市场调查报告书
商品编码
1422870
2024-2032 年加热不燃烧 (HNB) 烟草市场(按产品(设备、消耗品)、配销通路(线下商店、线上商店)和地区)Heat Not Burn (HNB) Tobacco Market by Product (Devices, Consumables), Distribution Channel (Offline Stores, Online Stores), and Region 2024-2032 |
2023年全球加热不燃烧(HNB)烟草市场规模达215亿美元。展望未来, IMARC Group预计到2032年市场规模将达到1,628亿美元,2024-2032年复合年增长率(CAGR)为24.44% 。产品的成本效益、线下和线上分销管道的广泛可用性以及咀嚼烟草和捲烟引起的疾病日益流行是推动市场发展的一些关键因素。
加热不燃烧 (HNB) 烟草是一种含有烟草的电子设备。它加热烟草而不燃烧,并产生使用者吸入的气雾。它包含一个包裹着玻璃纤维的碳尖端,不会导致产品产生灰烬或尺寸燃烧。与电子烟相比,它使用真正的烟草,而不是调味液体尼古丁。它可以让使用者体验抽普通香烟的感觉,而无需吸入燃烧的烟草。加热不燃烧烟草可以帮助减少从燃烧捲烟转向的成年吸烟者遭受烟草相关伤害的风险。与普通香烟相比,它可以降低毒性,降低有害化学物质的水平,并且对肺部或心臟健康的影响最小。由于它们有助于减少氧化压力、发炎和脱氧核糖核酸 (DNA) 损伤,全球对加热不燃烧烟草的需求正在上升。
目前,由于其低廉且有效的定价,对加热不燃烧烟草产品的需求不断增加,这是支持市场成长的关键因素之一。除此之外,由于吸烟者对尼古丁含量极低的烟草产品的消费不断增长,对加热不燃烧产品的需求也有所增加。随着大众对吸传统捲烟有害影响的认识不断增强,为产业投资者提供了利润丰厚的成长机会。此外,主要市场参与者正在关注新的行销策略,以增加其产品的销量,并强调使用加热不燃烧烟草产品的各种好处。他们也组织广告活动,鼓励人们限制吸烟依赖烟草的习惯。此外,对降低风险产品(RRP)的需求也在增加,以尽量减少燃烧烟草的危险副作用。再加上咀嚼烟草和香烟引起的疾病日益流行,正在对市场产生积极影响。除此之外,加热不燃烧烟草产品透过线下和线上分销管道的广泛供应,以及世界各地电子商务产业的蓬勃发展,正在推动市场的成长。此外,各国管理机构正在批准销售加热不燃烧烟草产品,这正在加强市场的成长。
The global heat not burn (HNB) tobacco market size reached US$ 21.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 162.8 Billion by 2032, exhibiting a growth rate (CAGR) of 24.44% during 2024-2032. The cost-effectiveness of the product, wide availability through offline and online distribution channels, and the growing prevalence of diseases due to chewing tobacco and cigarettes represent some of the key factors driving the market.
Heat not burn (HNB) tobacco is an electronic device that contains tobacco. It heats tobacco without burning and creates an aerosol that the user inhales. It comprises a carbon tip wrapped in glass fibers that do not cause the product to create ash or burn down in size. It uses real tobacco, not flavored liquid nicotine, as compared to e-cigarettes. It allows users to experience the sensation of smoking a regular cigarette without inhaling combusted tobacco. HNB tobacco can help reduce the risk of tobacco-related harm for adult smokers who switch from combusted cigarettes. It delivers reduced toxicity, lowers levels of harmful chemicals, and causes minimal impact on lung or heart health as compared to regular cigarettes. As they assist in reducing oxidative stress, inflammation, and deoxyribonucleic acid (DNA) damage, the demand for HNB tobacco is rising across the globe.
At present, the increasing demand for HNB tobacco products due to their low and effective pricing represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for HNB products on account of the growing consumption of tobacco products with minimal nicotine content among smokers. This, along with the increasing awareness among the masses about the harmful impacts of smoking traditional cigarettes, is offering lucrative growth opportunities to industry investors. In addition, key market players are focusing on new marketing strategies to increase the sales of their products and highlight various benefits of using HNB tobacco products. They are also organizing advertising campaigns that encourage people to limit the habit of smoking cigarettes that rely on tobacco. Moreover, there is an increase in the demand for reduced risk products (RRPs) to minimize the dangerous side effects of burning tobacco. This, coupled with the growing prevalence of diseases due to chewing tobacco and cigarettes, is positively influencing the market. Apart from this, the wide availability of HNB tobacco products through offline and online distribution channels, along with the burgeoning e-commerce industry around the world, is propelling the growth of the market. Additionally, governing agencies of various countries are approving the sale of HNB tobacco products, which is strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global heat not burn (HNB) tobacco market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product and distribution channel.
Devices
Direct/Indirect Heating
Hybrid/Infused
Consumables
Tobacco Capsules and Cartridges
Tobacco Sticks
The report has provided a detailed breakup and analysis of the heat not burn (HNB) tobacco market based on the product. This includes devices (direct/indirect heating and hybrid/infused) and consumables (tobacco capsules and cartridges and tobacco sticks). According to the report, devices (direct/indirect heating and hybrid/infused) represented the largest segment.
Offline Stores
Convenience Stores
Tobacco Shops
Grocery Shops
Drug Shops
Others
Online Stores
A detailed breakup and analysis of the heat not burn (HNB) tobacco market based on the distribution channel has also been provided in the report. This includes offline stores (convenience stores, tobacco shops, grocery shops, drug shops, and others) and online stores. According to the report, offline stores (convenience stores, tobacco shops, grocery shops, drug shops, and others) accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for heat not burn (HNB) tobacco. Some of the factors driving the Asia Pacific heat not burn (HNB) tobacco market included the growing consumption of IQOS brand heat-not-burn devices, rising number of smokers, inflating income levels of individuals, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global heat not burn (HNB) tobacco market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include British American Tobacco plc, HiTaste, Imperial Brands PLC, Japan Tobacco Inc., Philip Morris International Inc., Shenzhen Royal Tobacco Industrial Limited, etc.