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市场调查报告书
商品编码
1423348

2024-2032 年按产品类型、最终用途、配销通路和地区分類的液体洗涤剂市场报告

Liquid Detergent Market Report by Product Type, End-Use, Distribution Channel, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3个工作天内

价格

2023年全球液体洗涤剂市场规模达到333亿美元。展望未来， IMARC Group预计到2032年市场规模将达到543亿美元，2024-2032年复合年增长率（CAGR）为5.5%。对方便高效的清洁解决方案的需求不断增长、大众个人卫生意识的提高以及对针对不同织物定制的洗涤剂的需求不断增长是推动市场的一些主要因素。

液体洗涤剂是一种多功能清洁溶液，广泛用于洗衣和各种清洁任务。它是一种液体清洁剂，旨在有效去除织物和表面上的污垢、污渍和污垢。它由表面活性剂、助洗剂、漂白剂、泡沫调节剂、酵素和其他清洁剂的混合物组成。它的工作原理是分解和悬浮颗粒，使它们容易被冲走。它能快速溶解在水中，不会在衣服或洗衣机中留下任何残留物。

快速的城市化以及对方便和高效的清洁解决方案日益增长的需求正在刺激世界各地对液体洗涤剂的需求。此外，大众个人卫生意识的增强也有利于市场的成长。此外，对特定织物和敏感皮肤类型的洗涤剂的需求不断增长，也推动了对专用液体洗涤剂品种的需求。除此之外，对采用优质材料生产的优质服装的需求不断增长，推动了对含有织物柔软剂的优质液体洗涤剂的需求，以保持全球织物的品质。此外，对线上零售平台的依赖日益增加，因为它们透过折扣交易和免费送货方便了人们更容易购买各种液体洗涤剂品牌，这正在加强市场的成长。

液体洗涤剂市场趋势/驱动因素：

对便利性和易用性的需求日益增长

推动液体洗涤剂需求的主要因素是它为消费者提供的便利性和易用性。液体洗涤剂采用即用型形式，无需测量并降低溢出风险。其使用者友善的包装和精确的分配机制有助于提供无忧的洗衣体验。

有效去除污渍的能力提高

另一个重要的驱动因素是液体洗涤剂去除顽固污渍的有效性。现代液体配方旨在去除各种污渍，包括油、油脂和食物溢出物。这种去污能力吸引了寻求卓越清洁效果的消费者，尤其是对于严重脏污的衣服。

现代电器的适用性不断增强

液体洗涤剂与高效能洗衣机和先进洗衣设备的兼容性是关键因素。液体洗涤剂在冷水和温水中都能快速溶解，确保节能机器的最佳性能。这种相容性符合环保实践的不断增长趋势，有助于液体洗涤剂需求的不断增长。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球液体洗涤剂市场

  • 市场概况
  • 市场业绩
  • 价格分析
  • COVID-19 的影响
  • 市场区隔：依产品类型
  • 市场区隔：最终用途别
  • 市场区隔：按配销通路
  • 市场区隔：按地区
  • 市场预测
  • SWOT分析
    • 概述
    • 优势
    • 弱点
    • 机会
    • 威胁
  • 价值链分析
    • 概述
    • 研究与开发
    • 原物料采购
    • 製造业
    • 行销
    • 分配
    • 最终用途
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁

第 6 章：市场区隔：依产品类型

  • 无机液体洗涤剂
    • 市场走向
    • 市场预测
  • 有机液体洗涤剂
    • 市场走向
    • 市场预测

第 7 章：市场区隔：最终用途别

  • 住宅
    • 市场走向
    • 市场预测
  • 商业的
    • 市场走向
    • 市场预测

第 8 章：市场区隔：按配销通路

  • 超级市场和大卖场
    • 市场走向
    • 市场预测
  • 便利商店
    • 市场走向
    • 市场预测
  • 百货公司
    • 市场走向
    • 市场预测
  • 网上商店
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 9 章：市场区隔：按地区

  • 北美洲
    • 市场走向
    • 市场预测
  • 欧洲
    • 市场走向
    • 市场预测
  • 亚太地区
    • 市场走向
    • 市场预测
  • 中东和非洲
    • 市场走向
    • 市场预测
  • 拉丁美洲
    • 市场走向
    • 市场预测

第 10 章：液体洗涤剂製造工艺

  • 产品概述
  • 原料要求
  • 製造流程
  • 关键成功因素与风险因素

第 11 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Henkel & Company KGaA
    • Procter & Gamble
    • The Clorox Company
    • Church and Dwight Company
    • Unilever Plc
Product Code: SR112024A922

Abstract

The global liquid detergent market size reached US$ 33.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 54.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.5% during 2024-2032. The increasing need for convenient and efficient cleaning solutions, rising consciousness about personal hygiene among the masses, and the growing need for detergents tailored for different fabrics are some of the major factors propelling the market.

Liquid detergent is a versatile cleaning solution widely used for laundry and various cleaning tasks. It is a fluid cleaning agent designed to effectively remove dirt, stains, and grime from fabrics and surfaces. It consists of a blend of surfactants, builders, bleach, foam regulators, enzymes, and other cleaning agents. It works by breaking down and suspending particles, which allows them to be easily washed away. It dissolves quickly in water, which leaves no residue on clothes or in washing machines.

Rapid urbanization and the increasing need for convenient and efficient cleaning solutions are catalyzing the demand for liquid detergents around the world. Moreover, the rising consciousness about personal hygiene among the masses is favoring the growth of the market. In addition, the growing need for detergents tailored to specific fabrics and sensitive skin types is fueling the demand for specialized liquid detergent variants. Apart from this, the increasing demand for premium apparel that is produced using high quality materials is driving the need for premium quality liquid detergents with fabric softeners to maintain the fabric quality worldwide. Furthermore, the rising reliance on online retail platforms, as they have facilitated easier access to a variety of liquid detergent brands with discounted deals and free shipping, is strengthening the growth of the market.

Liquid Detergent Market Trends/Drivers:

Increasing need for convenience and ease of use

The primary factor driving the demand for liquid detergent is the convenience and ease of use it offers to consumers. Liquid detergents come in ready to use form, which eliminates the need for measuring and reducing the risk of spillage. Their user-friendly packaging and precise dispensing mechanisms contribute to a hassle-free laundry experience.

Rise in effective stain removal

Another significant driver is the effectiveness of liquid detergents in removing stubborn stains. Modern liquid formulations are designed to target a wide range of stains, including oil, grease, and food spills. This stain-removing prowess appeals to consumers seeking superior cleaning results, especially for heavily soiled garments.

Growing suitability of modern appliances

The compatibility of liquid detergents with high efficiency washing machines and advanced laundry appliances is a critical factor. Liquid detergents dissolve quickly in both cold and warm water, ensuring optimal performance in energy-efficient machines. This compatibility aligns with the growing trend of eco-friendly practices, contributing to the rising demand for liquid detergents.

Liquid Detergent Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global liquid detergent market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product type, end-use and distribution channel.

Breakup by Product Type:

Inorganic Liquid Detergent

Organic Liquid Detergent

Inorganic liquid detergent dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes inorganic liquid detergent and organic liquid detergent. According to the report, inorganic liquid detergent represented the largest segment. It is a cleaning agent that harnesses the power of inorganic compounds for effective cleaning. It incorporates mineral-based ingredients and chemical compounds to tackle dirt and stains. Commonly containing elements like phosphates and sulfates, inorganic liquid detergents have a strong cleansing action that can break down tough stains and grime. Liquid detergent often excel in removing mineral deposits and hard water stains due to their composition.

Organic liquid detergents are cleaning products that prioritize natural and biodegradable ingredients. They are derived from plant-based sources that are formulated to provide effective cleaning while minimizing environmental impact. They often feature botanical extracts, essential oils, and enzymes to tackle stains and odors. They are free from synthetic additives like artificial fragrances and dyes, which makes them a preferred choice for those seeking eco-friendly cleaning solutions. They are gentle on fabrics, safe for sensitive skin, and align with sustainable practices, which makes them a suitable option for environment conscious consumers.

Breakup by End-Use:

Residential

Commercial

Residential holds the largest share in the market

A detailed breakup and analysis of the market based on the end-use has also been provided in the report. This includes residential and commercial. According to the report, residential accounted for the largest market share. Liquid detergents effectively remove stains, dirt, and odors from a variety of fabrics, which ensures fresh and clean clothing. Their fluid consistency enables even distribution and penetration, resulting in thorough cleansing. Liquid detergents have expanded beyond laundry to cater to various cleaning needs within homes. They are employed for dishwashing, where their effective formula cuts through grease and food residue, leaving dishes spotless.

In commercial settings, liquid detergents play a pivotal role in maintaining cleanliness and hygiene across diverse industries. In the hospitality sector, these detergents are utilized for laundering hotel linens, towels, and staff uniforms, which ensure impeccable guest experiences. They also find applications in restaurants and food establishments for efficient dishwashing and maintaining strict cleanliness standards.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Departmental Stores

Online Stores

Others

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, departmental stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment. Supermarkets and hypermarkets serve as primary distribution channels for liquid detergents. These large-scale retail outlets offer a wide range of brands and varieties, which provide consumers with easy access to liquid detergents while they shop for other household essentials. The extensive shelf space allows for prominent product placement and effective marketing, which enables consumers to compare options and make informed choices.

Convenience stores provide a convenient option for consumers seeking to purchase liquid detergents quickly and efficiently. These compact retail establishments cater to immediate needs and are often strategically located in residential areas or along commuter routes. Liquid detergents are usually available in smaller sizes in convenience stores, which makes them ideal for customers looking for a single-use solution or a quick replenishment.

Departmental stores offer liquid detergents as part of their homecare and household goods sections. These stores often curate a variety of premium and specialized brands, which appeal to consumers seeking specific features or formulations. They provide a more personalized shopping experience, which assists customers in finding the most suitable liquid detergent for their preferences and needs.

The rise of e-commerce has led to a significant presence of liquid detergents on online platforms. Online stores provide the convenience of browsing and purchasing from the comfort of the home of an individual, which offers a vast array of options and the ability to compare prices and reviews. The direct-to-consumer model allows manufacturers to reach a wider audience and enables consumers to receive products at their doorstep.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

North America exhibits a clear dominance, accounting for the largest liquid detergent market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.

The increasing need for comfort and convenience in household chores represents one of the primary factors driving the demand for liquid detergents in the North America region. Moreover, the rising awareness about hygiene and cleanliness is bolstering the market growth in the region. Besides this, the growing inclination toward maintaining a clean and hygienic living environment is influencing the market positively in the region.

Asia Pacific is estimated to witness stable growth, owing to the extensive research and development (R&D) activities, product innovations, integration of advanced technologies, etc.

Competitive Landscape:

The leading companies are using enzyme technology that targets different types of stains, such as protein-based stains, starches, and fats. Enzymes break down these substances at a molecular level, which results in more effective stain removal. This technology enhances cleaning performance while minimizing the need for harsh chemicals. They are also incorporating nano-sized cleaning particles that can penetrate fabric fibers at a deeper level to provide enhanced cleaning action, which ensures the removal of even the most stubborn stains and dirt particles. Moreover, leading players are launching liquid detergents that are equipped with scent microcapsule technology, wherein fragrances are encapsulated and released over time. This ensures that clothes maintain a fresh scent for an extended period, even after being stored for some time.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Henkel & Company KGaA

Procter & Gamble

The Clorox Company

Church and Dwight

Unilever Plc

Recent Developments:

In 2022, Unilever Plc's sub brand Breeze launched its detergent in a 500 ml container with a diluted formula.

In 2022, Procter & Gamble expanded its setup by establishing first liquid detergent manufacturing unit in India at Hyderabad.

Key Questions Answered in This Report

  • 1. What was the size of the global liquid detergent market in 2023?
  • 2. What is the expected growth rate of the global liquid detergent market during 2024-2032?
  • 3. What are the key factors driving the global liquid detergent market?
  • 4. What has been the impact of COVID-19 on the global liquid detergent market?
  • 5. What is the breakup of the global liquid detergent market based on product type?
  • 6. What is the breakup of the global liquid detergent market based on the end use?
  • 7. What is the breakup of the global liquid detergent market based on the distribution channel?
  • 8. What are the key regions in the global liquid detergent market?
  • 9. Who are the key players/companies in the global liquid detergent market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Liquid Detergent Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Price Analysis
  • 5.4 Impact of COVID-19
  • 5.5 Market Breakup by Product Type
  • 5.6 Market Breakup by End-Use
  • 5.7 Market Breakup by Distribution Channel
  • 5.8 Market Breakup by Region
  • 5.9 Market Forecast
  • 5.10 SWOT Analysis
    • 5.10.1 Overview
    • 5.10.2 Strengths
    • 5.10.3 Weaknesses
    • 5.10.4 Opportunities
    • 5.10.5 Threats
  • 5.11 Value Chain Analysis
    • 5.11.1 Overview
    • 5.11.2 Research and Development
    • 5.11.3 Raw Material Procurement
    • 5.11.4 Manufacturing
    • 5.11.5 Marketing
    • 5.11.6 Distribution
    • 5.11.7 End-Use
  • 5.12 Porters Five Forces Analysis
    • 5.12.1 Overview
    • 5.12.2 Bargaining Power of Buyers
    • 5.12.3 Bargaining Power of Suppliers
    • 5.12.4 Degree of Competition
    • 5.12.5 Threat of New Entrants
    • 5.12.6 Threat of Substitutes

