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市场调查报告书
商品编码
1870012

美国身临其境型娱乐市场规模、份额和趋势分析报告：按技术类型、应用和细分市场预测（2025-2033 年）

U.S. Immersive Entertainment Market Size, Share & Trends Analysis Report By Technology Type (Virtual Reality, Augmented Reality, Mixed Reality), By Application, And Segment Forecasts, 2025 - 2033
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

美国身临其境型娱乐市场摘要

据估计，美国身临其境型娱乐市场在 2024 年的价值为 401.5 亿美元，预计到 2033 年将达到 2,810.5 亿美元。

预计2025年至2033年间，该市场将以24.9%的复合年增长率成长。受消费者偏好转变的推动，他们追求超越传统媒体形式的高度沉浸式和逼真数位体验，该市场正经历显着扩张。主要企业正利用先进的图形技术、身临其境型叙事和互动游戏来吸引消费者的注意力，从而推动美国身临其境型娱乐产业在技术创新和内容开发方面的强劲投资。

身临其境型技术正在改变美国体育赛事的粉丝互动方式，提供超越传统观赛体验的全新观赛体验。虚拟实境（VR）技术让粉丝能够从多个动态观点观看比赛直播，并沉浸于身临其境的赛场感受。电子竞技正在利用身临其境型创新技术，透过互动参与和观赛体验来加深粉丝的参与度。混合实境（MR）和扩增实境（AR）技术则透过即时球员数据、互动内容和增强的视觉叙事来丰富直播内容。这些身临其境型技术的融合正在重塑体育媒体，推动高度动态、个人化和引人入胜的粉丝互动，预计将从根本上影响整个行业的未来发展轨迹。

此外，技术进步是推动市场成长的主要催化剂，虚拟实境（VR）保持着其收入份额的主导，而混合实境（MR）正在崛起成为成长最快的细分市场。人工智慧和即时资料处理的融合实现了更深层的个人化和自适应体验，进一步提升了使用者的沉浸感和满意度。这些趋势使美国市场成为创新领导者，推动了身临其境型娱乐产业的成长，并受益于成熟的科技生态系统和充足的创业投资，这些都为Start-Ups和成熟公司提供了支持，助力它们不断突破身临其境型娱乐的界限。

此外，实体娱乐场所在美国扮演关键角色，推动着融合实体与数位维度的体验式互动。密室逃脱、主题乐园和身临其境型剧院的兴起便是这一趋势的典型代表，它们为消费者提供了仅靠家庭娱乐系统无法实现的社交互动体验。这种实体与数位的融合提升了体验价值，扩大了市场覆盖面，吸引了多元化的消费群体，鼓励了重复体验，并创造了身临其境型品牌体验，从而促进了身临其境型娱乐产业的蓬勃发展。

此外，身临其境型技术的快速普及正从娱乐产业扩展到行销、现场音乐、演唱会和教育等领域，创造了新的获利机会。品牌正积极拥抱身临其境型媒体，打造令人难忘的个人化体验，进而培养消费者的深度参与和忠诚度。这些技术在实况活动和广告宣传中的应用，正在扩大身临其境型内容在美国的覆盖范围和规模，进一步增强市场动态。

目录

第一章调查方法和范围

第二章执行摘要

第三章：美国身临其境型娱乐市场－产业展望

  • 市场体系展望
  • 市场动态
  • 美国身临其境型娱乐市场分析工具

第四章美国身临其境型娱乐市场：技术类型估算与趋势分析

  • 细分仪表板
  • 美国身临其境型娱乐市场：技术类型变化分析（2024 年和 2033 年）
  • 虚拟实境（VR）
  • 扩增实境（AR）
  • 混合实境（MR）
  • 其他的

第五章美国身临其境型娱乐市场：应用预测与趋势分析

  • 细分仪表板
  • 美国身临其境型娱乐市场：2024 年和 2033 年使用变化分析
  • 游戏
  • 实况活动
  • 博物馆和文化体验
  • 音乐会
  • 运动的
  • 游乐场工作室
  • 身临其境型戏剧
  • 其他的

第六章美国身临其境型娱乐市场竞争格局

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 财务业绩
  • 产品基准测试
  • 公司市场定位
  • 公司热力图分析
  • 策略规划
    • 伙伴关係
    • 新产品发布
    • 併购
    • 扩张
  • 公司简介
    • Meta Platforms Inc.
    • Microsoft Corporation
    • Apple Inc.
    • Qualcomm Technologies, Inc.
    • Unity Technologies
    • The Walt Disney Company
    • Universal Parks &Resorts
    • Six Flags Entertainment Corporation
    • Sony Pictures Entertainment, Inc.
    • Meow Wolf
Product Code: GVR-4-68040-246-0

U.S. Immersive Entertainment Market Summary

The U.S. immersive entertainment market size was estimated at USD 40.15 billion in 2024 and is projected to reach USD 281.05 billion by 2033, growing at a CAGR of 24.9% from 2025 to 2033. The market is experiencing significant expansion driven by evolving consumer preferences for highly engaging and realistic digital experiences that transcend traditional media formats. Major industry players are leveraging advanced graphics, immersive storytelling, and interactive gameplay to capture consumer interest, thereby stimulating robust investment in technology innovation and content development within the immersive entertainment industry in the U.S.

Immersive technologies are transforming fan engagement in U.S. sports by elevating spectator experiences beyond traditional viewing. Virtual Reality empowers fans to watch live games from multiple dynamic perspectives or immerse themselves in the sensation of being on the field. Esports capitalize on immersive innovations, enabling interactive participation and spectator experiences that deepen involvement. Mixed Reality and Augmented Reality enrich live broadcasts with real-time player stats, interactive content, and enhanced visual storytelling. This fusion of immersive technologies is reshaping sports media, fostering highly dynamic, personalized, and engaging fan interactions that are projected to influence the sector's trajectory fundamentally.

In addition, technology advancements are key catalysts accelerating market growth, with virtual reality maintaining a dominant revenue share while mixed reality emerges as the fastest-growing segment. The integration of AI and real-time data processing enables deeper personalization and adaptive experiences, further enhancing user immersion and satisfaction. These trends position the U.S. market as an innovation leader, benefiting from a mature technology ecosystem and substantial venture capital fueling startups and established enterprises focused on pushing the limits of immersive entertainment, thereby driving the growth of the immersive entertainment industry.

Furthermore, location-based entertainment venues are becoming pivotal in U.S., driving experiential engagement that blends physical and digital dimensions. The rise of escape rooms, themed entertainment parks, and immersive theaters exemplifies this trend, offering consumers social and participatory experiences unattainable through home-based systems alone. This physical-digital convergence enhances experiential value and extends the market reach, attracting diverse consumer segments and encouraging repeated visitation and immersive brand interactions, and fueling immersive entertainment industry expansion.

Moreover, the rapidly growing integration of immersive technologies into industries beyond entertainment, including marketing, live music, concerts, and education, is generating new monetization opportunities. Brands are adopting immersive media to create memorable, personalized interactions that foster deeper consumer engagement and loyalty. The application of these technologies in live events and advertising campaigns is reinforcing market dynamism by expanding the scope and scale at which immersive content is delivered to U.S. audiences.

U.S. Immersive Entertainment Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. immersive entertainment market report based on technology type and application:

  • Technology Type Outlook (Revenue, USD Million, 2021 - 2033)
  • Virtual Reality (VR)
  • Augmented Reality (AR)
  • Mixed Reality (MR)
  • Others
  • Application Outlook (Revenue, USD Million, 2021 - 2033)
  • Gaming
  • Live Events
  • Museum and Cultural Experiences
  • Music and Concerts
  • Sports
  • Arcade Studios
  • Immersive Theater
  • Others

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. U.S. Immersive Entertainment Market Snapshot
  • 2.2. U.S. Immersive Entertainment Market- Segment Snapshot (1/2)
  • 2.3. U.S. Immersive Entertainment Market- Segment Snapshot (2/2)
  • 2.4. U.S. Immersive Entertainment Market- Competitive Landscape Snapshot

Chapter 3. U.S. Immersive Entertainment Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Market Challenge
  • 3.3. U.S. Immersive Entertainment Market Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic landscape
      • 3.3.2.3. Social landscape
      • 3.3.2.4. Technological landscape
      • 3.3.2.5. Environmental landscape
      • 3.3.2.6. Legal landscape

Chapter 4. U.S. Immersive Entertainment Market: Technology Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. U.S. Immersive Entertainment Market: Technology Type Movement Analysis, 2024 & 2033 (USD Million)
  • 4.3. Virtual Reality (VR)
    • 4.3.1. Virtual Reality (VR) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)
  • 4.4. Augmented Reality (AR)
    • 4.4.1. Augmented Reality (AR) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)
  • 4.5. Mixed Reality (MR)
    • 4.5.1. Mixed Reality (MR) Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)
  • 4.6. Others
    • 4.6.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)

Chapter 5. U.S. Immersive Entertainment Market: Application Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. U.S. Immersive Entertainment Market: Application Movement Analysis, 2024 & 2033 (USD Million)
  • 5.3. Gaming
    • 5.3.1. Gaming Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)
  • 5.4. Live Events
    • 5.4.1. Live Events Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)
  • 5.5. Museum and Cultural Experiences
    • 5.5.1. Museum and Cultural Experiences Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)
  • 5.6. Music and Concerts
    • 5.6.1. Music and Concerts Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)
  • 5.7. Sports
    • 5.7.1. Sports Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)
  • 5.8. Arcade Studios
    • 5.8.1. Arcade Studios Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)
  • 5.9. Immersive Theater
    • 5.9.1. Immersive Theater Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)
  • 5.10. Others
    • 5.10.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD million)

Chapter 6. U.S. Immersive Entertainment Market - Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 6.2. Company Categorization
  • 6.3. Participant's Overview
  • 6.4. Financial Performance
  • 6.5. Product Benchmarking
  • 6.6. Company Market Positioning
  • 6.7. Company Heat Map Analysis
  • 6.8. Strategy Mapping
    • 6.8.1. Partnerships
    • 6.8.2. New Product Launches
    • 6.8.3. Merger & Acquisition
    • 6.8.4. Expansion
  • 6.9. Company Profiles
    • 6.9.1. Meta Platforms Inc.
      • 6.9.1.1. Participant's Overview
      • 6.9.1.2. Financial Performance
      • 6.9.1.3. Product Benchmarking
      • 6.9.1.4. Recent Developments
    • 6.9.2. Microsoft Corporation
      • 6.9.2.1. Participant's Overview
      • 6.9.2.2. Financial Performance
      • 6.9.2.3. Product Benchmarking
      • 6.9.2.4. Recent Developments
    • 6.9.3. Apple Inc.
      • 6.9.3.1. Participant's Overview
      • 6.9.3.2. Financial Performance
      • 6.9.3.3. Product Benchmarking
      • 6.9.3.4. Recent Developments
    • 6.9.4. Qualcomm Technologies, Inc.
      • 6.9.4.1. Participant's Overview
      • 6.9.4.2. Financial Performance
      • 6.9.4.3. Product Benchmarking
      • 6.9.4.4. Recent Developments
    • 6.9.5. Unity Technologies
      • 6.9.5.1. Participant's Overview
      • 6.9.5.2. Financial Performance
      • 6.9.5.3. Product Benchmarking
      • 6.9.5.4. Recent Developments
    • 6.9.6. The Walt Disney Company
      • 6.9.6.1. Participant's Overview
      • 6.9.6.2. Financial Performance
      • 6.9.6.3. Product Benchmarking
      • 6.9.6.4. Recent Developments
    • 6.9.7. Universal Parks & Resorts
      • 6.9.7.1. Participant's Overview
      • 6.9.7.2. Financial Performance
      • 6.9.7.3. Product Benchmarking
      • 6.9.7.4. Recent Developments
    • 6.9.8. Six Flags Entertainment Corporation
      • 6.9.8.1. Participant's Overview
      • 6.9.8.2. Financial Performance
      • 6.9.8.3. Product Benchmarking
      • 6.9.8.4. Recent Developments
    • 6.9.9. Sony Pictures Entertainment, Inc.
      • 6.9.9.1. Participant's Overview
      • 6.9.9.2. Financial Performance
      • 6.9.9.3. Product Benchmarking
      • 6.9.9.4. Recent Developments
    • 6.9.10. Meow Wolf
      • 6.9.10.1. Participant's Overview
      • 6.9.10.2. Financial Performance
      • 6.9.10.3. Product Benchmarking
      • 6.9.10.4. Recent Developments

List of Tables

  • Table 1 U.S. Immersive Entertainment Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 2 U.S. Immersive Entertainment Market, By Technology Type, 2021 - 2033 (USD Million)
  • Table 3 U.S. Immersive Entertainment Market, By Application, 2021 - 2033 (USD Million)
  • Table 4 Virtual Reality Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 5 Augmented Reality Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 6 Mixed Reality Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 7 Others Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 8 Gaming Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 9 Live Events Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 10 Museum and Cultural Experiences Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 11 Music and Concerts Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 12 Sports Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 13 Arcade Studios Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 14 Immersive Theater Market Estimated & Forecasts, 2021 - 2033 (USD Million)
  • Table 15 Others Market Estimated & Forecasts, 2021 - 2033 (USD Million)

List of Figures

  • Fig. 1 U.S. immersive entertainment market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot (1/2)
  • Fig. 8 Segment snapshot (2/2)
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 U.S. immersive entertainment market value, 2024 (USD million)
  • Fig. 11 U.S. immersive entertainment - industry value chain analysis
  • Fig. 12 U.S. immersive entertainment market dynamics
  • Fig. 13 U.S. immersive entertainment market: Porter's five forces analysis
  • Fig. 14 U.S. immersive entertainment market: PESTEL analysis
  • Fig. 15 U.S. immersive entertainment market share by technology type, 2024 & 2033 (USD million)
  • Fig. 16 U.S. immersive entertainment market, by technology type: market share, 2024 & 2033
  • Fig. 17 Virtual reality market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 18 Augmented reality market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 19 Mixed reality market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 20 Others market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 21 U.S. immersive entertainment market share by application, 2024 & 2033 (USD million)
  • Fig. 22 U.S. immersive entertainment market, by application: market share, 2024 & 2033
  • Fig. 23 Gaming market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 24 Live events market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 25 Museum and cultural experiences market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 26 Music and concerts market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 27 Sports market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 28 Arcade studios market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 29 Immersive theater market estimates & forecasts, 2021 - 2033 (Revenue, USD million)
  • Fig. 30 Others market estimates & forecasts, 2021-2033, (Revenue, USD million)
  • Fig. 31 Key company categorization
  • Fig. 32 Company market positioning
  • Fig. 33 Strategic framework