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机上盒的市场规模，占有率，趋势分析报告:各产品，内容品质，各流通管道，各用途，不同操作系统，各地区，市场区隔趋势，2023年～2030年
市场调查报告书
商品编码
1301256

机上盒的市场规模，占有率，趋势分析报告:各产品，内容品质，各流通管道，各用途，不同操作系统，各地区，市场区隔趋势，2023年～2030年

Set Top Box Market Size, Share & Trends Analysis Report By Product (IPTV, OTT), By Content Quality (HD & Full HD, 4K & Above), By Distribution Channel, By Application, By Operating System, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 164 Pages | 商品交期: 2-10个工作天内

价格

机上盒市场成长和趋势

Grand View Research的最新报告显示，全球机上盒市场规模在2023年到2030年间将以年复合成长率3.0％扩大，2030年达到305亿2,000万美元。

这一增长归因于全球消费者对智能电视和高清 (HD) 频道的偏好不断增加。目前，多家广播公司正在提供订阅套餐等各种增值服务，这推动了对机上盒（STB）的需求。

一些新兴国家政府在电视广播数位化方面所做的努力在增强机上盒市场前景方面发挥着关键作用。2022年，国家广播电视总局下发文件，旨在到2023年底推动地方电视台高清、超高清播出能力发展。

近年来，由于业界不断努力通过数位视频录製、更好的图像和声音质量以及存储选项来提供增强的电视体验，机上盒市场的产品需求显着增加。因此，有线服务提供商、电信公司和数位卫星提供商正在积极推动机上盒的安装。

机上盒市场的增长很大程度上是由市场参与者不断的技术发展和新产品推出推动的。2022年，着名电信提供商中兴通讯将与晶晨合作推出中兴8K机上盒。最新的8K机上盒提供沉浸式4K UI和增强的超高清视频质量，为观众带来卓越的视听体验。此外，它还配备了强大的AI计算功能，让您在电视上即可享受数位博物馆、数位影院、数位游览等3D数位服务。

COVID-19大流行的爆发严重影响了机上盒市场，但OTT观众数量的增加以及对参与媒体内容的日益偏好支持了市场的复苏和温和增长。随着OTT平台的日益普及，Android和混合机上盒的采用不断增加，为市场创造了巨大的增长机会。由于免费视频内容丰富，OTT 机上盒在新兴市场的付费电视场景中获得了巨大的吸引力。此外，Netflix、亚马逊等几大OTT平台都在提供高质量的4K内容，带动了机上盒的需求。

机上盒市场报告亮点

  • 按产品来看，OTT 细分市场预计 2023 年至 2030 年復合年增长率显着。这是因为技术的进步使广播公司能够提高音质和高清图像质量。
  • 在分销渠道中，在线部分预计将在预测期内出现显着增长。
  • 在内容质量方面，由于对高清内容和清晰图像质量的需求不断增加，预计到 2030 年，4K 及以上细分市场将占重要的收入占有率。多家市场参与者纷纷推出 4K 超高清机上盒以获得竞争优势。
  • 按操作系统划分，Android 市场预计从 2023 年到 2030 年将呈现显着的增长速度。这是由于 OTT 和视频共享平台的趋势，其中应用程序可以在基于 Android 的机上盒上下载和运行。
  • 应用来看，由于电视在普通家庭中的普及率不断提高，住宅领域预计在预测期内将录得较大的复合年增长率。
  • 由于该地区有利的监管环境，预计北美机上盒市场在预测期内将出现显着增长。美国联邦通信委员会 (FCC) 等政府机构为机上盒安装和内容製作制定标准。
  • 很少有市场进入者推出支持 Netflix、Amazon Prime 和 Hulu 等主要 OTT 平台的机上盒，并试图巩固自己的市场地位。

内容能

第1章 调查手法和范围

  • 市场区隔和范围
  • 市场定义
  • 资讯采购
    • 购买的资料库
    • GVR内部资料库
    • 二次资讯和第三者的观点
    • 1次调查
  • 资讯分析
    • 资料分析模式
  • 市场形成和资料的视觉化
  • 资料的检验与公开

第2章 摘要整理

  • 市场概述
  • 市场区隔的概述
  • 竞争情形

第3章 产业的展望

  • 市场系统预测
  • 产业的价值链分析
  • 市场动态
    • 推动市场要素分析
    • 阻碍市场要素分析
    • 市场课题
    • 市场机会
  • 产业分析工具
    • 波特分析
    • 宏观经济分析
  • 机上盒市场:概要
    • 技术趋势
    • 技术蓝图
  • 机上盒市场业者情势
  • 供应商前十大企业的机上盒出货数，2022年
  • 机上盒市场法规情形
  • 机上盒市场-COVID-19症的影响分析

第4章 机上盒市场:产品估计·趋势分析

  • 产品变动分析与市场占有率，2022年和2030年
  • 各产品
    • IPTV
    • 卫星
    • 电缆
    • DTT
    • otto

第5章 机上盒市场:内容品质的估计·趋势分析

  • 内容品质变动分析与市场占有率，2022年和2030年
  • 内容的品质
    • HD及FullHD
    • 4k以上

第6章 机上盒市场:流通管道的估计·趋势分析

  • 流通管道的变动分析与市场占有率，2022年和2030年
  • 各流通管道
    • 离线
    • 线上

第7章 机上盒市场:用途流通管道的估计·趋势分析

  • 用途的变动分析与市场占有率，2022年和2030年
  • 各用途
    • 住宅
    • 商业

第8章 机上盒市场:作业系统的估计·趋势分析

  • 作业系统的变动分析与市场占有率，2022年和2030年
  • 不同操作系统
    • Android
    • Linux
    • 其他

第9章 机上盒市场:地区估计·趋势分析

  • 机上盒市场:各地区的预测
  • 北美
    • 北美的机上盒市场估计与预测，2018～2030年
    • 美国
    • 美国的机上盒市场估计与预测，2018～2030年
    • 加拿大
    • 加拿大的机上盒市场估计与预测，2018～2030年
  • 欧洲
    • 欧洲的机上盒市场估计与预测，2018～2030年
    • 英国
    • 英国的机上盒市场估计与预测，2018～2030年
    • 德国
    • 德国的机上盒市场估计与预测，2018～2030年
    • 法国
    • 法国的机上盒市场估计与预测，2018～2030年
    • 义大利
    • 义大利的机上盒市场估计与预测，2018年～2030年
    • 西班牙
    • 西班牙的机上盒市场估计与预测，2018年～2030年
    • 荷比卢三国三国
    • 荷比卢三国机上盒市场估计与预测，2018～2030年
    • 北欧各国
    • 北欧各国的机上盒市场估计与预测，2018～2030年
    • 俄罗斯
    • 俄罗斯的机上盒市场估计与预测，2018年～2030年
  • 亚太地区
    • 亚太地区的机上盒市场估计与预测，2018～2030年
    • 中国
    • 中国的机上盒市场估计与预测，2018～2030年
    • 印度
    • 印度的机上盒市场估计与预测，2018～2030年
    • 日本
    • 日本的机上盒市场估计与预测，2018～2030年
    • 韩国
    • 韩国的机上盒市场估计与预测，2018～2030年
    • 澳洲
    • 澳洲的机上盒市场估计与预测，2018～2030年
    • 印尼
    • 印尼的机上盒市场估计与预测，2018年～2030年
    • 泰国
    • 泰国的机上盒市场估计与预测，2018～2030年
  • 南美
    • 南美的机上盒市场估计与预测，2018～2030年
    • 墨西哥
    • 墨西哥的机上盒市场估计与预测，2018年～2030年
    • 巴西
    • 巴西的机上盒市场估计与预测，2018年～2030年
    • 阿根廷
    • 阿根廷的机上盒市场估计与预测，2018～2030年
  • 中东及非洲(MEA)
    • MEA机上盒市场估计与预测，2018～2030年
    • 沙乌地阿拉伯
    • 沙乌地阿拉伯的机上盒市场估计与预测，2018～2030年
    • 阿拉伯联合大公国
    • 阿拉伯联合大公国机上盒市场估计与预测，2018～2030年
    • 埃及
    • 埃及机上盒市场估计与预测，2018年～2030年
    • 南非
    • 南非的机上盒市场估计与预测，2018年～2030年
    • 奈及利亚
    • 奈及利亚的机上盒市场估计与预测，2018～2030年

第10章 竞争情形

  • 主要的参加者
    • Advance Digital Broadcast(ADB)
    • Commscope(ARRIS International, plc)
    • Coship Electronics Co.Ltd.
    • Echostar Corporation
    • Huawei Technologies Co., Ltd
    • KaonMedia
    • Sagemcom SAS
    • Samsung Electronics Co. Ltd.
    • Technicolor SA
    • LG CNS Co., Ltd
  • 主要市场参与企业的最近发展及影响
  • 企业的分类
  • 参与企业概要
  • 财务实际成果
  • 产品的基准
  • 企业热图分析
  • 企业的市场占有率分析，2022年
  • 策略製图
    • 扩张
    • 合併和收购
    • 合作
    • 新产品的销售
    • 研究开发
Product Code: 978-1-68038-752-0

Set Top Box Market Growth & Trends

The global set top box market size is expected to reach USD 30.52 billion by 2030, expanding at a CAGR of 3.0% from 2023 to 2030, according to a new report by Grand View Research, Inc. This growth can be attributed to increasing consumer inclination toward smart TVs and High Definition (HD) channels across the globe. Several broadcasters are now offering various value-added services, such as subscription packages, that are driving the demand for Set Top Boxes (STB).

Government initiatives toward digitization of TV broadcasting across several developing countries is playing a key role in enhancing the set top box market outlook. In 2022, the National Radio and Television Administration of China issued a document aimed at expediting the development of HD and Ultra-high Definition (UHD) and broadcasting capabilities across provincial TV stations by the end of 2023.

The set top box market witnessed a drastic rise in product demand in recent years owing to the ongoing initiatives by industry players to deliver enhanced television experience through digital video recording, better picture & sound quality, and storage options. Therefore, cable service providers, telecommunication companies, and digital satellite providers are actively involved in the promotion, resulting in increased installation of set top boxes.

The growth of set top box market is being significantly proliferated by the ongoing technological developments and new product launches by the market layers. In 2022, a prominent telecommunications provider ZTE Corporation launched the ZTE 8K set-top box in collaboration with Amlogic. The latest 8K set top box provides immersive 4K UI and enhanced ultra-HD video quality, offering excellent audiovisual experience to the audience. It also has powerful AI computing capabilities that facilitate 3D digital services such as digital museum, digital theatre, and digital tours on the TV.

The outbreak of the COVID-19 pandemic made a serious impact on the set top box market, however, increasing OTT viewership and growing preference for engaging media content has helped the market recover and grow gradually. The rising adoption of Android and hybrid set top boxes in line with the growing popularity of OTT platforms is creating considerable growth opportunities for the market. OTT set top boxes are gaining massive traction across the Pay-TV broadcasting scenario in the emerging markets with abundant availability of free video content. Besides, several major OTT platforms, such as Netflix and Amazon, have been offering high-quality 4K content, driving the demand for set top boxes.

Set Top Box Market Report Highlights

  • In terms of product, the OTT segment is estimated to record a notable CAGR from 2023 to 2030 owing to advances in technology allowing broadcasters to deliver improved sound quality and high-resolution picture quality
  • In terms of distribution channel, the online segment is estimated to record a substantial growth rate over the forecast period with increasing consumer preference for ecommerce platforms as they offer greater convenience, offers, and attractive discounts
  • In terms of content quality, 4K and above segment is expected to capture a sizeable revenue share by 2030 owing to increasing demand for high-resolution content and sharp picture quality. Several market players have introduced their 4K UHD set top boxes to gain a competitive edge
  • In terms of operating system, the android segment is estimated to expand at a notable rate from 2023 to 2030. This can be attributed to the trend of OTT and video sharing platforms whose applications can be downloaded and run on Android-based set top boxes
  • In terms of application, the residential segment is expected to record a significant CAGR over the forecast period owing to increased penetration of television sets in residential homes
  • North America set top box market is expected to record significant growth rate over the forecast period due to favorable regulatory environment in the region. The government authorities, such as the Federal Communications Commission (FCC) has set standards for set top box installation and content creation
  • Few market players are introducing set top boxes that can support major OTT platforms, such as Netflix, Amazon Prime, and Hulu, as part of the efforts to strengthen their position in the market

able of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape

Chapter 3. Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market challenges
    • 3.3.4. Market opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Analysis
    • 3.4.2. Macroeconomic Analysis
  • 3.5. Set Top Box Market: Overview
    • 3.5.1. Technology Trends
    • 3.5.2. Technological Roadmap
  • 3.6 Set-Top Box Market Vendor Landscape
  • 3.7 Set Top Box Shipment for Top 10 Vendors, 2022
  • 3.8 Set-Top Box Market Regulatory Landscape
  • 3.9 Set Top Box Market - COVID-19 Impact Analysis

Chapter 4. Set Top Box Market: Product Estimates & Trend Analysis

  • 4.1. Product Movement Analysis & Market Share, 2022 & 2030
  • 4.2. Set Top Box Market Estimates & Forecast, By Product (USD Million, Thousand Units)
    • 4.2.1. IPTV
    • 4.2.2. Satellite
    • 4.2.3. Cable
    • 4.2.4. DTT
    • 4.2.5. OTT

Chapter 5. Set Top Box Market: Content Quality Estimates & Trend Analysis

  • 5.1. Content Quality Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Set Top Box Market Estimates & Forecast, By Content Quality (USD Million, Thousand Units)
    • 5.2.1. HD & Full HD
    • 5.2.2. 4K & Above

Chapter 6. Set Top Box Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Set Top Box Market Estimates & Forecast, By Distribution Channel (USD Million, Thousand Units)
    • 6.2.1. Offline
    • 6.2.2. Online

Chapter 7. Set Top Box Market: Application Channel Estimates & Trend Analysis

  • 7.1. Application Movement Analysis & Market Share, 2022 & 2030
  • 7.2. Set Top Box Market Estimates & Forecast, By Application (USD Million, Thousand Units)
    • 7.2.1. Residential
    • 7.2.2. Commercial

Chapter 8. Set Top Box Market: Operating System Estimates & Trend Analysis

  • 8.1. Operating System Movement Analysis & Market Share, 2022 & 2030
  • 8.2. Set Top Box Market Estimates & Forecast, By Operating System (USD Million, Thousand Units)
    • 8.2.1. Android
    • 8.2.3. Linux
    • 8.2.3. Others

Chapter 9. Set Top Box Market: Regional Estimates & Trend Analysis

  • 9.1. Set Top Box Market: Regional Outlook
  • 9.2. North America
    • 9.2.1 North America set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.2.2 U.S.
    • 9.2.3 U.S. set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.2.4 Canada
    • 9.2.5 Canada set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
  • 9.3. Europe
    • 9.3.1 Europe set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.3.2 U.K.
    • 9.3.3 U.K. set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.3.4 Germany
    • 9.3.5 Germany set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.3.6 France
    • 9.3.7 France set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.3.8 Italy
    • 9.3.9 Italy set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.3.10 Spain
    • 9.3.11 Spain set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.3.12 Benelux
    • 9.3.13 Benelux set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.3.14 Nordic Countries
    • 9.3.15 Nordic Countries set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.3.16 Russia
    • 9.3.17 Russia set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
  • 9.4. Asia Pacific
    • 9.4.1 Asia Pacific set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.4.2 China
    • 9.4.3 China set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.4.4 India
    • 9.4.5 India set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.4.6 Japan
    • 9.4.7 Japan set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.4.8 South Korea
    • 9.4.9 South Korea set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.4.10 Australia
    • 9.4.11 Australia set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.4.12 Indonesia
    • 9.4.13 Indonesia set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.4.12 Thailand
    • 9.4.13 Thailand set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
  • 9.5 Latin America
    • 9.5.1 Latin America set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.5.2 Mexico
    • 9.5.3 Mexico set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.5.4 Brazil
    • 9.5.5 Brazil set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.5.6 Argentina
    • 9.5.7 Argentina set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
  • 9.6. Middle East & Africa (MEA)
    • 9.6.1 MEA set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.6.2 Saudi Arabia
    • 9.6.3 Saudi Arabia set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.6.4 UAE
    • 9.6.5 UAE set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.6.6 Egypt
    • 9.6.7 Egypt set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.6.8 South Africa
    • 9.6.9 South Africa set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)
    • 9.6.10 Nigeria
    • 9.6.11 Nigeria set top box market estimates & forecasts, 2018 - 2030 (USD Million, Thousand Units)

Chapter 10. Competitive Landscape

  • 10.1 Key Participants
    • 10.1.1. Advance Digital Broadcast (ADB)
    • 10.1.2. Commscope (ARRIS International, plc)
    • 10.1.3. Coship Electronics Co.Ltd.
    • 10.1.4. Echostar Corporation
    • 10.1.5. Huawei Technologies Co., Ltd
    • 10.1.6. KaonMedia
    • 10.1.7. Sagemcom SAS
    • 10.1.8. Samsung Electronics Co. Ltd.
    • 10.1.9. Technicolor SA
    • 10.1.10. LG CNS Co., Ltd
  • 10.2 Recent Development & Impact, By Key Market Participants
  • 10.3 Company Categorization
  • 10.4 Participant's Overview
  • 10.5 Financial Performance
  • 10.6 Product Benchmarking
  • 10.7 Company Heat Map Analysis
  • 10.8 Company Market Share Analysis, 2022
  • 10.9 Strategy Mapping
    • 10.9.1 Expansion
    • 10.9.2 Mergers & acquisition
    • 10.9.3 Collaborations
    • 10.9.4 New product launches
    • 10.9.5 Research & Development

List of Tables

  • Table 1 Set Top Box Market Revenue Estimates and Forecast, By Product, 2018 - 2030 (USD Million)
  • Table 2 Set Top Box Market Revenue Estimates and Forecast, By Content Quality, 2018 - 2030 (USD Million)
  • Table 3 Set Top Box Market Revenue Estimates and Forecast, By Distribution Channel, 2018 - 2030 (USD Million)
  • Table 4 Set Top Box Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
  • Table 5 Set Top Box Market Revenue Estimates and Forecast, By Operating System, 2018 - 2030 (USD Million)
  • Table 6 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 7 Key company categorization
  • Table 8 Company Heat Map Analysis
  • Table 9 Key companies undergoing expansions
  • Table 10 Key companies involved in mergers and acquisitions
  • Table 11 Key companies undergoing collaborations
  • Table 12 Key companies launching new products
  • Table 13 Key Companies undertaking R&D activities

List of Figures

  • Fig. 1 Set Top Box Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot
  • Fig. 8 Competitive Landscape Snapshot
  • Fig. 9 Set Top Box Market Segmentation Market Value, 2022 (USD Million, Thousand Units)
  • Fig. 10 Set Top Box Market Segmentation- Industry Value Chain Analysis
  • Fig. 11 Set Top Box Market Segmentation Market Dynamics
  • Fig. 12 Key Market Driver Impact
  • Fig. 13 Key Market Restraint Impact
  • Fig. 14 Set Top Box Market: PORTER's Five Forces Analysis
  • Fig. 15 Set Top Box Market: Macroeconomic Analysis
  • Fig. 16 Set Top Box Market, by Product, Key Takeaways
  • Fig. 17 Product movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
  • Fig. 18 Set Top Box Market, by Content Quality, Key Takeaways
  • Fig. 19 Content Quality movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
  • Fig. 20 Set Top Box Market, by Distribution Channel, Key Takeaways
  • Fig. 21 Distribution Channel movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
  • Fig. 22 Set Top Box Market, by Application, Key Takeaways
  • Fig. 23 Application movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
  • Fig. 24 Set Top Box Market, by Operating System, Key Takeaways
  • Fig. 25 Operating System movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
  • Fig. 26 Regional market size estimates & forecasts, 2022 & 2030 (USD Million, Thousand Units)
  • Fig. 27 Regional movement analysis & market share, 2022 & 2030 (USD Million, Thousand Units)
  • Fig. 28 Key Company Categorization
  • Fig. 29 Company Market Share Analysis, 2022
  • Fig. 30 Strategic framework