首页 > 市场调查报告书 > 通讯

线上广告

全球行销自动化市场规模、份额、产业分析报告：按部署、公司规模、最终用途、解决方案和地区分類的展望和预测，2025 年至 2032 年

市场调查报告书

商品编码

1839310

全球行销自动化市场规模、份额、产业分析报告：按部署、公司规模、最终用途、解决方案和地区分類的展望和预测，2025 年至 2032 年

Global Marketing Automation Market Size, Share & Industry Analysis Report By Deployment, By Enterprise Size (Large Enterprises and Small & Medium Enterprises ), By End-use, By Solution, By Regional Outlook and Forecast, 2025 - 2032

出版日期: 2025年09月30日 | 出版商:

KBV Research | 英文 588 Pages | 订单完成后即时交付

价格

简介目录图表

预计到 2032 年，全球行销自动化市场规模将达到 821.4 亿美元，预测期内复合年增长率为 11.2%。

主要亮点：

2024 年，北美行销自动化市场占据全球市场主导地位，占 2024 年收益份额的 41.86%。
美国行销自动化市场预计将继续主导北美地区，到 2032 年将达到 239.9 亿美元。
在各个解决方案领域中，电子邮件行销领域占据全球市场主导地位，2024 年的收益份额为 53.4%。
根据最终用途，预计 2032 年 BFSI 部门将占据全球市场主导地位，收益份额为 19.28%。
大型企业在 2024 年占据外形规格市场的主导地位，收益份额为 60.46%，预计在预测期内仍将保持主导地位。

行销自动化市场已发展成为一个集人工智慧、数据、合规性和客製化于一体的先进生态系统。早期客服中心和直邮的普及，促成了云端基础的电子邮件行销、多通路数位宣传活动和客户关係管理 (CRM) 系统的广泛应用。机器学习和巨量资料的运用，实现了全通路学习客户旅程、大规模客製化和预测洞察。此外，行销自动化在很大程度上由工作流程编配、内容生成工具和人工智慧定义，在减少人工操作的同时，提升了客製化程度，并使其符合严格的资料隐私法规。

预计行销自动化市场将由生态系统整合、合规性和人工智慧主导的智慧驱动。此外，企业正在寻求将行销与客户服务、生产力工具和分析相结合的平台，以加快产品上市速度。随着供应商透过与内容管理和政府框架整合来建立信任，监管合规性和资料隐私变得至关重要。行销自动化市场竞争激烈，大型企业提供功能齐全的全通路平台，而中小型企业则提供灵活且价格合理的工具。主要市场参与者专注于客户体验、伙伴关係和创新，以巩固其市场地位。

根据 KBV 基数矩阵分析，微软公司是行销自动化市场的先驱。甲骨文公司、Salesforce 公司和 Adobe 公司是行销自动化市场的主要创新者。 2025 年 3 月，微软公司宣布将两款 AI 销售代理「销售代理」和「销售聊天」整合到 Dynamics 365 和 Salesforce 中。这些工具使用自然语言自动化潜在客户资格审查、客户拓展和洞察，从而提高生产力。微软公司与其 AI 销售加速器计划同步推出，旨在变革销售流程，并与 Salesforce 的 Agentforce 平台直接竞争。

COVID-19影响分析

最初，新冠疫情对行销自动化市场仅产生了轻微的负面影响。封锁和经济不确定性导致企业，尤其是中小企业，削减了行销预算并推迟了新的投资。企业推迟了数位转型计划，转而专注于最关键的业务。旅游、旅馆和零售等行业削减了行销支出，对自动化工具的需求也随之下降。然而，这种低迷并没有持续太久。随着企业逐渐习惯远距办公，并认识到与客户在线上沟通的重要性，他们逐渐恢復了对自动化的投资。随着企业转向数位优先策略，市场开始復苏，儘管先前遭遇挫折，但仍重拾成长动能。因此，新冠疫情对市场仅产生了轻微的负面影响。

发展展望

根据部署模式，行销自动化市场分为本地部署和託管部署。託管部署预计将在2024年占据行销自动化市场30%的收益份额。这一增长主要得益于成本效益和易于部署。云端基础方案对各种规模的企业都具有吸引力，尤其是中小企业，因为它们无需大量的前期投资，并能减轻维护负担。在当今数位化优先的环境下，敏捷性和即时客户参与至关重要，而託管平台的扩充性和远端存取能力使其成为极具吸引力的选择。

最终用途展望

根据最终用户，行销自动化市场细分为BFSI、零售、医疗保健、通讯和IT、组装製造、政府和教育等。预计到2024年，零售业将占行销自动化市场收益份额的20%。零售商越来越多地利用自动化来分析消费行为、细分受众并创建有针对性的宣传活动。这不仅改善了实体店和线上通路的购物体验，也提高了转换率和顾客忠诚度。电子商务的兴起进一步加速了自动化的采用，因为零售商寻求可扩展的解决方案来管理大量交易并确保持续的参与。

区域展望

从区域来看，行销自动化市场分析涵盖北美、欧洲、亚太地区和拉丁美洲和非洲 (LAMEA)。预计北美和欧洲的行销自动化市场将实现显着成长，这得益于网路普及率高、资料驱动行销的大力采用以及 BFSI 基础设施的改善。包括 BFSI、零售、技术和医疗保健在内的各个行业的公司都在大力投资自动化工具，以加强潜在需求培养、投资回报率优化和客户参与。美国也正在广泛使用预测分析、全通路平台和人工智慧。此外，行销自动化市场正在经历积极的机会。该地区受益于 GDPR 等严格的法规，这些法规鼓励企业采用高效的自动化解决方案。该地区的国家，如德国、法国和英国，正在大力适应来自中小型企业对客户旅程优化日益增长的需求。

亚太地区和拉丁美洲和中东地区 (LAMEA) 的营销自动化市场正在迅速扩张。这一扩张得益于不断发展的电子商务生态系统、快速的数位转型以及智慧型手机普及率的提高。随着企业整合自动化以跟上不断增长的线上消费群和社群媒体参与度，该地区的日本、韩国、印度和中国等国家的企业正在广泛采用自动化技术。技术主导的中小企业的成长以及政府支持的数位化计划也在推动需求。此外，预计拉丁美洲和中东地区的营销自动化市场将实现高成长。通讯、BFSI 和零售业的公司正在大力投资先进的客户参与平台。此外，电子商务的成长和对具有成本效益的行销解决方案的需求正在支持行销自动化市场。

全球电子邮件行销市场（按地区）
全球宣传活动管理市场（按地区）
全球社群媒体行销市场（按地区）
全球潜在需求培养和案源计分市场（按地区）
全球报告与分析市场（按地区）
全球集客式行销市场（按地区）
全球行动终端用户市场（按地区）
世界其他地区解决方案市场

第 15 章：按地区分類的全球行销自动化市场

北美洲
影响市场的关键因素
- 北美行销自动化市场（按国家/地区）
  - 美国
  - 加拿大
  - 墨西哥
  - 其他北美地区
欧洲
影响市场的关键因素
- 欧洲行销自动化市场（按国家/地区）
  - 德国
  - 英国
  - 法国
  - 俄罗斯
  - 西班牙
  - 义大利
  - 其他欧洲地区
亚太地区
影响市场的关键因素
- 亚太地区行销自动化市场（按国家/地区）
  - 中国
  - 日本
  - 印度
  - 韩国
  - 澳洲
  - 马来西亚
  - 其他亚太地区
拉丁美洲、中东和非洲
影响市场的关键因素
- 拉丁美洲、中东和非洲行销自动化市场（按国家/地区）
  - 巴西
  - 阿根廷
  - 阿拉伯聯合大公国
  - 沙乌地阿拉伯
  - 南非
  - 奈及利亚
  - 其他拉丁美洲、中东和非洲

第十六章：公司简介

HubSpot, Inc
Adobe, Inc
Zoho Corporation Pvt Ltd.
Oracle Corporation
Salesforce, Inc
Microsoft Corporation
Cognizant Technology Solutions Corporation
SAS Institute, Inc
Brevo
Keap, Inc

第 17 章：行销自动化市场成功标准

简介目录图表

The Global Marketing Automation Market size is expected to reach USD 82.14 billion by 2032, rising at a market growth of 11.2% CAGR during the forecast period.

Key Highlights:

The North America Marketing Automation market dominated the Global Market in 2024, accounting for a 41.86% revenue share in 2024.
The US Marketing Automation market is expected to continue its dominance in North America region thereby reaching a market size of 23.99 billion by 2032.
Among the various solution segments, the Email Marketing segment dominated the global market contributing a revenue share of 53.4% in 2024.
In terms of the end use segmentation, the BFSI segment is projected to dominate the global market with the projected revenue share of 19.28% in 2032.
Large Enterprises led the form factor segments in 2024, capturing a 60.46% revenue share and is projected to continue its dominance during projected period.

The marketing automation market has become an advanced ecosystem that incorporates artificial intelligence, data, compliance, and customization. Early adoption of call centers and direct mail resulted in the popularity of cloud-based email marketing, multi-channel digital campaigns, and CRM systems. The deployment of machine learning and big data has enabled omnichannel learning customer journey, large-scale customization, and predictive insights. Further, marketing automation is majorly defined by workflow orchestration, generative content tools, and artificial intelligence, which reduces manual work while improving customization and compliance because of stringent data privacy regulations.

The marketing automation market is predicted to be driven by ecosystem integration, compliance, and AI-driven intelligence. Further, companies are now looking for integrated platforms that combine marketing with customer service, productivity tools, and analytics, thereby enhancing speed to market. Regulatory compliance and data privacy have become crucial as providers are integrating content management and government frameworks to build trust. Also, the marketing automation market seems to be highly competitive, with large corporations providing full-scale omnichannel platforms and SMEs offering flexible and affordable tools. Key market players are largely emphasizing customer experience, partnerships, and innovation to position themselves in the market.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2025, HubSpot, Inc. unveiled 200+ features, including enhanced Breeze Agents, upgraded Marketing Hub Enterprise, and AI-powered Workspaces. These tools empower SMBs to streamline sales, marketing, and customer support. With AI embedded across its platform, HubSpot helps teams move faster, improve efficiency, and deliver immediate value without large budgets. Additionally, In June, 2025, Salesforce, Inc. unveiled Marketing Cloud Next, integrating Agentforce AI agents across the customer journey. The platform autonomously creates campaigns, manages leads, personalizes engagement, and optimizes performance. Features include campaign creation, real-time two-way communication, lead qualification, and performance monitoring. Available now, with additional tools and SKUs releasing throughout 2025.

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Marketing Automation Market. Companies such as Oracle Corporation, Salesforce, Inc., Adobe, Inc. are some of the key innovators in Marketing Automation Market. In March, 2025, Microsoft Corporation unveiled two AI sales agents-Sales Agent and Sales Chat-integrated with Dynamics 365 and Salesforce. These tools automate lead qualification, customer outreach, and insights using natural language, enhancing productivity. Alongside the AI Accelerator for Sales program, Microsoft aims to transform sales processes, competing directly with Salesforce's Agentforce platform.

COVID 19 Impact Analysis

At first, the COVID-19 pandemic had only a small negative effect on the marketing automation market. Lockdowns and economic uncertainty led businesses, especially small and medium-sized enterprises, to cut marketing budgets and delay new investments. Companies put off their digital transformation plans so they could focus on the most important tasks. Industries like travel, hospitality, and retail cut back on marketing, which made automation tools less in demand. But the downturn didn't last long. As companies got used to remote work and saw how important it was to connect with customers online, they slowly started to invest in automation again. The market began to recover as companies shifted to digital-first strategies, regaining growth momentum despite earlier setbacks. Thus, the COVID-19 pandemic had a mild negative impact on the market.

Deployment Outlook

Based on deployment, the marketing automation market is characterized into on-premise and hosted. The hosted segment attained 30% revenue share in the marketing automation market in 2024. The growth is supported by its cost-efficiency and ease of deployment. Cloud-based solutions appeal to businesses of all sizes, especially small and medium enterprises, by eliminating the need for heavy upfront investment and reducing maintenance burdens. The scalability and remote accessibility of hosted platforms make them attractive in today's digital-first environment, where agility and real-time customer engagement are critical.

End Use Outlook

By end-use, the marketing automation market is divided into BFSI, retail, healthcare, telecom & IT, discrete manufacturing, government & education, and others. The retail segment recorded 20% revenue share in the marketing automation market in 2024. Retailers are increasingly using automation to analyze consumer behavior, segment audiences, and create highly targeted campaigns. This not only improves shopping experiences across physical and online channels but also boosts conversion rates and customer loyalty. The rise of e-commerce has further accelerated adoption, as retailers seek scalable solutions to manage high transaction volumes and ensure consistent engagement.

Regional Outlook

Region-wise, the Marketing Automation Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In North America and Europe, the marketing automation market is anticipated to grow at a significant rate. This is due to high internet penetration, strong acceptance of data-driven marketing, and improved digital infrastructure. Companies across various sectors like BFSI, retail, technology, and healthcare are widely investing in automation tools to enhance lead nurturing, ROI optimization, and customer engagement. Also, the US has a widespread usage of predictive analytics, omnichannel platforms, and AI. Additionally, the marketing automation market is experiencing positive opportunities. The region benefits from the strict regulations, such as GDPR, which are encouraging businesses to adopt efficient automation solutions. Regional nations like Germany, France, and the UK are largely adapting with the growing demand for SMEs as well as large enterprises seeking to optimize customer journeys.

The Asia Pacific and LAMEA regions are expanding at a high rate in the marketing automation market. This expansion is supported by the growing e-commerce ecosystems, rapid digital transformation, and increasing penetration of smartphones. The regional nations such as Japan, South Korea, India, and China are experiencing significant adoption as companies integrate automation to manage with rising online consumer bases and social media engagement. Also, the growth of tech-driven SMEs and government-supported digitalization initiatives is raising the demand. Moreover, the LAMEA marketing automation market is expected to experience high growth. The corporations in telecom, BFSI, and retail are widely investing in advanced customer engagement platforms. In addition, the growth of e-commerce and the requirement for cost-effective marketing solutions are supporting the marketing automation market.

Recent Strategies Deployed in the Market

Sep-2025: Adobe, Inc. unveiled AI agents within its enterprise applications-Journey Optimizer, Experience Manager, Customer Journey Analytics, and Real-Time CDP-to automate and enhance customer experience workflows. These agents support audience building, journey orchestration, experimentation, site optimization, data insights, and product support, enabling marketers to deliver personalized, efficient, and scalable experiences.
Jul-2025: Salesforce, Inc. acquired Bluebirds, an AI-powered prospecting platform, to enhance Sales Cloud and Agentforce. Technology automates intelligence, enabling sales teams to identify and engage high-potential leads efficiently, reduce busy work, and increase productivity. Bluebirds' expertise strengthens Salesforce's AI roadmap and intelligent, automated selling capabilities.
Jun-2025: Adobe, Inc. teamed up with Infosys, an IT company to transform marketing with AI, combining Infosys Aster(TM) and Adobe solutions. The collaboration enables global brands to unify customer experiences, deliver personalized content, and streamline marketing workflows. AI-driven tools enhance campaign performance, customer engagement, and operational efficiency, empowering CMOs to drive growth and innovation on a scale.
Jun-2025: Adobe, Inc. announced the partnership with IBM, a software company to enhance AI-driven marketing and content creation. By integrating IBM's watsonx with Adobe Experience Platform, they enable personalized, scalable customer experiences, streamline workflows, optimize campaigns with Adobe GenStudio, and provide hybrid infrastructure and consulting support for efficient, data-driven marketing at scale.

List of Key Companies Profiled

HubSpot, Inc.
Adobe, Inc.
Zoho Corporation Pvt. Ltd.
Oracle Corporation
Salesforce, Inc.
Microsoft Corporation
Cognizant Technology Solutions Corporation
SAS Institute Inc.
Brevo
Keap, Inc.

Global Marketing Automation Market Report Segmentation

By Deployment

On-premise
Hosted

By Enterprise Size

Large Enterprises
Small & Medium Enterprises (SMEs)

By End-use

BFSI
Retail
Healthcare
Telecom & IT
Discrete Manufacturing
Government & Education
Other End-use

By Solution

Email Marketing
Campaign Management
Social Media Marketing
Lead Nurturing & Lead Scoring
Reporting & Analytics
Inbound Marketing
Mobile End-uses
Other Solution

By Geography

North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Global Marketing Automation Market, by Deployment
- 1.4.2 Global Marketing Automation Market, by Enterprise Size
- 1.4.3 Global Marketing Automation Market, by End-use
- 1.4.4 Global Marketing Automation Market, by Solution
- 1.4.5 Global Marketing Automation Market, by Geography
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Market Trends - Marketing Automation Market

Chapter 5. State of Competition - Marketing Automation Market

Chapter 6. Product Life Cycle - Marketing Automation Market

Chapter 7. Market Consolidation - Marketing Automation Market

Chapter 8. Competition Analysis - Global

8.1 KBV Cardinal Matrix
8.2 Recent Industry Wide Strategic Developments
- 8.2.1 Partnerships, Collaborations and Agreements
- 8.2.2 Product Launches and Product Expansions
- 8.2.3 Acquisition and Mergers
8.3 Top Winning Strategies
- 8.3.1 Key Leading Strategies: Percentage Distribution (2021-2025)
8.4 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis of Marketing Automation Market

Chapter 10. Key Customer Criteria - Marketing Automation Market

Chapter 11. Global Marketing Automation Market by Deployment

11.1 Global On-premise Market by Region
11.2 Global Hosted Market by Region

Chapter 12. Global Marketing Automation Market by Enterprise Size

12.1 Global Large Enterprises Market by Region
12.2 Global Small & Medium Enterprises (SMEs) Market by Region

Chapter 13. Global Marketing Automation Market by End-use

13.1 Global BFSI Market by Region
13.2 Global Retail Market by Region
13.3 Global Healthcare Market by Region
13.4 Global Telecom & IT Market by Region
13.5 Global Discrete Manufacturing Market by Region
13.6 Global Government & Education Market by Region
13.7 Global Other End-use Market by Region

Chapter 14. Global Marketing Automation Market by Solution

14.1 Global Email Marketing Market by Region
14.2 Global Campaign Management Market by Region
14.3 Global Social Media Marketing Market by Region
14.4 Global Lead Nurturing & Lead Scoring Market by Region
14.5 Global Reporting & Analytics Market by Region
14.6 Global Inbound Marketing Market by Region
14.7 Global Mobile End-uses Market by Region
14.8 Global Other Solution Market by Region

Chapter 15. Global Marketing Automation Market by Region

15.1 North America Marketing Automation Market
15.2 Key Factors Impacting the Market
- 15.2.1 Market Drivers
- 15.2.2 Market Restraints
- 15.2.3 Market Opportunities
- 15.2.4 Market Challenges
- 15.2.5 Market Trends - North America Marketing Automation Market
- 15.2.6 State of Competition - North America Marketing Automation Market
- 15.2.7 North America Marketing Automation Market by Deployment
  - 15.2.7.1 North America On-premise Market by Region
  - 15.2.7.2 North America Hosted Market by Region
- 15.2.8 North America Marketing Automation Market by Enterprise Size
  - 15.2.8.1 North America Large Enterprises Market by Country
  - 15.2.8.2 North America Small & Medium Enterprises (SMEs) Market by Country
- 15.2.9 North America Marketing Automation Market by End-use
  - 15.2.9.1 North America BFSI Market by Country
  - 15.2.9.2 North America Retail Market by Country
  - 15.2.9.3 North America Healthcare Market by Country
  - 15.2.9.4 North America Telecom & IT Market by Country
  - 15.2.9.5 North America Discrete Manufacturing Market by Country
  - 15.2.9.6 North America Government & Education Market by Country
  - 15.2.9.7 North America Other End-use Market by Country
- 15.2.10 North America Marketing Automation Market by Solution
  - 15.2.10.1 North America Email Marketing Market by Country
  - 15.2.10.2 North America Campaign Management Market by Country
  - 15.2.10.3 North America Social Media Marketing Market by Country
  - 15.2.10.4 North America Lead Nurturing & Lead Scoring Market by Country
  - 15.2.10.5 North America Reporting & Analytics Market by Country
  - 15.2.10.6 North America Inbound Marketing Market by Country
  - 15.2.10.7 North America Mobile End-uses Market by Country
  - 15.2.10.8 North America Other Solution Market by Country
- 15.2.11 North America Marketing Automation Market by Country
  - 15.2.11.1 US Marketing Automation Market
    - 15.2.11.1.1 US Marketing Automation Market by Deployment
    - 15.2.11.1.2 US Marketing Automation Market by Enterprise Size
    - 15.2.11.1.3 US Marketing Automation Market by End-use
    - 15.2.11.1.4 US Marketing Automation Market by Solution
  - 15.2.11.2 Canada Marketing Automation Market
    - 15.2.11.2.1 Canada Marketing Automation Market by Deployment
    - 15.2.11.2.2 Canada Marketing Automation Market by Enterprise Size
    - 15.2.11.2.3 Canada Marketing Automation Market by End-use
    - 15.2.11.2.4 Canada Marketing Automation Market by Solution
  - 15.2.11.3 Mexico Marketing Automation Market
    - 15.2.11.3.1 Mexico Marketing Automation Market by Deployment
    - 15.2.11.3.2 Mexico Marketing Automation Market by Enterprise Size
    - 15.2.11.3.3 Mexico Marketing Automation Market by End-use
    - 15.2.11.3.4 Mexico Marketing Automation Market by Solution
  - 15.2.11.4 Rest of North America Marketing Automation Market
    - 15.2.11.4.1 Rest of North America Marketing Automation Market by Deployment
    - 15.2.11.4.2 Rest of North America Marketing Automation Market by Enterprise Size
    - 15.2.11.4.3 Rest of North America Marketing Automation Market by End-use
    - 15.2.11.4.4 Rest of North America Marketing Automation Market by Solution
15.3 Europe Marketing Automation Market
15.4 Key Factors Impacting the Market
- 15.4.1 Market Drivers
- 15.4.2 Market Restraints
- 15.4.3 Market Opportunities
- 15.4.4 Market Challenges
- 15.4.5 Market Trends - Europe Marketing Automation Market
- 15.4.6 State of Competition - Europe Marketing Automation Market
- 15.4.7 Europe Marketing Automation Market by Deployment
  - 15.4.7.1 Europe On-premise Market by Country
  - 15.4.7.2 Europe Hosted Market by Country
- 15.4.8 Europe Marketing Automation Market by Enterprise Size
  - 15.4.8.1 Europe Large Enterprises Market by Country
  - 15.4.8.2 Europe Small & Medium Enterprises (SMEs) Market by Country
- 15.4.9 Europe Marketing Automation Market by End-use
  - 15.4.9.1 Europe BFSI Market by Country
  - 15.4.9.2 Europe Retail Market by Country
  - 15.4.9.3 Europe Healthcare Market by Country
  - 15.4.9.4 Europe Telecom & IT Market by Country
  - 15.4.9.5 Europe Discrete Manufacturing Market by Country
  - 15.4.9.6 Europe Government & Education Market by Country
  - 15.4.9.7 Europe Other End-use Market by Country
- 15.4.10 Europe Marketing Automation Market by Solution
  - 15.4.10.1 Europe Email Marketing Market by Country
  - 15.4.10.2 Europe Campaign Management Market by Country
  - 15.4.10.3 Europe Social Media Marketing Market by Country
  - 15.4.10.4 Europe Lead Nurturing & Lead Scoring Market by Country
  - 15.4.10.5 Europe Reporting & Analytics Market by Country
  - 15.4.10.6 Europe Inbound Marketing Market by Country
  - 15.4.10.7 Europe Mobile End-uses Market by Country
  - 15.4.10.8 Europe Other Solution Market by Country
- 15.4.11 Europe Marketing Automation Market by Country
  - 15.4.11.1 Germany Marketing Automation Market
    - 15.4.11.1.1 Germany Marketing Automation Market by Deployment
    - 15.4.11.1.2 Germany Marketing Automation Market by Enterprise Size
    - 15.4.11.1.3 Germany Marketing Automation Market by End-use
    - 15.4.11.1.4 Germany Marketing Automation Market by Solution
  - 15.4.11.2 UK Marketing Automation Market
    - 15.4.11.2.1 UK Marketing Automation Market by Deployment
    - 15.4.11.2.2 UK Marketing Automation Market by Enterprise Size
    - 15.4.11.2.3 UK Marketing Automation Market by End-use
    - 15.4.11.2.4 UK Marketing Automation Market by Solution
  - 15.4.11.3 France Marketing Automation Market
    - 15.4.11.3.1 France Marketing Automation Market by Deployment
    - 15.4.11.3.2 France Marketing Automation Market by Enterprise Size
    - 15.4.11.3.3 France Marketing Automation Market by End-use
    - 15.4.11.3.4 France Marketing Automation Market by Solution
  - 15.4.11.4 Russia Marketing Automation Market
    - 15.4.11.4.1 Russia Marketing Automation Market by Deployment
    - 15.4.11.4.2 Russia Marketing Automation Market by Enterprise Size
    - 15.4.11.4.3 Russia Marketing Automation Market by End-use
    - 15.4.11.4.4 Russia Marketing Automation Market by Solution
  - 15.4.11.5 Spain Marketing Automation Market
    - 15.4.11.5.1 Spain Marketing Automation Market by Deployment
    - 15.4.11.5.2 Spain Marketing Automation Market by Enterprise Size
    - 15.4.11.5.3 Spain Marketing Automation Market by End-use
    - 15.4.11.5.4 Spain Marketing Automation Market by Solution
  - 15.4.11.6 Italy Marketing Automation Market
    - 15.4.11.6.1 Italy Marketing Automation Market by Deployment
    - 15.4.11.6.2 Italy Marketing Automation Market by Enterprise Size
    - 15.4.11.6.3 Italy Marketing Automation Market by End-use
    - 15.4.11.6.4 Italy Marketing Automation Market by Solution
  - 15.4.11.7 Rest of Europe Marketing Automation Market
    - 15.4.11.7.1 Rest of Europe Marketing Automation Market by Deployment
    - 15.4.11.7.2 Rest of Europe Marketing Automation Market by Enterprise Size
    - 15.4.11.7.3 Rest of Europe Marketing Automation Market by End-use
    - 15.4.11.7.4 Rest of Europe Marketing Automation Market by Solution
15.5 Asia Pacific Marketing Automation Market
15.6 Key Factors Impacting the Market
- 15.6.1 Market Drivers
- 15.6.2 Market Restraints
- 15.6.3 Market Opportunities
- 15.6.4 Market Challenges
- 15.6.5 Market Trends - Asia Pacific Marketing Automation Market
- 15.6.6 State of Competition - Asia Pacific Marketing Automation Market
- 15.6.7 Asia Pacific Marketing Automation Market by Deployment
  - 15.6.7.1 Asia Pacific On-premise Market by Country
  - 15.6.7.2 Asia Pacific Hosted Market by Country
- 15.6.8 Asia Pacific Marketing Automation Market by Enterprise Size
  - 15.6.8.1 Asia Pacific Large Enterprises Market by Country
  - 15.6.8.2 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country
- 15.6.9 Asia Pacific Marketing Automation Market by End-use
  - 15.6.9.1 Asia Pacific BFSI Market by Country
  - 15.6.9.2 Asia Pacific Retail Market by Country
  - 15.6.9.3 Asia Pacific Healthcare Market by Country
  - 15.6.9.4 Asia Pacific Telecom & IT Market by Country
  - 15.6.9.5 Asia Pacific Discrete Manufacturing Market by Country
  - 15.6.9.6 Asia Pacific Government & Education Market by Country
  - 15.6.9.7 Asia Pacific Other End-use Market by Country
- 15.6.10 Asia Pacific Marketing Automation Market by Solution
  - 15.6.10.1 Asia Pacific Email Marketing Market by Country
  - 15.6.10.2 Asia Pacific Campaign Management Market by Country
  - 15.6.10.3 Asia Pacific Social Media Marketing Market by Country
  - 15.6.10.4 Asia Pacific Lead Nurturing & Lead Scoring Market by Country
  - 15.6.10.5 Asia Pacific Reporting & Analytics Market by Country
  - 15.6.10.6 Asia Pacific Inbound Marketing Market by Country
  - 15.6.10.7 Asia Pacific Mobile End-uses Market by Country
  - 15.6.10.8 Asia Pacific Other Solution Market by Country
- 15.6.11 Asia Pacific Marketing Automation Market by Country
  - 15.6.11.1 China Marketing Automation Market
    - 15.6.11.1.1 China Marketing Automation Market by Deployment
    - 15.6.11.1.2 China Marketing Automation Market by Enterprise Size
    - 15.6.11.1.3 China Marketing Automation Market by End-use
    - 15.6.11.1.4 China Marketing Automation Market by Solution
  - 15.6.11.2 Japan Marketing Automation Market
    - 15.6.11.2.1 Japan Marketing Automation Market by Deployment
    - 15.6.11.2.2 Japan Marketing Automation Market by Enterprise Size
    - 15.6.11.2.3 Japan Marketing Automation Market by End-use
    - 15.6.11.2.4 Japan Marketing Automation Market by Solution
  - 15.6.11.3 India Marketing Automation Market
    - 15.6.11.3.1 India Marketing Automation Market by Deployment
    - 15.6.11.3.2 India Marketing Automation Market by Enterprise Size
    - 15.6.11.3.3 India Marketing Automation Market by End-use
    - 15.6.11.3.4 India Marketing Automation Market by Solution
  - 15.6.11.4 South Korea Marketing Automation Market
    - 15.6.11.4.1 South Korea Marketing Automation Market by Deployment
    - 15.6.11.4.2 South Korea Marketing Automation Market by Enterprise Size
    - 15.6.11.4.3 South Korea Marketing Automation Market by End-use
    - 15.6.11.4.4 South Korea Marketing Automation Market by Solution
  - 15.6.11.5 Australia Marketing Automation Market
    - 15.6.11.5.1 Australia Marketing Automation Market by Deployment
    - 15.6.11.5.2 Australia Marketing Automation Market by Enterprise Size
    - 15.6.11.5.3 Australia Marketing Automation Market by End-use
    - 15.6.11.5.4 Australia Marketing Automation Market by Solution
  - 15.6.11.6 Malaysia Marketing Automation Market
    - 15.6.11.6.1 Malaysia Marketing Automation Market by Deployment
    - 15.6.11.6.2 Malaysia Marketing Automation Market by Enterprise Size
    - 15.6.11.6.3 Malaysia Marketing Automation Market by End-use
    - 15.6.11.6.4 Malaysia Marketing Automation Market by Solution
  - 15.6.11.7 Rest of Asia Pacific Marketing Automation Market
    - 15.6.11.7.1 Rest of Asia Pacific Marketing Automation Market by Deployment
    - 15.6.11.7.2 Rest of Asia Pacific Marketing Automation Market by Enterprise Size
    - 15.6.11.7.3 Rest of Asia Pacific Marketing Automation Market by End-use
    - 15.6.11.7.4 Rest of Asia Pacific Marketing Automation Market by Solution
15.7 LAMEA Marketing Automation Market
15.8 Key Factors Impacting the Market
- 15.8.1 Market Drivers
- 15.8.2 Market Restraints
- 15.8.3 Market Opportunities
- 15.8.4 Market Challenges
- 15.8.5 Market Trends - LAMEA Marketing Automation Market
- 15.8.6 State of Competition - LAMEA Marketing Automation Market
- 15.8.7 LAMEA Marketing Automation Market by Deployment
  - 15.8.7.1 LAMEA On-premise Market by Country
  - 15.8.7.2 LAMEA Hosted Market by Country
- 15.8.8 LAMEA Marketing Automation Market by Enterprise Size
  - 15.8.8.1 LAMEA Large Enterprises Market by Country
  - 15.8.8.2 LAMEA Small & Medium Enterprises (SMEs) Market by Country
- 15.8.9 LAMEA Marketing Automation Market by End-use
  - 15.8.9.1 LAMEA BFSI Market by Country
  - 15.8.9.2 LAMEA Retail Market by Country
  - 15.8.9.3 LAMEA Healthcare Market by Country
  - 15.8.9.4 LAMEA Telecom & IT Market by Country
  - 15.8.9.5 LAMEA Discrete Manufacturing Market by Country
  - 15.8.9.6 LAMEA Government & Education Market by Country
  - 15.8.9.7 LAMEA Other End-use Market by Country
- 15.8.10 LAMEA Marketing Automation Market by Solution
  - 15.8.10.1 LAMEA Email Marketing Market by Country
  - 15.8.10.2 LAMEA Campaign Management Market by Country
  - 15.8.10.3 LAMEA Social Media Marketing Market by Country
  - 15.8.10.4 LAMEA Lead Nurturing & Lead Scoring Market by Country
  - 15.8.10.5 LAMEA Reporting & Analytics Market by Country
  - 15.8.10.6 LAMEA Inbound Marketing Market by Country
  - 15.8.10.7 LAMEA Mobile End-uses Market by Country
  - 15.8.10.8 LAMEA Other Solution Market by Country
- 15.8.11 LAMEA Marketing Automation Market by Country
  - 15.8.11.1 Brazil Marketing Automation Market
    - 15.8.11.1.1 Brazil Marketing Automation Market by Deployment
    - 15.8.11.1.2 Brazil Marketing Automation Market by Enterprise Size
    - 15.8.11.1.3 Brazil Marketing Automation Market by End-use
    - 15.8.11.1.4 Brazil Marketing Automation Market by Solution
  - 15.8.11.2 Argentina Marketing Automation Market
    - 15.8.11.2.1 Argentina Marketing Automation Market by Deployment
    - 15.8.11.2.2 Argentina Marketing Automation Market by Enterprise Size
    - 15.8.11.2.3 Argentina Marketing Automation Market by End-use
    - 15.8.11.2.4 Argentina Marketing Automation Market by Solution
  - 15.8.11.3 UAE Marketing Automation Market
    - 15.8.11.3.1 UAE Marketing Automation Market by Deployment
    - 15.8.11.3.2 UAE Marketing Automation Market by Enterprise Size
    - 15.8.11.3.3 UAE Marketing Automation Market by End-use
    - 15.8.11.3.4 UAE Marketing Automation Market by Solution
  - 15.8.11.4 Saudi Arabia Marketing Automation Market
    - 15.8.11.4.1 Saudi Arabia Marketing Automation Market by Deployment
    - 15.8.11.4.2 Saudi Arabia Marketing Automation Market by Enterprise Size
    - 15.8.11.4.3 Saudi Arabia Marketing Automation Market by End-use
    - 15.8.11.4.4 Saudi Arabia Marketing Automation Market by Solution
  - 15.8.11.5 South Africa Marketing Automation Market
    - 15.8.11.5.1 South Africa Marketing Automation Market by Deployment
    - 15.8.11.5.2 South Africa Marketing Automation Market by Enterprise Size
    - 15.8.11.5.3 South Africa Marketing Automation Market by End-use
    - 15.8.11.5.4 South Africa Marketing Automation Market by Solution
  - 15.8.11.6 Nigeria Marketing Automation Market
    - 15.8.11.6.1 Nigeria Marketing Automation Market by Deployment
    - 15.8.11.6.2 Nigeria Marketing Automation Market by Enterprise Size
    - 15.8.11.6.3 Nigeria Marketing Automation Market by End-use
    - 15.8.11.6.4 Nigeria Marketing Automation Market by Solution
  - 15.8.11.7 Rest of LAMEA Marketing Automation Market
    - 15.8.11.7.1 Rest of LAMEA Marketing Automation Market by Deployment
    - 15.8.11.7.2 Rest of LAMEA Marketing Automation Market by Enterprise Size
    - 15.8.11.7.3 Rest of LAMEA Marketing Automation Market by End-use
    - 15.8.11.7.4 Rest of LAMEA Marketing Automation Market by Solution

Chapter 16. Company Profiles

16.1 HubSpot, Inc.
- 16.1.1 Company Overview
- 16.1.2 Financial Analysis
- 16.1.3 Regional Analysis
- 16.1.4 Research & Development Expenses
- 16.1.5 Recent strategies and developments:
  - 16.1.5.1 Product Launches and Product Expansions:
  - 16.1.5.2 Acquisition and Mergers:
16.2 Adobe, Inc.
- 16.2.1 Company Overview
- 16.2.2 Financial Analysis
- 16.2.3 Segmental and Regional Analysis
- 16.2.4 Research & Development Expense
- 16.2.5 Recent strategies and developments:
  - 16.2.5.1 Partnerships, Collaborations, and Agreements:
  - 16.2.5.2 Product Launches and Product Expansions:
- 16.2.6 SWOT Analysis
16.3 Zoho Corporation Pvt. Ltd.
- 16.3.1 Company Overview
- 16.3.2 SWOT Analysis
16.4 Oracle Corporation
- 16.4.1 Company Overview
- 16.4.2 Financial Analysis
- 16.4.3 Segmental and Regional Analysis
- 16.4.4 Research & Development Expense
- 16.4.5 Recent strategies and developments:
  - 16.4.5.1 Partnerships, Collaborations, and Agreements:
  - 16.4.5.2 Product Launches and Product Expansions:
- 16.4.6 SWOT Analysis
16.5 Salesforce, Inc.
- 16.5.1 Company Overview
- 16.5.2 Financial Analysis
- 16.5.3 Regional Analysis
- 16.5.4 Research & Development Expenses
- 16.5.5 Recent strategies and developments:
  - 16.5.5.1 Product Launches and Product Expansions:
  - 16.5.5.2 Acquisition and Mergers:
- 16.5.6 SWOT Analysis
16.6 Microsoft Corporation
- 16.6.1 Company Overview
- 16.6.2 Financial Analysis
- 16.6.3 Segmental and Regional Analysis
- 16.6.4 Research & Development Expenses
- 16.6.5 Recent strategies and developments:
  - 16.6.5.1 Product Launches and Product Expansions:
- 16.6.6 SWOT Analysis
16.7 Cognizant Technology Solutions Corporation
- 16.7.1 Company overview
- 16.7.2 Financial Analysis
- 16.7.3 Segmental and Regional Analysis
- 16.7.4 SWOT Analysis
16.8 SAS Institute, Inc.
- 16.8.1 Company Overview
- 16.8.2 SWOT Analysis
16.9 Brevo
- 16.9.1 Company Overview
16.10. Keap, Inc.
- 16.10.1 Company Overview

Chapter 17. Winning Imperatives of Marketing Automation Market

简介目录图表

LIST OF TABLES

TABLE 1 Global Marketing Automation Market, 2021 - 2024, USD Million
TABLE 2 Global Marketing Automation Market, 2025 - 2032, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Marketing Automation Market
TABLE 4 Product Launches And Product Expansions- Marketing Automation Market
TABLE 5 Acquisition and Mergers- Marketing Automation Market
TABLE 6 Key Customer Criteria - Marketing Automation Market
TABLE 7 Global Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 8 Global Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 9 Global On-premise Market by Region, 2021 - 2024, USD Million
TABLE 10 Global On-premise Market by Region, 2025 - 2032, USD Million
TABLE 11 Global Hosted Market by Region, 2021 - 2024, USD Million
TABLE 12 Global Hosted Market by Region, 2025 - 2032, USD Million
TABLE 13 Global Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 14 Global Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 15 Global Large Enterprises Market by Region, 2021 - 2024, USD Million
TABLE 16 Global Large Enterprises Market by Region, 2025 - 2032, USD Million
TABLE 17 Global Small & Medium Enterprises (SMEs) Market by Region, 2021 - 2024, USD Million
TABLE 18 Global Small & Medium Enterprises (SMEs) Market by Region, 2025 - 2032, USD Million
TABLE 19 Global Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 20 Global Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 21 Global BFSI Market by Region, 2021 - 2024, USD Million
TABLE 22 Global BFSI Market by Region, 2025 - 2032, USD Million
TABLE 23 Global Retail Market by Region, 2021 - 2024, USD Million
TABLE 24 Global Retail Market by Region, 2025 - 2032, USD Million
TABLE 25 Global Healthcare Market by Region, 2021 - 2024, USD Million
TABLE 26 Global Healthcare Market by Region, 2025 - 2032, USD Million
TABLE 27 Global Telecom & IT Market by Region, 2021 - 2024, USD Million
TABLE 28 Global Telecom & IT Market by Region, 2025 - 2032, USD Million
TABLE 29 Global Discrete Manufacturing Market by Region, 2021 - 2024, USD Million
TABLE 30 Global Discrete Manufacturing Market by Region, 2025 - 2032, USD Million
TABLE 31 Global Government & Education Market by Region, 2021 - 2024, USD Million
TABLE 32 Global Government & Education Market by Region, 2025 - 2032, USD Million
TABLE 33 Global Other End-use Market by Region, 2021 - 2024, USD Million
TABLE 34 Global Other End-use Market by Region, 2025 - 2032, USD Million
TABLE 35 Global Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 36 Global Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 37 Global Email Marketing Market by Region, 2021 - 2024, USD Million
TABLE 38 Global Email Marketing Market by Region, 2025 - 2032, USD Million
TABLE 39 Global Campaign Management Market by Region, 2021 - 2024, USD Million
TABLE 40 Global Campaign Management Market by Region, 2025 - 2032, USD Million
TABLE 41 Global Social Media Marketing Market by Region, 2021 - 2024, USD Million
TABLE 42 Global Social Media Marketing Market by Region, 2025 - 2032, USD Million
TABLE 43 Global Lead Nurturing & Lead Scoring Market by Region, 2021 - 2024, USD Million
TABLE 44 Global Lead Nurturing & Lead Scoring Market by Region, 2025 - 2032, USD Million
TABLE 45 Global Reporting & Analytics Market by Region, 2021 - 2024, USD Million
TABLE 46 Global Reporting & Analytics Market by Region, 2025 - 2032, USD Million
TABLE 47 Global Inbound Marketing Market by Region, 2021 - 2024, USD Million
TABLE 48 Global Inbound Marketing Market by Region, 2025 - 2032, USD Million
TABLE 49 Global Mobile End-uses Market by Region, 2021 - 2024, USD Million
TABLE 50 Global Mobile End-uses Market by Region, 2025 - 2032, USD Million
TABLE 51 Global Other Solution Market by Region, 2021 - 2024, USD Million
TABLE 52 Global Other Solution Market by Region, 2025 - 2032, USD Million
TABLE 53 Global Marketing Automation Market by Region, 2021 - 2024, USD Million
TABLE 54 Global Marketing Automation Market by Region, 2025 - 2032, USD Million
TABLE 55 North America Marketing Automation Market, 2021 - 2024, USD Million
TABLE 56 North America Marketing Automation Market, 2025 - 2032, USD Million
TABLE 57 North America Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 58 North America Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 59 North America On-premise Market by Region, 2021 - 2024, USD Million
TABLE 60 North America On-premise Market by Region, 2025 - 2032, USD Million
TABLE 61 North America Hosted Market by Region, 2021 - 2024, USD Million
TABLE 62 North America Hosted Market by Region, 2025 - 2032, USD Million
TABLE 63 North America Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 64 North America Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 65 North America Large Enterprises Market by Country, 2021 - 2024, USD Million
TABLE 66 North America Large Enterprises Market by Country, 2025 - 2032, USD Million
TABLE 67 North America Small & Medium Enterprises (SMEs) Market by Country, 2021 - 2024, USD Million
TABLE 68 North America Small & Medium Enterprises (SMEs) Market by Country, 2025 - 2032, USD Million
TABLE 69 North America Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 70 North America Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 71 North America BFSI Market by Country, 2021 - 2024, USD Million
TABLE 72 North America BFSI Market by Country, 2025 - 2032, USD Million
TABLE 73 North America Retail Market by Country, 2021 - 2024, USD Million
TABLE 74 North America Retail Market by Country, 2025 - 2032, USD Million
TABLE 75 North America Healthcare Market by Country, 2021 - 2024, USD Million
TABLE 76 North America Healthcare Market by Country, 2025 - 2032, USD Million
TABLE 77 North America Telecom & IT Market by Country, 2021 - 2024, USD Million
TABLE 78 North America Telecom & IT Market by Country, 2025 - 2032, USD Million
TABLE 79 North America Discrete Manufacturing Market by Country, 2021 - 2024, USD Million
TABLE 80 North America Discrete Manufacturing Market by Country, 2025 - 2032, USD Million
TABLE 81 North America Government & Education Market by Country, 2021 - 2024, USD Million
TABLE 82 North America Government & Education Market by Country, 2025 - 2032, USD Million
TABLE 83 North America Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 84 North America Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 85 North America Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 86 North America Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 87 North America Email Marketing Market by Country, 2021 - 2024, USD Million
TABLE 88 North America Email Marketing Market by Country, 2025 - 2032, USD Million
TABLE 89 North America Campaign Management Market by Country, 2021 - 2024, USD Million
TABLE 90 North America Campaign Management Market by Country, 2025 - 2032, USD Million
TABLE 91 North America Social Media Marketing Market by Country, 2021 - 2024, USD Million
TABLE 92 North America Social Media Marketing Market by Country, 2025 - 2032, USD Million
TABLE 93 North America Lead Nurturing & Lead Scoring Market by Country, 2021 - 2024, USD Million
TABLE 94 North America Lead Nurturing & Lead Scoring Market by Country, 2025 - 2032, USD Million
TABLE 95 North America Reporting & Analytics Market by Country, 2021 - 2024, USD Million
TABLE 96 North America Reporting & Analytics Market by Country, 2025 - 2032, USD Million
TABLE 97 North America Inbound Marketing Market by Country, 2021 - 2024, USD Million
TABLE 98 North America Inbound Marketing Market by Country, 2025 - 2032, USD Million
TABLE 99 North America Mobile End-uses Market by Country, 2021 - 2024, USD Million
TABLE 100 North America Mobile End-uses Market by Country, 2025 - 2032, USD Million
TABLE 101 North America Other Solution Market by Country, 2021 - 2024, USD Million
TABLE 102 North America Other Solution Market by Country, 2025 - 2032, USD Million
TABLE 103 North America Marketing Automation Market by Country, 2021 - 2024, USD Million
TABLE 104 North America Marketing Automation Market by Country, 2025 - 2032, USD Million
TABLE 105 US Marketing Automation Market, 2021 - 2024, USD Million
TABLE 106 US Marketing Automation Market, 2025 - 2032, USD Million
TABLE 107 US Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 108 US Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 109 US Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 110 US Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 111 US Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 112 US Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 113 US Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 114 US Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 115 Canada Marketing Automation Market, 2021 - 2024, USD Million
TABLE 116 Canada Marketing Automation Market, 2025 - 2032, USD Million
TABLE 117 Canada Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 118 Canada Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 119 Canada Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 120 Canada Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 121 Canada Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 122 Canada Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 123 Canada Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 124 Canada Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 125 Mexico Marketing Automation Market, 2021 - 2024, USD Million
TABLE 126 Mexico Marketing Automation Market, 2025 - 2032, USD Million
TABLE 127 Mexico Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 128 Mexico Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 129 Mexico Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 130 Mexico Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 131 Mexico Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 132 Mexico Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 133 Mexico Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 134 Mexico Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 135 Rest of North America Marketing Automation Market, 2021 - 2024, USD Million
TABLE 136 Rest of North America Marketing Automation Market, 2025 - 2032, USD Million
TABLE 137 Rest of North America Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 138 Rest of North America Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 139 Rest of North America Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 140 Rest of North America Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 141 Rest of North America Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 142 Rest of North America Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 143 Rest of North America Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 144 Rest of North America Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 145 Europe Marketing Automation Market, 2021 - 2024, USD Million
TABLE 146 Europe Marketing Automation Market, 2025 - 2032, USD Million
TABLE 147 Europe Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 148 Europe Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 149 Europe On-premise Market by Country, 2021 - 2024, USD Million
TABLE 150 Europe On-premise Market by Country, 2025 - 2032, USD Million
TABLE 151 Europe Hosted Market by Country, 2021 - 2024, USD Million
TABLE 152 Europe Hosted Market by Country, 2025 - 2032, USD Million
TABLE 153 Europe Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 154 Europe Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 155 Europe Large Enterprises Market by Country, 2021 - 2024, USD Million
TABLE 156 Europe Large Enterprises Market by Country, 2025 - 2032, USD Million
TABLE 157 Europe Small & Medium Enterprises (SMEs) Market by Country, 2021 - 2024, USD Million
TABLE 158 Europe Small & Medium Enterprises (SMEs) Market by Country, 2025 - 2032, USD Million
TABLE 159 Europe Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 160 Europe Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 161 Europe BFSI Market by Country, 2021 - 2024, USD Million
TABLE 162 Europe BFSI Market by Country, 2025 - 2032, USD Million
TABLE 163 Europe Retail Market by Country, 2021 - 2024, USD Million
TABLE 164 Europe Retail Market by Country, 2025 - 2032, USD Million
TABLE 165 Europe Healthcare Market by Country, 2021 - 2024, USD Million
TABLE 166 Europe Healthcare Market by Country, 2025 - 2032, USD Million
TABLE 167 Europe Telecom & IT Market by Country, 2021 - 2024, USD Million
TABLE 168 Europe Telecom & IT Market by Country, 2025 - 2032, USD Million
TABLE 169 Europe Discrete Manufacturing Market by Country, 2021 - 2024, USD Million
TABLE 170 Europe Discrete Manufacturing Market by Country, 2025 - 2032, USD Million
TABLE 171 Europe Government & Education Market by Country, 2021 - 2024, USD Million
TABLE 172 Europe Government & Education Market by Country, 2025 - 2032, USD Million
TABLE 173 Europe Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 174 Europe Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 175 Europe Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 176 Europe Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 177 Europe Email Marketing Market by Country, 2021 - 2024, USD Million
TABLE 178 Europe Email Marketing Market by Country, 2025 - 2032, USD Million
TABLE 179 Europe Campaign Management Market by Country, 2021 - 2024, USD Million
TABLE 180 Europe Campaign Management Market by Country, 2025 - 2032, USD Million
TABLE 181 Europe Social Media Marketing Market by Country, 2021 - 2024, USD Million
TABLE 182 Europe Social Media Marketing Market by Country, 2025 - 2032, USD Million
TABLE 183 Europe Lead Nurturing & Lead Scoring Market by Country, 2021 - 2024, USD Million
TABLE 184 Europe Lead Nurturing & Lead Scoring Market by Country, 2025 - 2032, USD Million
TABLE 185 Europe Reporting & Analytics Market by Country, 2021 - 2024, USD Million
TABLE 186 Europe Reporting & Analytics Market by Country, 2025 - 2032, USD Million
TABLE 187 Europe Inbound Marketing Market by Country, 2021 - 2024, USD Million
TABLE 188 Europe Inbound Marketing Market by Country, 2025 - 2032, USD Million
TABLE 189 Europe Mobile End-uses Market by Country, 2021 - 2024, USD Million
TABLE 190 Europe Mobile End-uses Market by Country, 2025 - 2032, USD Million
TABLE 191 Europe Other Solution Market by Country, 2021 - 2024, USD Million
TABLE 192 Europe Other Solution Market by Country, 2025 - 2032, USD Million
TABLE 193 Europe Marketing Automation Market by Country, 2021 - 2024, USD Million
TABLE 194 Europe Marketing Automation Market by Country, 2025 - 2032, USD Million
TABLE 195 Germany Marketing Automation Market, 2021 - 2024, USD Million
TABLE 196 Germany Marketing Automation Market, 2025 - 2032, USD Million
TABLE 197 Germany Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 198 Germany Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 199 Germany Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 200 Germany Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 201 Germany Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 202 Germany Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 203 Germany Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 204 Germany Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 205 UK Marketing Automation Market, 2021 - 2024, USD Million
TABLE 206 UK Marketing Automation Market, 2025 - 2032, USD Million
TABLE 207 UK Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 208 UK Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 209 UK Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 210 UK Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 211 UK Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 212 UK Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 213 UK Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 214 UK Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 215 France Marketing Automation Market, 2021 - 2024, USD Million
TABLE 216 France Marketing Automation Market, 2025 - 2032, USD Million
TABLE 217 France Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 218 France Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 219 France Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 220 France Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 221 France Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 222 France Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 223 France Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 224 France Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 225 Russia Marketing Automation Market, 2021 - 2024, USD Million
TABLE 226 Russia Marketing Automation Market, 2025 - 2032, USD Million
TABLE 227 Russia Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 228 Russia Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 229 Russia Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 230 Russia Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 231 Russia Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 232 Russia Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 233 Russia Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 234 Russia Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 235 Spain Marketing Automation Market, 2021 - 2024, USD Million
TABLE 236 Spain Marketing Automation Market, 2025 - 2032, USD Million
TABLE 237 Spain Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 238 Spain Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 239 Spain Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 240 Spain Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 241 Spain Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 242 Spain Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 243 Spain Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 244 Spain Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 245 Italy Marketing Automation Market, 2021 - 2024, USD Million
TABLE 246 Italy Marketing Automation Market, 2025 - 2032, USD Million
TABLE 247 Italy Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 248 Italy Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 249 Italy Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 250 Italy Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 251 Italy Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 252 Italy Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 253 Italy Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 254 Italy Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 255 Rest of Europe Marketing Automation Market, 2021 - 2024, USD Million
TABLE 256 Rest of Europe Marketing Automation Market, 2025 - 2032, USD Million
TABLE 257 Rest of Europe Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 258 Rest of Europe Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 259 Rest of Europe Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 260 Rest of Europe Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 261 Rest of Europe Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 262 Rest of Europe Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 263 Rest of Europe Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 264 Rest of Europe Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 265 Asia Pacific Marketing Automation Market, 2021 - 2024, USD Million
TABLE 266 Asia Pacific Marketing Automation Market, 2025 - 2032, USD Million
TABLE 267 Asia Pacific Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 268 Asia Pacific Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 269 Asia Pacific On-premise Market by Country, 2021 - 2024, USD Million
TABLE 270 Asia Pacific On-premise Market by Country, 2025 - 2032, USD Million
TABLE 271 Asia Pacific Hosted Market by Country, 2021 - 2024, USD Million
TABLE 272 Asia Pacific Hosted Market by Country, 2025 - 2032, USD Million
TABLE 273 Asia Pacific Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 274 Asia Pacific Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 275 Asia Pacific Large Enterprises Market by Country, 2021 - 2024, USD Million
TABLE 276 Asia Pacific Large Enterprises Market by Country, 2025 - 2032, USD Million
TABLE 277 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country, 2021 - 2024, USD Million
TABLE 278 Asia Pacific Small & Medium Enterprises (SMEs) Market by Country, 2025 - 2032, USD Million
TABLE 279 Asia Pacific Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 280 Asia Pacific Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 281 Asia Pacific BFSI Market by Country, 2021 - 2024, USD Million
TABLE 282 Asia Pacific BFSI Market by Country, 2025 - 2032, USD Million
TABLE 283 Asia Pacific Retail Market by Country, 2021 - 2024, USD Million
TABLE 284 Asia Pacific Retail Market by Country, 2025 - 2032, USD Million
TABLE 285 Asia Pacific Healthcare Market by Country, 2021 - 2024, USD Million
TABLE 286 Asia Pacific Healthcare Market by Country, 2025 - 2032, USD Million
TABLE 287 Asia Pacific Telecom & IT Market by Country, 2021 - 2024, USD Million
TABLE 288 Asia Pacific Telecom & IT Market by Country, 2025 - 2032, USD Million
TABLE 289 Asia Pacific Discrete Manufacturing Market by Country, 2021 - 2024, USD Million
TABLE 290 Asia Pacific Discrete Manufacturing Market by Country, 2025 - 2032, USD Million
TABLE 291 Asia Pacific Government & Education Market by Country, 2021 - 2024, USD Million
TABLE 292 Asia Pacific Government & Education Market by Country, 2025 - 2032, USD Million
TABLE 293 Asia Pacific Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 294 Asia Pacific Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 295 Asia Pacific Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 296 Asia Pacific Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 297 Asia Pacific Email Marketing Market by Country, 2021 - 2024, USD Million
TABLE 298 Asia Pacific Email Marketing Market by Country, 2025 - 2032, USD Million
TABLE 299 Asia Pacific Campaign Management Market by Country, 2021 - 2024, USD Million
TABLE 300 Asia Pacific Campaign Management Market by Country, 2025 - 2032, USD Million
TABLE 301 Asia Pacific Social Media Marketing Market by Country, 2021 - 2024, USD Million
TABLE 302 Asia Pacific Social Media Marketing Market by Country, 2025 - 2032, USD Million
TABLE 303 Asia Pacific Lead Nurturing & Lead Scoring Market by Country, 2021 - 2024, USD Million
TABLE 304 Asia Pacific Lead Nurturing & Lead Scoring Market by Country, 2025 - 2032, USD Million
TABLE 305 Asia Pacific Reporting & Analytics Market by Country, 2021 - 2024, USD Million
TABLE 306 Asia Pacific Reporting & Analytics Market by Country, 2025 - 2032, USD Million
TABLE 307 Asia Pacific Inbound Marketing Market by Country, 2021 - 2024, USD Million
TABLE 308 Asia Pacific Inbound Marketing Market by Country, 2025 - 2032, USD Million
TABLE 309 Asia Pacific Mobile End-uses Market by Country, 2021 - 2024, USD Million
TABLE 310 Asia Pacific Mobile End-uses Market by Country, 2025 - 2032, USD Million
TABLE 311 Asia Pacific Other Solution Market by Country, 2021 - 2024, USD Million
TABLE 312 Asia Pacific Other Solution Market by Country, 2025 - 2032, USD Million
TABLE 313 Asia Pacific Marketing Automation Market by Country, 2021 - 2024, USD Million
TABLE 314 Asia Pacific Marketing Automation Market by Country, 2025 - 2032, USD Million

TABLE 315 China Marketing Automation Market, 2021 - 2024, USD Million
TABLE 316 China Marketing Automation Market, 2025 - 2032, USD Million
TABLE 317 China Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 318 China Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 319 China Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 320 China Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 321 China Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 322 China Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 323 China Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 324 China Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 325 Japan Marketing Automation Market, 2021 - 2024, USD Million
TABLE 326 Japan Marketing Automation Market, 2025 - 2032, USD Million
TABLE 327 Japan Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 328 Japan Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 329 Japan Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 330 Japan Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 331 Japan Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 332 Japan Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 333 Japan Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 334 Japan Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 335 India Marketing Automation Market, 2021 - 2024, USD Million
TABLE 336 India Marketing Automation Market, 2025 - 2032, USD Million
TABLE 337 India Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 338 India Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 339 India Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 340 India Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 341 India Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 342 India Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 343 India Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 344 India Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 345 South Korea Marketing Automation Market, 2021 - 2024, USD Million
TABLE 346 South Korea Marketing Automation Market, 2025 - 2032, USD Million
TABLE 347 South Korea Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 348 South Korea Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 349 South Korea Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 350 South Korea Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 351 South Korea Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 352 South Korea Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 353 South Korea Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 354 South Korea Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 355 Australia Marketing Automation Market, 2021 - 2024, USD Million
TABLE 356 Australia Marketing Automation Market, 2025 - 2032, USD Million
TABLE 357 Australia Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 358 Australia Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 359 Australia Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 360 Australia Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 361 Australia Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 362 Australia Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 363 Australia Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 364 Australia Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 365 Malaysia Marketing Automation Market, 2021 - 2024, USD Million
TABLE 366 Malaysia Marketing Automation Market, 2025 - 2032, USD Million
TABLE 367 Malaysia Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 368 Malaysia Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 369 Malaysia Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 370 Malaysia Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 371 Malaysia Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 372 Malaysia Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 373 Malaysia Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 374 Malaysia Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 375 Rest of Asia Pacific Marketing Automation Market, 2021 - 2024, USD Million
TABLE 376 Rest of Asia Pacific Marketing Automation Market, 2025 - 2032, USD Million
TABLE 377 Rest of Asia Pacific Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 378 Rest of Asia Pacific Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 379 Rest of Asia Pacific Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 380 Rest of Asia Pacific Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 381 Rest of Asia Pacific Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 382 Rest of Asia Pacific Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 383 Rest of Asia Pacific Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 384 Rest of Asia Pacific Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 385 LAMEA Marketing Automation Market, 2021 - 2024, USD Million
TABLE 386 LAMEA Marketing Automation Market, 2025 - 2032, USD Million
TABLE 387 LAMEA Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 388 LAMEA Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 389 LAMEA On-premise Market by Country, 2021 - 2024, USD Million
TABLE 390 LAMEA On-premise Market by Country, 2025 - 2032, USD Million
TABLE 391 LAMEA Hosted Market by Country, 2021 - 2024, USD Million
TABLE 392 LAMEA Hosted Market by Country, 2025 - 2032, USD Million
TABLE 393 LAMEA Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 394 LAMEA Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 395 LAMEA Large Enterprises Market by Country, 2021 - 2024, USD Million
TABLE 396 LAMEA Large Enterprises Market by Country, 2025 - 2032, USD Million
TABLE 397 LAMEA Small & Medium Enterprises (SMEs) Market by Country, 2021 - 2024, USD Million
TABLE 398 LAMEA Small & Medium Enterprises (SMEs) Market by Country, 2025 - 2032, USD Million
TABLE 399 LAMEA Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 400 LAMEA Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 401 LAMEA BFSI Market by Country, 2021 - 2024, USD Million
TABLE 402 LAMEA BFSI Market by Country, 2025 - 2032, USD Million
TABLE 403 LAMEA Retail Market by Country, 2021 - 2024, USD Million
TABLE 404 LAMEA Retail Market by Country, 2025 - 2032, USD Million
TABLE 405 LAMEA Healthcare Market by Country, 2021 - 2024, USD Million
TABLE 406 LAMEA Healthcare Market by Country, 2025 - 2032, USD Million
TABLE 407 LAMEA Telecom & IT Market by Country, 2021 - 2024, USD Million
TABLE 408 LAMEA Telecom & IT Market by Country, 2025 - 2032, USD Million
TABLE 409 LAMEA Discrete Manufacturing Market by Country, 2021 - 2024, USD Million
TABLE 410 LAMEA Discrete Manufacturing Market by Country, 2025 - 2032, USD Million
TABLE 411 LAMEA Government & Education Market by Country, 2021 - 2024, USD Million
TABLE 412 LAMEA Government & Education Market by Country, 2025 - 2032, USD Million
TABLE 413 LAMEA Other End-use Market by Country, 2021 - 2024, USD Million
TABLE 414 LAMEA Other End-use Market by Country, 2025 - 2032, USD Million
TABLE 415 LAMEA Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 416 LAMEA Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 417 LAMEA Email Marketing Market by Country, 2021 - 2024, USD Million
TABLE 418 LAMEA Email Marketing Market by Country, 2025 - 2032, USD Million
TABLE 419 LAMEA Campaign Management Market by Country, 2021 - 2024, USD Million
TABLE 420 LAMEA Campaign Management Market by Country, 2025 - 2032, USD Million
TABLE 421 LAMEA Social Media Marketing Market by Country, 2021 - 2024, USD Million
TABLE 422 LAMEA Social Media Marketing Market by Country, 2025 - 2032, USD Million
TABLE 423 LAMEA Lead Nurturing & Lead Scoring Market by Country, 2021 - 2024, USD Million
TABLE 424 LAMEA Lead Nurturing & Lead Scoring Market by Country, 2025 - 2032, USD Million
TABLE 425 LAMEA Reporting & Analytics Market by Country, 2021 - 2024, USD Million
TABLE 426 LAMEA Reporting & Analytics Market by Country, 2025 - 2032, USD Million
TABLE 427 LAMEA Inbound Marketing Market by Country, 2021 - 2024, USD Million
TABLE 428 LAMEA Inbound Marketing Market by Country, 2025 - 2032, USD Million
TABLE 429 LAMEA Mobile End-uses Market by Country, 2021 - 2024, USD Million
TABLE 430 LAMEA Mobile End-uses Market by Country, 2025 - 2032, USD Million
TABLE 431 LAMEA Other Solution Market by Country, 2021 - 2024, USD Million
TABLE 432 LAMEA Other Solution Market by Country, 2025 - 2032, USD Million
TABLE 433 LAMEA Marketing Automation Market by Country, 2021 - 2024, USD Million
TABLE 434 LAMEA Marketing Automation Market by Country, 2025 - 2032, USD Million
TABLE 435 Brazil Marketing Automation Market, 2021 - 2024, USD Million
TABLE 436 Brazil Marketing Automation Market, 2025 - 2032, USD Million
TABLE 437 Brazil Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 438 Brazil Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 439 Brazil Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 440 Brazil Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 441 Brazil Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 442 Brazil Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 443 Brazil Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 444 Brazil Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 445 Argentina Marketing Automation Market, 2021 - 2024, USD Million
TABLE 446 Argentina Marketing Automation Market, 2025 - 2032, USD Million
TABLE 447 Argentina Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 448 Argentina Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 449 Argentina Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 450 Argentina Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 451 Argentina Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 452 Argentina Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 453 Argentina Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 454 Argentina Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 455 UAE Marketing Automation Market, 2021 - 2024, USD Million
TABLE 456 UAE Marketing Automation Market, 2025 - 2032, USD Million
TABLE 457 UAE Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 458 UAE Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 459 UAE Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 460 UAE Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 461 UAE Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 462 UAE Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 463 UAE Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 464 UAE Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 465 Saudi Arabia Marketing Automation Market, 2021 - 2024, USD Million
TABLE 466 Saudi Arabia Marketing Automation Market, 2025 - 2032, USD Million
TABLE 467 Saudi Arabia Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 468 Saudi Arabia Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 469 Saudi Arabia Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 470 Saudi Arabia Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 471 Saudi Arabia Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 472 Saudi Arabia Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 473 Saudi Arabia Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 474 Saudi Arabia Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 475 South Africa Marketing Automation Market, 2021 - 2024, USD Million
TABLE 476 South Africa Marketing Automation Market, 2025 - 2032, USD Million
TABLE 477 South Africa Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 478 South Africa Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 479 South Africa Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 480 South Africa Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 481 South Africa Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 482 South Africa Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 483 South Africa Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 484 South Africa Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 485 Nigeria Marketing Automation Market, 2021 - 2024, USD Million
TABLE 486 Nigeria Marketing Automation Market, 2025 - 2032, USD Million
TABLE 487 Nigeria Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 488 Nigeria Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 489 Nigeria Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 490 Nigeria Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 491 Nigeria Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 492 Nigeria Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 493 Nigeria Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 494 Nigeria Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 495 Rest of LAMEA Marketing Automation Market, 2021 - 2024, USD Million
TABLE 496 Rest of LAMEA Marketing Automation Market, 2025 - 2032, USD Million
TABLE 497 Rest of LAMEA Marketing Automation Market by Deployment, 2021 - 2024, USD Million
TABLE 498 Rest of LAMEA Marketing Automation Market by Deployment, 2025 - 2032, USD Million
TABLE 499 Rest of LAMEA Marketing Automation Market by Enterprise Size, 2021 - 2024, USD Million
TABLE 500 Rest of LAMEA Marketing Automation Market by Enterprise Size, 2025 - 2032, USD Million
TABLE 501 Rest of LAMEA Marketing Automation Market by End-use, 2021 - 2024, USD Million
TABLE 502 Rest of LAMEA Marketing Automation Market by End-use, 2025 - 2032, USD Million
TABLE 503 Rest of LAMEA Marketing Automation Market by Solution, 2021 - 2024, USD Million
TABLE 504 Rest of LAMEA Marketing Automation Market by Solution, 2025 - 2032, USD Million
TABLE 505 Key Information - HubSpot, Inc.
TABLE 506 Key Information - Adobe, Inc.
TABLE 507 Key Information - Zoho Corporation Pvt. Ltd.
TABLE 508 Key Information - Oracle Corporation
TABLE 509 Key Information - Salesforce, Inc.
TABLE 510 Key Information - Microsoft Corporation
TABLE 511 Key Information - Cognizant Technology Solutions Corporation
TABLE 512 Key Information - SAS Institute, Inc.
TABLE 513 Key Information - Brevo
TABLE 514 Key Information - Keap, Inc.

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 Global Marketing Automation Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Marketing Automation Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2021-2025)
FIG 6 Porter's Five Forces Analysis - Marketing Automation Market
FIG 7 Value Chain Analysis of Marketing Automation Market
FIG 8 Key Customer Criteria - Marketing Automation Market
FIG 9 Global Marketing Automation Market share by Deployment, 2024
FIG 10 Global Marketing Automation Market share by Deployment, 2032
FIG 11 Global Marketing Automation Market by Deployment, 2021 - 2032, USD Million
FIG 12 Global Marketing Automation Market share by Enterprise Size, 2024
FIG 13 Global Marketing Automation Market share by Enterprise Size, 2032
FIG 14 Global Marketing Automation Market by Enterprise Size, 2021 - 2032, USD Million
FIG 15 Global Marketing Automation Market share by End-use, 2024
FIG 16 Global Marketing Automation Market share by End-use, 2032
FIG 17 Global Marketing Automation Market by End-use, 2021 - 2032, USD Million
FIG 18 Global Marketing Automation Market share by Solution, 2024
FIG 19 Global Marketing Automation Market share by Solution, 2032
FIG 20 Global Marketing Automation Market by Solution, 2021 - 2032, USD Million
FIG 21 Global Marketing Automation Market share by Region, 2024
FIG 22 Global Marketing Automation Market share by Region, 2032
FIG 23 Global Marketing Automation Market by Region, 2021 - 2032, USD Million
FIG 24 Key Factors Impacting North America Marketing Automation Market
FIG 25 North America Marketing Automation Market, 2021 - 2032, USD Million
FIG 26 North America Marketing Automation Market share by Deployment, 2024
FIG 27 North America Marketing Automation Market share by Deployment, 2032
FIG 28 North America Marketing Automation Market by Deployment, 2021 - 2032, USD Million
FIG 29 North America Marketing Automation Market share by Enterprise Size, 2024
FIG 30 North America Marketing Automation Market share by Enterprise Size, 2032
FIG 31 North America Marketing Automation Market by Enterprise Size, 2021 - 2032, USD Million
FIG 32 North America Marketing Automation Market share by End-use, 2024
FIG 33 North America Marketing Automation Market share by End-use, 2032
FIG 34 North America Marketing Automation Market by End-use, 2021 - 2032, USD Million
FIG 35 North America Marketing Automation Market share by Solution, 2024
FIG 36 North America Marketing Automation Market share by Solution, 2032
FIG 37 North America Marketing Automation Market by Solution, 2021 - 2032, USD Million
FIG 38 North America Marketing Automation Market share by Country, 2024
FIG 39 North America Marketing Automation Market share by Country, 2032
FIG 40 North America Marketing Automation Market by Country, 2021 - 2032, USD Million
FIG 41 Key Factors Impacting Europe Marketing Automation Market
FIG 42 Europe Marketing Automation Market, 2021 - 2032, USD Million
FIG 43 Europe Marketing Automation Market share by Deployment, 2024
FIG 44 Europe Marketing Automation Market share by Deployment, 2032
FIG 45 Europe Marketing Automation Market by Deployment, 2021 - 2032, USD Million
FIG 46 Europe Marketing Automation Market share by Enterprise Size, 2024
FIG 47 Europe Marketing Automation Market share by Enterprise Size, 2032
FIG 48 Europe Marketing Automation Market by Enterprise Size, 2021 - 2032, USD Million
FIG 49 Europe Marketing Automation Market share by End-use, 2024
FIG 50 Europe Marketing Automation Market share by End-use, 2032
FIG 51 Europe Marketing Automation Market by End-use, 2021 - 2032, USD Million
FIG 52 Europe Marketing Automation Market share by Solution, 2024
FIG 53 Europe Marketing Automation Market share by Solution, 2032
FIG 54 Europe Marketing Automation Market by Solution, 2021 - 2032, USD Million
FIG 55 Europe Marketing Automation Market share by Country, 2024
FIG 56 Europe Marketing Automation Market share by Country, 2032
FIG 57 Europe Marketing Automation Market by Country, 2021 - 2032, USD Million
FIG 58 Key Factors Impacting Asia Pacific Marketing Automation Market
FIG 59 Asia Pacific Marketing Automation Market, 2021 - 2032, USD Million
FIG 60 Asia Pacific Marketing Automation Market share by Deployment, 2024
FIG 61 Asia Pacific Marketing Automation Market share by Deployment, 2032
FIG 62 Asia Pacific Marketing Automation Market by Deployment, 2021 - 2032, USD Million
FIG 63 Asia Pacific Marketing Automation Market share by Enterprise Size, 2024
FIG 64 Asia Pacific Marketing Automation Market share by Enterprise Size, 2032
FIG 65 Asia Pacific Marketing Automation Market by Enterprise Size, 2021 - 2032, USD Million
FIG 66 Asia Pacific Marketing Automation Market share by End-use, 2024
FIG 67 Asia Pacific Marketing Automation Market share by End-use, 2032
FIG 68 Asia Pacific Marketing Automation Market by End-use, 2021 - 2032, USD Million
FIG 69 Asia Pacific Marketing Automation Market share by Solution, 2024
FIG 70 Asia Pacific Marketing Automation Market share by Solution, 2032
FIG 71 Asia Pacific Marketing Automation Market by Solution, 2021 - 2032, USD Million
FIG 72 Asia Pacific Marketing Automation Market share by Country, 2024
FIG 73 Asia Pacific Marketing Automation Market share by Country, 2032
FIG 74 Asia Pacific Marketing Automation Market by Country, 2021 - 2032, USD Million
FIG 75 Key Factors Impacting lamea Marketing Automation Market
FIG 76 LAMEA Marketing Automation Market, 2021 - 2032, USD Million
FIG 77 LAMEA Marketing Automation Market share by Deployment, 2024
FIG 78 LAMEA Marketing Automation Market share by Deployment, 2032
FIG 79 LAMEA Marketing Automation Market by Deployment, 2021 - 2032, USD Million
FIG 80 LAMEA Marketing Automation Market share by Enterprise Size, 2024
FIG 81 LAMEA Marketing Automation Market share by Enterprise Size, 2032
FIG 82 LAMEA Marketing Automation Market by Enterprise Size, 2021 - 2032, USD Million
FIG 83 LAMEA Marketing Automation Market share by End-use, 2024
FIG 84 LAMEA Marketing Automation Market share by End-use, 2032
FIG 85 LAMEA Marketing Automation Market by End-use, 2021 - 2032, USD Million
FIG 86 LAMEA Marketing Automation Market share by Solution, 2024
FIG 87 LAMEA Marketing Automation Market share by Solution, 2032
FIG 88 LAMEA Marketing Automation Market by Solution, 2021 - 2032, USD Million
FIG 89 LAMEA Marketing Automation Market share by Country, 2024
FIG 90 LAMEA Marketing Automation Market share by Country, 2032
FIG 91 LAMEA Marketing Automation Market by Country, 2021 - 2032, USD Million
FIG 92 Recent strategies and developments: HubSpot, Inc.
FIG 93 Recent strategies and developments: Adobe, Inc.
FIG 94 SWOT Analysis: Adobe, Inc.
FIG 95 SWOT Analysis: Zoho Corporation Pvt. Ltd.
FIG 96 Recent strategies and developments: Oracle Corporation
FIG 97 SWOT Analysis: Oracle Corporation
FIG 98 Recent strategies and developments: Salesforce, Inc.
FIG 99 SWOT Analysis: Salesforce, Inc.
FIG 100 SWOT Analysis: Microsoft Corporation
FIG 101 Swot analysis: cognizant technology solutions corporation
FIG 102 SWOT Analysis: SAS INSTITUTE, INC.

02-2729-4219

+886-2-2729-4219

License/价格

全球行销自动化市场规模、份额、产业分析报告：按部署、公司规模、最终用途、解决方案和地区分類的展望和预测，2025 年至 2032 年

Global Marketing Automation Market Size, Share & Industry Analysis Report By Deployment, By Enterprise Size (Large Enterprises and Small & Medium Enterprises ), By End-use, By Solution, By Regional Outlook and Forecast, 2025 - 2032

目录

第一章市场范围和调查方法

第二章市场概况

第三章市场概况

第四章市场趋势 - 行销自动化市场

第五章：竞争格局－行销自动化市场

第六章：产品生命週期 - 行销自动化市场

7. 市场整合－行销自动化市场

第 8 章竞争分析 - 世界

第九章：行销自动化市场价值链分析

第 10 章关键客户标准-行销自动化市场

第 11 章全球行销自动化市场（按部署）

第 12 章：全球行销自动化市场（依公司规模）

第 13 章：全球行销自动化市场（依最终用途）

第 14 章：全球行销自动化市场（按解决方案）