Product Code: GVR-4-68040-260-7
Extended Reality Market Growth & Trends:
The global extended reality market size is anticipated to reach USD 1,069.27 billion by 2030 and is projected to grow at a CAGR of 32.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market, including virtual reality (VR), augmented reality (AR), and mixed reality (MR), is experiencing significant growth driven by advancements in technology and increased adoption across various industries. With the rising demand for immersive entertainment experiences, consumers are increasingly seeking more engaging and interactive forms of entertainment, driving the adoption of extended reality (XR) technologies in gaming, live events, and multimedia content.
The shift towards remote work and distributed teams, accelerated by global events due to the COVID-19 pandemic, highlighted the need for effective virtual collaboration tools. XR technologies, including virtual reality (VR) and augmented reality (AR), offer immersive and interactive platforms for remote teams to collaborate in shared virtual environments, regardless of physical locations.
Moreover, the increasing support and investment from governments and public institutions worldwide is further driving the market growth. Numerous governments worldwide are implementing policies and funding initiatives and partnering with industry stakeholders to promote XR development and adoption. Government support in the form of research grants, tax incentives, regulatory frameworks, and public-private partnerships aimed at encouraging innovation, improving infrastructure, and expanding access to XR technologies. For instance, in September 2022, the European Commission initiated the VR/AR Industrial Coalition, serving as a forum for communication between the European VR/AR industry and policymakers. Its objective is to recognize key obstacles and prospects within the European VR/AR sector to guide policy decisions better.
Extended Reality Market Report Highlights:
- Based on component, the hardware segment led the market with the largest revenue share of 65.3% in 2023, owing to on-going innovations and development in extended reality technology by the industry players
- Based on application, the augmented reality segment is expected to witness at the fastest CAGR during the forecast period, due to innovation and immersive experiences in the gaming and entertainment industries, with the popularity of AR-enabled mobile games
- Based on industry vertical, the gaming segment held the market with largest revenue share of 32.1% in 2023, due to increasing demand for immersive and interactive gaming experiences, continuous innovation in XR hardware, particularly VR headsets and accessories
- Based in component, the small & medium enterprises segment is expected to witness at the fastest CAGR during the forecast period. The adoption of XR technologies among SMEs is driven by the need to enhance product development and innovation processes
- North America dominated the market with the revenue share of 41.1% in 2023 and projected to grow at the fastest CAGR over the forecast period, due to industrialization and the growing emphasis on industrial safety
- In January 2023, Mapstar launched Augmented Reality (AR) on-site editing to enhance mall shopping. It blends real and digital worlds, with AR, VR, LiDAR, and XR-layer capabilities. Users can easily create new digital realities by mapping the environment in anchoring digital assets and 3D. It is accessible on the web, AR, and VR.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Segment Definitions
- 1.2.1. Component
- 1.2.2. Application
- 1.2.3. Industry vertical
- 1.2.4. Enterprise size
- 1.2.5. Regional scope
- 1.2.6. Estimates and forecasts timeline
- 1.3. Research Methodology
- 1.4. Information Procurement
- 1.4.1. Information Procurement
- 1.4.2. Information or Data Analysis
- 1.4.3. Market Formulation & Data Visualization
- 1.4.4. Data Validation & Publishing
- 1.5. Research Scope and Assumptions
- 1.6. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.2.1. Component outlook
- 2.2.2. Application outlook
- 2.2.3. Industry vertical outlook
- 2.2.4. Enterprise size outlook
- 2.3. Competitive Insights
Chapter 3. Extended Reality Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent market outlook
- 3.1.2. Related/ancillary market outlook
- 3.2. Market Dynamics
- 3.2.1. Market driver analysis
- 3.2.1.1. Demand for immersive experience and applications across industries.
- 3.2.1.2. Growing investment on research and development of XR technologies
- 3.2.2. Market restraint analysis
- 3.2.2.1. Growing privacy and security concerns.
- 3.2.3. Market opportunity analysis
- 3.2.3.1. Expansion of applications in education, healthcare and remote collaboration
- 3.3. Extended Reality Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Supplier power
- 3.3.1.2. Buyer power
- 3.3.1.3. Substitution threat
- 3.3.1.4. Threat of new entrant
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic landscape
- 3.3.2.3. Social landscape
- 3.3.2.4. Technological landscape
- 3.3.2.5. Environmental landscape
- 3.3.2.6. Legal landscape
Chapter 4. Extended Reality Market: Component Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Extended Reality Market: Component Movement Analysis, 2023 & 2030 (USD Million)
- 4.2.1. Hardware
- 4.2.1.1. Hardware market estimates and forecasts 2018 to 2030 (USD Million)
- 4.2.2. Software
- 4.2.2.1. Software market estimates and forecasts 2018 to 2030 (USD Million)
- 4.2.3. Services
- 4.2.3.1. Services market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 5. Extended Reality Market: Application Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Extended Reality Market: Application Movement Analysis, 2023 & 2030 (USD Million)
- 5.2.1. Augmented Reality (AR)
- 5.2.1.1. Augmented reality (AR) market estimates and forecasts 2018 to 2030 (USD Million)
- 5.2.2. Virtual Reality (VR)
- 5.2.2.1. Virtual reality (AR) market estimates and forecasts 2018 to 2030 (USD Million)
- 5.2.3. Mixed Reality (MR)
- 5.2.3.1. Mixed reality (AR) market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 6. Extended Reality Market: Industry Vertical Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Extended Reality Market: Industry Vertical Movement Analysis, 2023 & 2030 (USD Million)
- 6.2.1. Aerospace & Defense
- 6.2.1.1. Aerospace & Defense market estimates and forecasts 2018 to 2030 (USD Million)
- 6.2.2. Manufacturing
- 6.2.2.1. Manufacturing market estimates and forecasts 2018 to 2030 (USD Million)
- 6.2.3. Automotive
- 6.2.3.1. Automotive market estimates and forecasts 2018 to 2030 (USD Million)
- 6.2.4. Education
- 6.2.4.1. Education market estimates and forecasts 2018 to 2030 (USD Million)
- 6.2.5. Media & Entertainment
- 6.2.5.1. Media & Entertainment market estimates and forecasts 2018 to 2030 (USD Million)
- 6.2.6. Gaming
- 6.2.6.1. Gaming market estimates and forecasts 2018 to 2030 (USD Million)
- 6.2.7. Healthcare
- 6.2.7.1. Healthcare market estimates and forecasts 2018 to 2030 (USD Million)
- 6.2.8. Retail & E-commerce
- 6.2.8.1. Retail & E-commerce market estimates and forecasts 2018 to 2030 (USD Million)
- 6.2.9. Others
- 6.2.9.1. Others market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 7. Extended Reality Market: Enterprise Size Estimates & Trend Analysis
- 7.1. Segment Dashboard
- 7.2. Extended Reality Market: Enterprise Size Movement Analysis, 2023 & 2030 (USD Million)
- 7.2.1. Large Enterprises
- 7.2.1.1. Large enterprises market estimates and forecasts 2018 to 2030 (USD Million)
- 7.2.2. Small & Medium Enterprises
- 7.2.2.1. Small & medium enterprises market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 8. Extended Reality Market: Regional Estimates & Trend Analysis
- 8.1. Extended Reality Market Share, By Region, 2023 & 2030, USD Million
- 8.2. North America
- 8.2.1. U.S.
- 8.2.1.1. U.S. market estimates and forecasts 2018 to 2030 (USD Million)
- 8.2.2. Canada
- 8.2.2.1. Canada market estimates and forecasts 2018 to 2030 (USD Million)
- 8.3. Europe
- 8.3.1. UK
- 8.3.1.1. UK market estimates and forecasts 2018 to 2030 (USD Million)
- 8.3.2. Germany
- 8.3.2.1. Germany market estimates and forecasts 2018 to 2030 (USD Million)
- 8.3.3. France
- 8.3.3.1. France market estimates and forecasts 2018 to 2030 (USD Million)
- 8.3.4. Italy
- 8.3.4.1. Italy market estimates and forecasts 2018 to 2030 (USD Million)
- 8.4. Asia Pacific
- 8.4.1. Japan
- 8.4.1.1. Japan market estimates and forecasts 2018 to 2030 (USD Million)
- 8.4.2. China
- 8.4.2.1. China market estimates and forecasts 2018 to 2030 (USD Million)
- 8.4.3. India
- 8.4.3.1. India market estimates and forecasts 2018 to 2030 (USD Million)
- 8.4.4. Australia
- 8.4.4.1. Australia market estimates and forecasts 2018 to 2030 (USD Million)
- 8.4.5. South Korea
- 8.4.5.1. South Korea market estimates and forecasts 2018 to 2030 (USD Million)
- 8.5. Latin America
- 8.5.1. Brazil
- 8.5.1.1. Brazil market estimates and forecasts 2018 to 2030 (USD Million)
- 8.5.2. Mexico
- 8.5.2.1. Mexico market estimates and forecasts 2018 to 2030 (USD Million)
- 8.5.3. Argentina
- 8.5.3.1. Argentina market estimates and forecasts 2018 to 2030 (USD Million)
- 8.6. MEA
- 8.6.1. South Africa
- 8.6.1.1. South Africa market estimates and forecasts 2018 to 2030 (USD Million)
- 8.6.2. Saudi Arabia
- 8.6.2.1. Saudi Arabia market estimates and forecasts 2018 to 2030 (USD Million)
- 8.6.3. UAE
- 8.6.3.1. UAE market estimates and forecasts 2018 to 2030 (USD Million)
Chapter 9. Competitive Landscape
- 9.1. Recent Developments & Impact Analysis by Key Market Participants
- 9.2. Company Categorization
- 9.3. Company Market Positioning
- 9.4. Company Heat Map Analysis
- 9.5. Strategy Mapping
- 9.5.1. Expansion
- 9.5.2. Mergers & Acquisition
- 9.5.3. Partnerships & Collaborations
- 9.5.4. New Product Launches
- 9.5.5. Research And Development
- 9.6. Company Profiles
- 9.6.1. Accenture
- 9.6.1.1. Company overview
- 9.6.1.2. Financial performance
- 9.6.1.3. Product benchmarking
- 9.6.1.4. Strategic initiatives
- 9.6.2. Apple Inc.
- 9.6.2.1. Company overview
- 9.6.2.2. Financial performance
- 9.6.2.3. Product benchmarking
- 9.6.2.4. Strategic initiatives
- 9.6.3. Google
- 9.6.3.1. Company overview
- 9.6.3.2. Financial performance
- 9.6.3.3. Product benchmarking
- 9.6.3.4. Strategic initiatives
- 9.6.4. HTC Corporation
- 9.6.4.1. Company overview
- 9.6.4.2. Financial performance
- 9.6.4.3. Product benchmarking
- 9.6.4.4. Strategic initiatives
- 9.6.5. Meta Platforms, Inc.
- 9.6.5.1. Company overview
- 9.6.5.2. Financial performance
- 9.6.5.3. Product benchmarking
- 9.6.5.4. Strategic initiatives
- 9.6.6. Microsoft
- 9.6.6.1. Company overview
- 9.6.6.2. Financial performance
- 9.6.6.3. Product benchmarking
- 9.6.6.4. Strategic initiatives
- 9.6.7. Northern Digital Inc.
- 9.6.7.1. Company overview
- 9.6.7.2. Financial performance
- 9.6.7.3. Product benchmarking
- 9.6.7.4. Strategic initiatives
- 9.6.8. PTC Inc.
- 9.6.8.1. Company overview
- 9.6.8.2. Financial performance
- 9.6.8.3. Product benchmarking
- 9.6.8.4. Strategic initiatives
- 9.6.9. Qualcomm Technologies Inc.
- 9.6.9.1. Company overview
- 9.6.9.2. Financial performance
- 9.6.9.3. Product benchmarking
- 9.6.9.4. Strategic initiatives
- 9.6.10. Samsung Electronics Co., Ltd.
- 9.6.10.1. Company overview
- 9.6.10.2. Financial performance
- 9.6.10.3. Product benchmarking
- 9.6.10.4. Strategic initiatives
- 9.6.11. Seiko Epson Corporation
- 9.6.11.1. Company overview
- 9.6.11.2. Financial performance
- 9.6.11.3. Product benchmarking
- 9.6.11.4. Strategic initiatives
- 9.6.12. SoftServe Inc.
- 9.6.12.1. Company overview
- 9.6.12.2. Financial performance
- 9.6.12.3. Product benchmarking
- 9.6.12.4. Strategic initiatives
- 9.6.13. Sony Group Corporation
- 9.6.13.1. Company overview
- 9.6.13.2. Financial performance
- 9.6.13.3. Product benchmarking
- 9.6.13.4. Strategic initiatives
- 9.6.14. SphereGen Technologies LLC
- 9.6.14.1. Company overview
- 9.6.14.2. Financial performance
- 9.6.14.3. Product benchmarking
- 9.6.14.4. Strategic initiatives