Product Code: SR1323A639_Report
The global snus market size reached US$ 2.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.7 Billion by 2028, exhibiting a growth rate (CAGR) of 8.14% during 2023-2028.
Snus refers to a moist, finely ground form of smokeless product that is produced commonly in Sweden from the combination of dried tobacco leaves and salt. Unlike cigarettes, snus is placed behind the lower or upper lip for an extended period of time, which stimulates nicotine from the product. The presence of this component thus assists in reducing stress and anxiety, while acting as a smokeless product. At present, snus is commercially available in varying types, including loose and portion.
Snus Market Trends:
- The shifting inclination of consumers toward snus as a safer alternative to various other tobacco-based products, such as smoke pipes, cigars, and cigarettes, can be attributed to the increasing health consciousness and the growing requirement for smokeless tobacco products. While manufacturing snus, the tobacco steam is pasteurized instead of fermentation, which in turn, aids in lowering the rate of oral, pulmonary, respiratory, and pancreatic cancer and mitigating the growth of microbes that generate tobacco-specific nitrosamines. In line with this, the government of various countries are undertaking favorable initiatives and organizing campaigns to sensitize people regarding the hazardous impact of smoking cigarettes, which is further facilitating the demand for snus across the globe. Additionally, the increasing incorporation of herbs in the production of snus, along with their easy availability on both online and offline market channels, including convenience stores, hypermarkets, and e-commerce platforms, is propelling the market growth. Other factors, such as the escalating investments in the research and development activities and strategic collaborations amongst key players for introducing various flavor-infused snus, such as berries, whiskey, spices, cedar, dry fruit, hay, tea, smoky, eucalyptus, and licorice, are creating a positive outlook for the market.
Key Market Segmentation:
- IMARC Group provides an analysis of the key trends in each sub-segment of the global snus market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, flavors and distribution channel.
Breakup by Product Type:
Breakup by Flavors:
- Mint
- Berries
- Dry Fruit
- Others
Breakup by Distribution Channel:
- Tobacco Stores
- Convenience Stores
- Online Retail Stores
- Others
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
- The competitive landscape of the industry has also been examined along with the profiles of the key players being Altria Group Inc., GN Tobacco Sweden AB, Kurbits Snus AB, Mac Baren Tobacco Company (Halberg A/S), Nordic Snus AB, Philip Morris Products S.A., Skruf Snus AB and Swedish Match AB.
Key Questions Answered in This Report:
- How has the global snus market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global snus market?
- What are the key regional markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the flavors?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global snus market and who are the key players?
- What is the degree of competition in the industry?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Snus Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Product Type
- 6.1 Loose Snus
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Portion Snus
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Flavors
- 7.1 Mint
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Berries
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
- 7.3 Dry Fruit
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
- 7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
8 Market Breakup by Distribution Channel
- 8.1 Tobacco Stores
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Convenience Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 Online Retail Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Altria Group Inc.
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.1.3 Financials
- 14.3.1.4 SWOT Analysis
- 14.3.2 GN Tobacco Sweden AB
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Kurbits Snus AB
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.4 Mac Baren Tobacco Company (Halberg A/S)
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Nordic Snus AB
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Philip Morris Products S.A.
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 Skruf Snus AB
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Swedish Match AB
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.8.3 Financials