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封面
市场调查报告书
商品编码
1405974

身临其境型娱乐市场规模、份额、趋势分析报告：按技术类型、按应用、按地区、细分市场预测，2023-2030 年

Immersive Entertainment Market Size, Share & Trends Analysis Report By Technology Type (Virtual Reality, Augmented Reality, Mixed Reality, Others), By Application, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10个工作天内

价格

身临其境型娱乐市场成长与趋势：

Grand View Research, Inc.最新研究显示，预计2030年全球身临其境型娱乐市场规模将达4,267.7亿美元，2023年至2030年复合年增长率为23.6%。

身临其境型技术在游戏、电影、音乐、体育、现场活动等各个娱乐领域的广泛应用是推动市场成长的主要因素。这种广泛的利用预计将增加身临其境型娱乐的整体吸引力，扩大其对不同受众的影响，并在预测期内推动市场成长。

整合身临其境型技术来增强现场表演和活动已成为推动身临其境型娱乐产业的关键因素。这包括虚拟音乐会、戏剧体验以及各种现场娱乐活动，这些活动实施虚拟实境 (VR) 和扩增实境(AR) 功能，为观众创造引人入胜的互动体验，从而扩大市场。我是。

在该市场运营的公司正致力于扩大其在市场的影响力，以服务更大的客户群并巩固其在行业中的立足点。例如，2023 年 1 月，全球科技公司 Cosm 收购了身临其境型视讯解决方案公司 C360 Technologies, Inc.，增强了其领先业界的身临其境型体验能力。主要企业的这些策略预计将推动市场成长。

身临其境型娱乐市场报告亮点

  • 按技术类型划分，虚拟实境 (VR) 领域在 2022 年占据最大的市场占有率。这一市场占有率的成长得益于 VR 硬体的持续进步。
  • 按应用程式划分，游戏应用领域在 2022 年占据最大收益占有率。 VR、AR 和 MR 等创新技术的实施正在推动该领域的成长。
  • 北美区域市场在2022年占据主导地位。巨大的市场占有率主要归功于主要市场参与企业的存在。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章 市场变数、趋势与范围

  • 市场体系展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场抑制因素分析
    • 市场挑战
    • 市场机会
  • 产业分析工具
    • 波特的分析
    • 宏观经济分析
  • 身临其境型娱乐市场 - COVID-19 影响分析
  • 身临其境型娱乐市场 - 科技趋势

第四章 技术类型估算及趋势分析

  • 2022年和2030年技术类型变化分析和市场占有率
  • 依技术类型
    • 虚拟实境（VR）
    • 扩增实境（AR）
    • 混合实境（MR）
    • 其他的

第五章 应用预估/趋势分析

  • 2022年和2030年应用变化分析和市场占有率
  • 按申请
    • 游戏
    • 现场活动
    • 博物馆/文化体验
    • 音乐/音乐会
    • 运动的
    • 游乐场工作室
    • 身临其境型剧场
    • 其他的

第六章 区域估计/趋势分析

  • 2022 年和 2030 年身临其境型娱乐市场（按地区）
  • 北美洲
    • 2018-2030 年北美身临其境型娱乐市场估计与预测
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 2018-2030 年欧洲身临其境型娱乐市场估计与预测
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 2018-2030 年亚太地区身临其境型娱乐市场估计与预测
    • 中国
    • 日本
    • 印度
    • 韩国
  • 南美洲
    • 2018-2030 年南美洲身临其境型娱乐市场估计与预测
    • 巴西
  • 中东/非洲
    • 2018-2030 年中东和非洲身临其境型娱乐市场估计和预测
    • 阿拉伯聯合大公国
    • 南非

第七章身临其境型娱乐市场-竞争形势

  • 主要市场参与企业
    • Meta Platforms, Inc.
    • Microsoft Corporation
    • HTC Corporation
    • Barco NV
    • Magic Leap, Inc.
    • Samsung Electronics Co., Ltd.
    • Apple Inc.
    • Sony Group Corporation
    • Qualcomm Technologies, Inc.
    • Unity Technologies
  • 主要市场参与企业的最新发展和影响分析
  • 公司分类
  • 参与企业概况
  • 财务绩效
  • 产品基准评效
  • 公司市场定位
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 併购
    • 伙伴关係与协作
    • 新产品发布
    • 研究与开发
Product Code: GVR-4-68040-166-6

Immersive Entertainment Market Growth & Trends:

The global immersive entertainment market size is expected to reach USD 426.77 billion by 2030, growing at a compound annual growth rate (CAGR) of 23.6% from 2023 to 2030, according to a new study by Grand View Research, Inc. The widespread application of immersive technologies across various entertainment sectors, such as gaming, movies, music, sports, and live events, is the primary factor driving the growth of the market. This broad utilization augments the overall appeal of immersive entertainment, extending its reach to a diverse audience is expected to fuel market growth over the forecast period.

The integration of immersive technologies to enhance live performances and events is becoming a key factor propelling the immersive entertainment industry. This includes virtual concerts, theater experiences, and a diversity of live entertainment events that implement the features of virtual reality (VR) and augmented reality (AR) to create captivating and interactive experiences for the audience, which augment the market.

Several companies operating in the market are focused on expanding their market presence to cater to the larger customer base and to strengthen their foothold in the industry. For instance, in January 2023, Cosm, a global technology company, acquired C360 Technologies, Inc., an immersive video solution company, to boost its industry-leading capacity to drive immersive experiences. Such strategies by key players are anticipated to propel the growth of the market.

Immersive Entertainment Market Report highlights

  • Based on the technology type segment, the virtual reality (VR) segment accounted for the largest market share in 2022. This growth in market share is attributed to the ongoing advancements in VR hardware
  • Based on the application segment, the gaming application segment accounted for the largest revenue share in 2022. The implementation of innovative technologies like VR, AR, and MR fuels the growth in the segment
  • The North America regional market dominated the market in 2022. The substantial market share is primarily attributed to the presence of key market participants

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Information Analysis
    • 1.3.2 Market Formulation & Data Visualization
    • 1.3.3 Data Validation & Publishing
  • 1.4 Research Scope and Assumptions
    • 1.4.1 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Market Snapshot
  • 2.2 Segment Snapshot
  • 2.3 Competitive Landscape Snapshot

Chapter 3 Market Variables, Trends & Scope

  • 3.1 Market Lineage Outlook
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market Driver Analysis
    • 3.3.2 Market Restraint Analysis
    • 3.3.3 Market Challenges
    • 3.3.4 Market Opportunities
  • 3.4 Industry Analysis Tools
    • 3.4.1 PORTER'S Analysis
    • 3.4.2 MACROECONOMIC Analysis
  • 3.5 Immersive Entertainment Market - Covid-19 Impact Analysis
  • 3.6 Immersive Entertainment Market - Technology Trends

Chapter 4 Technology Type Estimates & Trend Analysis

  • 4.1 Technology Type Movement Analysis & Market Share, 2022 & 2030
  • 4.2 Immersive Entertainment Market Estimates & Forecast, By Technology Type (USD Million)
    • 4.2.1 Virtual Reality (VR)
    • 4.2.2 Augmented Reality (AR)
    • 4.2.3 Mixed Reality (MR)
    • 4.2.4 Others

Chapter 5 Application Estimates & Trend Analysis

  • 5.1 Application Movement Analysis & Market Share, 2022 & 2030
  • 5.2 Immersive Entertainment Market Estimates & Forecast, By Application (USD Million)
    • 5.2.1 Gaming
    • 5.2.2 Live Events
    • 5.2.3 Museum and Cultural Experiences
    • 5.2.4 Music and Concerts
    • 5.2.5 Sports
    • 5.2.6 Arcade Studios
    • 5.2.7 Immersive Theater
    • 5.2.8 Others

Chapter 6 Regional Estimates & Trend Analysis

  • 6.1 Immersive Entertainment Market by Region, 2022 & 2030
  • 6.2 North America
    • 6.2.1 North America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.2.2 U.S.
      • 6.2.2.1 U.S. Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.2.3 Canada
      • 6.2.3.1 Canada Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.2.4 Mexico
      • 6.2.4.1 Mexico Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.3 Europe
    • 6.3.1 Europe Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.3.2 Germany
      • 6.3.2.1 Germany Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.3.3 U.K.
      • 6.3.3.1 U.K. Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.3.4 France
      • 6.3.4.1 France Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.3.5 Italy
      • 6.3.5.1 Italy Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.3.6 Spain
      • 6.3.6.1 Spain Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.4 Asia Pacific
    • 6.4.1 Asia Pacific Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.4.2 China
      • 6.4.2.1 China Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.4.3 Japan
      • 6.4.3.1 Japan Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.4.4 India
      • 6.4.4.1 India Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.4.5 South Korea
      • 6.4.5.1 South Korea Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.5 South America
    • 6.5.1 South America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.5.2 Brazil
      • 6.5.2.1 Brazil Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
  • 6.6 Middle East & Africa (MEA)
    • 6.6.1 MEA Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.6.2 UAE
      • 6.6.2.1 UAE Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 6.6.3 South Africa
      • 6.6.3.1 South Africa Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)

Chapter 7 Immersive Entertainment Market - Competitive Landscape

  • 7.1 Key Market Participants
    • 7.1.1 Meta Platforms, Inc.
    • 7.1.2 Microsoft Corporation
    • 7.1.3 HTC Corporation
    • 7.1.4 Barco NV
    • 7.1.5 Magic Leap, Inc.
    • 7.1.6 Samsung Electronics Co., Ltd.
    • 7.1.7 Apple Inc.
    • 7.1.8 Sony Group Corporation
    • 7.1.9 Qualcomm Technologies, Inc.
    • 7.1.10 Unity Technologies
  • 7.2 Recent Development & Impact Analysis, By Key Market Participants
  • 7.3 Company Categorization
  • 7.4 Participant's Overview
  • 7.5 Financial Performance
  • 7.6 Product Benchmarking
  • 7.7 Company Market Positioning
  • 7.8 Company Heat Map Analysis
  • 7.9 Strategy Mapping
    • 7.9.1 Expansion
    • 7.9.2 Merger & Acquisition
    • 7.9.3 Partnerships & Collaborations
    • 7.9.4 New Product Launch
    • 7.9.5 Research & Development

List of Tables

  • Table 1 Global Immersive Entertainment Market Revenue Estimates and Forecast, By Technology Type, 2018 - 2030 (USD Million)
  • Table 2 Global Immersive Entertainment Market Revenue Estimates and Forecast, By Application, 2018 - 2030 (USD Million)
  • Table 3 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 4 Company Heat Map Analysis
  • Table 5 Key Companies undergoing expansions
  • Table 6 Key Companies involved in M&As
  • Table 7 Key Companies undergoing collaborations
  • Table 8 Key Companies launching new products
  • Table 9 Key Companies undertaking R&D activities

List of Figures

  • Fig. 1 Immersive Entertainment Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Immersive Entertainment Market Value, 2022 (USD Million)
  • Fig. 11 Immersive Entertainment - Industry Value Chain Analysis
  • Fig. 12 Immersive Entertainment Market Dynamics
  • Fig. 13 Immersive Entertainment Market: PORTER's Analysis
  • Fig. 14 Immersive Entertainment Market: PESTEL Analysis
  • Fig. 15 Immersive Entertainment Market share by Technology Type, 2022 & 2030 (USD Million)
  • Fig. 16 Immersive Entertainment Market, by Technology Type: Market Share, 2022 & 2030
  • Fig. 17 Virtual reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Augmented reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Mixed reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 21 Immersive Entertainment Market share by Application, 2022 & 2030 (USD Million)
  • Fig. 22 Immersive Entertainment Market, by Application: Market Share, 2022 & 2030
  • Fig. 23 Gaming market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Live events market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Museum and cultural experiences market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Music and concerts market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Sports market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 28 Arcade studios market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 29 Immersive theater market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 30 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 31 Immersive Entertainment Market Revenue, by Region, 2022 & 2030 (USD Million)
  • Fig. 32 Regional Marketplace: Key Takeaways (1/2)
  • Fig. 33 Regional Marketplace: Key Takeaways (2/2)
  • Fig. 34 North America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 35 U.S. Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Canada Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Mexico Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 38 Europe Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Germany Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 40 U.K. Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 41 France Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Italy Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 43 Spain Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Asia Pacific Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 45 China Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 46 Japan Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 47 India Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 48 South Korea Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 49 Latin America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 50 Brazil Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 51 MEA Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD million)
  • Fig. 52 UAE Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 53 South Africa Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
  • Fig. 54 Key Company Categorization
  • Fig. 55 Company Market Positioning
  • Fig. 56 Strategic framework