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市场调查报告书
商品编码
1661038
2025 年至 2033 年条形音箱市场报告(按类型、安装方法、连接性、应用和地区)Soundbar Market Report by Type, Installation Method, Connectivity, Application, and Region 2025-2033 |
2024IMARC Group全球条形音箱市场规模达到 42 亿美元。家庭中产品使用率的不断提高、对音讯内容无线串流媒体的需求不断增长、消费者支出能力的不断提高以及广泛的研发(R&D)活动是推动市场发展的一些主要因素。
Soundbar 是一种紧凑而细长的音响系统,可增强电视(TV)和家庭剧院系统的声音体验。它由多个扬声器、一个扩大机、一个控制介面、一个音讯处理系统、电源和外壳组成。 Soundbar 广泛用于家庭、电玩应用、电影院、教育机构、博物馆、美术馆、咖啡馆、饭店和餐厅。它是一款经济高效、用户友好且外观美观的产品,可以连接多种设备,为音乐、电影和游戏提供身临其境的体验。 Soundbar 还提供广泛的连接选项,让用户可以在智慧型手机、平板电脑和其他相容装置上欣赏音讯/视讯内容。
对增强音讯体验的需求不断增长是有利于市场成长的主要因素之一。 Soundbar 配备高效能、高品质的扬声器和扩大机,可提供身临其境的声音体验,而无需传统家庭剧院系统的复杂性。除此之外,消费者越来越意识到条形音箱相对于电视和其他娱乐系统中的内建扬声器系统的各种优势,这也是另一个促进成长的因素。此外,由于其时尚的设计和美观性,产品的采用率不断上升,节省了空间,无需多个扬声器系统,并易于安装在墙壁和其他地方,这为市场成长提供了动力。此外,串流媒体服务和 OTT 平台数量的不断增加导致产品应用广泛,从而促进了市场的成长。其他因素,包括消费者支出能力的不断增长、製造商积极的促销活动以及各种线上零售平台上产品供应的不断增加,预计将推动市场成长。
家庭产品使用率不断提高
由于条形音箱用途广泛且能够增强音讯体验,因此在家庭中已广泛应用。它们被广泛用于增强电视(TV)的音讯质量,因为内建扬声器缺乏提供沉浸式声音的功率和清晰度。除此之外,它们还用于播放音乐,因为它们可以轻鬆连接到智慧型手机和平板电脑,从而允许用户直接透过条形音箱存取庞大的歌曲库。此外,家庭游戏设定中广泛使用的产品可以增强音效、定位音讯和沈浸式环绕声,使游戏玩家能够准确定位游戏中的声音并享受更具吸引力的游戏体验,从而推动了市场的成长。此外,家庭剧院系统中越来越多的产品采用该技术来提供剧院音讯体验和补充视觉效果,从而支持了市场的成长。
对音讯内容无线串流媒体的需求日益增长
Soundbar 被个人广泛采用,因为它具有蓝牙和 Wi-Fi 等无线连接功能,使用户可以轻鬆欣赏电影和音乐,并且可以自由移动,而无需连接电缆或对接设备的麻烦。除此之外,它还透过无线连接提供不折不扣的音质,从而提高用户的舒适度并提供身临其境的声音体验。此外,条形音箱的无线特性提供了灵活的放置选项,使用者可以将它们放置在墙壁、架子上或电视(TV)前面。除此之外,智慧型手机、平板电脑和笔记型电脑的迅速普及,可以透过无线连接无缝连接到条形音箱,并允许用户在各种设备上欣赏音讯内容,这对市场成长产生了积极影响。
广泛的研发活动
智慧条形音箱的最新发展增强了音讯体验并提供了附加功能,例如语音控制、智慧家庭整合、多房间音讯功能以及透过行动应用程式进行远端访问,这对市场成长产生了积极影响。此外,自适应声音技术的引入促进了市场的成长,该技术可以分析音讯讯号并即时优化声音设置,为电影、音乐或对话提供最佳的音讯体验。此外,利用人工智慧(AI)模拟环绕声体验、提高对话清晰度并抑制不必要的背景噪音,正在推动市场成长。
The global soundbar market size reached USD 4.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.0 Billion by 2033, exhibiting a growth rate (CAGR) of 7.4% during 2025-2033. The increasing product utilization in households, growing demand for wireless streaming of audio contents, growing expenditure capacities of consumers and extensive research and development (R&D) activities are some of the major factors propelling the market.
Soundbar is a compact and elongated audio system that enhances the sound experience of televisions (TVs) and home theatre systems. It is comprised of multiple speakers, an amplifier, a control interface, an audio processing system, power supply, and enclosure. Soundbar is widely used in households, video gaming applications, movie theatres, educational institutions, museums, art galleries, cafes, hotels, and restaurants. It is a cost-effective, user-friendly, and aesthetically pleasing product that can be connected to multiple devices and provides an immersive experience for music, movies, and gaming. Soundbar also offers a wide range of connectivity options that allow users to enjoy audio/visual contents on smartphones, tablets, and other compatible devices.
The growing demand for enhanced audio experience is one of the primary factors favoring the market growth. Soundbar is equipped with highly effective and superior-quality speakers and amplifiers that provide an immersive sound experience without the complexity of traditional home theatre systems. Along with this, the increasing consumer awareness towards the various advantages of soundbars over built-in speaker systems in television (TVs) and other entertainment systems is acting as another growth-inducing factor. Furthermore, the rising product adoption due to its sleek design and aesthetic appeal, which saves space, eliminates the need for multiple speaker systems, and enables easy installation on walls and other places, is providing an impetus to the market growth. Moreover, the widespread product utilization due to the rising number of streaming services and over-the-top (OTT) platforms is contributing to the market growth. Other factors, including growing expenditure capacities of consumers, aggressive promotional activities by manufacturers, and increasing product availability across various online retail platforms, are anticipated to drive the market growth.
The increasing product utilization in households
Soundbars find numerous applications in households due to their versatility and ability to enhance the audio experience. They are widely used to enhance the audio quality of televisions (TVs) as the built-in speakers lack the power and clarity to deliver immersive sound. Apart from this, they are also used for music playbacks as they can be easily connected with smartphones and tablets, thus allowing users to access a vast library of songs directly through soundbars. Furthermore, the widespread product utilization in home gaming setups to enhance sound effects, positional audio, and immersive surround sound, which allow gamers to accurately locate in-game sounds and enjoy a more engaging gameplay experience, is providing a thrust to the market growth. Additionally, the growing product adoption as part of the home theatre systems to provide cinematic audio experience and complement visuals is supporting the market growth.
The growing demand for wireless streaming of audio content
Soundbar is widely adopted by individuals as it features wireless connectivity, such as Bluetooth and Wi-Fi, which enable users to enjoy movies and music conveniently and provides freedom to move around freely without the hassle of connecting cables or docking devices. Along with this, it offers uncompromising audio quality with wireless connections that enhances user comfort and provides an immersive sound experience. Moreover, the wireless nature of soundbars offers flexible placement options that allow users to place them on walls, shelves, or in front of televisions (TVs). Apart from this, the rapid proliferation of smartphones, tablets, and laptops that can be seamlessly connected to soundbars with wireless connectivity and allow users to enjoy audio content on a diverse range of devices is positively influencing the market growth.
Extensive research and development (R&D) activities
The recent development of smart soundbars that enhances the audio experience and offers additional functionalities, such as voice control, smart home integration, multi-room audio capability, and remote access through mobile applications, is positively influencing the market growth. Additionally, the introduction of adaptive sound technology that analyzes the audio signals and optimizes the sound settings in real-time to provide the best audio experience for movies, music, or dialogue is contributing to the market growth. Moreover, the utilization of artificial intelligence (AI) to simulate surround sound experience, improve dialogue clarity, and suppress unwanted background noises is providing a thrust to the market growth.
