市场调查报告书
商品编码
1298773
2023-2028年按数字渠道、最终使用行业和地区分類的数字营销市场Digital Marketing Market by Digital Channel, End Use Industry, and Region 2023-2028 |
全球数字营销市场规模在2022年达到3222亿美元。展望未来,IMARC集团预计,到2028年,市场规模将达到6898亿美元,在2023-2028年期间,增长率(CAGR)为13.62%。高速互联网的便捷接入、联网设备的日益普及以及持续的技术进步代表了推动市场发展的一些关键因素。
数字营销涉及通过数字和社会媒体渠道推广产品或服务。它采用各种技术,包括搜索引擎优化(SEO)、点击付费(PPC)广告、社交媒体营销以及电子邮件、内容和影响者营销,以提高品牌知名度并产生线索。与其他营销方式相比,数字营销具有众多优势,例如能够根据人口统计学、兴趣和行为锁定特定受众,并定制活动以迎合客户的独特需求和偏好。除此之外,它还使用数据分析来衡量营销工作的有效性,并优化活动以获得更好的效果。数字营销工具有助于跟踪众多指标,如网站流量、点击率、转换率和客户参与度,以获得对消费者行为的洞察力。因此,它已成为各种企业接触和接触潜在客户的现代营销战略的一个重要组成部分。
随着互联网普及率的提高,越来越多的人转向数字渠道来做出购买决定。这反过来又敦促企业利用数字技术来接触和接触他们的目标受众,以提高他们的利润和增长,这主要是推动市场增长。除此之外,连接设备的不断扩散创造了一个高度发达的数字生态系统,由众多媒体公司和信息和通信技术(ICT)服务提供商提供支持,这为市场创造了有利的前景。此外,消费者对智能手机和平板电脑等移动设备的使用和需求不断增加,加上众多社交媒体平台的出现和视频内容的不断增加,为市场带来了有利的增长机会。同时,数字和个性化体验的重要性正在促使企业投资于数字营销,以接触到更大的客户群,这正在进一步帮助市场扩张。除此之外,由于网上购物的普及,电子商务行业的蓬勃发展,以及各企业广泛采用全渠道营销来提供无缝和一致的客户体验,都有助于市场增长。此外,创新的技术进步,如采用人工智能(AI)和机器学习(ML)来分析大量数据并实时优化营销策略,正在对市场增长产生积极的影响。
请注意,这只代表部分公司的名单,完整的名单已在报告中提供。
The global digital marketing market size reached US$ 322.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 689.8 Billion by 2028, exhibiting a growth rate (CAGR) of 13.62% during 2023-2028. Easy access to high-speed internet, the increasing penetration of connected devices, and ongoing technological advancements represent some of the key factors driving the market.
Digital marketing involves promoting products or services through digital and social media channels. It employs various techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email, content, and influencer marketing, to improve brand awareness and generate leads. Compared to alternative marketing practices, digital marketing offers numerous advantages, such as the ability to target specific audiences based on demographics, interests, and behaviors and customize campaigns that cater to customers' unique needs and preferences. In addition to this, it uses data analytics to measure the effectiveness of marketing efforts and optimize campaigns for better results. Digital marketing tools help track numerous metrics, such as website traffic, click-through rates, conversion rates, and customer engagement, to gain insights into consumer behavior. As a result, it has become a crucial component of modern marketing strategies among various businesses to reach and engage with potential customers.
With increasing internet penetration, a growing population is turning to digital channels to make purchasing decisions. This, in turn, has urged businesses to leverage digital technologies to reach and engage with their target audience to boost their profit and growth, which is primarily driving the market growth. Besides this, the expanding proliferation of connected devices has created a highly developed digital ecosystem backed by numerous media companies and information and communication technology (ICT) services providers, which is creating a favorable outlook for the market. Moreover, the rising use and demand of mobile devices such as smartphones and tablets among consumers, combined with the emergence of numerous social media platforms and a growing volume of video content, is presenting remunerative growth opportunities for the market. Concurrent with this, the shifting prominence of digital and personalized experiences is prompting businesses to invest in digital marketing to reach a larger customer base, which is further aiding in market expansion. In addition to this, the bolstering growth of the e-commerce industry due to the surging popularity of online shopping and the widespread employment of omnichannel marketing by various businesses to provide a seamless and consistent customer experience are contributing to the market growth. Furthermore, innovative technological advancements, such as the adoption of artificial intelligence (AI) and machine learning (ML) to analyze large amounts of data and optimize marketing strategies in real-time, are positively impacting the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global digital marketing market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on the digital channel and end-use industry.
Email Marketing
Search Engine Optimization (SEO)
Interactive Consumer Website
Online/Display Advertising
Blogging and Podcasting (Including Microblogging)
Social Network Marketing
Mobile Marketing
Viral Marketing
Digital OOH Media
Online Video Marketing
Others
The report has provided a detailed breakup and analysis of the digital marketing market based on the digital channel. This includes email marketing, search engine optimization (SEO), interactive consumer website, online/display advertising, blogging and podcasting (including microblogging), social network marketing, mobile marketing, viral marketing, digital OOH media, online video marketing, and others. According to the report, social network marketing represented the largest segment.
Automotive
BFSI
Education
Government
Healthcare
Media and Entertainment
Others
A detailed breakup and analysis of the digital marketing market based on the end use industry has also been provided in the report. This includes automotive, BFSI, education, government, healthcare, media and entertainment, and others.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital marketing. Some of the factors driving the North America digital marketing market included the increasing proliferation of mobile devices and high-speed internet, the emergence of numerous social media platforms, and ongoing technological advancements in the industry.
The report has also provided a comprehensive analysis of the competitive landscape in the global digital marketing market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 97th Floor, Cuker, Disruptive Advertising, Ignite Visibility, Location3 Media, PB&J Promotions LLC, Rise Interactive (Quad), Split Reef LLC, Thrive Internet Marketing Agency, TopSpot Internet Marketing, WebFX, Webimax, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
1. What was the size of the global digital marketing market in 2022?
2. What is the expected growth rate of the global digital marketing market during 2023-2028?
3. What are the key factors driving the global digital marketing market?
4. What has been the impact of COVID-19 on the global digital marketing market?
5. What is the breakup of the global digital marketing market based on the digital channel?
6. What are the key regions in the global digital marketing market?
7. Who are the key players/companies in the global digital marketing market?
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.