市场调查报告书
商品编码
1423126
2024-2032 年条形音箱市场报告(按类型、安装方法、连接性、应用程式和地区)Soundbar Market Report by Type, Installation Method, Connectivity, Application, and Region 2024-2032 |
2023 年,全球条形音箱市场规模达到 39 亿美元。展望未来, IMARC Group预计到 2032 年,市场规模将达到 77 亿美元,2024-2032 年复合年增长率 (CAGR) 为 7.7%。家庭中产品利用率的不断提高、对无线音讯内容串流媒体的需求不断增长、消费者的支出能力不断增长以及广泛的研发 (R&D) 活动是推动条形音箱市场的一些主要因素。
Soundbar 是一种紧凑且加长的音讯系统,可增强电视 (TV) 和家庭剧院系统的声音体验。它由多个扬声器、扩大机、控制介面、音讯处理系统、电源和外壳组成。 Soundbar 广泛应用于家庭、电玩应用、电影院、教育机构、博物馆、美术馆、咖啡馆、饭店和餐厅。它是一款经济高效、用户友好且美观的产品,可以连接到多个设备,并为音乐、电影和游戏提供身临其境的体验。 Soundbar 还提供广泛的连接选项,使用户可以在智慧型手机、平板电脑和其他相容装置上欣赏音讯/视讯内容。
对增强音讯体验不断增长的需求是有利于市场成长的主要因素之一。 Soundbar 配备高效能、优质的扬声器和扩大机,可提供身临其境的声音体验,而无需传统家庭剧院系统的复杂性。同时,消费者越来越认识到条形音箱相对于电视和其他娱乐系统中内建扬声器系统的各种优势,这是另一个促进成长的因素。此外,由于其时尚的设计和美学吸引力,产品的采用率不断上升,节省了空间,消除了对多个扬声器系统的需求,并且可以轻鬆安装在墙壁和其他地方,这为市场增长提供了动力。此外,由于串流媒体服务和 OTT 平台数量的增加,产品的广泛使用也促进了市场的成长。其他因素,包括消费者支出能力的成长、製造商积极的促销活动以及各种线上零售平台上产品可用性的增加,预计将推动市场成长。
家庭产品利用率不断提高
由于其多功能性和增强音讯体验的能力,条形音箱在家庭中得到了广泛的应用。由于内建扬声器缺乏提供沉浸式声音的功率和清晰度,因此它们被广泛用于提高电视的音讯品质。除此之外,它们还用于音乐播放,因为它们可以轻鬆地与智慧型手机和平板电脑连接,从而允许用户直接透过条形音箱存取大量歌曲库。此外,家庭游戏设定中广泛使用产品来增强音效、定位音讯和沈浸式环绕声,使游戏玩家能够准确定位游戏中的声音并享受更具吸引力的游戏体验,这为市场成长提供了推动力。此外,越来越多的产品被用作家庭剧院系统的一部分,以提供剧院级音讯体验和补充视觉效果,这也支持了市场的成长。
无线音讯内容流的需求不断增长
Soundbar 因其具有蓝牙和 Wi-Fi 等无线连接功能而被个人广泛采用,使用户能够轻鬆欣赏电影和音乐,并提供自由移动的自由,无需连接电缆或对接设备的麻烦。除此之外,它还透过无线连接提供无与伦比的音讯质量,提高用户舒适度并提供身临其境的声音体验。此外,条形音箱的无线特性提供了灵活的放置选项,让使用者可以将它们放置在墙壁、架子或电视机前。除此之外,智慧型手机、平板电脑和笔记型电脑的迅速普及,可以透过无线连接无缝连接到条形音箱,并允许用户在各种设备上欣赏音讯内容,这对市场成长产生了积极影响。
广泛的研究与发展 (R&D) 活动
最近开发的智慧条形音箱增强了音讯体验并提供了附加功能,例如语音控制、智慧家庭整合、多房间音讯功能以及透过行动应用程式进行远端访问,对市场成长产生了积极影响。此外,自适应声音技术的引入可以分析音讯讯号并即时优化声音设置,为电影、音乐或对话提供最佳的音讯体验,这也促进了市场的成长。此外,利用人工智慧(AI)来模拟环绕声体验、提高对话清晰度并抑制不必要的背景噪音也为市场成长提供了推动力。
The global soundbar market size reached US$ 3.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 7.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.7% during 2024-2032. The increasing product utilization in households, growing demand for wireless streaming of audio contents, growing expenditure capacities of consumers and extensive research and development (R&D) activities are some of the major factors propelling the soundbar market.
Soundbar is a compact and elongated audio system that enhances the sound experience of televisions (TVs) and home theatre systems. It is comprised of multiple speakers, an amplifier, a control interface, an audio processing system, power supply, and enclosure. Soundbar is widely used in households, video gaming applications, movie theatres, educational institutions, museums, art galleries, cafes, hotels, and restaurants. It is a cost-effective, user-friendly, and aesthetically pleasing product that can be connected to multiple devices and provides an immersive experience for music, movies, and gaming. Soundbar also offers a wide range of connectivity options that allow users to enjoy audio/visual contents on smartphones, tablets, and other compatible devices.
The growing demand for enhanced audio experience is one of the primary factors favoring the market growth. Soundbar is equipped with highly effective and superior-quality speakers and amplifiers that provide an immersive sound experience without the complexity of traditional home theatre systems. Along with this, the increasing consumer awareness towards the various advantages of soundbars over built-in speaker systems in television (TVs) and other entertainment systems is acting as another growth-inducing factor. Furthermore, the rising product adoption due to its sleek design and aesthetic appeal, which saves space, eliminates the need for multiple speaker systems, and enables easy installation on walls and other places, is providing an impetus to the market growth. Moreover, the widespread product utilization due to the rising number of streaming services and over-the-top (OTT) platforms is contributing to the market growth. Other factors, including growing expenditure capacities of consumers, aggressive promotional activities by manufacturers, and increasing product availability across various online retail platforms, are anticipated to drive the market growth.
The increasing product utilization in households
Soundbars find numerous applications in households due to their versatility and ability to enhance the audio experience. They are widely used to enhance the audio quality of televisions (TVs) as the built-in speakers lack the power and clarity to deliver immersive sound. Apart from this, they are also used for music playbacks as they can be easily connected with smartphones and tablets, thus allowing users to access a vast library of songs directly through soundbars. Furthermore, the widespread product utilization in home gaming setups to enhance sound effects, positional audio, and immersive surround sound, which allow gamers to accurately locate in-game sounds and enjoy a more engaging gameplay experience, is providing a thrust to the market growth. Additionally, the growing product adoption as part of the home theatre systems to provide cinematic audio experience and complement visuals is supporting the market growth.
The growing demand for wireless streaming of audio content
Soundbar is widely adopted by individuals as it features wireless connectivity, such as Bluetooth and Wi-Fi, which enable users to enjoy movies and music conveniently and provides freedom to move around freely without the hassle of connecting cables or docking devices. Along with this, it offers uncompromising audio quality with wireless connections that enhances user comfort and provides an immersive sound experience. Moreover, the wireless nature of soundbars offers flexible placement options that allow users to place them on walls, shelves, or in front of televisions (TVs). Apart from this, the rapid proliferation of smartphones, tablets, and laptops that can be seamlessly connected to soundbars with wireless connectivity and allow users to enjoy audio content on a diverse range of devices is positively influencing the market growth.
Extensive research and development (R&D) activities
The recent development of smart soundbars that enhances the audio experience and offers additional functionalities, such as voice control, smart home integration, multi-room audio capability, and remote access through mobile applications, is positively influencing the market growth. Additionally, the introduction of adaptive sound technology that analyzes the audio signals and optimizes the sound settings in real-time to provide the best audio experience for movies, music, or dialogue is contributing to the market growth. Moreover, the utilization of artificial intelligence (AI) to simulate surround sound experience, improve dialogue clarity, and suppress unwanted background noises is providing a thrust to the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global soundbar market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, installation method, connectivity, and application.
Wall-Mounted
Table-top
Others
Table-top dominates the soundbar market
The report has provided a detailed breakup and analysis of the soundbar market based on the type. This includes wall-mounted, table-top, and others. According to the report, table-top represented the largest market segment.
The table-top soundbar is a compact and space-efficient audio solution, which is designed to be placed on a table, television (TV) stand, or mounted on a wall. It is a cost-effective, user-friendly, and easy-to-install product that takes up minimal space compared to traditional multi-speaker setups. The table-top soundbar also offers improved audio performance and better sound dispersion and separation, which leads to increased clarity, enhanced dialogue intelligibility, and impactful bass response. Furthermore, it provides a sleek, minimalistic, and stylish design that complements modern TV aesthetics. Apart from this, table-top soundbars offer versatile connectivity options to accommodate various audio sources, such as TVs, gaming consoles, smartphones, or streaming devices.
Active Soundbars
Passive Soundbars
Others
Passive soundbars dominate the soundbar market
The report has provided a detailed breakup and analysis of the soundbar market based on the installation method. This includes active soundbars, passive soundbars, and others. According to the report, passive soundbars represented the largest market segment.
Passive soundbars are dominating the market as they are designed with multiple drivers that offer exceptional sound quality and performance. They deliver a more immersive and cinematic audio experience by allowing better control over the audio output, which results in clearer highs, detailed mid-range, and impactful bass. Apart from this, passive soundbars also provide a high level of customizability and expandability, as they are modular in nature and can be fine-tuned and upgraded to meet desired audio requirements. Furthermore, they can be easily integrated with the existing audio system, thus making them an ideal choice for consumers. Moreover, passive soundbars are also highly durable products that offer long service life and require low maintenance.
Wi-Fi
Bluetooth
Others
Bluetooth dominates the soundbar market
The report has provided a detailed breakup and analysis of the soundbar market based on connectivity. This includes Wi-Fi, Bluetooth, and others. According to the report, Bluetooth represented the largest market segment.
Bluetooth connectivity holds the majority share owing to its wireless and hassle-free audio streaming experience. Furthermore, it allows users to easily connect soundbars with their smartphones, tablets, or other Bluetooth-enabled devices without the need for cables or complicated setup procedures. Along with this, Bluetooth offers universal compatibility, which ensures that consumers can easily connect their devices to Bluetooth-enabled soundbars, regardless of the brand or operating system. Moreover, it is user-friendly and easy to set up, as it automatically recognizes the connected device for future use. Apart from this, Bluetooth connectivity is cost-effective and offers excellent signal transfer capabilities over an extended range.
Home Audio
Commercial
Others
Home audio dominates the soundbar market
The report has provided a detailed breakup and analysis of the soundbar market based on the application. This includes home audio, commercial, and others. According to the report, home audio represented the largest market segment.
Soundbars are widely used in home audio applications, as they are compact and space-efficient audio solutions that provide clean and minimalistic aesthetics. Along with this, they offer an enhanced audio experience without the need for multiple speaker setups and complicated wiring, thus making them an attractive option for homeowners who value simplicity and space optimization. Moreover, soundbars are easy to install and come with user-friendly interfaces and straightforward connectivity options. Additionally, they provide a considerable improvement in dialogue clarity, bass response, and overall audio balance, which enhances the enjoyment of movies, TV shows, and video gaming. Apart from this, soundbars are highly accessible and can be purchased through online platforms or physical retail stores.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Turkey
Saudi Arabia
Others
North America exhibits a clear dominance in the market, accounting for the largest soundbar market share
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and others). According to the report, North America represented the largest market segment.
North America represents the largest market for soundbars due to the rising disposable incomes. Furthermore, the presence of a strong home theatre culture in the region is facilitating product demand, as it aids in enhancing the audio component of home theaters, thus delivering better sound quality and surround sound effects. Moreover, the increasing product adoption owing to the growing consumer preference for minimalistic home aesthetics is supporting the market growth. Apart from this, the easy accessibility of soundbars to consumers due to the presence of a well-established retail infrastructure and distribution channel in the region is favoring the market growth.
Key players in the soundbar market are actively engaged in innovative projects to incorporate new features and technologies, such as audio quality, compatibility with various devices, and advanced connectivity features, including Wi-Fi, Bluetooth, and voice assistance. In line with this, the growing focus on aesthetics is promoting designers to manufacture products with sleek and stylish looks that seamlessly blend with the modern home interior, which is acting as another growth-inducing factor. Moreover, aggressive promotional activities by manufacturers through social media campaigns, influencer marketing, and television (TV) commercials to improve brand visibility and expand existing customer base are providing an impetus to the market growth. Apart from this, the increasing strategic partnerships and collaboration between top companies and television brands, streaming platforms, or content providers to expand global presence, increase sales, and improve profitability is supporting the market growth.
Bose Corporation
Edifier International Limited
Harman International Industries, Incorporated
LG Electronics
Panasonic Corporation
Polk Audio, LLC
Samsung Group
Sennheiser electronic GmbH & Co. KG
Sony Corporation
Yamaha Corporation
In October 2022, Bose Corporation announced the launch of the new "Smart Soundbar 600", a compact, sleek designed product that features Dolby Atmos and its TrueSpace technology to deliver exceptionally immersive audio for its size.
In January 2020, JBL, a brand owned by Harman International Industries, introduced JBL Bar 9.1, its first soundbar with Dolby Atmos that creates true wireless surround sound with crowd-pleasing JBL Original Pro Sound.
In December 2022, LG Electronics unveiled its soundbar lineup for 2023, comprising three models that support Dolby Atmos and come with IMAX-enhanced adaptation.