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商品编码

1347775

2023-2028 年 AR 农业市场报告（按解决方案（硬件、软件、服务）、应用程序（室外农业、室内农业）和地区）

AR in Agriculture Market Report by Solution (Hardware, Software, Services), Application (Outdoor Farming, Indoor Farming), and Region 2023-2028

出版日期: 2023年09月04日 | 出版商:

IMARC | 英文 146 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

市场概况：

2022年全球农业AR市场规模达到118万美元展望未来，IMARC集团预计到2028年市场规模将达到718万美元，2023-2028年復合年增长率（CAGR）为35.28%。广泛采用精准农业技术来提高作物产量和农业效率，对实时和特定位置数据的需求不断增长以最大限度地提高产量，以及下一代 AR 设备的出现是推动市场的一些关键因素。

农业中的增强现实（AR）是指数字技术的集成，将计算机生成的图像迭加到用户对现实世界的看法上，从而提供合成视图。它是一项创新技术，增强用户与物理世界的感知和互动，创造丰富的互动农业环境。 AR 利用数字模型、模拟、动画和其他图形表示为农民提供实时数据，促进更好的决策和提高生产力。 AR在农业中的应用涉及多种应用，例如农作物监测、牲畜管理、农业机械维护和农场劳动力培训等。该技术增强了农民直接在物理环境中可视化数据的能力，包括作物生长模式、土壤条件、天气预报和牲畜健康指标。通过这样做，它有助于解释复杂的农业数据、优化资源分配并有效处理意外情况。此外，农业中的 AR 代表了农业经营的变革性转变，融合了物理世界和数字世界之间的差距，并提供了交互式和身临其境的农业体验。

AR在农业市场的趋势：

对精准农业不断增长的需求主要推动了全球市场。随着全球粮食需求的不断增长和耕地的减少，AR 等精准农业技术对于提高作物产量和农业效率变得越来越重要。 AR 能够提供实时、特定位置的数据，使农民能够有效地管理资源并最大限度地提高产量，这推动了全球范围内的需求。除此之外，AR 还促进了高级培训和技能发展，有助于克服农业劳动力老龄化以及由此导致的技术专业知识缺乏的挑战，这为市场提供了动力。此外，下一代 AR 设备的出现以及机器学习和人工智能的显着进步推动了该技术对全球农民的可及性和负担能力不断提高，从而极大地支持了市场。影响市场的另一个重要趋势是科技初创公司和农业设备製造商越来越多地采用 AR。除此之外，AR在农业设备中的集成为农民提供了直观的交互界面，提高了设备的可用性和效率。此外，农业部门数字化公私合作伙伴关係的兴起正在促进 AR 技术的开发和部署。此外，AR 在农业实践现代化方面带来的好处以及政府实体日益增长的支持正在创造积极的市场前景。推动市场的其他一些因素包括快速数字化和持续的技术进步。

本报告回答的关键问题：

迄今为止，全球AR在农业市场的表现如何，未来几年将如何表现？
全球AR农业市场的驱动因素、限制因素和机会是什么？
每个驱动因素、限制因素和机会对全球农业市场 AR 有何影响？
主要区域市场有哪些？
哪些国家代表了农业市场中最具吸引力的 AR？
市场细分的解决方案是什么？
农业市场AR解决方案中哪一个最有吸引力？
基于应用程序的市场细分是什么？
AR在农业市场的哪个应用最有吸引力？
全球AR农业市场竞争格局如何？
全球 AR 农业市场的主要参与者/公司有哪些？

硬体
- 市场走向
- 关键环节
  - AR耳机和智能眼镜
  - 基于 AR 的平视显示器 (HUD)
- 市场预测
软体
- 市场走向
- 关键环节
  - AR开发包
  - 手持和移动设备应用程序
  - 内容创建软件和引擎
- 市场预测
服务
- 市场走向
- 关键环节
  - 系统集成服务
- 2 内容服务
  - 其他的
- 市场预测

第 7 章：按应用分類的市场细分

户外农业
- 市场走向
- 关键环节
  - 精准农业与智慧农业
  - 作物维护
  - 现场监控
  - 智能灌溉
  - 牲畜监测
  - 模拟训练
  - 天气跟踪和预报
- 市场预测
室内农业
- 市场走向
- 市场预测

第 8 章：按地区分類的市场细分

北美
- 美国
  - 市场走向
  - 市场预测
- 加拿大
  - 市场走向
  - 市场预测
亚太
- 中国
  - 市场走向
  - 市场预测
- 日本
  - 市场走向
  - 市场预测
- 印度
  - 市场走向
  - 市场预测
- 韩国
  - 市场走向
  - 市场预测
- 澳大利亚
  - 市场走向
  - 市场预测
- 印尼
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
欧洲
- 德国
  - 市场走向
  - 市场预测
- 法国
  - 市场走向
  - 市场预测
- 英国
  - 市场走向
  - 市场预测
- 义大利
  - 市场走向
  - 市场预测
- 西班牙
  - 市场走向
  - 市场预测
- 俄罗斯
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
拉美
- 巴西
  - 市场走向
  - 市场预测
- 墨西哥
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
中东和非洲
- 市场走向
- 按国家/地区分類的市场细分
- 市场预测

第 9 章：驱动因素、限制和机会

概述
司机
限制
机会

第 10 章：价值链分析

第 11 章：波特五力分析

概述
买家的议价能力
供应商的议价能力
竞争程度
新进入者的威胁
替代品的威胁

第 12 章：价格分析

第13章：竞争格局

市场结构
关键参与者
关键参与者简介
- Augmenta Holding (CNH Industrial NV)
- Nedap NV
- Think Digital
- YeppAr Smart Solutions

简介目录图表

Product Code: SR112023A8464

Market Overview:

The global AR in agriculture market size reached US$ 1.18 Million in 2022 Looking forward, IMARC Group expects the market to reach US$ 7.18 Million by 2028, exhibiting a growth rate (CAGR) of 35.28% during 2023-2028. The widespread adoption of precision farming techniques to improve crop yields and farming efficiency, the rising demand for real-time, and location-specific data to maximize yields, and the advent of next-generation AR devices represent some of the key factors driving the market.

Augmented reality (AR) in agriculture refers to the integration of digital technology that superimposes a computer-generated image onto the user's view of the real world, thereby providing a composite view. It is an innovative technology that enhances users' perception and interaction with the physical world, creating an enriched and interactive agricultural environment. AR leverages digital models, simulations, animations, and other graphical representations to provide farmers with real-time data, facilitating better decision-making and greater productivity. The utilization of AR in agriculture involves diverse applications, such as crop monitoring, livestock management, agricultural machinery maintenance, and training farm labor. This technology enhances farmers' ability to visualize data, including crop growth patterns, soil conditions, weather forecasts, and livestock health indicators, directly in their physical environment. By doing so, it aids in interpreting complex farming data, optimizing resource allocation, and effectively handling unexpected situations. Additionally, AR in agriculture represents a transformative shift in farming operations, merging the gap between the physical and digital world, and providing an interactive and immersive farming experience.

AR in Agriculture Market Trends:

The escalating need for precision farming majorly drives the global market. With growing global food demands and dwindling arable land, precision farming techniques, such as AR have become increasingly critical to enhancing crop yields and farming efficiency. AR's ability to provide real-time, location-specific data allows farmers to manage resources effectively and maximize yields, this is impelling the demand on the global level. Along with this, AR facilitates advanced training and skill development, aiding in overcoming the challenge of an aging farming workforce and the consequential lack of technological expertise, which is providing an impetus to the market. Also, the technology's increasing accessibility and affordability to farmers worldwide is fueled by the emergence of next-generation AR devices and notable advancements in machine learning and AI, thus significantly supporting the market. Another significant trend influencing the market is the rising adoption of AR by tech startups and farming equipment manufacturers. Apart from this, the integration of AR in farming equipment provides intuitive and interactive interfaces for farmers, enhancing equipment usability and efficiency. In addition, the rise in public-private partnerships for digitalizing the agricultural sector is fostering the development and deployment of AR technologies. Furthermore, the benefits offered by AR in modernizing agricultural practices and the growing support from governmental entities are creating a positive market outlook. Some of the other factors driving the market include rapid digitization and continual technological advancements.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global AR in agriculture market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on solution and application.

Solution Insights:

Hardware

AR Headsets and Smart Glasses

AR-Based Heads Up Display (HUD)

Software

AR Development Packages

Handheld and Mobile Device Apps

Content Creation Software and Engines

Services

System Integration Services

Content Services

Others

The report has provided a detailed breakup and analysis of the AR in agriculture market based on the solution. This includes hardware (AR headsets and smart glasses and AR-based heads up display-HUD), software (AR development packages, handheld and mobile device apps, and content creation software and engines), and services (system integration services, content services, and others). According to the report, software represented the largest segment.

Application Insights:

Outdoor Farming

Precision Agriculture and Smart Farming

Crop Maintenance

Field Monitoring

Smart Irrigation

Livestock Monitoring

Simulated Training

Weather Tracking and Forecasting

Indoor Farming

A detailed breakup and analysis of the AR in agriculture market based on application has also been provided in the report. This includes outdoor farming (crop maintenance, field monitoring, smart irrigation, livestock monitoring, simulated training, and weather tracking and forecasting), and indoor farming. According to the report, indoor farming represented the largest segment.

Regional Insights:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for AR in agriculture. Some of the factors driving the North America AR in agriculture market included the growing need for precision farming, rapid digitization, continual technological advancements, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global AR in agriculture market. The detailed profiles of all major companies have been provided. Some of the companies covered include Augmenta Holding (CNH Industrial N.V.), Nedap N.V., Think Digital, YeppAr Smart Solutions, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

How has the global AR in agriculture market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global AR in agriculture market?
What is the impact of each driver, restraint, and opportunity on the global AR in agriculture market?
What are the key regional markets?
Which countries represent the most attractive AR in agriculture market?
What is the breakup of the market based on the solution?
Which is the most attractive solution in the AR in agriculture market?
What is the breakup of the market based on the application?
Which is the most attractive application in the AR in agriculture market?
What is the competitive structure of the global AR in agriculture market?
Who are the key players/companies in the global AR in agriculture market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global AR in Agriculture Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Solution

6.1 Hardware
- 6.1.1 Market Trends
- 6.1.2 Key Segments
  - 6.1.2.1 AR Headsets and Smart Glasses
  - 6.1.2.2 AR-Based Heads Up Display (HUD)
- 6.1.3 Market Forecast
6.2 Software
- 6.2.1 Market Trends
- 6.2.2 Key Segments
  - 6.2.2.1 AR Development Packages
  - 6.2.2.2 Handheld and Mobile Device Apps
  - 6.2.2.3 Content Creation Software and Engines
- 6.2.3 Market Forecast
6.3 Service
- 6.3.1 Market Trends
- 6.3.2 Key Segments
  - 6.3.2.1 System Integration Services
- 6.3.2 2 Content Services
  - 6.3.2.3 Others
- 6.3.3 Market Forecast

7 Market Breakup by Application

7.1 Outdoor Farming
- 7.1.1 Market Trends
- 7.1.2 Key Segments
  - 7.1.2.1 Precision Agriculture and Smart Farming
  - 7.1.2.2 Crop Maintenance
  - 7.1.2.3 Field Monitoring
  - 7.1.2.4 Smart Irrigation
  - 7.1.2.5 Livestock Monitoring
  - 7.1.2.6 Simulated Training
  - 7.1.2.7 Weather Tracking and Forecasting
- 7.1.3 Market Forecast
7.2 Indoor Farming
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Region

8.1 North America
- 8.1.1 United States
  - 8.1.1.1 Market Trends
  - 8.1.1.2 Market Forecast
- 8.1.2 Canada
  - 8.1.2.1 Market Trends
  - 8.1.2.2 Market Forecast
8.2 Asia-Pacific
- 8.2.1 China
  - 8.2.1.1 Market Trends
  - 8.2.1.2 Market Forecast
- 8.2.2 Japan
  - 8.2.2.1 Market Trends
  - 8.2.2.2 Market Forecast
- 8.2.3 India
  - 8.2.3.1 Market Trends
  - 8.2.3.2 Market Forecast
- 8.2.4 South Korea
  - 8.2.4.1 Market Trends
  - 8.2.4.2 Market Forecast
- 8.2.5 Australia
  - 8.2.5.1 Market Trends
  - 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
  - 8.2.6.1 Market Trends
  - 8.2.6.2 Market Forecast
- 8.2.7 Others
  - 8.2.7.1 Market Trends
  - 8.2.7.2 Market Forecast
8.3 Europe
- 8.3.1 Germany
  - 8.3.1.1 Market Trends
  - 8.3.1.2 Market Forecast
- 8.3.2 France
  - 8.3.2.1 Market Trends
  - 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
  - 8.3.3.1 Market Trends
  - 8.3.3.2 Market Forecast
- 8.3.4 Italy
  - 8.3.4.1 Market Trends
  - 8.3.4.2 Market Forecast
- 8.3.5 Spain
  - 8.3.5.1 Market Trends
  - 8.3.5.2 Market Forecast
- 8.3.6 Russia
  - 8.3.6.1 Market Trends
  - 8.3.6.2 Market Forecast
- 8.3.7 Others
  - 8.3.7.1 Market Trends
  - 8.3.7.2 Market Forecast
8.4 Latin America
- 8.4.1 Brazil
  - 8.4.1.1 Market Trends
  - 8.4.1.2 Market Forecast
- 8.4.2 Mexico
  - 8.4.2.1 Market Trends
  - 8.4.2.2 Market Forecast
- 8.4.3 Others
  - 8.4.3.1 Market Trends
  - 8.4.3.2 Market Forecast
8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
- 13.3.1 Augmenta Holding (CNH Industrial N.V.)
  - 13.3.1.1 Company Overview
  - 13.3.1.2 Product Portfolio
- 13.3.2 Nedap N.V.
  - 13.3.2.1 Company Overview
  - 13.3.2.2 Product Portfolio
- 13.3.3 Think Digital
  - 13.3.3.1 Company Overview
  - 13.3.3.2 Product Portfolio
- 13.3.4 YeppAr Smart Solutions
  - 13.3.4.1 Company Overview
  - 13.3.4.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

简介目录图表

List of Figures

Figure 1: Global: AR in Agriculture Market: Major Drivers and Challenges
Figure 2: Global: AR in Agriculture Market: Sales Value (in Million US$), 2017-2022
Figure 3: Global: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 4: Global: AR in Agriculture Market: Breakup by Solution (in %), 2022
Figure 5: Global: AR in Agriculture Market: Breakup by Application (in %), 2022
Figure 6: Global: AR in Agriculture Market: Breakup by Region (in %), 2022
Figure 7: Global: AR in Agriculture (Hardware) Market: Sales Value (in Million US$), 2017 & 2022
Figure 8: Global: AR in Agriculture (Hardware) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 9: Global: AR in Agriculture (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: AR in Agriculture (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: AR in Agriculture (Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: AR in Agriculture (Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: AR in Agriculture (Outdoor Farming) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: AR in Agriculture (Outdoor Farming) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: AR in Agriculture (Indoor Farming) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: AR in Agriculture (Indoor Farming) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: North America: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: North America: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: United States: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: United States: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Canada: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Canada: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Asia-Pacific: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Asia-Pacific: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: China: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: China: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Japan: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Japan: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: India: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: India: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: South Korea: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: South Korea: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Australia: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Australia: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Indonesia: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Indonesia: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Others: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Others: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Europe: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Europe: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Germany: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Germany: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: France: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: France: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: United Kingdom: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: United Kingdom: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Italy: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Italy: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Spain: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Spain: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Russia: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Russia: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Others: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Others: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Latin America: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Latin America: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Brazil: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Brazil: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Mexico: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Mexico: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: Others: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: Others: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Middle East and Africa: AR in Agriculture Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Middle East and Africa: AR in Agriculture Market: Breakup by Country (in %), 2022
Figure 65: Middle East and Africa: AR in Agriculture Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Global: AR in Agriculture Industry: Drivers, Restraints, and Opportunities
Figure 67: Global: AR in Agriculture Industry: Value Chain Analysis
Figure 68: Global: AR in Agriculture Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: AR in Agriculture Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: AR in Agriculture Market Forecast: Breakup by Solution (in Million US$), 2023-2028
Table 3: Global: AR in Agriculture Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 4: Global: AR in Agriculture Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 5: Global: AR in Agriculture Market: Competitive Structure
Table 6: Global: AR in Agriculture Market: Key Players

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