2025 年至 2033 年液体洗涤剂市场规模、份额、趋势及预测（按产品类型、最终用途、配销通路和地区划分）

2024IMARC Group全球液体洗涤剂市场规模价值为 351.2 亿美元。北美目前占据市场主导地位，到 2024 年的市场份额将超过 30.2%。

液体洗涤剂是一种多功能清洁溶液，广泛用于洗衣和各种清洁任务。它是一种液体清洁剂，旨在有效去除织物和表面的污垢、污渍和尘垢。它是由表面活性剂、助洗剂、漂白剂、泡沫调节剂、酵素和其他清洁剂混合而成。它的工作原理是分解和悬浮颗粒，使它们容易被冲走。它能快速溶解于水中，不会在衣服或洗衣机中留下任何残留物。

快速的城市化和对便利、高效清洁解决方案日益增长的需求，正在催化全球对液体洗涤剂的需求。此外，群众个人卫生意识的增强也有利于市场的成长。此外，针对特定织物和敏感皮肤类型的洗涤剂的需求日益增长，也推动了对专用液体洗涤剂的需求。除此之外，对采用优质材料生产的高檔服装的需求不断增长，推动了对优质液体洗涤剂和织物柔软剂的需求，以维持全球织物品质。此外，由于线上零售平台透过折扣优惠和免费送货为消费者提供了更轻鬆购买各种液体洗涤剂品牌的管道，因此消费者对线上零售平台的依赖不断增强，这也进一步促进了市场的成长。

液体洗涤剂市场趋势/驱动因素：

对便利性和易用性的需求日益增加

推动液体洗涤剂需求的主要因素是它为消费者提供的便利性和易用性。液体洗涤剂为即用型，无需测量，也降低了溢出的风险。其用户友好的包装和精确的分配机制为您带来无忧的洗衣体验。

有效去除污渍的效果提高

另一个重要驱动因素是液体洗涤剂去除顽固污渍的有效性。现代液体配方旨在去除各种污渍，包括油、油脂和食物溢出物。这种去污能力吸引了那些寻求卓越清洁效果的消费者，尤其是对于严重污染的衣物。

现代电器的适用性不断提高

液体洗涤剂与高效能洗衣机和先进洗衣设备的兼容性是关键因素。液体洗涤剂在冷水和温水中均能快速溶解，确保节能机器发挥最佳性能。这种相容性与日益增长的环保实践趋势相一致，促进了液体洗涤剂的需求不断增加。

目录

第 1 章：前言

第 2 章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第 3 章：执行摘要

第 4 章：简介

• 概述
• 主要行业趋势

第 5 章：全球液体洗涤剂市场

• 市场概况
• 市场表现
• 价格分析
• COVID-19 的影响
• 市场区隔：依产品类型
• 市场区隔：最终用途别
• 市场区隔：按配销通路
• 市场分布：按地区
• 市场预测
• SWOT 分析
  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁
• 价值链分析
  • 概述
  • 研究与开发
  • 原物料采购
  • 製造业
  • 行销
  • 分配
  • 最终用途
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第六章：市场区隔：依产品类型

• 无机液体洗涤剂
  • 市场趋势
  • 市场预测
• 有机液体洗涤剂
  • 市场趋势
  • 市场预测

第 7 章：市场区隔：最终用途别

• 住宅
  • 市场趋势
  • 市场预测
• 商业的
  • 市场趋势
  • 市场预测

第 8 章：市场区隔：按配销通路

• 超市和大卖场
  • 市场趋势
  • 市场预测
• 便利商店
  • 市场趋势
  • 市场预测
• 百货公司
  • 市场趋势
  • 市场预测
• 线上商店
  • 市场趋势
  • 市场预测
• 其他的
  • 市场趋势
  • 市场预测

第九章：市场细分：依地区

• 北美洲
  • 市场趋势
  • 市场预测
• 欧洲
  • 市场趋势
  • 市场预测
• 亚太地区
  • 市场趋势
  • 市场预测
• 中东和非洲
  • 市场趋势
  • 市场预测
• 拉丁美洲
  • 市场趋势
  • 市场预测

第 10 章：液体洗涤剂製造工艺

• 产品概述
• 原料需求
• 製造过程
• 成功的关键因素和风险因素

第 11 章：竞争格局

• 市场结构
• 关键参与者
• 关键参与者简介
  • Henkel & Company KGaA
  • Procter & Gamble
  • The Clorox Company
  • Church and Dwight Company
  • Unilever Plc

The global liquid detergent market size was valued at USD 35.12 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 54.84 Billion by 2033, exhibiting a CAGR of 5.01% from 2025-2033. North America currently dominates the market, holding a market share of over 30.2% in 2024. The growth of the North American region is driven by increasing demand for convenient cleaning solutions, rising awareness about hygiene, and a shift toward eco-friendly products.

Liquid detergent is a versatile cleaning solution widely used for laundry and various cleaning tasks. It is a fluid cleaning agent designed to effectively remove dirt, stains, and grime from fabrics and surfaces. It consists of a blend of surfactants, builders, bleach, foam regulators, enzymes, and other cleaning agents. It works by breaking down and suspending particles, which allows them to be easily washed away. It dissolves quickly in water, which leaves no residue on clothes or in washing machines.

