全球电子邮件行销软体市场规模、份额、成长分析，按管道（企业对企业 (B2B) 和企业对客户 (B2C)）、按应用（电子邮件潜在客户生成、销售报告）- 2024-2031 年行业预测

2022 年全球电子邮件行销软体市场规模为 12.6 亿美元，预计将从 2023 年的 14.1 亿美元成长到 2031 年的 34.4 亿美元，预测期内（2024-2031 年）复合CAGR为 11.8%。

由于公司越来越认识到集中沟通和客户互动的需求，全球电子邮件行销软体市场经历了显着增长。电子邮件行销软体提供了广泛的工具和功能，使企业能够设计、自动化、评估和增强其电子邮件行销活动，最终改善客户关係并推动扩张。数位行销方法的日益使用、对相关和客製化沟通的需求以及电子邮件活动可以产生的可量化投资回报 (ROI) 是推动电子邮件行销软体市场成长的一些主要驱动力。零售、电子商务、银行和医疗保健等各行各业的公司都在使用电子邮件行销软体来吸引受众、宣传产品或服务并培养品牌忠诚度。

使用人工智慧 (AI) 和机器学习 (ML) 等尖端技术来改善活动定位、内容个人化和优化是市场上最引人注目的发展之一。透过预测用户行为、更成功地细分受众以及自动化部分电子邮件行销流程，这些技术可帮助行销人员创建更成功、更有效率的行销活动。此外，更严格的资料保护法，例如《加州消费者隐私法》(CCPA) 和《一般资料保护规范》(GDPR)，使得有必要在电子邮件行销策略中更加重视资料安全和合规性。电子邮件行销软体供应商更重视提供保护消费者隐私并让广告主遵守这些规则的功能。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 总体经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按通路分類的全球电子邮件行销软体市场

• 市场概况
• 企业对企业 (B2B) 和企业对客户 (B2C)

全球电子邮件行销软体市场（按应用）

• 市场概况
• 电子邮件潜在客户生成
• 销售报告
• 用户管理。

全球电子邮件行销软体市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2021 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率（%），2021年

主要公司简介

• Oracle Corporation (US)
• Salesforce, Inc. (US)
• HubSpot, Inc. (US)
• Campaign Monitor (US)
• Constant Contact, Inc. (US)
• Klaviyo (US)
• Jivox Corporation (US)
• Benchmark Internet Group, LLC (US)
• Mailjet (France)
• Mailchimp (US)

Global Email Marketing Software Market size was valued at USD 1.26 billion in 2022 and is poised to grow from USD 1.41 billion in 2023 to USD 3.44 billion by 2031, growing at a CAGR of 11.8% in the forecast period (2024-2031).

Due to companies' growing recognition of the need of focused communication and client interaction, the worldwide email marketing software market has experienced significant growth. Email marketing software provides an extensive range of tools and functionalities that empower businesses to design, automate, evaluate, and enhance their email campaigns, ultimately improving client relations and propelling expansion. The increasing use of digital marketing methods, the demand for relevant and tailored communication, and the quantifiable return on investment (ROI) that email campaigns can yield are some of the major drivers propelling the growth of the email marketing software market. Email marketing software is being used by companies in a wide range of industries, such as retail, e-commerce, banking, and healthcare, to engage with their audience, advertise products or services, and foster brand loyalty.

Using cutting-edge technology like artificial intelligence (AI) and machine learning (ML) to improve campaign targeting, content personalization, and optimization is one of the most noticeable developments in the market. By predicting user behavior, segmenting audiences more successfully, and automating parts of the email marketing process, these technologies help marketers create campaigns that are both more successful and efficient. Furthermore, stricter data protection laws, such the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), have made it necessary to place a higher priority on data security and compliance in email marketing strategies. Providers of email marketing software are putting more of an emphasis on providing capabilities that protect consumer privacy and let advertisers follow these rules.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Email Marketing Software Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Email Marketing Software Market Segmental Analysis

The segmentation of the worldwide email marketing software market is based on the following factors: application, deployment, enterprise size, channel, and geography. The market is divided into Business-to-Business (B2B) and Business-to-Customers (B2C) segments based on the channel. The market is divided into On-Premise and Cloud segments based on deployment. The market is divided into three segments based on the size of the enterprise: large, small, and medium. The market is divided into three segments based on application: customer management, sales reporting, and email lead generation. The market is divided into Latin America, Middle East and Africa, Asia Pacific, North America, and Europe.

Drivers of the Global Email Marketing Software Market

The need for email marketing software has been driven greatly by the global shift towards digitalization and the growing dependence on online marketing methods. All sizes of businesses understand how important it is to stay active online and interact with their target audiences via targeted email marketing. With the help of segmentation, automation, and analytics capabilities offered by email marketing software, businesses can connect and engage with their customers more successfully, increasing sales and fostering brand loyalty.

Restraints in the Global Email Marketing Software Market

Strict guidelines for data protection, like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), place tight restrictions on the gathering, storing, and using of personal information. Email marketing software providers have to negotiate complicated regulatory environments, which could result in higher expenses and legal issues. Significant fines for noncompliance may hinder the uptake and growth of email marketing software.

Market Trends of the Global Email Marketing Software Market

Personalization and Automation: More sophisticated personalization and automation features are being added to email marketing software. To examine user behavior, preferences, and engagement patterns, marketers are utilizing artificial intelligence (AI) and machine learning algorithms. They are able to produce highly tailored and targeted email messages as a result, appealing to specific receivers. Workflows that are automated enable pertinent and timely follow-ups, which enhance client interaction and increase conversion rates. The industry's emphasis on providing recipients with relevant and personalized material is highlighted by the move towards automation and personalization, which also increases the effectiveness of campaigns overall.

Integration with Multichannel Marketing: Email marketing is becoming an essential component of larger multichannel marketing strategy rather than being used in isolation. The customer relationship management (CRM) systems, social media, content marketing, and email marketing platforms of today are all made to work together harmoniously. With the help of this connection, marketers can design campaigns that are coherent and consistent across a range of touchpoints, resulting in a more comprehensive customer experience and a single brand message. The trend toward multichannel integration emphasizes how crucial it is to develop unified marketing plans that make use of a variety of communication channels in order to successfully reach and interact with target consumers.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Email Marketing Software Market by Channel

• Market Overview
• Business-to-Business (B2B) and Business-to-Customers (B2C)

Global Email Marketing Software Market by Application

• Market Overview
• Email Lead Generation
• Sales Reporting
• and Customer Management.

Global Email Marketing Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Oracle Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campaign Monitor (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constant Contact, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klaviyo (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jivox Corporation (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benchmark Internet Group, LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mailjet (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mailchimp (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments