市场调查报告书
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1613362
数位农业市场:按类型、配置和应用划分 - 2025-2030 年全球预测Digital Agriculture Market by Type (Hardware, Service, Software), Deployment (Cloud, On-premises), Application - Global Forecast 2025-2030 |
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2023年数位农业市场价值为198.8亿美元,预计2024年将达到218.5亿美元,复合年增长率为10.43%,到2030年将达到398.4亿美元。
数位农业包括使用资料集中技术来提高生产力、永续性、效率并彻底改变农业实践。结合物联网设备、人工智慧、机器学习和遥感探测等工具来分析资料、自动化流程并实现精密农业。全球人口成长、气候变迁、资源稀缺以及对永续农业方法的需求等挑战催生了对数位农业的需求。其应用范围广泛,包括作物监测、土壤管理、预测分析和牲畜管理。最终用途涵盖各种相关人员,包括农民、农业合作社、食品公司和政府机构。
主要市场统计 | |
---|---|
基准年[2023] | 198.8亿美元 |
预计年份 [2024] | 218.5亿美元 |
预测年份 [2030] | 398.4亿美元 |
复合年增长率(%) | 10.43% |
市场成长受到技术进步、智慧农业技术的日益采用以及鼓励永续农业的政府支持政策等因素的影响。此外,对高品质食品的需求加上减少环境足迹的压力进一步推动了数位农业的采用。新的商机在于整合区块链实现透明供应链、利用人工智慧增强决策、扩大精密农业技术领域。公司可以透过投资研发并与高科技公司建立策略伙伴关係关係来利用这些趋势。
然而,一些挑战正在阻碍市场成长。其中包括高昂的初始投资成本、农村地区缺乏数位基础设施以及资料隐私问题。此外,农民由于缺乏培训和意识而抵制引进新技术也可能是一个主要障碍。
该领域的创新可以专注于开发适合小农的负担得起的技术、加强资料互通性标准以及建立强大的网路安全框架。机器学习主导的预测分析和自主机器等研究领域可以将效率和生产力提升到新的水平。市场的本质是高度动态的,不断的技术进步正在重塑农业实践。相关人员需要灵活地捕捉技术变革,同时应对永续性和扩充性挑战,以推动数位农业的未来成长。
市场动态:揭示快速发展的数位农业市场的关键市场洞察
供给和需求的动态相互作用正在改变数位农业市场。透过了解这些不断变化的市场动态,公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险,同时也能帮助消费行为及其对製造业的影响。
波特五力:驾驭数位农业市场的策略工具
波特的五力框架是理解市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势、解决弱点并避免潜在的挑战,以确保更强大的市场地位。
PESTLE分析:了解数位农业市场的外部影响
外部宏观环境因素在塑造数位农业市场的绩效动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素,公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化,并为他们做出积极主动的决策做好准备。
市场占有率分析 了解数位农业市场竞争态势
数位农业市场的详细市场占有率分析可以对供应商的业绩进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势,为供应商提供了製定策略决策所需的洞察力,使他们能够在日益激烈的竞争中占有一席之地。
FPNV 数位农业市场定位矩阵供应商绩效评估
FPNV定位矩阵是评估数位农业市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商,从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商,并确定最能满足您的策略目标的合作伙伴和解决方案。
策略分析和建议绘製数位农业市场的成功之路
对于希望加强在全球市场的影响力的公司来说,数位农业市场的策略分析至关重要。透过审查关键资源、能力和绩效指标,公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战,利用新的商机并取得长期成功。
1. 市场渗透率:对当前市场环境的详细审查、主要企业的广泛资料、对其在市场中的影响力和整体影响力的评估。
2. 市场开拓:辨识新兴市场的成长机会,评估现有领域的扩张潜力,并提供未来成长的策略蓝图。
3. 市场多元化:分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。
4. 竞争评估与情报:彻底分析竞争格局,检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。
5. 产品开发与创新:重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。
1.目前的市场规模和未来的成长预测是多少?
2. 哪些产品、区隔市场和地区提供最佳投资机会?
3.塑造市场的主要技术趋势和监管影响是什么?
4.主要厂商的市场占有率和竞争地位如何?
5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么?
The Digital Agriculture Market was valued at USD 19.88 billion in 2023, expected to reach USD 21.85 billion in 2024, and is projected to grow at a CAGR of 10.43%, to USD 39.84 billion by 2030.
Digital agriculture encompasses the use of data-intensive technologies to revolutionize farming practices, enhancing productivity, sustainability, and efficiency. It incorporates tools like IoT devices, AI, machine learning, and remote sensing to analyze data, automate processes, and enable precision farming. The necessity of digital agriculture arises from challenges such as the growing global population, climate change, resource scarcity, and the need for sustainable farming practices. Its applications are vast, including crop monitoring, soil management, predictive analysis, and livestock management. End-use scope extends across various stakeholders, including farmers, agricultural cooperatives, food companies, and governmental bodies.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 19.88 billion |
Estimated Year [2024] | USD 21.85 billion |
Forecast Year [2030] | USD 39.84 billion |
CAGR (%) | 10.43% |
Market growth is influenced by factors such as advancements in technology, increasing adoption of smart farming techniques, and supportive governmental policies encouraging sustainable agriculture. Additionally, the demand for high-quality food products, coupled with the pressure to reduce environmental footprints, further drives digital agriculture adoption. Emerging opportunities lie in integrating blockchain for transparent supply chains, leveraging AI for enhanced decision-making, and expanding precision farming techniques globally. Firms can capitalize on these trends by investing in R&D and forging strategic partnerships with tech companies.
However, several challenges impede market growth. These include high initial investment costs, lack of digital infrastructure in rural areas, and data privacy issues. Additionally, farmers' resistance to adopt new technologies due to lack of training and awareness can be a significant hurdle.
Innovation in this domain can focus on developing affordable technologies tailored for small-scale farmers, enhancing data interoperability standards, and creating robust cybersecurity frameworks. Research areas such as machine learning-driven predictive analytics and autonomous machinery can unlock new efficiencies and productivity levels. The market's nature is highly dynamic, with continuous technological advancements reshaping agricultural practices. Stakeholders need to be agile, capturing technological shifts while addressing sustainability and scalability challenges, to drive future growth in digital agriculture.
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Agriculture Market
The Digital Agriculture Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the Digital Agriculture Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Agriculture Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the Digital Agriculture Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Agriculture Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the Digital Agriculture Market
A detailed market share analysis in the Digital Agriculture Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Agriculture Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Agriculture Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Agriculture Market
A strategic analysis of the Digital Agriculture Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the Digital Agriculture Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, AGCO Corporation, AgGateway, Agreena ApS, AgriWebb Pty Ltd., AKVA group ASA, Arable Labs, Inc., BASF SE, Bayer AG, Ceres Imaging, Inc., Cisco Systems, Inc., CropX Technologies Ltd., Deere & Company, DeLaval by Tetra Laval Group, DTN, LLC, Epicor Software Corporation, Eurofins Scientific, Farmers Business Network, Inc., Farmers Edge Inc., Gamaya by Mahindra & Mahindra, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, PrecisionHawk, Inc. by Field Group, Raven Industries, Inc. by CNH Industrial N.V., Small Robot Company, Syngenta Crop Protection AG, SZ DJI Technology Co., Ltd., Taranis Visual Ltd., TELUS, Trimble Inc., and Vodafone Group PLC.
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?