液体清洁剂市场规模、份额、增长分析、按产品类型、按最终用途、按性质、按销售管道、按应用、按地区 - 行业预测，2024-2031 年

2022年全球液体清洁剂市场规模将为315亿美元，从2023年的333.3亿美元增长到2031年的523.2亿美元，并预计在预测期内（2024-2031年）增长。 %。

液体清洁剂市场呈现显着上升趋势，主要是由于越来越多的消费者专注于个人卫生和清洁。这些产品因其有效的水溶性、优异的清洗能力和低能耗而广受欢迎。注重健康的消费者正在选择不含有害化学物质的天然液体肥皂，製造商也越来越多地选择使用植物皂，例如适合敏感人群的Puracy 去污剂。植物来源。都市化以及洗衣机和洗碗机等家用电器的使用增加也进一步推动了液体清洁剂的销售。尤其是千禧世代正在增加对家庭护理产品的投资，迫使品牌调整行销策略以适应不断变化的消费者偏好。液体清洁剂的吸引力因其便利性、有效性和知名品牌精美包装的广泛选择而增强。同时，社群媒体、名人代言和对环保产品的需求正在提高人们对卫生益处的认识，并不断扩大市场。然而，製造商面临价格竞争以及与知名品牌的敌对关係等挑战，这可能会阻碍成长。此外，一些地区存在低成本替代品和分销网络不足，阻碍了充分利用市场潜力。总体而言，液体清洗产品市场提供了成长机会，但对于寻求利用新机会的製造商来说，应对这些挑战至关重要。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 监管环境
• 专利分析
• 价值链分析
• 案例研究分析
• 客户和购买标准分析
• PESTEL分析
• 总体经济指标
• 贸易分析
• Start-Ups分析
• 市场吸引力指数
• 供应链分析
• 价格分析

全球液体清洁剂市场规模：按产品类型分類的复合年增长率（2024-2031）

• 市场概况
• 无机液体清洁剂
• 有机液体清洁剂

全球液体清洁剂市场规模：按应用/复合年增长率（2024-2031）

• 市场概况
• 住宅
  • 洗衣店
  • 洗碗
  • 打扫厕所
  • 其他的
• 商业的
  • 饭店
  • 医院
  • 洗衣服务
  • 其他的
• 产业
  • 食品/饮料
  • 卫生保健
  • 其他的

全球液体清洁剂市场规模：依性质/复合年增长率（2024-2031）

• 市场概况
• 有机的
• 传统的

全球液体清洁剂市场规模：按销售管道分類的复合年增长率（2024-2031）

• 市场概况
• 网路销售管道
• 超级市场/大卖场
• 百货公司/便利商店
• 独立杂货店

全球液体清洁剂市场规模：按应用/复合年增长率（2024-2031）

• 市场概况
• 洗衣店
  • 家庭洗衣
  • 商务用洗衣房
• 洗碗
  • 洗手
  • 自动清洗
• 餐具
• 衣服
• 打扫厕所

液体清洁剂市场规模/复合年增长率（2024-2031）

• 北美（产品类型、最终用途、特色、销售管道、应用）
  • 美国
  • 加拿大
• 欧洲（产品类型、最终用途、特色、销售管道、应用）
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区（产品类型、最终用途、特性、销售管道、应用）
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲（产品类型、最终用途、特色、销售管道、应用）
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲（产品类型、最终用途、特色、销售管道、应用）
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按公司分公司分類的股份分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Unilever PLC
• The Procter & Gamble Company
• Johnson & Johnson
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Amway Corporation
• Reckitt Benckiser Group PLC
• Colgate-Palmolive Company
• The Clorox Company
• Godrej Consumer Products Limited
• Kao Corporation
• SC Johnson & Son, Inc.
• Lion Corporation
• LG Household & Health Care Ltd.
• Nirma Limited
• Seventh Generation, Inc.
• Ecover
• Method Products
• Persan SA
• McBride plc

结论和建议

Global Liquid Detergent Market size was valued at USD 31.5 billion in 2022 and is poised to grow from USD 33.33 billion in 2023 to USD 52.32 billion by 2031, growing at a CAGR of 5.8% during the forecast period (2024-2031).

