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市场调查报告书
商品编码
1308230

2023-2028年按类型（身体喷雾、头发喷雾）、分销渠道（线上、线下）和地区分類的头发和身体喷雾市场

Hair and Body Mist Market by Type (Body mist, Hair mist), Distribution Channel (Online, Offline), and Region 2023-2028
出版日期: | 出版商: IMARC | 英文 148 Pages | 商品交期: 2-3个工作天内

价格

市场概述：

2022年，全球头发和身体喷雾市场规模达到76亿美元。展望未来，IMARC集团预计到2028年，该市场规模将达到119亿美元，2023-2028年期间的年复合增长率（CAGR）为7.5%。个人卫生保健意识的增强、对天然有机产品需求的上升、社交媒体渗透率的提高、有影响力的代言人以及新香料的推出是推动市场发展的一些关键因素。

头发和身体喷雾是一种化妆品，旨在为头发和身体带来愉悦的香味。它们质地轻盈，可喷洒，可提供清爽而微妙的香味。发用和体用喷雾可替代香水和古龙水，提供更加细腻和多变的香味体验。它们通常由水、酒精和精油、香油或芳香化合物的混合物组成。这些芳香成分经过精心挑选和组合，可创造出迷人的香味，从花香、果香到木香或麝香，不一而足。喷雾中的酒精成分有助于在喷洒时均匀分散香味。使用头发和身体喷雾时，需要从远处将喷雾喷洒在头发或皮肤上，重点喷洒在手腕、颈部和耳后等脉搏点上。也可以喷洒在衣服或头发上，使香味持久。如今，随着新奇香水的推出，人们开始倾向于发用和体用喷雾。

头发和身体喷雾市场趋势：

推动市场发展的主要因素之一是消费者喜好的改变，如今人们开始倾向于更轻盈、更微妙的香味。这种喷雾质地轻盈，可随时快速补涂，适合随身携带的生活方式。此外，生产商还在开发创新包装，如便携式喷雾瓶，便于携带和全天使用。除此之外，对个人美容产品需求的增长也是促进市场增长的另一个因素。此外，消费者对自我护理和个人卫生的兴趣日益浓厚，也加速了产品的采用，以改善他们的个人美容习惯。此外，随着人们对合成产品有害影响的认识不断提高，消费者开始寻求不含刺激性化学物质和人工添加剂的产品，这使得天然有机发用和体用喷雾成为首选。此外，社交媒体和明星代言的影响力不断提升，促进了发用和体用喷雾产品的推广和代言，从而创造了积极的市场前景。

本报告回答的关键问题

  • 全球护发喷雾市场迄今为止的表现如何，未来几年又将如何？
  • 全球头发和身体喷雾市场的驱动因素、限制因素和机会是什么？
  • 每种驱动因素、限制因素和机会对全球美发沐浴露市场的影响是什么？
  • 哪些是主要的区域市场？
  • 哪些国家的美发沐浴露市场最具吸引力？
  • 基于类型的市场细分是什么？
  • 哪种类型在美发沐浴露市场最具吸引力？
  • 基于分销渠道的市场划分是怎样的？
  • 哪种分销渠道在美发沐浴露市场最具吸引力？
  • 全球美发沐浴露市场的竞争结构是怎样的？
  • 全球美发沐浴露市场的主要参与者/公司有哪些？

目录

第一章：前言

第二章：范围和方法

  • 研究目标
  • 利益相关者
  • 数据来源
    • 第一手资料
    • 二手资料
  • 市场评估
    • 自下而上法
    • 自上而下法
  • 预测方法

第三章：执行摘要

第四章 : 简介

  • 概述
  • 主要行业趋势

第5章：全球头发和身体喷雾市场

  • 市场概述
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：按类型分類的市场细分

  • 身体喷雾
    • 市场趋势
    • 市场预测
  • 发用喷雾
    • 市场趋势
    • 市场预测

第七章 ：按销售渠道分類的市场细分

  • 在线销售
    • 市场趋势
    • 市场预测
  • 线下市场
    • 市场趋势
    • 市场预测

第八章：各地区市场细分

  • 北美洲
    • 美国
    • 市场趋势
    • 市场预测
    • 加拿大
    • 市场趋势
    • 市场预测
  • 亚太地区
    • 中国
    • 市场趋势
    • 市场预测
    • 日本市场
    • 市场趋势
    • 市场预测
    • 印度市场
    • 市场趋势
    • 市场预测
    • 韩国
    • 市场趋势
    • 市场预测
    • 澳大利亚
    • 市场趋势
    • 市场预测
    • 印尼
    • 市场趋势
    • 市场预测
    • 其他市场
    • 市场趋势
    • 市场预测
  • 欧洲
    • 德国
    • 市场趋势
    • 市场预测
    • 法国
    • 市场趋势
    • 市场预测
    • 英国
    • 市场趋势
    • 市场预测
    • 意大利市场
    • 市场趋势
    • 市场预测
    • 西班牙
    • 市场趋势
    • 市场预测
    • 俄罗斯
    • 市场趋势
    • 市场预测
    • 其他市场
    • 市场趋势
    • 市场预测
  • 拉丁美洲
    • 巴西市场
    • 市场趋势
    • 市场预测
    • 墨西哥市场
    • 市场趋势
    • 市场预测
    • 其他市场
    • 市场趋势
    • 市场预测
  • 中东和非洲
    • 市场趋势
    • 各国市场细分
    • 市场预测

第九章：驱动因素、限制因素和机会

  • 驱动因素
  • 驱动因素
  • 限制因素
  • 机会

第10章：价值链分析

第十一章 ：波特五力分析

  • 五力分析概述
  • 买家议价能力
  • 供应商议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第十二章 ：价格分析

第十三章 ：竞争格局

  • 市场结构
  • 主要竞争者
  • 主要竞争者简介
    • Bath & Body Works Inc
    • Company Overview
    • Product Portfolio
    • Financials
    • SWOT Analysis
    • Chanel Limited
    • Company Overview
    • Product Portfolio
    • L'Oreal S.A.
    • Company Overview
    • Product Portfolio
    • Financials
    • SWOT Analysis
    • The Estee Lauder Companies Inc.
    • Company Overview
    • Product Portfolio
Product Code: SR112023A7950

Market Overview:

The global hair and body mist market size reached US$ 7.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2028, exhibiting a growth rate (CAGR) of 7.5% during 2023-2028. The increasing awareness about personal hygiene, rising demand for natural and organic products, growing social media penetration and endorsements by influencers, and the introduction of new fragrances represent some of the key factors driving the market.

Hair and body mists are cosmetic products designed to impart a pleasant fragrance to both the hair and the body. They are lightweight, sprayable solutions that provide a refreshing and subtle scent. Hair and body mists are a popular alternative to heavier perfumes and colognes, offering a more delicate and versatile fragrance experience. They typically consist of a blend of water, alcohol, and a mixture of essential oils, fragrance oils, or aromatic compounds. These fragrant ingredients are carefully selected and combined to create appealing scents, ranging from floral and fruity to woody or musky. The alcohol content in the mists helps to disperse the fragrance evenly when sprayed. The application of hair and body mist involves spraying mists onto the hair or skin from a distance, focusing on pulse points such as the wrists, neck, and behind the ears. It can also be spritzed onto clothes or hair for a long-lasting scent. Nowadays, with the introduction of new and exotic fragrances, individuals are becoming inclined toward hair and body mists.

Hair and Body Mist Market Trends:

One of the primary factors driving the market is the changing consumer preferences as individuals are nowadays gravitating toward lighter and more subtle fragrances. The lightweight nature of the mist allows for quick touch-ups and reapplication whenever desired, making it suitable for on-the-go lifestyles. Additionally, manufacturers are developing innovative packaging, such as portable spray bottles, making them easy to carry and apply throughout the day. Other than this, the increasing demand for personal grooming products is another factor contributing to the market growth. Furthermore, the growing interest of consumers toward self-care and personal hygiene has accelerated the product adoption to enhance their personal grooming routines. Moreover, with the increasing awareness about the harmful effects of synthetic products, consumers are seeking products that are free from harsh chemicals and artificial additives, making natural and organic hair and body mists a preferred choice. Moreover, the rising influence of social media and celebrity endorsements is promoting and endorsing hair and body mist products, thus creating a positive market outlook.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global hair and body mist market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on the type and distribution channel.

Type Insights:

Body mist

Hair mist

The report has provided a detailed breakup and analysis of the hair and body mist market based on the type. This includes body mist and hair mist. According to the report, body mist represented the largest segment.

Distribution Channel Insights:

Online

Offline

A detailed breakup and analysis of the hair and body mist market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.

Regional Insights:

North America

United States

Canada

Europe

Germany

France

United Kingdom

Italy

Spain

Others

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for hair and body mist. Some of the factors driving the North America hair and body mist market included changing consumer preferences and lifestyle trends, growing focus on natural and organic products, and influence of social media and celebrity endorsements.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global hair and body mist market. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Bath & Body Works Inc., Chanel Limited, L'Oreal S.A., The Estee Lauder Companies Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

  • How has the global hair and body mist market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global hair and body mist market?
  • What is the impact of each driver, restraint, and opportunity on the global hair and body mist market?
  • What are the key regional markets?
  • Which countries represent the most attractive hair and body mist market?
  • What is the breakup of the market based on the type?
  • Which is the most attractive type in the hair and body mist market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the hair and body mist market?
  • What is the competitive structure of the global hair and body mist market?
  • Who are the key players/companies in the global hair and body mist market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Hair and Body Mist Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Body Mist
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Hair Mist
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Online
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Offline
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Bath & Body Works Inc
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 Chanel Limited
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 L'Oreal S.A.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 The Estee Lauder Companies Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

List of Figures

  • Figure 1: Global: Hair and Body Mist Market: Major Drivers and Challenges
  • Figure 2: Global: Hair and Body Mist Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Hair and Body Mist Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Hair and Body Mist Market: Breakup by Type (in %), 2022
  • Figure 5: Global: Hair and Body Mist Market: Breakup by Distribution Channel (in %), 2022
  • Figure 6: Global: Hair and Body Mist Market: Breakup by Region (in %), 2022
  • Figure 7: Global: Hair and Body Mist (Body Mist) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 8: Global: Hair and Body Mist (Body Mist) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 9: Global: Hair and Body Mist (Hair Mist) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Hair and Body Mist (Hair Mist) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Hair and Body Mist (Online) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Hair and Body Mist (Online) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Hair and Body Mist (Offline) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Hair and Body Mist (Offline) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: North America: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: North America: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: United States: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: United States: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Canada: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Canada: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Asia-Pacific: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Asia-Pacific: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: China: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: China: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Japan: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Japan: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: India: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: India: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: South Korea: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: South Korea: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Australia: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Australia: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Indonesia: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Indonesia: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Others: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Others: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Europe: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Europe: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Germany: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Germany: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: France: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: France: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: United Kingdom: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: United Kingdom: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Italy: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Italy: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Spain: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Spain: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Russia: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Russia: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Others: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Others: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Latin America: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Latin America: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Brazil: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Brazil: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Mexico: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Mexico: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Others: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Others: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Middle East and Africa: Hair and Body Mist Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Middle East and Africa: Hair and Body Mist Market: Breakup by Country (in %), 2022
  • Figure 63: Middle East and Africa: Hair and Body Mist Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Global: Hair and Body Mist Industry: Drivers, Restraints, and Opportunities
  • Figure 65: Global: Hair and Body Mist Industry: Value Chain Analysis
  • Figure 66: Global: Hair and Body Mist Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Hair and Body Mist Market: Key Industry Highlights, 2022 & 2028
  • Table 2: Global: Hair and Body Mist Market Forecast: Breakup by Type (in Million US$), 2023-2028
  • Table 3: Global: Hair and Body Mist Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 4: Global: Hair and Body Mist Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 5: Global: Hair and Body Mist Market: Competitive Structure
  • Table 6: Global: Hair and Body Mist Market: Key Players