20 Brand promotion market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 21 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 22 Internet of Behaviors market, by enterprise size: Key takeaways
  • FIG. 23 Internet of Behaviors market, by enterprise size: Market share, 2022 & 2030
  • FIG. 24 Small & medium enterprise (SMEs) market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 25 Large enterprises market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 26 Internet of Behaviors market, by industry: Key takeaways
  • FIG. 27 Internet of Behaviors market, by industry: Market share, 2022 & 2030
  • FIG. 28 BFSI market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 29 Telecom & IT market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 30 Media & entertainment market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 31 Tourism & travel market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 32 Retail & e-commerce market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 33 Healthcare market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 34 Manufacturing market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 35 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • FIG. 36 Internet of Behaviors market revenue: By region, 2022 & 2030, (USD Billion)
  • FIG. 37 North America Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 38 U.S. Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 39 Canada Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 40 Europe Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 41 UK Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 42 Germany Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 43 Italy Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 44 France Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 45 Spain Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 46 Asia Pacific Internet of Behaviors market estimates & forecast, 2018 - 2030(USD Billion)
  • FIG. 47 China Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 48 Japan Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 49 South Korea Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 50 India Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 51 Latin America Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 52 Brazil Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 53 Mexico Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 54 MEA Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 55 South Africa Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 56 Saudi Arabia Internet of Behaviors market estimates & forecast, 2018 - 2030 (USD Billion)
  • FIG. 57 Strategic framework