越野车市场规模、份额和趋势分析报告：按产品类型、地区和细分市场趋势：2023-2030

Off-road Vehicle Market Size, Share & Trends Analysis Report By Product Type (ATVs, UTVs, Snowmobile), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2023 - 2030

出版日期: 2023年07月13日 | 出版商:

Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

简介目录图表

越野车市场增长和趋势

Grand View Research, Inc.最新报告显示，预计2030年全球越野车市场规模将达到329.4亿美元，2023年至2030年年复合成长率为5.3%。

自COVID-19 大流行爆发以来，消费者对户外休閒活动的兴趣不断增加，政府机构更加註重加强旅游相关活动，以及）、UTV（多功能地形车）、雪地摩托和其他非户外休閒活动，推动了这一市场的发展。由于大多数国家的当地商店越来越受欢迎和供应等要素，公路车辆经历了显着增长。此外，越来越多的製造商专注于开发维护成本低的电池驱动汽车，以及消费者对电动汽车的偏好，预计将在预测期内推动市场开拓。

然而，较高的初始总拥有成本仍然是在一定程度上限制市场增长的挑战之一。人们对碳排放和温室气体 (GHG) 大幅增加的担忧日益增加，正促使各国政府当局启动有关电动车(EV) 的必要政策。例如，在芬兰，政府向安装电动汽车充电站的公司和提供个人使用充电设备的住宅协会提供高达 35% 的回扣。由于这些努力，包括越野车在内的电动汽车销量在该国大幅增长。此外，随着消费者对续航里程长、维护费用低的电动汽车的偏好不断增加，OEM正在努力在预测期内开发和扩大其电动车和电池驱动汽车产品组合。预测为相关人员提供了多个增长机会。

消费者对体育、农业和旅游等娱乐活动的兴趣日益浓厚，被认为是推动全球市场越野车需求的主要要素之一。 2023 年 3 月，Polaris Inc. 在其覆盖牛津郡、沃里克郡和白金汉郡的经销商网络中增加了一家新经销商 Bruce Hopkins Ltd.。布鲁斯·霍普金斯 (Bruce Hopkins) 提供各种北极星零件以及完整的服务。 Ranger Diesel 和 Sportsman 570 车型目前在经销商处展出，展示了 Polaris 产品对潜在客户的适应性。这家新的 Polaris 经销店将提供完整的公用事业产品阵容，包括青年车型 Ranger 150 和 Outlaw 70 EFI ATV、Sportsman ATV 和 Ranger UTV。因此，对上述拱形双A臂、坚固的前后悬架、宽轮胎等产品的需求不断增加，导致製造商推出支持休閒活动的产品，我们被迫促销。

作为其增长战略的一部分，这些市场参与企业优先考虑新产品推出、战略合作伙伴关係和协作，以改善产品系列并扩大不同地区的市场覆盖范围。例如，2022年10月，非公路车辆製造商BRP宣布收购Kongsberg Inc.的Shawinigan业务，该公司是Kongsberg Automotive的子公司，开发和製造机电一体化和电子产品，也是BRP的供应商。 BRP 拥有大约 300 名熟练员工，专门为其产品线开发和製造零件。因此，该公司正在大力投资产品推出并加强必要的资源，预计将在预测期内主导市场。

越野车市场报告亮点

UTV 行业预计在预测期内復合年复合成长率最快。
该细分市场的增长得益于具有各种先进功能（例如防滚架、安全带和其他安全功能）的UTV的开发，以满足年轻一代对冒险活动日益增长的需求。
预计欧洲地区在预测期内将实现最快的增长率。
该地区的增长得益于新系列 ATV 和 UTV 车型的推出以及这些车辆的进步和创新。
对越野车的需求不断增长是由于人们对寻求惊险体验和户外探险的热情日益高涨。

公司分类（成熟公司、新兴企业）
2022 年公司市场份额分析
企业热力图分析
战略规划
公司简介（公司概况、业绩、产品概况、战略倡议）
- Arcimoto
- Arctic Cat Inc.（Textron Inc.）
- ARGO
- BRP
- Deere &Company
- DRR USA
- Electra Meccanica
- Harley-Davison, Inc.
- HISUN
- Honda Motor Co., Ltd.
- Italika
- Kawasaki Heavy Industries
- Kymco
- Moto Avanzada Sa de Cv
- Polaris Inc.
- Segway Technology Co., Ltd.（Ninebot Inc.）
- SSR Motorsports
- Taiga Motors Inc.
- Yamaha Motor Co., Ltd.
- Zhejiang Chunfeng Power Co., Ltd.（CFMOTO）

简介目录图表

Product Code: GVR-4-68040-097-3

Off-road Vehicle Market Growth & Trends

The global off-road vehicle market size is expected to reach USD 32.94 billion by 2030, registering a CAGR of 5.3% from 2023 to 2030, according to a new report by Grand View Research, Inc.The market is experiencing substantial growth owing to the factors, such as growing consumer interest in outdoor recreational activities since the outbreak of the COVID-19 pandemic, increasing focus of government agencies to enhance tourism-related activities, and rising popularity & availability of off-road vehicles, such as All-Terrain Vehicles (ATVs), Utility Terrain Vehicles (UTVs), and snowmobiles, at local stores in the majority of the countries. Moreover, the increasing focus of manufacturers to develop battery-powered vehicles that require low maintenance costs, and rising consumer preference for electric mobility options are anticipated to drive the market growth over the forecast period.

However, the high upfront total cost of ownership remains one of the challenging factors limiting the market growth to some extent. The growing concern regarding the substantial rise in carbon emissions and Greenhouse Gases (GHG) has enabled various government officials to initiate necessary policies regarding Electric Vehicles (EVs). For instance, in Finland, a refund of up to 35% is provided by the government to the companies that install EV charging stations, and housing organizations that provide charging facilities for private utilization. Subjected to such initiatives, the country is witnessing considerable growth in sales of EVs including off-road vehicles. Moreover, the increasing consumer preference for EVs that travel longer distances while requiring low maintenance is poised to engage OEMs in developing & broadening their electric or battery-powered vehicle portfolio thereby, creating several growth opportunities for the stakeholders over the forecast period.

The rising interest of consumers in recreational activities, such as sports, farming, and travel, is observed as one of the major factors driving the demand for off-road vehicles in the global market. In March 2023, Polaris Inc. added a new dealer, Bruce Hopkins Ltd., to its dealer network covering Oxfordshire, Warwickshire, and Buckinghamshire. Bruce Hopkins provides various Polaris parts along with full servicing. Ranger Diesel and Sportsman 570 models are now on display at the dealership to show potential customers what makes Polaris products adaptable. The new Polaris dealer will provide the entire utility lineup, such as Youth models including Ranger 150 and Outlaw 70 EFI ATVs, Sportsman ATVs, and RANGER UTVs. Thus, increasing demand for aforementioned products possessing features, such as arched dual A-arms, robust front & rear suspension, and wider tires, has compelled manufacturers to launch and promote their offerings that support recreational activities.

These industry participants prioritize new product introductions, strategic partnerships, and collaborations as part of their growth strategy to improve their product portfolio and expand their market reach across different regions. For instance, in October 2022, BRP, an off-highway automaker, announced the acquisition of Shawinigan operations of Kongsberg Inc., the subsidiary of Kongsberg Automotive that develops & manufactures mechatronic & electronic products as well as a supplier of BRP. BRP has included around 300 skilled and trained employees, specializing in developing and manufacturing components for its product lines. Thus, with substantial investments in launching products and enhancing necessary resources, the company is expected to dominate the market over the forecast period.

Off-road Vehicle Market Report Highlights

The UTV segment is projected to register the fastest CAGR over the forecast period
The growth of this segment is attributed to the development of UTV with a wide variety of advancements, such as roll cages, seat belts, and other safety features, to meet the growing need of the young generation for adventure activities
The Europe region is projected to register the fastest growth rate over the forecast period
The growth of this region is attributed to the introduction of new ranges of ATV and UTV models, coupled with advancements and innovations in these vehicles
A rise in demand for off-road vehicles can be attributed to the rising enthusiasm among individuals seeking thrilling experiences and outdoor adventures

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
1.4. Information analysis
- 1.4.1. Market formulation & data visualization
- 1.4.2. Data validation & publishing
1.5. Research Scope and Assumptions
1.6. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Product Type Segment Snapshot

Chapter 3. Off-Road Vehicle Industry Outlook

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market driver analysis
- 3.3.2. Market restraint analysis
- 3.3.3. Market opportunity analysis
3.4. Market Analysis Tools
- 3.4.1. Industry Analysis - Porter's Five Forces Analysis
- 3.4.2. PESTEL Analysis