Rapid urbanization and the increasing need for convenient and efficient cleaning solutions are catalyzing the demand for liquid detergents around the world. Moreover, the rising consciousness about personal hygiene among the masses is favoring the growth of the market. In addition, the growing need for detergents tailored to specific fabrics and sensitive skin types is fueling the demand for specialized liquid detergent variants. Apart from this, the increasing demand for premium apparel that is produced using high quality materials is driving the need for premium quality liquid detergents with fabric softeners to maintain the fabric quality worldwide. Furthermore, the rising reliance on online retail platforms, as they have facilitated easier access to a variety of liquid detergent brands with discounted deals and free shipping, is strengthening the growth of the market.

Liquid Detergent Market Trends/Drivers:

Increasing need for convenience and ease of use

The primary factor driving the demand for liquid detergent is the convenience and ease of use it offers to consumers. Liquid detergents come in ready to use form, which eliminates the need for measuring and reducing the risk of spillage. Their user-friendly packaging and precise dispensing mechanisms contribute to a hassle-free laundry experience.

Rise in effective stain removal

Another significant driver is the effectiveness of liquid detergents in removing stubborn stains. Modern liquid formulations are designed to target a wide range of stains, including oil, grease, and food spills. This stain-removing prowess appeals to consumers seeking superior cleaning results, especially for heavily soiled garments.

Growing suitability of modern appliances

The compatibility of liquid detergents with high efficiency washing machines and advanced laundry appliances is a critical factor. Liquid detergents dissolve quickly in both cold and warm water, ensuring optimal performance in energy-efficient machines. This compatibility aligns with the growing trend of eco-friendly practices, contributing to the rising demand for liquid detergents.

Liquid Detergent Industry Segmentation:

Breakup by Product Type:

• Inorganic Liquid Detergent
• Organic Liquid Detergent

Inorganic liquid detergent dominates the market

Organic liquid detergents are cleaning products that prioritize natural and biodegradable ingredients. They are derived from plant-based sources that are formulated to provide effective cleaning while minimizing environmental impact. They often feature botanical extracts, essential oils, and enzymes to tackle stains and odors. They are free from synthetic additives like artificial fragrances and dyes, which makes them a preferred choice for those seeking eco-friendly cleaning solutions. They are gentle on fabrics, safe for sensitive skin, and align with sustainable practices, which makes them a suitable option for environment conscious consumers.

Breakup by End-Use:

• Residential
• Commercial

Residential holds the largest share in the market

In commercial settings, liquid detergents play a pivotal role in maintaining cleanliness and hygiene across diverse industries. In the hospitality sector, these detergents are utilized for laundering hotel linens, towels, and staff uniforms, which ensure impeccable guest experiences. They also find applications in restaurants and food establishments for efficient dishwashing and maintaining strict cleanliness standards.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Departmental Stores
• Online Stores
• Others

Supermarkets and hypermarkets dominate the market

Convenience stores provide a convenient option for consumers seeking to purchase liquid detergents quickly and efficiently. These compact retail establishments cater to immediate needs and are often strategically located in residential areas or along commuter routes. Liquid detergents are usually available in smaller sizes in convenience stores, which makes them ideal for customers looking for a single-use solution or a quick replenishment.

Departmental stores offer liquid detergents as part of their homecare and household goods sections. These stores often curate a variety of premium and specialized brands, which appeal to consumers seeking specific features or formulations. They provide a more personalized shopping experience, which assists customers in finding the most suitable liquid detergent for their preferences and needs.

The rise of e-commerce has led to a significant presence of liquid detergents on online platforms. Online stores provide the convenience of browsing and purchasing from the comfort of the home of an individual, which offers a vast array of options and the ability to compare prices and reviews. The direct-to-consumer model allows manufacturers to reach a wider audience and enables consumers to receive products at their doorstep.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

North America exhibits a clear dominance, accounting for the largest liquid detergent market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.

The increasing need for comfort and convenience in household chores represents one of the primary factors driving the demand for liquid detergents in the North America region. Moreover, the rising awareness about hygiene and cleanliness is bolstering the market growth in the region. Besides this, the growing inclination toward maintaining a clean and hygienic living environment is influencing the market positively in the region.

Asia Pacific is estimated to witness stable growth, owing to the extensive research and development (R&D) activities, product innovations, integration of advanced technologies, etc.

Competitive Landscape:

The leading companies are using enzyme technology that targets different types of stains, such as protein-based stains, starches, and fats. Enzymes break down these substances at a molecular level, which results in more effective stain removal. This technology enhances cleaning performance while minimizing the need for harsh chemicals. They are also incorporating nano-sized cleaning particles that can penetrate fabric fibers at a deeper level to provide enhanced cleaning action, which ensures the removal of even the most stubborn stains and dirt particles. Moreover, leading players are launching liquid detergents that are equipped with scent microcapsule technology, wherein fragrances are encapsulated and released over time. This ensures that clothes maintain a fresh scent for an extended period, even after being stored for some time.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Henkel & Company KGaA
• Procter & Gamble
• The Clorox Company
• Church and Dwight
• Unilever Plc

Key Questions Answered in This Report

• 1.How big is the liquid detergent market?
• 2.What is the future outlook of the liquid detergent market?
• 3.What are the key factors driving the liquid detergent market?
• 4.Which region accounts for the largest liquid detergent market share?
• 5.Which are the leading companies in the global liquid detergent market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Liquid Detergent Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Price Analysis
• 5.4 Impact of COVID-19
• 5.5 Market Breakup by Product Type
• 5.6 Market Breakup by End-Use
• 5.7 Market Breakup by Distribution Channel
• 5.8 Market Breakup by Region
• 5.9 Market Forecast
• 5.10 SWOT Analysis
  • 5.10.1 Overview
  • 5.10.2 Strengths
  • 5.10.3 Weaknesses
  • 5.10.4 Opportunities
  • 5.10.5 Threats
• 5.11 Value Chain Analysis
  • 5.11.1 Overview
  • 5.11.2 Research and Development
  • 5.11.3 Raw Material Procurement
  • 5.11.4 Manufacturing
  • 5.11.5 Marketing
  • 5.11.6 Distribution
  • 5.11.7 End-Use
• 5.12 Porters Five Forces Analysis
  • 5.12.1 Overview
  • 5.12.2 Bargaining Power of Buyers
  • 5.12.3 Bargaining Power of Suppliers
  • 5.12.4 Degree of Competition
  • 5.12.5 Threat of New Entrants
  • 5.12.6 Threat of Substitutes

6 Market Breakup by Product Type

• 6.1 Inorganic Liquid Detergent
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Organic Liquid Detergent
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by End-Use

• 7.1 Residential
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Commercial
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Convenience Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Departmental Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Online Stores
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Europe
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Middle East and Africa
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Latin America
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Liquid Detergent Manufacturing Process

• 10.1 Product Overview
• 10.2 Raw Material Requirements
• 10.3 Manufacturing Process
• 10.4 Key Success and Risk Factors

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Henkel & Company KGaA
  • 11.3.2 Procter & Gamble
  • 11.3.3 The Clorox Company
  • 11.3.4 Church and Dwight Company
  • 11.3.5 Unilever Plc

List of Figures

• Figure 1: Global: Liquid Detergent Market: Major Drivers and Challenges
• Figure 2: Global: Liquid Detergent Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Liquid Detergent Market: Breakup by Product Type (in %), 2024
• Figure 4: Global: Liquid Detergent Market: Breakup by End Use (in %), 2024
• Figure 5: Global: Liquid Detergent Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Liquid Detergent Market: Breakup by Region (in %), 2024
• Figure 7: Global: Liquid Detergent Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 8: Liquid Detergent Market: Price Structure
• Figure 9: Global: Liquid Detergent Industry: SWOT Analysis
• Figure 10: Global: Liquid Detergent Industry: Value Chain Analysis
• Figure 11: Global: Liquid Detergent Industry: Porter's Five Forces Analysis
• Figure 12: Global: Liquid Detergent (Inorganic) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Liquid Detergent (Inorganic) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Liquid Detergent (Organic) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Liquid Detergent (Organic) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Liquid Detergent (Residential Use) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Liquid Detergent (Residential Use) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Liquid Detergent (Commercial Use) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Liquid Detergent (Commercial Use) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Liquid Detergent Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
• Figure 21: Global: Liquid Detergent Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
• Figure 22: Global: Liquid Detergent Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
• Figure 23: Global: Liquid Detergent Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
• Figure 24: Global: Liquid Detergent Market: Sales through Departmental Stores (in Million USD), 2019 & 2024
• Figure 25: Global: Liquid Detergent Market Forecast: Sales through Departmental Stores (in Million USD), 2025-2033
• Figure 26: Global: Liquid Detergent Market: Sales through Online Stores (in Million USD), 2019 & 2024
• Figure 27: Global: Liquid Detergent Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
• Figure 28: Global: Liquid Detergent Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
• Figure 29: Global: Liquid Detergent Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
• Figure 30: North America: Liquid Detergent Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: North America: Liquid Detergent Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Europe: Liquid Detergent Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Europe: Liquid Detergent Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Asia Pacific: Liquid Detergent Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Asia Pacific: Liquid Detergent Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Middle East and Africa: Liquid Detergent Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Middle East and Africa: Liquid Detergent Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Latin America: Liquid Detergent Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: Latin America: Liquid Detergent Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: Liquid Detergent Manufacturing: Detailed Process Flow

List of Tables

• Table 1: Global: Liquid Detergent Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Liquid Detergent Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Liquid Detergent Market Forecast: Breakup by End-Use (in Million USD), 2025-2033
• Table 4: Global: Liquid Detergent Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 5: Global: Liquid Detergent Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Liquid Detergent Manufacturing: Raw Material Requirements
• Table 7: Global: Liquid Detergent Market: Competitive Structure
• Table 8: Global: Liquid Detergent Market: Key Players