Table-top dominates the soundbar market
The table-top soundbar is a compact and space-efficient audio solution, which is designed to be placed on a table, television (TV) stand, or mounted on a wall. It is a cost-effective, user-friendly, and easy-to-install product that takes up minimal space compared to traditional multi-speaker setups. The table-top soundbar also offers improved audio performance and better sound dispersion and separation, which leads to increased clarity, enhanced dialogue intelligibility, and impactful bass response. Furthermore, it provides a sleek, minimalistic, and stylish design that complements modern TV aesthetics. Apart from this, table-top soundbars offer versatile connectivity options to accommodate various audio sources, such as TVs, gaming consoles, smartphones, or streaming devices.
Passive soundbars dominate the soundbar market
Passive soundbars are dominating the market as they are designed with multiple drivers that offer exceptional sound quality and performance. They deliver a more immersive and cinematic audio experience by allowing better control over the audio output, which results in clearer highs, detailed mid-range, and impactful bass. Apart from this, passive soundbars also provide a high level of customizability and expandability, as they are modular in nature and can be fine-tuned and upgraded to meet desired audio requirements. Furthermore, they can be easily integrated with the existing audio system, thus making them an ideal choice for consumers. Moreover, passive soundbars are also highly durable products that offer long service life and require low maintenance.
Bluetooth dominates the soundbar market
Bluetooth connectivity holds the majority share owing to its wireless and hassle-free audio streaming experience. Furthermore, it allows users to easily connect soundbars with their smartphones, tablets, or other Bluetooth-enabled devices without the need for cables or complicated setup procedures. Along with this, Bluetooth offers universal compatibility, which ensures that consumers can easily connect their devices to Bluetooth-enabled soundbars, regardless of the brand or operating system. Moreover, it is user-friendly and easy to set up, as it automatically recognizes the connected device for future use. Apart from this, Bluetooth connectivity is cost-effective and offers excellent signal transfer capabilities over an extended range.
Home audio dominates the soundbar market
Soundbars are widely used in home audio applications, as they are compact and space-efficient audio solutions that provide clean and minimalistic aesthetics. Along with this, they offer an enhanced audio experience without the need for multiple speaker setups and complicated wiring, thus making them an attractive option for homeowners who value simplicity and space optimization. Moreover, soundbars are easy to install and come with user-friendly interfaces and straightforward connectivity options. Additionally, they provide a considerable improvement in dialogue clarity, bass response, and overall audio balance, which enhances the enjoyment of movies, TV shows, and video gaming. Apart from this, soundbars are highly accessible and can be purchased through online platforms or physical retail stores.
North America exhibits a clear dominance in the market, accounting for the largest soundbar market share
The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and others). According to the report, North America represented the largest market segment.
North America represents the largest market for soundbars due to the rising disposable incomes. Furthermore, the presence of a strong home theatre culture in the region is facilitating product demand, as it aids in enhancing the audio component of home theaters, thus delivering better sound quality and surround sound effects. Moreover, the increasing product adoption owing to the growing consumer preference for minimalistic home aesthetics is supporting the market growth. Apart from this, the easy accessibility of soundbars to consumers due to the presence of a well-established retail infrastructure and distribution channel in the region is favoring the market growth.
Key players in the soundbar market are actively engaged in innovative projects to incorporate new features and technologies, such as audio quality, compatibility with various devices, and advanced connectivity features, including Wi-Fi, Bluetooth, and voice assistance. In line with this, the growing focus on aesthetics is promoting designers to manufacture products with sleek and stylish looks that seamlessly blend with the modern home interior, which is acting as another growth-inducing factor. Moreover, aggressive promotional activities by manufacturers through social media campaigns, influencer marketing, and television (TV) commercials to improve brand visibility and expand existing customer base are providing an impetus to the market growth. Apart from this, the increasing strategic partnerships and collaboration between top companies and television brands, streaming platforms, or content providers to expand global presence, increase sales, and improve profitability is supporting the market growth.