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OTA传输平台市场：2023-2028年全球产业趋势、份额、规模、成长、机会与预测

OTA Transmission Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日期: 2023年11月24日 | 出版商:

IMARC | 英文 139 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

抽象的

2022年全球OTA传输平台市场规模达到1.049亿美元。展望未来， IMARC Group预计到2028年市场规模将达到1.35亿美元，2022-2028年复合年增长率（CAGR）为4.29%。

空中下载（OTA）传输平台是指用于在电视和广播平台上广播频道的无线通讯系统。它还有助于更新行动装置上的软体和管理用户身份模组 (SIM) 卡。它依赖于高级电视系统委员会 (ATSC) 3.0 标准。此外，随着它为物理层部署先进的纠错和新兴技术以透过互联网协定（IP）传输系统创建无线资料，它正在全球范围内获得关注。

OTA传输平台市场趋势：

广播产业的显着成长，加上对研发（R&D）活动和资讯科技（IT）的广泛投资，是推动市场的主要因素之一。 OTA传输平台帮助广播公司分享具有更好影像和音讯品质的视讯内容，并提供改进的频道呈现和操作简单性。因此，世界各地的广播公司和显示设备製造商对这些平台的需求不断增加。此外，越来越多地采用 ATSC 标准来支援高效视讯编码、增强接收讯号和改善观众体验，这创造了良好的市场前景。 5G技术的日益普及以及全球线上/点播内容服务的成长趋势也推动了市场。这可以归因于用户越来越多地采用 OTT 服务。由于 OTT 和 OTA 平台的混合组合（为涵盖两个频道的用户提供电视指南），预计市场将会復苏。

本报告回答的关键问题

2022年全球OTA传输平台市场规模有多大？
2023-2028年全球OTA传输平台市场预计成长率为何？
COVID-19对全球OTA传输平台市场有何影响？
推动全球OTA传输平台市场的关键因素是什么？
基于组件的全球OTA传输平台市场格局如何？
全球OTA传输平台市场按平台类型划分如何？
全球OTA传输平台市场的重点区域有哪些？
全球OTA传输平台市场的主要参与者/公司有哪些？

北美洲
- 美国
  - 市场走向
  - 市场预测
- 加拿大
  - 市场走向
  - 市场预测
亚太
- 中国
  - 市场走向
  - 市场预测
- 日本
  - 市场走向
  - 市场预测
- 印度
  - 市场走向
  - 市场预测
- 韩国
  - 市场走向
  - 市场预测
- 澳洲
  - 市场走向
  - 市场预测
- 印尼
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
欧洲
- 德国
  - 市场走向
  - 市场预测
- 法国
  - 市场走向
  - 市场预测
- 英国
  - 市场走向
  - 市场预测
- 义大利
  - 市场走向
  - 市场预测
- 西班牙
  - 市场走向
  - 市场预测
- 俄罗斯
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
拉丁美洲
- 巴西
  - 市场走向
  - 市场预测
- 墨西哥
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
中东和非洲
- 市场走向
- 按国家/地区分類的市场细分
- 市场预测

第 10 章：SWOT 分析

概述
优势
弱点
机会
威胁

第 11 章：价值链分析

第 12 章：波特五力分析

概述
买家的议价能力
供应商的议价能力
竞争程度
新进入者的威胁
替代品的威胁

第 13 章：价格分析

第14章：竞争格局

市场结构
关键参与者
关键参与者简介
- AirTV LLC (DISH DBS Corporation)
- Channel Master
- Encompass
- GatesAir Inc.
- Harmonic Inc.
- Liveu Inc.
- Nuvyyo Inc.
- Powercast Corporation
- Sinclair Broadcast Group Inc.
- Thales Group
- TiVo Corporation (Xperi Holding Corporation)

简介目录图表

Product Code: SR112023A4167

Abstract

The global OTA transmission platform market size reached US$ 104.9 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 135.0 Million by 2028, exhibiting a growth rate (CAGR) of 4.29% during 2022-2028.

Over-the-air (OTA) transmission platform refers to a wireless communication system used to broadcast channels on television and radio platforms. It also aids in updating software on mobile devices and managing subscriber identity module (SIM) cards. It relies on the advanced television systems committee (ATSC) 3.0 standard. Moreover, as it deploys advanced error correction for the physical layer and emerging technologies to create wireless data via an internet protocol (IP) delivery system, it is gaining traction across the globe.

OTA Transmission Platform Market Trends:

Significant growth in the broadcasting industry, in confluence with extensive investments in research and development (R&D) activities and information technology (IT), represents one of the major factors driving the market. OTA transmission platforms assist broadcasters in sharing video content with better picture and audio quality and providing improved channel presentation and ease of operations. As a result, there is an increase in the demand for these platforms among broadcasters and manufacturers of display devices around the world. Furthermore, the rising adoption of ATSC standards for supporting high-efficiency video coding, enhancing reception signals and improving viewer experience is creating a favorable market outlook. The market is also impelled by the growing utilization of 5G technology and the increasing trend of online/on-demand content services worldwide. This can be accredited to the growing adoption of over-the-top (OTT) services among users. The market is anticipated to recover on account of the hybrid combination of OTT and OTA platforms, which provide a television guide to users covering both channels.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global OTA transmission platform market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, platform type and end user.

Breakup by Component:

Hardware

Services

Breakup by Platform Type:

Television

Radio

Mobile

Streaming Devices

Others

Breakup by End User:

Individual

Commercial

Healthcare

Media and Entertainment

Information Technology

Education

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AirTV L.L.C (DISH DBS Corporation), Channel Master, Encompass, GatesAir Inc., Harmonic Inc., Liveu Inc., Nuvyyo Inc., Powercast Corporation, Sinclair Broadcast Group Inc., Thales Group and TiVo Corporation (Xperi Holding Corporation).

Key Questions Answered in This Report

1. What was the size of the global OTA transmission platform market in 2022?
2. What is the expected growth rate of the global OTA transmission platform market during 2023-2028?
3. What has been the impact of COVID-19 on the global OTA transmission platform market?
4. What are the key factors driving the global OTA transmission platform market?
5. What is the breakup of the global OTA transmission platform market based on the component?
6. What is the breakup of the global OTA transmission platform market based on the platform type?
7. What are the key regions in the global OTA transmission platform market?
8. Who are the key players/companies in the global OTA transmission platform market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global OTA Transmission Platform Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Component

6.1 Hardware
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Platform Type

7.1 Television
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Radio
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Mobile
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Streaming Devices
- 7.4.1 Market Trends
- 7.4.2 Market Forecast
7.5 Others
- 7.5.1 Market Trends
- 7.5.2 Market Forecast

8 Market Breakup by End User

8.1 Individual
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Commercial
- 8.2.1 Market Trends
- 8.2.2 Key Segments
  - 8.2.2.1 Healthcare
  - 8.2.2.2 Media and Entertainment
  - 8.2.2.3 Information Technology
  - 8.2.2.4 Education
- 8.2.3 Market Forecast

9 Market Breakup by Region

9.1 North America
- 9.1.1 United States
  - 9.1.1.1 Market Trends
  - 9.1.1.2 Market Forecast
- 9.1.2 Canada
  - 9.1.2.1 Market Trends
  - 9.1.2.2 Market Forecast
9.2 Asia-Pacific
- 9.2.1 China
  - 9.2.1.1 Market Trends
  - 9.2.1.2 Market Forecast
- 9.2.2 Japan
  - 9.2.2.1 Market Trends
  - 9.2.2.2 Market Forecast
- 9.2.3 India
  - 9.2.3.1 Market Trends
  - 9.2.3.2 Market Forecast
- 9.2.4 South Korea
  - 9.2.4.1 Market Trends
  - 9.2.4.2 Market Forecast
- 9.2.5 Australia
  - 9.2.5.1 Market Trends
  - 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
  - 9.2.6.1 Market Trends
  - 9.2.6.2 Market Forecast
- 9.2.7 Others
  - 9.2.7.1 Market Trends
  - 9.2.7.2 Market Forecast
9.3 Europe
- 9.3.1 Germany
  - 9.3.1.1 Market Trends
  - 9.3.1.2 Market Forecast
- 9.3.2 France
  - 9.3.2.1 Market Trends
  - 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
  - 9.3.3.1 Market Trends
  - 9.3.3.2 Market Forecast
- 9.3.4 Italy
  - 9.3.4.1 Market Trends
  - 9.3.4.2 Market Forecast
- 9.3.5 Spain
  - 9.3.5.1 Market Trends
  - 9.3.5.2 Market Forecast
- 9.3.6 Russia
  - 9.3.6.1 Market Trends
  - 9.3.6.2 Market Forecast
- 9.3.7 Others
  - 9.3.7.1 Market Trends
  - 9.3.7.2 Market Forecast
9.4 Latin America
- 9.4.1 Brazil
  - 9.4.1.1 Market Trends
  - 9.4.1.2 Market Forecast
- 9.4.2 Mexico
  - 9.4.2.1 Market Trends
  - 9.4.2.2 Market Forecast
- 9.4.3 Others
  - 9.4.3.1 Market Trends
  - 9.4.3.2 Market Forecast
9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast

10 SWOT Analysis

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
- 14.3.1 AirTV L.L.C (DISH DBS Corporation)
  - 14.3.1.1 Company Overview
  - 14.3.1.2 Product Portfolio
- 14.3.2 Channel Master
  - 14.3.2.1 Company Overview
  - 14.3.2.2 Product Portfolio
- 14.3.3 Encompass
  - 14.3.3.1 Company Overview
  - 14.3.3.2 Product Portfolio
- 14.3.4 GatesAir Inc.
  - 14.3.4.1 Company Overview
  - 14.3.4.2 Product Portfolio
- 14.3.5 Harmonic Inc.
  - 14.3.5.1 Company Overview
  - 14.3.5.2 Product Portfolio
  - 14.3.5.3 Financials
  - 14.3.5.4 SWOT Analysis
- 14.3.6 Liveu Inc.
  - 14.3.6.1 Company Overview
  - 14.3.6.2 Product Portfolio
- 14.3.7 Nuvyyo Inc.
  - 14.3.7.1 Company Overview
  - 14.3.7.2 Product Portfolio
- 14.3.8 Powercast Corporation
  - 14.3.8.1 Company Overview
  - 14.3.8.2 Product Portfolio
- 14.3.9 Sinclair Broadcast Group Inc.
  - 14.3.9.1 Company Overview
  - 14.3.9.2 Product Portfolio
  - 14.3.9.3 Financials
- 14.3.10 Thales Group
  - 14.3.10.1 Company Overview
  - 14.3.10.2 Product Portfolio
  - 14.3.10.3 Financials
  - 14.3.10.4 SWOT Analysis
- 14.3.11 TiVo Corporation (Xperi Holding Corporation)
  - 14.3.11.1 Company Overview
  - 14.3.11.2 Product Portfolio
  - 14.3.11.3 SWOT Analysis

简介目录图表

List of Figures

Figure 1: Global: OTA Transmission Platform Market: Major Drivers and Challenges
Figure 2: Global: OTA Transmission Platform Market: Sales Value (in Million US$), 2017-2022
Figure 3: Global: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 4: Global: OTA Transmission Platform Market: Breakup by Component (in %), 2022
Figure 5: Global: OTA Transmission Platform Market: Breakup by Platform Type (in %), 2022
Figure 6: Global: OTA Transmission Platform Market: Breakup by End User (in %), 2022
Figure 7: Global: OTA Transmission Platform Market: Breakup by Region (in %), 2022
Figure 8: Global: OTA Transmission Platform (Hardware) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: OTA Transmission Platform (Hardware) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: OTA Transmission Platform (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: OTA Transmission Platform (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: OTA Transmission Platform (Television) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: OTA Transmission Platform (Television) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: OTA Transmission Platform (Radio) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: OTA Transmission Platform (Radio) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: OTA Transmission Platform (Mobile) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: OTA Transmission Platform (Mobile) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: OTA Transmission Platform (Streaming Devices) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: OTA Transmission Platform (Streaming Devices) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: OTA Transmission Platform (Other Platform Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: OTA Transmission Platform (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: OTA Transmission Platform (Individual) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: OTA Transmission Platform (Individual) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: OTA Transmission Platform (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: OTA Transmission Platform (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: North America: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: North America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: United States: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: United States: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Canada: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Canada: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Asia-Pacific: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Asia-Pacific: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: China: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: China: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Japan: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Japan: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: India: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: India: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: South Korea: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: South Korea: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Australia: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Australia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Indonesia: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Indonesia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Europe: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Europe: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Germany: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Germany: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: France: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: France: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: United Kingdom: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: United Kingdom: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Italy: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Italy: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Spain: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Spain: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Russia: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Russia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Latin America: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Latin America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Brazil: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Brazil: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Mexico: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Mexico: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Middle East and Africa: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Middle East and Africa: OTA Transmission Platform Market: Breakup by Country (in %), 2022
Figure 74: Middle East and Africa: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Global: OTA Transmission Platform Industry: SWOT Analysis
Figure 76: Global: OTA Transmission Platform Industry: Value Chain Analysis
Figure 77: Global: OTA Transmission Platform Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: OTA Transmission Platform Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: OTA Transmission Platform Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: OTA Transmission Platform Market Forecast: Breakup by Platform Type (in Million US$), 2023-2028
Table 4: Global: OTA Transmission Platform Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 5: Global: OTA Transmission Platform Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: OTA Transmission Platform Market: Competitive Structure
Table 7: Global: OTA Transmission Platform Market: Key Players

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License/价格

OTA传输平台市场：2023-2028年全球产业趋势、份额、规模、成长、机会与预测

OTA Transmission Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

抽象的

OTA传输平台市场趋势：

本报告回答的关键问题

目录

第一章：前言

第 2 章：范围与方法

第 3 章：执行摘要

第 4 章：简介

第5章：全球OTA传输平台市场

第 6 章：按成分分類的市场区隔

第 7 章：按平台类型分類的市场细分

第 8 章：最终用户的市场区隔

第 9 章：按地区分類的市场区隔

第 10 章：SWOT 分析

第 11 章：价值链分析

第 12 章：波特五力分析

第 13 章：价格分析

第14章：竞争格局

Abstract

OTA Transmission Platform Market Trends:

Key Market Segmentation:

Breakup by Component:

Breakup by Platform Type:

Breakup by End User:

Breakup by Region:

Competitive Landscape:

Key Questions Answered in This Report

Table of Contents

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

5 Global OTA Transmission Platform Market

6 Market Breakup by Component

7 Market Breakup by Platform Type

8 Market Breakup by End User

9 Market Breakup by Region

10 SWOT Analysis

11 Value Chain Analysis

12 Porters Five Forces Analysis

13 Price Analysis

14 Competitive Landscape

List of Figures

List of Tables