市场调查报告书
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1466259
加热烟草製品市场:依产品类型、通路划分 - 全球预测 2024-2030 年Heat-not-burn Tobacco Products Market by Product Type (Heat-not-burn Tobacco Capsules, Heat-not-burn Tobacco Devices, Heat-not-burn Tobacco Vaporizers), Distribution Channel (Online, Retail Store) - Global Forecast 2024-2030 |
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预计2023年加热烟草製品市场规模为88.3亿美元,预计2024年将达到102.3亿美元,2030年将达到248.6亿美元,复合年增长率为15.92%。
加热烟草产品或无烟产品是含有低尼古丁含量和较少化学物质的烟草的电子设备。这些产品旨在加热烟草而不燃烧它,并产生比传统香烟含有更少有害化学物质的气雾。这些产品是吸烟替代品,加热烟草以产生可吸入的气雾,而不是燃烧它。与传统香烟不同,加热烟草产品可最大程度地减少烟雾且不产生灰烬,从而提供更方便且对周围人的干扰更少的无烟体验。世界各国政府越来越多地实施烟草禁令并增加税收来解决公共卫生问题,这推动了市场的成长。人们对传统捲烟有害副作用的认识不断提高,导致社会观念发生重大转变,这是市场的主要动力。然而,对这些产品分销的严格规定以及电子烟的普及普及正在限制加热烟草产品的采用。近年来,加热烟草产品的线上销售和行销推广取得了显着增长,预计将在预测期内创造利润丰厚的机会。
主要市场统计 | |
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基准年[2023] | 88.3亿美元 |
预测年份 [2024] | 102.3亿美元 |
预测年份 [2030] | 248.6亿美元 |
复合年增长率(%) | 15.92% |
产品类型:加热不燃烧烟草蒸发器越来越受欢迎
加热烟草胶囊是预包装的一次性消耗品,与专用加热设备相容。未加热的烟草胶囊含有加工过的烟草,加热后可释放出使用者吸入的充满尼古丁的气雾剂。加热不燃烧烟草装置设计用于加热烟草胶囊或烟草棒而不燃烧它们。加热不燃烧烟草装置技术允许尼古丁以气溶胶的形式释放,从而最大限度地减少其他有害燃烧产物的产生。加热不燃烧烟草蒸发器采用先进的加热机制,可蒸发液体尼古丁或真正的烟叶。加热不燃烧烟草蒸发器可让使用者向蒸发器填充液体溶液或使用专门设计的烟草产品。
分销管道:由于成本效益,首选线上销售管道
线上通路为寻求加热烟草产品的消费者提供了便利的购物体验。线上分销平台可以轻鬆获得来自不同製造商的各种产品,不受任何地理限制。消费者更喜欢线上管道,因为相对容易研究产品功能、价格和用户评论,使他们能够在购买前做出明智的决定。超级市场、专卖店和便利商店等零售店提供消费者即时购买产品的机会。线下管道适合衝动购买者和喜欢在购买前亲自查看产品的消费者。零售店还具有即时满足的优势,因为消费者可以立即购买和使用产品。
区域洞察
近年来,美洲的加热烟草产品市场经历了显着成长。这一增长是由于消费者对替代烟草产品的兴趣增加以及认为它们比传统捲烟危害更小而推动的。此外,随着越来越多的公司推出新产品以满足多样化的消费者偏好,美洲加热烟草产品市场的竞争正在加剧。由于亚太地区人口众多、吸烟率高以及消费者健康意识不断增强,因此加热烟草产品面临着巨大的市场机会。亚太地区的公司正在推出创新的产品变体,扩大分销网络,并投资于行销宣传活动,以满足不断增长的消费者需求。由于消费者对替代烟草产品的兴趣不断增加、人们认为替代烟草产品比传统捲烟危害更小以及不断变化的法规环境,欧洲、中东和非洲加热烟草产品市场正在不断扩大。
FPNV定位矩阵
FPNV 定位矩阵对于评估加热烟草产品市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对加热烟草产品市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.加热烟草製品市场的市场规模与预测为何?
2.加热烟草製品市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.加热烟草製品市场的技术趋势和法规结构是什么?
4.加热烟草製品市场主要供应商的市场占有率为何?
5. 进入加热烟草製品市场的适当型态和策略手段是什么?
[187 Pages Report] The Heat-not-burn Tobacco Products Market size was estimated at USD 8.83 billion in 2023 and expected to reach USD 10.23 billion in 2024, at a CAGR 15.92% to reach USD 24.86 billion by 2030.
Heat-not-burn tobacco products or smokeless products are electronic gadgets containing tobacco with low nicotine content and fewer chemicals. These products are designed to heat tobacco without combustion, producing an aerosol containing fewer harmful chemicals than traditional cigarettes. These products are a smoking alternative that heats rather than burns tobacco to generate an inhalable aerosol. Unlike traditional cigarettes, heat-not-burn tobacco products generate minimal smoke and do not produce ash, offering a smokeless experience that can be more convenient and less intrusive to others in the surrounding environment. Governments worldwide are increasingly implementing cigarette prohibition acts and imposing higher taxes to tackle public health issues which have fueled the market growth. Rising awareness regarding the harmful side effects of traditional cigarettes has led to a significant shift in public perception that significantly drives the market. However, the strict regulations on the distribution of these products and the rising adoption of e-cigarettes have restricted the adoption of heat-not-burn tobacco products. Online sales and marketing promotions for heat-not-burn tobacco products have been experiencing significant growth in recent years, which is expected to create a lucrative opportunity in the forecast period.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 8.83 billion |
Estimated Year [2024] | USD 10.23 billion |
Forecast Year [2030] | USD 24.86 billion |
CAGR (%) | 15.92% |
Product Type: Rising popularity of heat-not-burn tobacco vaporizers
Heat-not-burn tobacco capsules are pre-packaged, single-use consumables with compatible heating devices for exclusive use. Heat-not-burn tobacco capsules contain processed tobacco and are heated to release nicotine-filled aerosol, which the user then inhales. Heat-not-burn tobacco devices are engineered to heat tobacco capsules or sticks without burning them. The technology in Heat-not-burn tobacco devices allows for releasing nicotine in aerosol form, minimizing the formation of harmful combustion by-products. Heat-not-burn tobacco vaporizers utilize advanced heating mechanisms to vaporize liquid nicotine or real tobacco leaves. Heat-not-burn tobacco vaporizer allows users to either fill the vaporizer with a liquid solution or use specially designed tobacco products.
Distribution Channel: Preference for online distribution channels for cost effectiveness
Online distribution channels offer a convenient shopping experience for consumers seeking heat-not-burn tobacco products. Online distribution platforms facilitate easy access to a range of products from various manufacturers without geographical restrictions. Consumers favor online channels for the comparative ease of researching product features, prices, and user reviews and making informed decisions before purchasing. Retail stores, including supermarkets, specialty stores, and convenience stores, offer immediate product availability for consumers. Offline channel caters to impulse buyers and individuals who prefer physically inspecting the product before purchase. Retail stores also provide the advantage of instant gratification, as consumers purchase and use the product immediately.
Regional Insights
The heat-not-burn tobacco products market in the Americas has experienced significant growth in recent years. This growth is attributed to increasing consumer interest in alternative tobacco products and the perceived reduced harm compared to traditional cigarettes. Moreover, the heat-not-burn tobacco products market is becoming increasingly competitive in the Americas as more companies introduce new products to cater to diverse consumer preferences. The APAC region represents a significant market opportunity for heat-not-burn tobacco products due to its large population, high prevalence of smoking, and increasing health consciousness among consumers. Companies in the APAC region are introducing innovative product variations, expanding distribution networks, and investing in marketing campaigns to capture the growing consumer demand. The heat-not-burn tobacco products market in EMEA is growing due to increasing consumer interest in alternative tobacco products, the potential perception of reduced harm compared to traditional cigarettes, and evolving regulatory environments.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Heat-not-burn Tobacco Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Heat-not-burn Tobacco Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Heat-not-burn Tobacco Products Market, highlighting leading vendors and their innovative profiles. These include Altria Group, Inc., Aspire by Shenzhen Eigate Technology Co., Ltd., British American Tobacco PLC, Broad Far Hong Kong Limited, Ccobato (Shenzhen) Technology Co., Ltd., Cerulean by Coesia S.p.A., Essentra PLC, Hanwa Biotech (Dongguan) Co., LTD., HEECHI Group, Imperial Brands PLC, Japan Tobacco Inc., Joyetech Group., Kandypens Inc., KT&G Corporation, Maskking (Shenzhen) Technology Co., Ltd., Mysmok Electronic Technology Co., Ltd., PAX Labs, Inc., Pluscig by Shenzhen Simeiyue Technology Co., Ltd, Shenzhen Dorteam Technology Co., Ltd., Shenzhen Ruigu Technology Co., Ltd., Shenzhen Yukan Technology Co., Ltd., Sixhill by ShenZhen Union Technology Development Co.,Ltd., SLANG Worldwide Inc., SMISS Technology Co., Ltd., Smoore International Holdings Limited, Taat Global Alternatives Inc., UWOO, Yunnan Xike Science & Technology Co., Ltd., and Zhengde Hanyuan (Shenzhen) Technology Co., Ltd.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Heat-not-burn Tobacco Products Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Heat-not-burn Tobacco Products Market?
3. What are the technology trends and regulatory frameworks in the Heat-not-burn Tobacco Products Market?
4. What is the market share of the leading vendors in the Heat-not-burn Tobacco Products Market?
5. Which modes and strategic moves are suitable for entering the Heat-not-burn Tobacco Products Market?