The liquid cleaner market is witnessing a significant upward trend, primarily fueled by growing consumer emphasis on personal hygiene and cleanliness. These products are favored for their effective solubility in water and superior cleaning capabilities, while also consuming less energy. Health-conscious consumers are increasingly opting for natural liquid soaps free from harmful chemicals, prompting manufacturers to innovate with plant-based ingredients, exemplified by products like Puracy's stain remover, which caters to those with sensitivities. Urbanization and the rise in appliance usage, such as washing machines and dishwashers, further boost liquid cleaner sales. Notably, millennials are investing more in home care products, compelling brands to adapt their marketing strategies to evolving consumer preferences. The appeal of liquid cleaners is enhanced by their convenience, effectiveness, and a wide range of options available in attractive packaging from major brands. Concurrently, heightened awareness of hygiene benefits, bolstered by social media, celebrity endorsements, and eco-friendly product demands, continues to drive market expansion. Nonetheless, manufacturers face challenges such as price competition and rivalry from established brands, which may hinder growth. Additionally, the presence of lower-priced alternatives and inadequate distribution networks in certain regions poses obstacles to tapping into the full market potential. Overall, while the liquid cleaner market is set for growth, navigating these challenges will be crucial for manufacturers aiming to capitalize on emerging opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Liquid Detergent Market Segmental Analysis

Global Liquid Detergent Market is segmented by product type, end-use, nature, sales channel, application and region. Based on product type, the market is segmented into inorganic liquid detergent and organic liquid detergent. Based on end-use, the market is segmented into residential (laundry, dishwashing, toilet cleaning, others), commercial (hotels, hospitals, laundry services, others) and industrial (food & beverage, healthcare, others). Based on nature, the market is segmented into organic and conventional. Based on sales channel, the market is segmented into online sales channels, supermarkets and hypermarkets, departmental & convenience stores and independent grocery stores. Based on application, the market is segmented into laundry (household laundry, commercial laundry), dishwashing (hand dishwashing, automatic dishwashing), tableware, clothing and toilet cleaning. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Liquid Detergent Market

One of the key factors propelling the growth of the global liquid detergent market is the convenience and ease of use it provides to consumers. Liquid detergents are available in a ready-to-use format, which removes the hassle of measuring and minimizes the risk of spills. Additionally, their user-friendly packaging and precise dosing mechanisms enhance the overall laundry experience, making it simpler and more enjoyable for users. This convenience factor resonates with busy lifestyles, driving increased demand for liquid detergents as consumers seek efficient solutions that fit seamlessly into their routines, ultimately fostering the market's expansion.

Restraints in the Global Liquid Detergent Market

The Global Liquid Detergent market faces several restraints that could hinder its growth. One major challenge is the high production costs, which can create significant pressure on manufacturers. Additionally, intense competition between niche producers and large, established brands may stifle market expansion. The increasing availability of low-cost alternatives also poses a threat to market stability. Furthermore, a weak distribution network, particularly in underdeveloped regions, limits the market's reach and potential for growth. These factors combined create substantial obstacles for the liquid detergent industry in achieving its full market potential.

Market Trends of the Global Liquid Detergent Market

The Global Liquid Detergent market is witnessing a significant trend towards the increasing demand for eco-friendly products, as consumers become more environmentally conscious. This shift is characterized by a growing preference for liquid detergents formulated with natural and biodegradable ingredients, reflecting a broader desire for sustainable cleaning solutions. Companies are responding to this trend by innovating and reformulating their products to meet these eco-friendly standards, thereby appealing to the modern consumer's values. Consequently, this shift not only promotes environmental responsibility but also drives competition among manufacturers, potentially leading to market growth and diversification in product offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Trade Analysis
• Startup Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Liquid Detergent Market Size by Product Type & CAGR (2024-2031)

• Market Overview
• Inorganic Liquid Detergent
• Organic Liquid Detergent

Liquid Detergent Market Size by End-Use & CAGR (2024-2031)

• Market Overview
• Residential
  • Laundry
  • Dishwashing
  • Toilet Cleaning
  • Others
• Commercial
  • Hotels
  • Hospitals
  • Laundry Services
  • Others
• Industrial
  • Food & Beverage
  • Healthcare
  • Others

Liquid Detergent Market Size by Nature & CAGR (2024-2031)

• Market Overview
• Organic
• Conventional

Liquid Detergent Market Size by Sales Channel & CAGR (2024-2031)

• Market Overview
• Online Sales Channels
• Supermarkets and Hypermarkets
• Departmental & Convenience Stores
• Independent Grocery Stores

Liquid Detergent Market Size by Application & CAGR (2024-2031)

• Market Overview
• Laundry
  • Household Laundry
  • Commercial Laundry
• Dishwashing
  • Hand Dishwashing
  • Automatic Dishwashing
• Tableware
• Clothing
• Toilet Cleaning

Liquid Detergent Market Size & CAGR (2024-2031)

• North America, (Product Type, End-Use, Nature, Sales Channel, Application)
  • US
  • Canada
• Europe, (Product Type, End-Use, Nature, Sales Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, End-Use, Nature, Sales Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, End-Use, Nature, Sales Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, End-Use, Nature, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nirma Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecover
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Persan S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation