液体清洁剂市场规模、份额、成长分析（按产品类型、包装尺寸、形式、应用和地区）—产业预测，2025 年至 2032 年

预计 2023 年全球液态清洁剂市场价值将达到 262 亿美元，并从 2024 年的 276.9 亿美元成长到 2032 年的 431.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.7%。

全球液体清洁剂市场受到都市化进程加快、洗衣机保有量上升以及卫生意识不断增强的驱动。新兴市场对便利高效产品的需求明显，环保配方和永续包装引起了环保意识的消费者的共鸣。双收入家庭正在增加清洁剂消费量，他们青睐液体清洁剂，因为它们方便且去污，尤其是在高效能洗衣机中。疫情后人们对卫生问题的日益关注进一步刺激了需求。然而，市场也面临许多挑战，例如价格高于粉状清洁剂、包装和化学安全监管压力更严格以及原材料成本波动。来自自有品牌的竞争以及某些地区消费者对传统粉状清洁剂的偏好也在影响向液体清洁剂的转变，使得品牌之间必须做出策略调整。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

液体清洁剂市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 标准液体清洁剂
• 高效率（HE）液体清洁剂
• 浓缩液体清洁剂
• 专用液体清洁剂

液体清洁剂市场规模（依包装尺寸及复合年增长率） (2025-2032)

• 市场概览
• 小（小于1公升）
• 中号（1-2公升）
• 大号（超过2公升）

液体清洁剂市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 瓶子
• 包包/小袋
• 自动贩卖机

液体清洁剂市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概览
• 家庭使用
• 商业的

液体清洁剂市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 网路零售
• 线下零售
• 超级市场/大卖场
• 便利商店
• 专卖店
• 其他的

液体清洁剂市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Procter & Gamble（US）
• Unilever（UK）
• Lion Corporation（Japan）
• KAO CORPORATION（Japan）
• Henkel AG & Co. KGaA（Germany）
• Church & Dwight Co., Inc.（US）
• Reckitt Benckiser Group plc.（UK）
• Wipro Consumer Care and Lighting（India）
• Guangzhou Blue Moon Industrial Co., Ltd.（China）
• Method products, PBC（US）

结论和建议

Global Liquid Laundry Detergent Market size was valued at USD 26.2 billion in 2023 and is poised to grow from USD 27.69 billion in 2024 to USD 43.15 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global liquid laundry detergent market is propelled by rising urbanization, increased washing machine ownership, and heightened hygiene awareness. Emerging economies show a marked demand for convenient, high-efficiency products, while eco-friendly formulations and sustainable packaging resonate with environmentally conscious consumers. Dual-income households are driving higher detergent consumption, as liquid options are favored for their convenience and effectiveness in stain removal, especially with high-efficiency machines. The focus on hygiene has intensified post-pandemic, further elevating demand. However, the market faces challenges including higher prices relative to powder detergents, stringent regulatory pressures concerning packaging and chemical safety, and raw material cost volatility. Competition from private labels and consumer preference for traditional powders in certain regions also impacts the transition towards liquid detergents, necessitating strategic adaptability among brands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Laundry Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Liquid Laundry Detergent Market Segments Analysis

Global Liquid Laundry Detergent Market is segmented by Product Type, Packaging Size, Form, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Standard Liquid Detergent, High-Efficiency (HE) Liquid Detergent, Concentrated Liquid Detergent and Specialty Liquid Detergent. Based on Packaging Size, the market is segmented into Small (less than 1 liter), Medium (1-2 liters) and Large (more than 2 liters). Based on Form, the market is segmented into Bottle, Pack/Sachet and Dispenser. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Liquid Laundry Detergent Market

The evolving lifestyle of consumers, driven by urbanization, is significantly boosting the demand for convenient cleaning solutions, particularly liquid laundry detergents. As more individuals relocate to urban areas, their fast-paced lives necessitate easy-to-use products that simplify household chores. This trend is further supported by the proliferation of retail outlets in cities, enabling easier access to these cleaning essentials. Additionally, the growth of the middle-class population enhances market expansion, as more consumers seek effective, low-mess laundry solutions that align with their busy lifestyles. Overall, the combination of urban living and a focus on convenience is propelling the liquid laundry detergent market forward.

Restraints in the Global Liquid Laundry Detergent Market

The Global Liquid Laundry Detergent market faces challenges due to the relatively high prices compared to traditional powder detergents, which limits adoption in cost-sensitive markets. Consumers in these regions often prioritize affordability over convenience and effectiveness, leading to a cautious approach toward liquid products. Consequently, companies need to adapt their market strategies by offering smaller packaging options or budget-friendly refill solutions. This approach not only enhances product accessibility but also encourages potential customers to try liquid detergents, ultimately increasing market penetration and acceptance among price-conscious consumers who may be hesitant to switch from powders.

Market Trends of the Global Liquid Laundry Detergent Market

The Global Liquid Laundry Detergent market is witnessing a significant shift towards sustainability and eco-friendliness, as consumers increasingly prioritize products that feature plant-based ingredients, recyclable packaging, and biodegradable formulations. This evolving consumer preference is compelling manufacturers to innovate, focusing on redesigned products, refillable models, and reduced plastic content to meet demand. Sustainability has transcended from being an optional luxury to a core purchasing criterion, fundamentally shaping market dynamics. As this trend continues to gain momentum, it is expected to drive substantial growth within the sector, fostering enhanced brand loyalty among environmentally-conscious consumers and paving the way for new market opportunities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Liquid Laundry Detergent Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Standard Liquid Detergent
• High-Efficiency (HE) Liquid Detergent
• Concentrated Liquid Detergent
• Specialty Liquid Detergent

Global Liquid Laundry Detergent Market Size by Packaging Size & CAGR (2025-2032)

• Market Overview
• Small (less than 1 liter)
• Medium (1-2 liters)
• Large (more than 2 liters)

Global Liquid Laundry Detergent Market Size by Form & CAGR (2025-2032)

• Market Overview
• Bottle
• Pack/Sachet
• Dispenser

Global Liquid Laundry Detergent Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Liquid Laundry Detergent Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Others

Global Liquid Laundry Detergent Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KAO CORPORATION (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Consumer Care and Lighting (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangzhou Blue Moon Industrial Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method products, PBC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations