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全球行销自动化市场：市场规模、份额和趋势分析（按解决方案、部署方法、公司规模、最终用途、地区和细分市场，2025-2030 年）

Marketing Automation Market Size, Share & Trends Analysis Report By Solution (Email, Social Media), By Deployment (On-premise, Hosted), By Enterprise Size, By End-use (BFSI, Retail, Healthcare), By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 80 Pages | 商品交期: 2-10个工作天内

价格

行销自动化市场的成长与趋势：

根据Grand View Research, Inc.的最新报告，全球行销自动化市场预计到2030年将达到155.8亿美元，2025年至2030年期间的复合年增长率为15.3%。由于自动化解决方案在行销和销售、增加收益和平均交易价值、跨多通路的锁定客户和客户维繫的重要性日益增加，预计市场将实现健康成长。此外，行销自动化解决方案有助于自动执行重复和单调的任务，例如电子邮件、社群媒体和其他网站功能。人工智慧（AI）和资料科学等技术进步以及分析在行销和销售中的应用也可能会在预测期内提升市场的成长前景。

根据最近的一项研究，2019 年电子邮件用户约为 39 亿，社群媒体用户约为 35 亿。电子邮件行销仍然是主要的行销管道之一，该领域的自动化范围可能仍然非常有效。通常，电子邮件行销包括透过电子邮件发送新闻通讯、销售邀请、请求捐赠、广告或招揽业务。电子邮件行销中的自动化技术已被证明有利于产生高品质的潜在客户并开展成功的行销宣传活动。在预计预测期内，社交媒体的兴起以及行动和智慧型设备的快速普及将推动行销解决方案和自动化的发展。

对行销自动化解决方案的不断增长的需求预计将推动该行业的巨额投资。大型科技公司正在积极收购小型科技新兴企业和公司，以获得优势并确立市场主导地位。此外，关于行销自动化解决方案使用情况的产业调查显示，目前平均有 50% 的公司正在使用行销自动化。超过一半的B2B公司计划在未来几年内实施自动化技术用于行销和销售目的。因此，B2B 公司对行销自动化的需求不断增长、互联网普及率不断提高以及随后的行业数位化可能会在预测期内推动市场成长。

行销自动化市场：分析概述

  • 电子邮件行销将占据市场主导地位，2024 年的收益占有率最大，为 26.7%。电子邮件行销仍然是企业接触和吸引目标受众的一种高效且经济的管道。
  • 到 2024 年，本地部署将占据销售额的最大份额。许多大型企业喜欢内部部署解决方案，因为他们希望对其资料和基础架构有更多的控制权。
  • 2024 年，大型公司将占据最大的销售额。大型企业通常具有广泛的行销需求和复杂的客户参与策略，需要先进且扩充性的行销自动化解决方案。
  • 2024年，通讯和IT产业占据销售额的最大份额。通讯和 IT 产业拥有复杂的基本客群，需要先进、高效的行销自动化工具来管理客户关係和参与度。
  • 北美行销自动化市场占据全球市场主导地位，2024 年的收益占有率最大，为 43.6%。该地区先进的数位基础设施和较高的网路普及率正在支持行销自动化工具的传播。

目录

第一章 分析方法及范围

第 2 章执行摘要

第三章 行销自动化市场：驱动因素、趋势与范围

  • 市场联动展望
  • 市场动态
    • 市场驱动因素分析
    • 市场限制分析
    • 产业挑战
  • 行销自动化市场：分析工具
    • 产业分析：波特五力分析
    • PESTEL 分析

第 4 章 行销自动化市场：按解决方案的估计和趋势分析

  • 细分仪表板
  • 行销自动化市场：解决方案趋势分析，十亿美元，2024 年和 2030 年
  • 宣传活动管理
  • 电子邮件行销
  • 集客式行销
  • 行动应用程式
  • 潜在客户培育与案源计分
  • 报告和分析
  • 社群媒体行销
  • 其他的

第 5 章 行销自动化市场：按部署方法的估计和趋势分析

  • 细分仪表板
  • 行销自动化市场：按部署类型分類的趋势分析（十亿美元，2024-2030 年）
  • 主持人
  • 本地

第六章 行销自动化市场：依公司规模的估计与趋势分析

  • 细分仪表板
  • 行销自动化市场：按公司规模分類的趋势分析（十亿美元，2024 年和 2030 年）
  • 中小型企业
  • 大型企业

第 7 章 行销自动化市场：按最终用途的估计和趋势分析

  • 细分仪表板
  • 行销自动化市场：趋势分析，按最终用途（十亿美元，2024-2030 年）
  • 资讯科技/通讯
  • BFSI
  • 零售
  • 医疗
  • 离散製造
  • 政府和教育
  • 其他的

第 8 章 行销自动化市场：区域估计与趋势分析

  • 行销自动化市场占有率（按地区划分）（十亿美元，2024 年和 2030 年）
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 阿根廷
  • 中东和非洲
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第九章 竞争格局

  • 公司分类
  • 公司市场定位
  • 公司热图分析
  • 公司简介/上市公司
    • Act-On Marketing Automation
    • ActiveCampaign
    • Brevo
    • Adobe Systems Inc.
    • Cognizant
    • HubSpot, Inc.
    • IBM Corporation
    • Microsoft
    • Keap
    • Oracle
Product Code: GVR-1-68038-457-4

Marketing Automation Market Growth & Trends:

The global marketing automation market size is expected to reach USD 15.58 billion by 2030, registering a CAGR of 15.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. Owing to the rising significance of automation solutions in marketing and sales to increase revenue and average deal size, target customers across multiple channels, and retain customers, the market will witness healthy growth. Moreover, the marketing automation solutions help automate repetitive, monotonous tasks such as emails, social media, and other website functions. Technological advancements, such as Artificial Intelligence (AI) and data science, the use of analytics in marketing and sales is also likely to boost the growth prospects of the market over the forecast period.

A recent survey suggests that there were around 3.9 billion email users and about 3.5 billion social media users in 2019. Email marketing is still one of the primary channels of marketing, wherein the scope of automation in the segment will remain highly effective. Generally, email marketing involves sending newsletters, solicit sales, request donations, advertisements, and request businesses via emails. Automation technology in email marketing has proved beneficial and helpful in generating quality leads, and successful implementation of marketing campaigns. The rise of social media and the rapid penetration of mobile and smart devices will foster the marketing solutions and its automation over the forecast period.

Growing demand for marketing automation solutions is likely to drive huge investments in the industry. Large technology companies are aggressively acquiring smaller tech startups and companies to gain an advantage and establish market dominance. Moreover, an industrial survey of usage of marketing automation solutions suggests that on average, 50% of companies are currently using marketing automation. More than half of B2B companies are planning to implement the automation technology for its marketing and sales purposes in the coming years. Thus, the rising demand for marketing automation among B2B companies, increasing internet penetration and subsequent digitalization of industries is likely to boost the market growth over the forecast period.

Marketing Automation Market Report Highlights:

  • Email marketing dominated the market with the largest revenue share of 26.7% in 2024. Email marketing remains a highly effective and cost-efficient channel for businesses to reach and engage their target audience.
  • On-premises dominated the market with the largest revenue share in 2024. Many large enterprises prefer on-premises solutions because they need greater control over their data and infrastructure.
  • Large enterprises dominated the market with the largest revenue share in 2024. Large enterprises typically have extensive marketing needs and more complex customer engagement strategies, which require sophisticated and scalable marketing automation solutions.
  • The telecom & IT sector dominated the market with the largest revenue share in 2024. The telecom and IT industries have complex customer bases requiring sophisticated and efficient marketing automation tools to manage customer relationships and engagement.
  • North America marketing automation market dominated the global market with the largest revenue share of 43.6% in 2024. The region's advanced digital infrastructure and high internet penetration support the widespread adoption of marketing automation tools.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Marketing Automation Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Industry Challenge
  • 3.3. Marketing Automation Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic and social landscape
      • 3.3.2.3. Technological landscape
  • 3.4. Pain Point Analysis

Chapter 4. Marketing Automation Market: Solution Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Marketing Automation Market: Solution Movement Analysis, USD Billion, 2024 & 2030
  • 4.3. Campaign Management
    • 4.3.1. Campaign Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Email Marketing
    • 4.4.1. Email Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Inbound Marketing
    • 4.5.1. Inbound Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.6. Mobile Applications
    • 4.6.1. Mobile Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.7. Lead Nurturing & Lead Scoring
    • 4.7.1. Lead Nurturing & Lead Scoring Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.8. Reporting & Analytics
    • 4.8.1. Reporting & Analytics Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.9. Social Media Marketing
    • 4.9.1. Social Media Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.10. Others
    • 4.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Marketing Automation Market: Deployment Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Marketing Automation Market: Deployment Movement Analysis, USD Billion, 2024 & 2030
  • 5.3. Hosted
    • 5.3.1. Hosted Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. On-Premise
    • 5.4.1. On-Premise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Marketing Automation Market: Enterprises Size Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Marketing Automation Market: Enterprises Size Movement Analysis, USD Billion, 2024 & 2030
  • 6.3. SMEs
    • 6.3.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Large Enterprises
    • 6.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Marketing Automation Market: End Use Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Marketing Automation Market: End Use Movement Analysis, USD Billion, 2024 & 2030
  • 7.3. IT & Telecom
    • 7.3.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4. BFSI
    • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5. Retail
    • 7.5.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6. Healthcare
    • 7.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.7. Discrete Manufacturing
    • 7.7.1. Discrete Manufacturing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.8. Government & Education
    • 7.8.1. Government & Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.9. Others
    • 7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Marketing Automation Market: Regional Estimates & Trend Analysis

  • 8.1. Marketing Automation Market Share, By Region, 2024 & 2030, USD Billion
  • 8.2. North America
    • 8.2.1. North America Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Europe Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.2. UK
      • 8.3.2.1. UK Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.3.4. France
      • 8.3.4.1. France Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.2. China
      • 8.4.2.1. China Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.4. India
      • 8.4.4.1. India Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.5.3. Argentina
      • 8.5.3.1. Argentina Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.3. Saudi Arabia
      • 8.6.3.1. Saudi Arabia Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Marketing Automation Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Act-On Marketing Automation
      • 9.4.1.1. Participant's Overview
      • 9.4.1.2. Financial Performance
      • 9.4.1.3. Product Benchmarking
      • 9.4.1.4. Strategic Initiatives
    • 9.4.2. ActiveCampaign
      • 9.4.2.1. Participant's Overview
      • 9.4.2.2. Financial Performance
      • 9.4.2.3. Product Benchmarking
      • 9.4.2.4. Strategic Initiatives
    • 9.4.3. Brevo
      • 9.4.3.1. Participant's Overview
      • 9.4.3.2. Financial Performance
      • 9.4.3.3. Product Benchmarking
      • 9.4.3.4. Strategic Initiatives
    • 9.4.4. Adobe Systems Inc.
      • 9.4.4.1. Participant's Overview
      • 9.4.4.2. Financial Performance
      • 9.4.4.3. Product Benchmarking
      • 9.4.4.4. Strategic Initiatives
    • 9.4.5. Cognizant
      • 9.4.5.1. Participant's Overview
      • 9.4.5.2. Financial Performance
      • 9.4.5.3. Product Benchmarking
      • 9.4.5.4. Strategic Initiatives
    • 9.4.6. HubSpot, Inc.
      • 9.4.6.1. Participant's Overview
      • 9.4.6.2. Financial Performance
      • 9.4.6.3. Product Benchmarking
      • 9.4.6.4. Strategic Initiatives
    • 9.4.7. IBM Corporation
      • 9.4.7.1. Participant's Overview
      • 9.4.7.2. Financial Performance
      • 9.4.7.3. Product Benchmarking
      • 9.4.7.4. Strategic Initiatives
    • 9.4.8. Microsoft
      • 9.4.8.1. Participant's Overview
      • 9.4.8.2. Financial Performance
      • 9.4.8.3. Product Benchmarking
      • 9.4.8.4. Strategic Initiatives
    • 9.4.9. Keap
      • 9.4.9.1. Participant's Overview
      • 9.4.9.2. Financial Performance
      • 9.4.9.3. Product Benchmarking
      • 9.4.9.4. Strategic Initiatives
    • 9.4.10. Oracle
      • 9.4.10.1. Participant's Overview
      • 9.4.10.2. Financial Performance
      • 9.4.10.3. Product Benchmarking
      • 9.4.10.4. Strategic Initiatives

List of Tables

  • Table 1 Global marketing automation market size estimates & forecasts 2018 - 2030 (USD Billion)
  • Table 2 Global marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 3 Global marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 4 Global marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 5 Global marketing automation market, by enterprise size 2018 - 2030 (USD Billion)
  • Table 6 Global marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 7 Campaign marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 8 Email marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 9 Inbound marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 10 Mobile applications marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 11 Lead nurturing & lead scoring marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 12 Reporting & analytics marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 13 Social media marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 14 Others marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 15 Hosted marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 16 On-premises marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 17 SMEs automation market, by region 2018 - 2030 (USD Billion)
  • Table 18 Large enterprises marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 19 BFSI marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 20 Retail marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 21 Healthcare marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 22 Discrete manufacturing marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 23 Government & education marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 24 Others marketing automation market, by region 2018 - 2030 (USD Billion)
  • Table 25 North America marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 26 North America marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 27 North America marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 28 North America marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 29 U.S. marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 30 U.S. marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 31 U.S. marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 32 U.S. marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 33 Canada marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 34 Canada marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 35 Canada marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 36 Canada marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 37 Mexico marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 38 Mexico marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 39 Mexico marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 40 Mexico marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 41 Europe marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 42 Europe marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 43 Europe marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 44 Europe marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 45 UK marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 46 UK marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 47 UK marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 48 UK marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 49 Germany marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 50 Germany marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 51 Germany marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 52 Germany marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 53 France marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 54 France marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 55 France marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 56 France marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 57 Asia Pacific marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 58 Asia Pacific marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 59 Asia Pacific marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 60 Asia Pacific marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 61 China marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 62 China marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 63 China marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 64 China marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 65 India marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 66 India marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 67 India marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 68 India marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 69 South Korea marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 70 South Korea marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 71 South Korea marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 72 South Korea marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 73 Latin America marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 74 Latin America marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 75 Latin America marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 76 Latin America marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 77 Brazil marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 78 Brazil marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 79 Brazil marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 80 Brazil marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 81 Argentina marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 82 Argentina marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 83 Argentina marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 84 Argentina marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 85 MEA marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 86 MEA marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 87 MEA marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 88 MEA marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 89 UAE marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 90 UAE marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 91 UAE marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 92 UAE marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 93 Saudi Arabia marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 94 Saudi Arabia marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 95 Saudi Arabia marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 96 Saudi Arabia marketing automation market, by end use 2018 - 2030 (USD Billion)
  • Table 97 South Africa marketing automation market, by solution 2018 - 2030 (USD Billion)
  • Table 98 South Africa marketing automation market, by deployment 2018 - 2030 (USD Billion)
  • Table 99 South Africa marketing automation market, by enterprise size, 2018 - 2030 - 2030 (USD Billion)
  • Table 100 South Africa marketing automation market, by end use 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Marketing automation market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 Marketing automation market snapshot
  • Fig. 10 Marketing automation market segment snapshot
  • Fig. 11 Marketing automation market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 Marketing automation market: solution outlook key takeaways (USD Billion)
  • Fig. 16 Marketing automation market: solution movement analysis (USD Billion), 2024 & 2030
  • Fig. 17 Campaign management market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 Email marketing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 Mobile applications market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 20 Inbound marketing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 21 Lead nurturing & lead scoring market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 22 Reporting & analytics market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 Social media marketing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 24 Others market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 25 Marketing automation market: deployment outlook key takeaways (USD Billion)
  • Fig. 26 Marketing automation market: deployment movement analysis (USD Billion), 2024 & 2030
  • Fig. 27 Hosted market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 28 On-premises market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 29 Marketing automation market: enterprise size outlook key takeaways (USD Billion)
  • Fig. 30 Marketing automation market: enterprise size movement analysis (USD Billion), 2024 & 2030
  • Fig. 31 SMEs market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 32 Large enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 33 Marketing automation market: End use outlook key takeaways (USD Billion)
  • Fig. 34 Marketing automation market: End use movement analysis (USD Billion), 2024 & 2030
  • Fig. 35 IT & telecom market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 37 Retail & e-commerce market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 38 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 39 Discrete manufacturing market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 40 Government & education market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 41 Others market revenue estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 42 Regional marketplace: Key takeaways
  • Fig. 43 Marketing automation market: Regional outlook, 2024 & 2030, USD Billion
  • Fig. 44 North America generative AI market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 45 U.S. marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 46 Canada marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 47 Mexico marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 48 Europe marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 49 UK marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 50 Germany marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 51 France marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 52 Asia Pacific marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 53 Japan marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 54 China marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 55 India marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 56 Australia marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 57 South Korea marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 58 Latin America marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 59 Brazil marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 60 Argentina marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 61 MEA marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 62 Saudi Arabia marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 63 UAE marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 64 South Africa marketing automation market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Fig. 65 Strategy framework
  • Fig. 66 Company Categorization