6 Market Breakup by Product Type

  • 6.1 Inorganic Liquid Detergent
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Organic Liquid Detergent
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by End-Use

  • 7.1 Residential
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Commercial
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Convenience Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Departmental Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Europe
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Liquid Detergent Manufacturing Process

  • 10.1 Product Overview
  • 10.2 Raw Material Requirements
  • 10.3 Manufacturing Process
  • 10.4 Key Success and Risk Factors

11 Competitive Landscape

  • 11.1 Market Structure
  • 11.2 Key Players
  • 11.3 Profiles of Key Players
    • 11.3.1 Henkel & Company KGaA
    • 11.3.2 Procter & Gamble
    • 11.3.3 The Clorox Company
    • 11.3.4 Church and Dwight Company
    • 11.3.5 Unilever Plc

List of Figures

  • Figure 1: Global: Liquid Detergent Market: Major Drivers and Challenges
  • Figure 2: Global: Liquid Detergent Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Liquid Detergent Market: Breakup by Product Type (in %), 2023
  • Figure 4: Global: Liquid Detergent Market: Breakup by End Use (in %), 2023
  • Figure 5: Global: Liquid Detergent Market: Breakup by Distribution Channel (in %), 2023
  • Figure 6: Global: Liquid Detergent Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Liquid Detergent Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Liquid Detergent Market: Price Structure
  • Figure 9: Global: Liquid Detergent Industry: SWOT Analysis
  • Figure 10: Global: Liquid Detergent Industry: Value Chain Analysis
  • Figure 11: Global: Liquid Detergent Industry: Porter's Five Forces Analysis
  • Figure 12: Global: Liquid Detergent (Inorganic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Liquid Detergent (Inorganic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Liquid Detergent (Organic) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Liquid Detergent (Organic) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Liquid Detergent (Residential Use) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Liquid Detergent (Residential Use) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Liquid Detergent (Commercial Use) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Liquid Detergent (Commercial Use) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Liquid Detergent Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
  • Figure 21: Global: Liquid Detergent Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
  • Figure 22: Global: Liquid Detergent Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
  • Figure 23: Global: Liquid Detergent Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
  • Figure 24: Global: Liquid Detergent Market: Sales through Departmental Stores (in Million US$), 2018 & 2023
  • Figure 25: Global: Liquid Detergent Market Forecast: Sales through Departmental Stores (in Million US$), 2024-2032
  • Figure 26: Global: Liquid Detergent Market: Sales through Online Stores (in Million US$), 2018 & 2023
  • Figure 27: Global: Liquid Detergent Market Forecast: Sales through Online Stores (in Million US$), 2024-2032
  • Figure 28: Global: Liquid Detergent Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
  • Figure 29: Global: Liquid Detergent Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
  • Figure 30: North America: Liquid Detergent Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: North America: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Europe: Liquid Detergent Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Europe: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Asia Pacific: Liquid Detergent Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Asia Pacific: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Middle East and Africa: Liquid Detergent Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Middle East and Africa: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Latin America: Liquid Detergent Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Latin America: Liquid Detergent Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Liquid Detergent Manufacturing: Detailed Process Flow

List of Tables

  • Table 1: Global: Liquid Detergent Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Liquid Detergent Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Liquid Detergent Market Forecast: Breakup by End-Use (in Million US$), 2024-2032
  • Table 4: Global: Liquid Detergent Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 5: Global: Liquid Detergent Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Liquid Detergent Manufacturing: Raw Material Requirements
  • Table 7: Global: Liquid Detergent Market: Competitive Structure
  • Table 8: Global: Liquid Detergent Market: Key Players