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封面
市场调查报告书
商品编码
1445917

数位行销分析：全球市场占有率 (2022)

Market Share: Digital Marketing Analytics, 2022, Worldwide
出版日期: | 出版商: Quadrant Knowledge Solutions | 英文 39 Pages | 商品交期: 最快1-2个工作天内

价格

预计到 2027 年，全球数位行销分析市场的复合年增长率将达到 16.48%。

数位行销分析解决方案使行销人员能够透过分析网路上的用户行为并分析用户对品牌产品的需求和期望来深入了解客户旅程。 数位行销分析师与行销团队合作观察、分析和优化数位行销活动。 您使用各种分析和商业智慧工具收集数据，进行分析，形成见解和建议，并透过报告和简报与您的团队分享。 DMA 平台涵盖预测、流量、转换、参与度、点击率 (CTR) 和网站载入速度等进阶分析，为企业提供可行的见解。 数位分析由统一的客户旅程资料来源提供支援，加快了公司分析和评估行销活动绩效的能力。

该报告将数位行销分析 (DMA) 定义为 "独立的端到端分析平台，透过分析行销计划的绩效来帮助改善跨多个数位管道的用户体验。" 。 该平台从企业用于与客户联繫和互动的各种管道收集数据，执行分析，并帮助行销人员透过行销活动优化将行为数据转化为可操作的见解。提供收集的客户数据的可视化以帮助您。 该软体可帮助企业建立信誉，并使行销人员能够在业务决策中部署更好的见解。 透过利用分析进行决策，您可以得出更准确的预测并帮助更快地增加收入。

本报告分析了全球数位行销分析市场的份额结构，概述了解决方案、市场的基本结构、按实施方法、地区、行业和公司类型划分的份额结构，并描述了行业参与者。我们将整理并提供给客户的建议等资讯。

目录

第1章分析概论

  • 竞争前景（2023 年）
  • 主要分析结果及结论

第2章市场概述

  • 市场定义和范围
  • 收入类型
  • 分析目标区域
  • 分析目标产业

第3章市占率分析

  • 市占率：整个市场
  • 市占率：依实施方法划分
    • 云
    • 本地
  • 市占率：依地区划分
    • 加拿大
    • 中欧和东欧
    • 日本
    • 拉丁美洲
    • 中东/非洲
    • 美国
    • 西欧
    • 亚洲（不包括日本和中国）(AxJC)
    • 中国
  • 市占率：依产业划分
    • 银行/金融服务
    • 电子/通讯
    • 零售/电子商务
    • 专业服务
    • 医疗/生命科学
    • 製造业
    • 媒体娱乐
    • 政府/公部门
    • 教育
    • 能源/公用事业/其他
    • 其他
  • 市场占有率：依客户类型划分
    • 中小企业
    • 大型公司

第 4 章分析师的建议

第5章附录

Product Code: QKS-02390

Quadrant Knowledge Solutions Reveals that Digital Marketing Analytics Market is Projected to Register a CAGR of 16.48% % by 2027.

Digital Marketing Analytics Solution allows marketers to drill down into customer journeys by analyzing user behavior on the web that gives an insight into their requirements and expectations from a brands product. A digital marketing analyst works with a marketing team to monitor, analyze, and optimize digital marketing campaigns. They collect data using various analytics and business intelligence tools, then analyze it to develop insights and recommendations to share with the team via reports and presentations. A DMA platform encompasses advanced analytics, such as predictive, traffic, conversions, engagement, click-through rate (CTR), and site load speed, to provide companies with actionable insights. Digital analytics is powered by an integrated source of customer journey data, which accelerates organizations' ability to analyze and score campaign performance.

Quadrant Knowledge Solutions defines Digital Marketing Analytics (DMA) as "a self-contained, end-to-end analytics platform that assists organizations in improving user experiences across multiple digital channels by analyzing the performance of marketing initiatives. The platform collects data from various channels businesses use to connect and engage with customers, performs analysis, and provides visualization of gathered customer data to assist marketers in translating behavioral data into actionable insights through campaign optimization." The software assists organizations in establishing credibility, which enables marketers to develop better business insights in business decisions. Use of analytics in decision-making aids in deriving more accurate predictions and faster revenue growth.

Table of Contents

Chapter 01: Research Summary

  • 2023 Competition Outlook
  • Top Research Findings and Key Takeaways

Chapter 02: Market Overview

  • Market Definition and Scope
  • Revenue Type
  • Geographical Regions
  • Industry Verticals

Chapter 03: Market Share Analysis

  • Market Share by Total Market
  • Market Share by Deployment Type
    • Cloud
    • On-Premises
  • Market Share by Geographical Regions
    • Canada
    • Central & Eastern Europe
    • Japan
    • Latin America
    • Middle East & Africa
    • USA
    • Western Europe
    • Asia Ex-Japan China (AxJC)
    • China
  • Market Share by Industry Verticals
    • Banking and Financial Services
    • Electronics & Telecom
    • Retail and eCommerce
    • Professional Services
    • Healthcare and Life Sciences
    • Manufacturing
    • Media & Entertainment
    • Government and Public Sectors
    • Education
    • Energy & Utility Others
    • Others
  • Market Share by Customer Types
    • SMB
    • Large
    • Enterprise

Chapter 04: Analyst Recommendations

  • Analyst Recommendations

Chapter 05: Appendix

  • Research Methodologies

List of Tables

  • Table 1 : Market Share, Total Market, Worldwide
  • Table 2 : Market Share By Deployment Type, Worldwide
  • Table 3 : Market Share By Geographical Regions, USA
  • Table 4 : Market Share By Geographical Regions, Canada
  • Table 5 : Market Share By Geographical Regions, Latin America
  • Table 6 : Market Share By Geographical Regions, Western Europe
  • Table 7 : Market Share By Geographical Regions, Central & Eastern Europe
  • Table 8 : Market Share By Geographical Regions, MEA
  • Table 9 : Market Share By Geographical Regions, Asia ex. JPC
  • Table 10 : Market Share By Geographical Regions, Japan
  • Table 11 : Market Share By Geographical Regions, China
  • Table 12 : Market Share By Industry Vertical 1, Worldwide
  • Table 13 : Market Share By Industry Vertical 2, Worldwide
  • Table 14 : Market Share By Industry Vertical 3, Worldwide
  • Table 15 : Market Share By Industry Vertical 4, Worldwide
  • Table 16 : Market Share By Industry Vertical 5, Worldwide
  • Table 17 : Market Share By Industry Vertical 6, Worldwide
  • Table 18 : Market Share By Industry Vertical 7, Worldwide
  • Table 19 : Market Share By Industry Vertical 8, Worldwide

List of Figures

  • Fig. 1 Market Share of Digital Marketing Analytics,, Worldwide, 2022
  • Fig. 2 Market Share of Digital Marketing Analytics,, USA, 2022
  • Fig. 3 Market Share of Digital Marketing Analytics,, Canada, 2022
  • Fig. 4 Market Share of Digital Marketing Analytics,, Latin America, 2022
  • Fig. 5 Market Share of Digital Marketing Analytics,, Western Europe, 2022
  • Fig. 6 Market Share of Digital Marketing Analytics,, Central & Eastern Europe, 2022
  • Fig. 7 Market Share of Digital Marketing Analytics,, Middle East & Africa, 2022
  • Fig. 8 Market Share of Digital Marketing Analytics,, Asia excluding Japan and China, 2022
  • Fig. 9 Market Share of Digital Marketing Analytics,, Japan, 2022
  • Fig. 10 Market Share of Digital Marketing Analytics,, China, 2022
  • Fig. 11 Market Share of Digital Marketing Analytics,, IT & Telecom Industry, 2022
  • Fig. 12 Market Share of Digital Marketing Analytics,, Banking & Financial Services Industry, 2022
  • Fig. 13 Market Share of Digital Marketing Analytics,, Insurance Industry, 2022
  • Fig. 14 Market Share of Digital Marketing Analytics,, Healthcare Industry, 2022
  • Fig. 15 Market Share of Digital Marketing Analytics,, Government & Public Sector, 2022
  • Fig. 16 Market Share of Digital Marketing Analytics,, Retail & eCommerce, 2022
  • Fig. 17 Market Share of Digital Marketing Analytics,, Manufacturing, 2022
  • Fig. 18 Market Share of Digital Marketing Analytics,, Hospitality, 2022
  • Fig. 19 Market Share of Digital Marketing Analytics,, On-premises Deployment, 2022
  • Fig. 20 Market Share of Digital Marketing Analytics,, Cloud Deployment, 2022
  • Fig. 21 Market Share of Digital Marketing Analytics,, SMB Customers, 2022
  • Fig. 22 Market Share of Digital Marketing Analytics,, Large Customers, 2022
  • Fig. 23 Market Share of Digital Marketing Analytics,, Enterprise Customers, 2022