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市场调查报告书
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1843905

2025年行销自动化全球市场报告

Marketing Automation Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

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简介目录

近年来，行销自动化市场规模强劲成长，从2024年的67.9亿美元增加至2025年的73.9亿美元，复合年增长率达8.8%。这段历史时期的成长动力源自于对个人化客户体验的需求、潜在客户开发和培育的需求、简化行销营运、衡量和分析宣传活动成效以及协调销售和行销流程的需求。

预计未来几年行销自动化市场规模将强劲成长，2029年将达到103.3亿美元，年复合成长率（CAGR）为8.7%。预测期内的成长可归因于基于帐户的行销（ABM）、人工智慧和机器学习应用的兴起、对多通路行销的关注以及对客户维繫和忠诚度的关注。预测期内的主要趋势包括自动化客户维繫留存、自动化动态内容、自动化行销营运和收益归因、自动化合规和资料隐私，以及与客户关係管理（CRM）系统的整合。

行销自动化是指利用科技手段将重复性的行销流程自动化。行销自动化可以节省负责人的时间，尤其是在跟进潜在客户以及引导潜在客户进入销售漏斗等任务上。行销自动化软体通常与客户关係管理 (CRM) 和客户资料平台 (CDP) 软体集成，以识别潜在客户并自动进行潜在客户培育。

行销自动化提供云端基础和本地部署两种模式。本地部署解决方案将现有系统连接到行销、物流和其他管道，非常适合拥有内部 IT 团队、敏感资料或监管义务的公司。该软体广泛应用于大型和小型企业，包括数位行销、电子邮件行销、行动行销、入境行销、社交媒体行销、宣传活动管理等。最终用户包括金融服务、保险和保险业 (BFSI)、零售、医疗保健、电信和 IT、离散製造、政府和教育等行业。

2025年春季美国突然提高关税以及由此引发的贸易摩擦对资讯科技产业产生了重大影响，尤其是硬体製造、资料基础设施和软体部署。对进口半导体、电路基板和网路设备征收更高的关税，并推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司面临更长的前置作业时间和价格压力。同时，对专业软体征收的关税以及主要国际市场的报復性措施扰乱了全球IT供应链，减少了海外对美国製造技术的需求。作为应对措施，该行业正在增加对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化来提高弹性并更有效地管理成本。

行销自动化市场研究报告是商业研究公司最新报告系列的一部分，该系列提供行销自动化市场统计数据，例如全球市场规模、区域份额、竞争对手的行销自动化市场份额、详细的行销自动化细分市场、市场趋势以及行销自动化行业的商机。本行销自动化市场研究报告对产业现状和未来趋势进行了详细分析，为您提供所需的全方位观点。

我们预测未来五年该市场将成长8.7%，较先前预测略有下降0.4%。这一下降主要源自于美国与其他国家之间关税的影响。如果关税阻碍了全球整合的客户关係管理 (CRM)、A/B 测试工具以及人工智慧主导的客户细分引擎的获取，行销平台可能会变得更加昂贵或分散化。此外，互惠关税以及日益加剧的贸易紧张局势和限制对全球经济和贸易的负面影响可能会产生更广泛的影响。

巨量资料和数据分析解决方案的扩展有望推动行销自动化市场的未来成长。这些技术对行销自动化公司至关重要，因为它们可以深入了解客户行为和偏好，促进有针对性的报价和有效的潜在客户培育。利用巨量资料和资料科学实践，行销自动化公司可以动态地回应客户行为并制定针对个人需求的策略。例如，根据 Tech Jury 的预测，巨量资料分析市场到 2023 年将达到 1,030 亿美元，到 2025 年资料创建量预计将超过 180 Zetta位元组。此外，巨量资料银行分析市场在 2019 年的规模为 298.7 亿美元，预计从 2020 年到 2025 年的复合年增长率为 12.97%，到 2025 年达到 621 亿美元。这些统计数据凸显了巨量资料和数据分析在推动行销自动化产业成长方面的关键作用。

预计电子商务行业的快速扩张将在未来几年推动行销自动化市场的成长。在网路上买卖商品和服务的电子商务产业已从行销自动化中受益匪浅。它旨在透过利用自动化工具和工作流程来简化和优化行销流程（例如电子邮件宣传活动、个人化产品建议和客户细分），从而增强客户参与并增加销售额。例如，2024 年 5 月，政府机构美国人口普查局报告称，2024 年第一季电子商务销售额年增 8.5%，占零售总额的 15.6%，比去年同期增长 2.8%。因此，电子商务行业的扩张正在推动行销自动化市场的成长。

行销自动化市场的主要企业正专注于建立先进的行销自动化平台，利用数据分析来增强使用者体验、提高宣传活动效果并改善决策。这些平台有助于与 Shopify 等网路商店集成，使企业能够有效地管理促销活动并监控收益。例如，2023 年 10 月，印度 Zoho Corporation Pvt Ltd 推出了综合行销自动化平台 Zoho Marketing Automation 2.0。这个新版本整合了现有 Zoho 应用程式中强大的潜在客户生成工具，促进了跨平台的无缝客户体验。与 Zoho Social 的整合可以在 Facebook 和 Instagram 等热门平台上进行有针对性的宣传活动。 PageSense 功能可让使用者追踪客户获取情况并根据访客行为优化网页。此外，该平台还具有拖放式登入页面建立器，可让使用者使用视觉化编辑器轻鬆建立登入页面。

行销自动化市场的关键参与者正专注于创建先进的行销自动化应用程序，旨在简化行销流程、推动个人化的客户参与并透过数据分析提供可行的见解。绩效追踪是指一种系统化的方法，用于监控、衡量和分析特定活动、宣传活动和计划相对于既定目标的有效性和成功率。例如，美国B2B-Squared 于 2024 年 5 月推出了Flywheel B2B 行销自动化。该平台根据客户行为自动执行行销活动，例如将商品添加到购物车或回覆电子邮件促销，从而实现及时和相关的沟通。公司可以评估宣传活动的有效性并做出数据主导的决策，以提高行销投资报酬率。 Flywheel B2B 还提供可行的见解和预测分析，使公司能够根据当前市场趋势和客户行为调整策略。

2022年8月，加拿大电商公司Shopify Inc.与Klaviyo达成合作。此次合作将整合Klaviyo在行销自动化（尤其是电子邮件行销和简讯）方面的专业知识，让Shopify能够提升其服务。 Klaviyo Inc.是一家专注于行销自动化解决方案的美国公司。

行销自动化市场涵盖提供行销自动化服务的营业单位所获得的收益，这些服务减少了行销活动所需的手动、劳动密集型任务，例如即时资料收集、受众细分、事件管理、潜在客户开发和内容创建。市场价值包括服务提供者销售或包含在其服务产品中的相关商品的价值。仅包括营业单位之间交易或销售给最终消费者的商品和服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第 4 章 - 市场 - 宏观经济情境宏观经济情境包括利率、通货膨胀、地缘政治、贸易战和关税，以及 COVID-19 大流行和復苏对市场的影响。

第五章 全球成长分析与策略分析框架

  • 全球行销自动化：PESTEL分析（政治、社会、科技、环境、法律因素、驱动因素与限制因素）
  • 最终用途产业分析
  • 全球行销自动化市场：成长率分析
  • 2019-2024 年全球行销自动化市场规模及成长
  • 2024-2029年及2034年全球行销自动化市场规模及成长预测
  • 全球行销自动化：总目标市场（TAM）

第六章 市场细分

  • 全球行销自动化市场：按组成部分、实际结果和预测，2019-2024 年、2024-2029 年、2034 年
  • 软体
  • 服务
  • 全球行销自动化市场：按部署、结果和预测，2019-2024 年、2024-2029 年、2034 年
  • 本地部署
  • 云
  • 全球行销自动化市场：依组织规模、实际结果和预测，2019-2024 年、2024-2029 年、2034 年
  • 小型企业
  • 大公司
  • 全球行销自动化市场：按应用、实际结果和预测，2019-2024 年、2024-2029 年、2034 年
  • 数位行销
  • 电子邮件行销
  • 行动行销
  • 集客式行销
  • 社群媒体行销
  • 宣传活动管理
  • 其他用途
  • 全球行销自动化市场：按最终用途、实际和预测，2019-2024 年、2024-2029 年、2034 年
  • BFSI
  • 零售
  • 卫生保健
  • 通讯/IT
  • 离散製造
  • 政府和教育
  • 其他最终用户
  • 全球行销自动化市场，按软体类型细分，实际结果和预测，2019-2024 年、2024-2029 年、2034 年
  • 电子邮件行销软体
  • 社群媒体行销软体
  • 潜在客户管理软体
  • 全球行销自动化市场，按服务类型细分，实际结果和预测，2019-2024 年、2024-2029 年、2034 年
  • 咨询服务
  • 实施服务
  • 支援和维护服务
  • 培训和教育服务

第七章 区域和国家分析

  • 全球行销自动化市场：按地区、绩效及预测，2019-2024 年、2024-2029 年、2034 年
  • 全球行销自动化市场：依国家、表现及预测，2019-2024 年、2024-2029 年、2034 年

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章：西欧市场

第十六章英国市场

第十七章：德国市场

第18章：法国市场

第十九章：义大利市场

第20章：西班牙市场

第21章 东欧市场

第22章：俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第30章：竞争格局与公司概况

  • 行销自动化市场：竞争格局
  • 行销自动化市场：公司简介
    • Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • SAP SE Overview, Products and Services, Strategy and Financial Analysis
    • Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • Adobe Inc.
  • SAS Institute Inc.
  • Teradata Corporation
  • HubSpot Inc.
  • Thryv Holdings Inc.
  • ActiveCampaign Inc.
  • Keap Inc.
  • Act-On Software Inc.
  • SharpSpring
  • Inc.
  • Infusionsoft Inc.
  • Ontraport Inc.
  • Autopilot HQ Inc.
  • Greenrope Inc.
  • eTrigue Corporation

第 32 章全球市场竞争基准化分析与仪表板

第33章 重大併购

第34章近期市场趋势

第 35 章：高潜力市场国家、细分市场与策略

  • 2029 年行销自动化市场：提供新机会的国家
  • 2029 年行销自动化市场：细分市场带来新机会
  • 2029 年行销自动化市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章 附录

简介目录
Product Code: r26701u

Marketing automation involves using technology to automate repetitive marketing processes. It can save time for marketers, especially in tasks such as lead follow-up and guiding potential clients through the sales funnel. Marketing automation software is often integrated with Customer Relationship Management (CRM) and Customer Data Platform (CDP) software to identify potential customers and automate lead nurturing.

Marketing automation offers deployment modes in cloud-based and on-premise options. On-premise solutions connect existing systems to marketing, logistics, and other channels, ideal for businesses with in-house IT teams, handling sensitive data, or under regulatory obligations. The software is used by both large enterprises and small and medium-sized enterprises (SMEs) in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and more. End users include BFSI, retail, healthcare, telecom and IT, discrete manufacturing, government and education, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The marketing automation market research report is one of a series of new reports from The Business Research Company that provides marketing automation market statistics, including marketing automation industry global market size, regional shares, competitors with a marketing automation market share, detailed marketing automation market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation industry. This marketing automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The marketing automation market size has grown strongly in recent years. It will grow from $6.79 billion in 2024 to $7.39 billion in 2025 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to demand for personalized customer experiences, lead generation and nurturing needs, streamlining marketing operations, measuring and analyzing campaign performance, alignment of sales and marketing processes.

The marketing automation market size is expected to see strong growth in the next few years. It will grow to $10.33 billion in 2029 at a compound annual growth rate (CAGR) of 8.7%. The growth in the forecast period can be attributed to rise of account-based marketing (ABM), AI and machine learning applications, focus on multichannel marketing, emphasis on customer retention and loyalty. Major trends in the forecast period include focus on customer retention automation, dynamic content automation, marketing operations and revenue attribution, compliance and data privacy automation, integration with customer relationship management (CRM) systems.

The forecast of 8.7% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Marketing platforms could become more expensive or fragmented if tariffs hinder access to globally integrated CRM, A/B testing tools, and AI-driven customer segmentation engines. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The expansion of big data and data analytics solutions is anticipated to fuel the growth of the marketing automation market in the future. These technologies have become integral to marketing automation companies as they enable deep insights into customer behavior and preferences, facilitating the delivery of targeted offers and effective lead nurturing. By leveraging big data and data science practices, marketing automation firms can dynamically respond to customer behavior and tailor strategies to individual needs. For example, according to Tech Jury, the big data analytics market is projected to reach $103 billion by 2023, with data creation expected to surpass 180 zettabytes by 2025. Additionally, the Big Data banking analytics market was valued at $29.87 billion in 2019 and is forecasted to grow at a CAGR of 12.97% between 2020 and 2025, reaching $62.10 billion by 2025. These statistics highlight the significant role of big data and data analytics in driving growth within the marketing automation industry.

The rapid expansion of the e-commerce industry is anticipated to drive growth in the marketing automation market in the coming years. The e-commerce industry, which encompasses the buying and selling of goods and services online, benefits significantly from marketing automation. This involves utilizing automated tools and workflows to streamline and optimize marketing processes, including email campaigns, personalized product recommendations, and customer segmentation, all aimed at enhancing customer engagement and boosting sales. For instance, in May 2024, the Census Bureau, a US-based government agency, reported that e-commerce sales in the first quarter of 2024 grew by 8.5% compared to the same period in 2023, accounting for 15.6% of total retail sales, which saw a year-over-year increase of 2.8%. Thus, the expanding e-commerce industry is propelling the growth of the marketing automation market.

Leading companies in the marketing automation market are concentrating on creating advanced marketing automation platforms to enhance user experience, boost campaign effectiveness, and utilize data analytics for improved decision-making. These platforms facilitate integration with online stores such as Shopify, enabling businesses to efficiently manage promotions and monitor revenue. For instance, in October 2023, Zoho Corporation Pvt Ltd, an India-based firm, introduced Zoho Marketing Automation 2.0, a comprehensive marketing automation platform. This new version incorporates robust lead generation tools from existing Zoho applications, facilitating seamless customer experiences across different platforms. Its integration with Zoho Social allows for targeted campaigns on prominent platforms like Facebook and Instagram. By leveraging the capabilities of PageSense, users can track customer acquisition and optimize web pages based on visitor behavior. Additionally, the built-in Drag-and-Drop Landing Page Builder feature enables users to effortlessly create landing pages using a visual editor.

Key players in the marketing automation market are focusing on creating advanced marketing automation applications designed to streamline marketing processes, facilitate personalized customer engagement, and deliver actionable insights through data analysis. Performance tracking refers to the systematic approach of monitoring, measuring, and analyzing the effectiveness and outcomes of specific activities, campaigns, or projects in relation to established goals and objectives. For example, in May 2024, B2B-Squared, a US-based company, launched Flywheel B2B Marketing Automation. This platform automates marketing actions based on customer behaviors, such as adding items to a shopping cart or responding to email promotions, enabling timely and relevant communications. It allows businesses to assess campaign effectiveness and make data-driven decisions to improve marketing ROI. Flywheel B2B also offers actionable insights and predictive analytics, empowering businesses to adjust their strategies in response to current market trends and customer behaviors.

In August 2022, Shopify Inc., a Canada-based e-commerce company, formed a partnership with Klaviyo. This collaboration allows Shopify to enhance its offerings by integrating Klaviyo's expertise in marketing automation, specifically for email marketing and SMS. Klaviyo Inc. is a US-based company that specializes in marketing automation solutions.

Major companies operating in the marketing automation market include Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., SAS Institute Inc., Teradata Corporation, HubSpot Inc., Thryv Holdings Inc., ActiveCampaign Inc., Keap Inc., Act-On Software Inc., SharpSpring, Inc., Infusionsoft Inc., Ontraport Inc., Autopilot HQ Inc., Greenrope Inc., eTrigue Corporation, Prospect.io, Sendinblue SAS, Insidesales.com Inc.

North America was the largest region in the marketing automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing automation market includes revenues earned by entities by providing marketing automation services such as collecting real-time data, audience segmentation, event management, lead generation, and content creation to reduce the amount of manual labor-intensive work required in marketing camping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Automation Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for marketing automation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The marketing automation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Software; Services
  • 2) By Deployment: On-Premises; Cloud
  • 3) By Organization Size: Small and Medium-Sized Enterprises; Large Enterprises
  • 4) By Application: Digital Marketing; E-Mail Marketing; Mobile Marketing; Inbound Marketing; Social Media Marketing; Campaign Management; Other Applications
  • 5) By End-Use: BFSI; Retail; Healthcare; Telecom And IT; Discrete Manufacturing; Government And Education; Other End-Users
  • Subsegments:
  • 1) By Software: Email Marketing Software; Social Media Marketing Software; Lead Management Software; Customer Relationship Management (CRM) Integration; Analytics and Reporting Tools
  • 2) By Services: Consulting Services; Implementation Services; Support and Maintenance Services; Training and Education Services
  • Companies Mentioned: Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce.com Inc.; Adobe Inc.; SAS Institute Inc.; Teradata Corporation; HubSpot Inc.; Thryv Holdings Inc.; ActiveCampaign Inc.; Keap Inc.; Act-On Software Inc.; SharpSpring; Inc.; Infusionsoft Inc.; Ontraport Inc.; Autopilot HQ Inc.; Greenrope Inc.; eTrigue Corporation; Prospect.io; Sendinblue SAS; Insidesales.com Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Automation Market Characteristics

3. Marketing Automation Market Trends And Strategies

4. Marketing Automation Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Marketing Automation Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Marketing Automation PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Marketing Automation Market Growth Rate Analysis
  • 5.4. Global Marketing Automation Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Marketing Automation Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Marketing Automation Total Addressable Market (TAM)

6. Marketing Automation Market Segmentation

  • 6.1. Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Software
  • Services
  • 6.2. Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premise
  • Cloud
  • 6.3. Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Small and Medium-Sized Enterprises
  • Large Enterprises
  • 6.4. Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Digital Marketing
  • E-Mail Marketing
  • Mobile Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Campaign Management
  • Other Applications
  • 6.5. Global Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • BFSI
  • Retail
  • Healthcare
  • Telecom And IT
  • Discrete Manufacturing
  • Government And Education
  • Other End-Users
  • 6.6. Global Marketing Automation Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Email Marketing Software
  • Social Media Marketing Software
  • Lead Management Software
  • 6.7. Global Marketing Automation Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consulting Services
  • Implementation Services
  • Support and Maintenance Services
  • Training and Education Services

7. Marketing Automation Market Regional And Country Analysis

  • 7.1. Global Marketing Automation Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Marketing Automation Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Marketing Automation Market

  • 8.1. Asia-Pacific Marketing Automation Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Marketing Automation Market

  • 9.1. China Marketing Automation Market Overview
  • 9.2. China Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Marketing Automation Market

  • 10.1. India Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Marketing Automation Market

  • 11.1. Japan Marketing Automation Market Overview
  • 11.2. Japan Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Marketing Automation Market

  • 12.1. Australia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Marketing Automation Market

  • 13.1. Indonesia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Marketing Automation Market

  • 14.1. South Korea Marketing Automation Market Overview
  • 14.2. South Korea Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Marketing Automation Market

  • 15.1. Western Europe Marketing Automation Market Overview
  • 15.2. Western Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Marketing Automation Market

  • 16.1. UK Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Marketing Automation Market

  • 17.1. Germany Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Marketing Automation Market

  • 18.1. France Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Marketing Automation Market

  • 19.1. Italy Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Marketing Automation Market

  • 20.1. Spain Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Marketing Automation Market

  • 21.1. Eastern Europe Marketing Automation Market Overview
  • 21.2. Eastern Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Marketing Automation Market

  • 22.1. Russia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Marketing Automation Market

  • 23.1. North America Marketing Automation Market Overview
  • 23.2. North America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Marketing Automation Market

  • 24.1. USA Marketing Automation Market Overview
  • 24.2. USA Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Marketing Automation Market

  • 25.1. Canada Marketing Automation Market Overview
  • 25.2. Canada Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Marketing Automation Market

  • 26.1. South America Marketing Automation Market Overview
  • 26.2. South America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Marketing Automation Market

  • 27.1. Brazil Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Marketing Automation Market

  • 28.1. Middle East Marketing Automation Market Overview
  • 28.2. Middle East Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Marketing Automation Market

  • 29.1. Africa Marketing Automation Market Overview
  • 29.2. Africa Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Marketing Automation Market Competitive Landscape And Company Profiles

  • 30.1. Marketing Automation Market Competitive Landscape
  • 30.2. Marketing Automation Market Company Profiles
    • 30.2.1. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. SAP SE Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Marketing Automation Market Other Major And Innovative Companies

  • 31.1. Adobe Inc.
  • 31.2. SAS Institute Inc.
  • 31.3. Teradata Corporation
  • 31.4. HubSpot Inc.
  • 31.5. Thryv Holdings Inc.
  • 31.6. ActiveCampaign Inc.
  • 31.7. Keap Inc.
  • 31.8. Act-On Software Inc.
  • 31.9. SharpSpring
  • 31.10. Inc.
  • 31.11. Infusionsoft Inc.
  • 31.12. Ontraport Inc.
  • 31.13. Autopilot HQ Inc.
  • 31.14. Greenrope Inc.
  • 31.15. eTrigue Corporation

32. Global Marketing Automation Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Automation Market

34. Recent Developments In The Marketing Automation Market

35. Marketing Automation Market High Potential Countries, Segments and Strategies

  • 35.1 Marketing Automation Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Marketing Automation Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Marketing Automation Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer