沉浸式娱乐市场规模、份额、趋势分析报告：按技术类型、按应用、按地区、细分市场预测，2024-2030 年

Immersive Entertainment Market Size, Share & Trends Analysis Report By Technology Type (Virtual Reality, Augmented Reality, Mixed Reality), By Application (Gaming, Live Events), By Region, And Segment Forecasts, 2024 - 2030

出版日期: 2024年05月15日 | 出版商:

Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

简介目录图表

沉浸式娱乐市场成长与趋势：

Grand View Research, Inc.最新研究显示，预计2024年至2030年全球沉浸式娱乐市场规模将以24.6%的复合年增长率增长，2030年达到4267.7亿美元。

推动市场成长的主要因素是沉浸式技术在游戏、电影、音乐、体育和实况活动等各种娱乐产业的广泛采用。预计广泛的应用将增强沉浸式娱乐及其受众群体的吸引力，从而推动预测期内的市场扩张。

沉浸式技术在娱乐产业的广泛应用预计将在未来几年进一步推动市场成长。此外，虚拟旅游的趋势也在成长，使用者可以透过虚拟实境探索目的地。这种趋势的持续出现凸显了沉浸式技术在娱乐领域的动态和持续演进。虚拟旅游的引入正在再形成观众与娱乐互动的方式，反映出人们对多样化和引人入胜的沉浸式体验的日益偏好。

应用沉浸式技术来增强现场表演和活动是推动沉浸式娱乐产业的主要趋势之一。由于各种现场娱乐活动、虚拟音乐会和戏剧体验采用虚拟实境 (VR) 和扩增实境(AR) 为观众创造引人入胜的互动体验，该市场正在不断增长。

推出新产品和服务是公司增加沉浸式娱乐领域份额的主要策略之一。在市场上经营的公司正致力于扩大其在市场上的影响力，以覆盖更广泛的客户群并巩固其在行业中的立足点。例如，Meta（以前称为 Facebook）正在积极建立合作伙伴关係，以促进混合实境体验。 2023 年 12 月，Meta 与 Telefonica 合作，增强老年人的混合实境体验，展示了其对沉浸式技术的承诺，并透过策略合作伙伴关係扩大了市场覆盖范围。

沉浸式娱乐市场报告亮点

按技术类型划分，虚拟实境 (VR) 领域将在 2023 年占据市场主导地位。越来越多的采用、技术进步、多样化的应用、竞争优势和消费者需求共同推动着虚拟实境 (VR) 领域的发展。
从应用来看，2023年游戏领域占据市场主导地位。该行业的成长归功于其广泛流行、技术进步、多样化的内容、高水准的参与、强大的社区建设倡议以及增强的跨平台可访问性。
按地区划分，由于技术进步、强大的生态系统、消费者需求以及北美公司的策略合作伙伴关係，北美将在 2023 年占据市场主导地位。
2023 年 12 月，SONY集团旗下子公司SONY影视娱乐公司在芝加哥奥克布鲁克推出了创新沉浸式娱乐目的地 Wonderverse。这个创新的空间带领游客超越萤幕的限制，创造出受流行电影、电视剧和电玩游戏（例如《捉鬼敢死队》、《勇敢者游戏》、《神秘海域》和《殭尸乐园》）启发的奇幻场景。

沉浸式娱乐市场：按地区划分，2023 年和 2030 年
北美洲
- 2018-2030 年北美沉浸式娱乐市场估计与预测
- 美国
- 加拿大
- 墨西哥
欧洲
- 2018-2030 年欧洲沉浸式娱乐市场估计与预测
- 英国
- 德国
- 法国
- 义大利
- 西班牙
亚太地区
- 2018-2030 年亚太地区沉浸式娱乐市场估计与预测
- 中国
- 日本
- 印度
- 韩国
拉丁美洲
- 2018-2030 年拉丁美洲沉浸式娱乐市场估计与预测
- 巴西
中东/非洲（中东/非洲）
- 2018-2030 年中东和非洲沉浸式娱乐市场估计和预测
- 沙乌地阿拉伯
- 南非

第七章沉浸式娱乐市场-竞争格局

主要市场参与企业的最新趋势和影响分析
公司分类
参与企业概况
财务绩效
产品基准
公司市场定位
2023 年企业市场占有率分析
企业热力图分析
策略规划
- 合伙
- 新产品发布
- 併购
- 扩张
公司简介
- Meta Platforms Inc.
- Microsoft Corporation
- HTC Corporation
- Barco NV
- Magic Leap Inc
- Samsung Electronics Co., Ltd.
- Apple Inc
- Sony Group Corporation
- Qualcomm Technologies, Inc
- Unity Technologies

简介目录图表

Product Code: GVR-4-68040-166-6

Immersive Entertainment Market Growth & Trends:

The global immersive entertainment market size is expected to reach USD 426.77 billion by 2030, growing at a CAGR of 24.6% from 2024 to 2030, according to a new study by Grand View Research, Inc. The primary driver propelling the growth of the market is the widespread adoption of immersive technology in a wide range of entertainment industries, including gaming, movies, music, sports, and live events. The widespread application enhances immersive entertainment's attractiveness and its audience base, which is anticipated to drive market expansion throughout the forecast period.

The widespread application of immersive technologies across the entertainment industry is expected further to fuel the market growth in the coming years. Moreover, the trend of virtual tourism is expanding, enabling users to explore destinations through virtual reality. The ongoing emergence of these trends focuses on the dynamic and continually evolving nature of immersive technologies across the entertainment spectrum. This signifies a broader movement within the market, where the incorporation of virtual tourism reflects a growing inclination for diverse and engaging immersive experiences, reshaping the way audiences interact with entertainment offerings.

The application of immersive technologies to enhance live performances and events is one of the major trends fueling the immersive entertainment sector. The market is experiencing growth by a wide range of live entertainment events, virtual concerts, and theater experiences which employ virtual reality (VR) and augmented reality (AR) to create engaging and interactive experiences for the audience

Launching new products and services is one of the main strategies used by companies to increase their market share in the immersive entertainment sector Several companies operating in the market are focused on expanding their market presence to cater to the larger customer base and to strengthen their foothold in the industry. For instance, Meta, formerly known as Facebook, is actively engaged in partnerships to promote mixed reality experiences. In December 2023, Meta partnered with Telefonica to enhance mixed reality experiences for elderly individuals, showcasing its commitment to immersive technologies and expanding its market reach through strategic collaborations.

Immersive Entertainment Market Report Highlights:

Based on the technology type segment, the virtual reality (VR) segment dominated the market in 2023. The combination of increasing adoption, technological advancements, diverse applications, competitive advantage, and consumer demand has propelled the virtual reality (VR) segment
Based on the application segment, the gaming segment dominated the market in 2023. The growth in the segment is attributed to its widespread popularity, technological advancements, diverse content offerings, high levels of engagement, strong community building initiatives, and enhanced cross-platform accessibility
Based on the region, North America dominated the market in 2023, owing to technological advancements, a strong ecosystem, consumer demand, and strategic partnerships by companies in North America
In December 2023, Sony Pictures Entertainment, a subsidiary of Sony Group Corporation, launched Wonderverse, an innovative immersive entertainment destination in Oak Brook, Chicago. This innovative space transports visitors beyond the confines of the screen, immersing them in fantastical realms inspired by beloved films, television series, and video games like Ghostbusters, Jumanji, Uncharted, and Zombieland.

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
- 1.3.1. Information analysis
- 1.3.2. Market formulation & data visualization
- 1.3.3. Data validation & publishing
1.4. 1.4 Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Immersive Entertainment Market Snapshot
2.2. Immersive Entertainment Market- Segment Snapshot (1/2)
2.3. Immersive Entertainment Market- Segment Snapshot (2/2)
2.4. Immersive Entertainment Market- Competitive Landscape Snapshot

Chapter 3. Immersive Entertainment Market - Industry Outlook

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
  - 3.3.1.1. Rising application of immersive technologies in the media and entertainment industry
  - 3.3.1.2. Growing adoption and advancements in AR, VR, and MR technologies
  - 3.3.1.3. Increased demand for interactive and immersive content
- 3.3.2. Market Restraint Analysis
  - 3.3.2.1. High device cost and discomfort due to spatial issues and other ailments
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.4.2. Macroeconomic analysis
3.5. Immersive Entertainment Market - Covid-19 Impact Analysis
3.6. Immersive Entertainment Market - Technology Trends

Chapter 4. Immersive Entertainment Market: Technology Type Estimates & Trend Analysis

4.1. Technology Movement Analysis & Market Share, 2023 & 2030
4.2. Immersive Entertainment Market Estimates & Forecast, By Technology (USD Million)
- 4.2.1. Virtual Reality (VR)
- 4.2.2. Augmented Reality (AR)
- 4.2.3. Mixed Reality (MR)
- 4.2.4. Others

Chapter 5. Immersive Entertainment Market: Application Estimates & Trend Analysis

5.1. Application Movement Analysis & Market Share, 2023 & 2030
5.2. Immersive Entertainment Market Estimates & Forecast, By location (USD Million)
- 5.2.1. Gaming
- 5.2.2. Live events
- 5.2.3. Museum and cultural experiences
- 5.2.4. Music and concerts
- 5.2.5. Sports
- 5.2.6. Arcade Studios
- 5.2.7. Immersive Theater
- 5.2.8. Others

Chapter 6. Regional Estimates & Trend Analysis

6.1. Immersive Entertainment Market by Region, 2023 & 2030
6.2. North America
- 6.2.1. North America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.2. U.S.
- 6.2.3. Canada
- 6.2.4. Mexico
6.3. Europe
- 6.3.1. Europe Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.3.2. U.K.
- 6.3.3. Germany
- 6.3.4. France
- 6.3.5. Italy
- 6.3.6. Spain
6.4. Asia Pacific
- 6.4.1. Asia Pacific Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.4.2. China
- 6.4.3. Japan
- 6.4.4. India
- 6.4.5. South Korea
6.5. Latin America
- 6.5.1. Latin America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.5.2. Brazil
6.6. Middle East & Africa (MEA)
- 6.6.1. MEA Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.6.2. Saudi Arabia
- 6.6.3. South Africa

Chapter 7. Immersive Entertainment Market - Competitive Landscape

7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Positioning
7.7. Company Market Share Analysis, 2023
7.8. Company Heat Map Analysis
7.9. Strategy Mapping
- 7.9.1. Partnerships
- 7.9.2. New Product Launches
- 7.9.3. Merger & Acquisition
- 7.9.4. Expansion
7.10. Company Profiles
- 7.10.1. Meta Platforms Inc.
  - 7.10.1.1. Participant's Overview
  - 7.10.1.2. Financial Performance
  - 7.10.1.3. Product Benchmarking
  - 7.10.1.4. Recent Developments
- 7.10.2. Microsoft Corporation
  - 7.10.2.1. Participant's Overview
  - 7.10.2.2. Financial Performance
  - 7.10.2.3. Product Benchmarking
  - 7.10.2.4. Recent Developments
- 7.10.3. HTC Corporation
  - 7.10.3.1. Participant's Overview
  - 7.10.3.2. Financial Performance
  - 7.10.3.3. Product Benchmarking
  - 7.10.3.4. Recent Developments
- 7.10.4. Barco NV
  - 7.10.4.1. Participant's Overview
  - 7.10.4.2. Financial Performance
  - 7.10.4.3. Product Benchmarking
  - 7.10.4.4. Recent Developments
- 7.10.5. Magic Leap Inc
  - 7.10.5.1. Participant's Overview
  - 7.10.5.2. Financial Performance
  - 7.10.5.3. Product Benchmarking
  - 7.10.5.4. Recent Developments
- 7.10.6. Samsung Electronics Co., Ltd.
  - 7.10.6.1. Participant's Overview
  - 7.10.6.2. Financial Performance
  - 7.10.6.3. Product Benchmarking
  - 7.10.6.4. Recent Developments
- 7.10.7. Apple Inc
  - 7.10.7.1. Participant's Overview
  - 7.10.7.2. Financial Performance
  - 7.10.7.3. Product Benchmarking
  - 7.10.7.4. Recent Developments
- 7.10.8. Sony Group Corporation
  - 7.10.8.1. Participant's Overview
  - 7.10.8.2. Financial Performance
  - 7.10.8.3. Product Benchmarking
  - 7.10.8.4. Recent Developments
- 7.10.9. Qualcomm Technologies, Inc
  - 7.10.9.1. Participant's Overview
  - 7.10.9.2. Financial Performance
  - 7.10.9.3. Product Benchmarking
  - 7.10.9.4. Recent Developments
- 7.10.10. Unity Technologies
  - 7.10.10.1. Participant's Overview
  - 7.10.10.2. Financial Performance
  - 7.10.10.3. Product Benchmarking
  - 7.10.10.4. Recent Developments

简介目录图表

List of Tables

Table 1 Immersive Entertainment Market 2018 - 2030 (USD Million)
Table 2 Immersive Entertainment, By Region, 2018 - 2030 (USD Million)
Table 3 Immersive Entertainment, By Component, 2018 - 2030 (USD Million)
Table 4 Immersive Entertainment, By Location, 2018 - 2030 (USD Million)
Table 5 Virtual Reality Market by Region, 2018 - 2030 (USD Million)
Table 6 Augmented Reality Market by Region, 2018 - 2030 (USD Million)
Table 7 Mixed Reality Market by Region, 2018 - 2030 (USD Million)
Table 8 Others Market by Region, 2018 - 2030 (USD Million)
Table 9 Gaming Market by Region, 2018 - 2030 (USD Million)
Table 10 Live Events Market by Region, 2018 - 2030 (USD Million)
Table 11 Museum and Cultural Experiences Market by Region, 2018 - 2030 (USD Million)
Table 12 Music and Concerts Market by Region, 2018 - 2030 (USD Million)
Table 13 Sports Market by Region, 2018 - 2030 (USD Million)
Table 14 Arcade Studios Market by Region, 2018 - 2030 (USD Million)
Table 15 Immersive Theater Market by Region, 2018 - 2030 (USD Million)
Table 16 Others Market by Region, 2018 - 2030 (USD Million)
Table 17 North America Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 18 North America Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 19 U.S. Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 20 U.S. Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 21 Canada Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 22 Canada Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 23 Mexico Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 24 Mexico Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 25 Europe Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 26 Europe Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 27 Germany Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 28 Germany Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 29 U.K. Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 30 U.K. Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 31 France Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 32 France Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 33 Italy Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 34 Italy Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 35 Asia Pacific Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 36 Asia Pacific Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 37 China Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 38 China Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 39 Japan Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 40 Japan Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 41 India Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 42 India Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 43 South Korea Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 44 South Korea Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 45 South America Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 46 South America Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 47 Brazil Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 48 Brazil Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 49 Argentina Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 50 Argentina Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 51 Middle East and Africa Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 52 Middle East and Africa Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 53 South Africa Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 54 South Africa Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 55 Saudi Arabia Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 56 Saudi Arabia Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Immersive Entertainment Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Data Analysis Models
Fig. 4 Market Formulation and Validation
Fig. 5 Data Validating & Publishing
Fig. 6 Market Snapshot
Fig. 7 Segment Snapshot (1/2)
Fig. 8 Segment Snapshot (2/2)
Fig. 9 Competitive Landscape Snapshot
Fig. 10 Immersive Entertainment Market Value, 2023 (USD Million)
Fig. 11 Immersive Entertainment - Industry Value Chain Analysis
Fig. 12 Immersive Entertainment Market Dynamics
Fig. 13 Immersive Entertainment Market: PORTER's Five Forces Analysis
Fig. 14 Immersive Entertainment Market: PESTEL Analysis
Fig. 15 Immersive Entertainment Market share by Technology Type, 2022 & 2030 (USD Million)
Fig. 16 Immersive Entertainment Market, by Technology Type: Market Share, 2022 & 2030
Fig. 17 Virtual reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 18 Augmented reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 19 Mixed reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 20 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 21 Immersive Entertainment Market share by Application, 2022 & 2030 (USD Million)
Fig. 22 Immersive Entertainment Market, by Application: Market Share, 2022 & 2030
Fig. 23 Gaming market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 24 Live events market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 25 Museum and cultural experiences market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 26 Music and concerts market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 27 Sports market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 28 Arcade studios market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 29 Immersive theater market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 30 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 31 Immersive Entertainment Market Revenue, by Region, 2022 & 2030 (USD Million)
Fig. 32 Regional Marketplace: Key Takeaways (1/2)
Fig. 33 Regional Marketplace: Key Takeaways (2/2)
Fig. 34 North America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 35 U.S. Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 36 Canada Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 37 Mexico Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 38 Europe Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 39 Germany Immersive Entertainment Market Estimates and Forecast 2018 - 2030 (USD Million)
Fig. 40 U.K. Immersive Entertainment Market Estimates and Forecast 2018 - 2030 (USD Million)
Fig. 41 France Immersive Entertainment Market Estimates and Forecast 2018 - 2030 (USD Million)
Fig. 42 Italy Immersive Entertainment Market Estimates and Forecast 2018 - 2030 (USD Million)
Fig. 43 Spain Immersive Entertainment Market Estimates and Forecast 2018 - 2030 (USD Million)
Fig. 44 Asia Pacific Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 45 China Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 46 Japan Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 47 India Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 48 South Korea Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 49 Latin America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 50 Brazil Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 51 MEA Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 52 UAE Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 53 South Africa Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 54 Key Company Categorization
Fig. 55 Company Market Positioning
Fig. 56 Strategic framework