Chapter 4. Off-Road Vehicle Market: Product Type Outlook

4.1. Product Type Movement Analysis & Market Share, 2022 & 2030 (Revenue, USD Million; Volume, Units)
4.2. All-terrain Vehicle
- 4.2.1. All-terrain vehicle off-road vehicle market, 2018 - 2030
4.3. Utility Terrain Vehicle
- 4.3.1. Utility terrain vehicle off-road vehicle market, 2018 - 2030
4.4. Snowmobile
- 4.4.1. Snowmobile Off-road vehicle market, 2018 - 2030
4.5. Three-wheeler
- 4.5.1. Three-wheeler off-road vehicle market, 2018 - 2030

Chapter 5. Off-Road Vehicle Market: Regional Outlook

5.1. Off-Road Vehicle Market Share by Region, 2022 & 2030 (Revenue, USD Million; Volume, Units)
5.2. North America
- 5.2.1. North America off-road vehicle market, 2018 - 2030
- 5.2.2. North America off-road vehicle market, by product type, 2018 - 2030
- 5.2.3. U.S.
  - 5.2.3.1. U.S. off-road vehicle market, 2018 - 2030
  - 5.2.3.2. U.S. off-road vehicle, by product type, 2018 - 2030
- 5.2.4. Canada
  - 5.2.4.1. Canada off-road vehicle market, 2018 - 2030
  - 5.2.4.2. Canada off-road vehicle, by product type, 2018 - 2030
5.3. Europe
- 5.3.1. Europe off-road vehicle market, 2018 - 2030
- 5.3.2. Europe off-road vehicle market, by product type, 2018 - 2030
- 5.3.3. UK
  - 5.3.3.1. UK off-road vehicle market, 2018 - 2030
  - 5.3.3.2. UK off-road vehicle, by product type, 2018 - 2030
- 5.3.4. Germany
  - 5.3.4.1. Germany off-road vehicle market, 2018 - 2030
  - 5.3.4.2. Germany off-road vehicle, by product type, 2018 - 2030
- 5.3.5. Italy
  - 5.3.5.1. Italy off-road vehicle market, 2018 - 2030
  - 5.3.5.2. Germany off-road vehicle, by product type, 2018 - 2030
5.4. Asia Pacific
- 5.4.1. Asia Pacific off-road vehicle market, 2018 - 2030
- 5.4.2. Asia Pacific off-road vehicle market, by product type, 2018 - 2030
- 5.4.3. China
  - 5.4.3.1. China off-road vehicle market, 2018 - 2030
  - 5.4.3.2. China off-road vehicle, by product type, 2018 - 2030
- 5.4.4. India
  - 5.4.4.1. India off-road vehicle market, 2018 - 2030
  - 5.4.4.2. India off-road vehicle, by product type, 2018 - 2030
- 5.4.5. Japan
  - 5.4.5.1. Japan off-road vehicle market, 2018 - 2030
  - 5.4.5.2. Japan off-road vehicle, by product type, 2018 - 2030
- 5.4.6. South Korea
  - 5.4.6.1. South Korea off-road vehicle market, 2018 - 2030
  - 5.4.6.2. South Korea off-road vehicle, by product type, 2018 - 2030
5.5. Latin America
- 5.5.1. Latin America off-road vehicle market, 2018 - 2030
- 5.5.2. Latin America off-road vehicle market, by product type, 2018 - 2030
- 5.5.3. Brazil
  - 5.5.3.1. Brazil off-road vehicle market, 2018 - 2030
  - 5.5.3.2. Brazil off-road vehicle, by product type, 2018 - 2030
- 5.5.4. Mexico
  - 5.5.4.1. Mexico off-road vehicle market, 2018 - 2030
  - 5.5.4.2. Mexico off-road vehicle, by product type, 2018 - 2030
- 5.5.5. Chile
  - 5.5.5.1. Chile off-road vehicle market, 2018 - 2030
  - 5.5.5.2. Chile off-road vehicle, by product type, 2018 - 2030
- 5.5.6. Argentina
  - 5.5.6.1. Argentina off-road vehicle market, 2018 - 2030
  - 5.5.6.2. Argentina off-road vehicle, by product type, 2018 - 2030
- 5.5.7. Colombia
  - 5.5.7.1. Colombia off-road vehicle market, 2018 - 2030
  - 5.5.7.2. Colombia off-road vehicle, by product type, 2018 - 2030

Chapter 6. Competitive Landscape

6.1. Company Categorization (Mature Players, Emerging Players)
6.2. Company Market Share Analysis, 2022
6.3. Company Heat Map Analysis
6.4. Strategy Mapping
6.5. Company Profiles (Overview, Financial Performance, Product Overview, Strategic Initiatives)
- 6.5.1. Arcimoto
- 6.5.2. Arctic Cat Inc. (Textron Inc.)
- 6.5.3. ARGO
- 6.5.4. BRP
- 6.5.5. Deere & Company
- 6.5.6. DRR USA
- 6.5.7. Electra Meccanica
- 6.5.8. Harley-Davison, Inc.
- 6.5.9. HISUN
- 6.5.10. Honda Motor Co., Ltd.
- 6.5.11. Italika
- 6.5.12. Kawasaki Heavy Industries
- 6.5.13. Kymco
- 6.5.14. Moto Avanzada Sa de Cv
- 6.5.15. Polaris Inc.
- 6.5.16. Segway Technology Co., Ltd. (Ninebot Inc.)
- 6.5.17. SSR Motorsports
- 6.5.18. Taiga Motors Inc.
- 6.5.19. Yamaha Motor Co., Ltd.
- 6.5.20. Zhejiang Chunfeng Power Co., Ltd. (CFMOTO)

简介目录图表

List of Tables

Table 1 Off-road vehicle market - Industry snapshot & key buying criteria, 2018 - 2030
Table 2 Off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 3 Off-road vehicle market, by product type, 2018 - 2030 (USD Million)
Table 4 Off-road vehicle market, by product type, 2018 - 2030 (Units)
Table 5 Off-road vehicle - Key market driver impact
Table 6 Off-road vehicle - Key market challenge impact
Table 7 Off-road vehicle - Key market opportunity impact
Table 8 Off-road vehicle market for all-terrain vehicle, 2018 - 2030 (USD Million; Units)
Table 9 Off-road vehicle market for utility terrain vehicle, 2018 - 2030 (USD Million; Units)
Table 10 Off-road vehicle market for snowmobile, 2018 - 2030 (USD Million; Units)
Table 11 Off-road vehicle market for three-wheeler, 2018 - 2030 (USD Million; Units)
Table 12 North America off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 13 North America off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 14 U.S. off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 15 U.S. off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 16 Canada off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 17 Canada off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 18 Europe off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 19 Europe off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 20 UK off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 21 UK off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 22 Germany off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 23 Germany off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 24 Italy off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 25 Italy off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 26 Asia Pacific off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 27 Asia Pacific off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 28 China off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 29 China off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 30 India off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 31 India off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 32 Japan off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 33 Japan off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 34 South Korea off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 35 South Korea off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 36 Latin America off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 37 Latin America off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 38 Brazil off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 39 Brazil off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 40 Mexico off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 41 Mexico off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 42 Argentina off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 43 Argentina off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 44 Chile off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 45 Chile off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)
Table 46 Columbia off-road vehicle market, 2018 - 2030 (USD Million; Units)
Table 47 Columbia off-road vehicle market, by type, 2018 - 2030 (USD Million; Units)

List of Figures

Fig. 1 Off-Road Vehicle Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Primary Research Pattern
Fig. 4 Primary Research Process
Fig. 5 Market Formulation and Data Visualization
Fig. 6 Market & Segment Snapshot
Fig. 7 Product Type Segment Snapshot
Fig. 8 Competitive Landscape Snapshot
Fig. 9 Off-Road Vehicle Market - Value Chain Analysis
Fig. 10 Off-Road Vehicle Market - Market Dynamics
Fig. 11 Off-Road Vehicle Market - Porter's Five Forces Analysis
Fig. 12 Off-Road Vehicle Market - PESTEL Analysis
Fig. 13 Off-Road Vehicle Vehicles Market: by Product: Key Takeaways
Fig. 14 Off-Road Vehicle Market, by Product: Market Share, 2022 & 2030
Fig. 15 All-Terrain Vehicle Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Fig. 16 Utility Terrain Vehicle Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Fig. 17 Snowmobile Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Fig. 18 Three-Wheeler Market Estimates & Forecasts, 2018 - 2030 (USD Million)
Fig. 19 Off-Road Vehicle Market Revenue, by region, 2022 & 2030, (USD Millions)
Fig. 20 North America Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 21 U.S. Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 22 Canada Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 23 Europe Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 24 UK Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 25 Germany Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 26 Italy Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 27 Asia Pacific Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 28 China Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 29 India Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 30 Japan Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 31 South Korea Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 32 Latin America Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 33 Brazil Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 34 Mexico Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 35 Argentina Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 36 Chile Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 37 Colombia Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 38 Rest of Latin America Off-Road Vehicle Market Estimates & Forecast, 2018 - 2030 (USD Millions)
Fig. 39 Key Company Categorization
Fig. 40 North America: Market Share Analysis, 2022
Fig. 41 Europe Market Share Analysis, 2022
Fig. 42 Asia Pacific Market Share Analysis, 2022
Fig. 43 Latin America Market Share Analysis, 2022